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jobs
Marketing Manager
Chris Dance
,
Wokingham, United Kingdom
Experience
Other titles
Skills
I'm offering
A passionate and self-motivated Sales/Marketing Manager with over 10 years experience in the telecoms, tech and gaming industry. A desire to make a difference with a strong level of pride in everything I do.
A solid background in retail and digital marketing, including B2C and B2B, I bring knowledge, experience and creative ideas to the table.
The two things I'm most passionate about - gaming and technology!
A solid background in retail and digital marketing, including B2C and B2B, I bring knowledge, experience and creative ideas to the table.
The two things I'm most passionate about - gaming and technology!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
job
Director
Opium Pulses Ltd.
• Co-Founder and Director responsible day-to-day for marketing and sales.
• Asset creation / editing for use on the website and social media marketing.
• Regular in-depth data analysis used to direct critical business decision making.
• Publisher contract review / approvals to continually grow our product range.
• Asset creation / editing for use on the website and social media marketing.
• Regular in-depth data analysis used to direct critical business decision making.
• Publisher contract review / approvals to continually grow our product range.
Social Media, Marketing, Data Analysis, Social Media Marketing, Marketing and sales, Sales, Website, Social, Founder
2016 - 2018
job
Category Marketing Manager
GAME Retail.
Management and ownership of all PC Gaming, Tech and VR marketing activity across all GAME channels.
Channels include over 300 retail stores, Online, CRM, Loyalty and Social.
Key achievements;
• Produced and delivered comprehensive co-marketing plans for over 40 product launches covering
both online and retail channels.
• Development of over 10 innovative and engaging retail display solutions from initial idea to execution
in store resulting in increased footfall and sales.
• Increased sales of PC Gaming Accessories by over 400% and PC Gaming Hardware by over 300% in the last 12 months.
• Close working relationship with over 20 technology suppliers to deliver multi-channel plans with a
strong ROI ensuring future investment.
• Event management and organisation of annual Branch Manager training events.
• Delivered over £2 million of incremental marketing income into the business.
• Developed and launched regular PC gaming and VR customer comms including a monthly PC
newsletter and auto-generated emails resulting in growth of our marketable PC customer base of over 5x its original size.
Channels include over 300 retail stores, Online, CRM, Loyalty and Social.
Key achievements;
• Produced and delivered comprehensive co-marketing plans for over 40 product launches covering
both online and retail channels.
• Development of over 10 innovative and engaging retail display solutions from initial idea to execution
in store resulting in increased footfall and sales.
• Increased sales of PC Gaming Accessories by over 400% and PC Gaming Hardware by over 300% in the last 12 months.
• Close working relationship with over 20 technology suppliers to deliver multi-channel plans with a
strong ROI ensuring future investment.
• Event management and organisation of annual Branch Manager training events.
• Delivered over £2 million of incremental marketing income into the business.
• Developed and launched regular PC gaming and VR customer comms including a monthly PC
newsletter and auto-generated emails resulting in growth of our marketable PC customer base of over 5x its original size.
Growth, Social, Manager, Online, Accessories, PC, Organization, Development, Hardware, Marketing, Technology, Sales, Management, Event, ROI, Training, Retail, CRM
2014 - 2016
job
Marketing Manager & VR GTM
HTC.
• Go-To-Market manager for launch of HTC Vive VR headset in the UK.
• Project management of Vive Live UK Tour, including 8 virtual reality booths at EGX plus 5 other
locations across the UK.
• Vive demo trainer and operator for external business senior management.
• Managed the marketing plans and activity with the Three Mobile account.
• Delivered agency briefs and followed through for Marketing, events & PR activity.
• Developed and executed monthly and quarterly BTL marketing plans.
• Management and ownership of our distributer marketing activity including key online accounts such
as Amazon, Argos and Very.
• Product launch management covering all steps in the process from announcement to product training
to execution in retail / online / DM etc.
• Social media activity planning and alignment with key accounts.
• Close collaboration with sales account managers to deliver results.
• Breaking the mould and delivering activity never done before.
• Responsible for account budgets of £100k+ per month and delivering a strong ROI
• Project management of Vive Live UK Tour, including 8 virtual reality booths at EGX plus 5 other
locations across the UK.
• Vive demo trainer and operator for external business senior management.
• Managed the marketing plans and activity with the Three Mobile account.
• Delivered agency briefs and followed through for Marketing, events & PR activity.
• Developed and executed monthly and quarterly BTL marketing plans.
• Management and ownership of our distributer marketing activity including key online accounts such
as Amazon, Argos and Very.
• Product launch management covering all steps in the process from announcement to product training
to execution in retail / online / DM etc.
• Social media activity planning and alignment with key accounts.
• Close collaboration with sales account managers to deliver results.
• Breaking the mould and delivering activity never done before.
• Responsible for account budgets of £100k+ per month and delivering a strong ROI
Virtual reality, Social, Go, Manager, Demo, Online, Planning, Amazon, Sales, Social Media, Management, Pr, ROI, Training, Retail, Project Management, Marketing
2013 - 2014
job
Channel Marketing Manager
Huawei.
Developed and executed monthly and quarterly BTL marketing plans for the O2, Tesco and P4U
accounts including all online, retail and call centre activity. Good customer relationships with these
accounts has resulted in over £400k of free marketing for Huawei.
• Management of field training team including compliance reporting plus the running of sales
incentives and competitions.
• Quarterly budget planning with sell-out forecasting for the year ahead based on marketing activity
and price erosion plan.
• Strategic planning and delivery of all Arsenal sponsorship activity including digital, printed and social
marketing. Management of Emirates Stadium assets including pitch-side LED videos, jumbotron
content and matchday programme ads.
• Ownership of the global Arsenal partnership, developing international Huawei+Arsenal products
supported with unique marketing campaigns.
• Increased Huawei UK brand awareness from 7% to 36% in last year.
accounts including all online, retail and call centre activity. Good customer relationships with these
accounts has resulted in over £400k of free marketing for Huawei.
• Management of field training team including compliance reporting plus the running of sales
incentives and competitions.
• Quarterly budget planning with sell-out forecasting for the year ahead based on marketing activity
and price erosion plan.
• Strategic planning and delivery of all Arsenal sponsorship activity including digital, printed and social
marketing. Management of Emirates Stadium assets including pitch-side LED videos, jumbotron
content and matchday programme ads.
• Ownership of the global Arsenal partnership, developing international Huawei+Arsenal products
supported with unique marketing campaigns.
• Increased Huawei UK brand awareness from 7% to 36% in last year.
ADS, Social, Manager, LED, Online, Planning, International, Sponsorship, Compliance, Marketing, Content, Sales, Management, Strategic Planning, Training, Forecasting, Budget, Retail
2011 - 2013
job
Channel Marketing Manager
Carphone Warehouse.
Working closely with the Trading and Marketing teams to successfully execute and deliver the key
business propositions to all 800+ Carphone Warehouse retail stores along with our online, press and DM campaigns.
• Responsible for all UK cellular marketing activity including printed POS in stores, customer buyers
guide (half million print run), Retail FSDUs, Press, Direct Marketing, PR announcements and online.
• Close working relationship with all the UK phone manufacturers and networks ensuring a mutually
beneficial approach and joined-up execution, in the process securing product exclusives and ATL
funding with clear ROI to the network/supplier, ensuring we are always one step ahead of the competition.
• Delivery of staff training programmes for retail and direct channels particularly for new product and network launches to drive awareness, engagement and ultimately - sales. These programmes
included e-learning platforms, retail training packs and call centre events.
business propositions to all 800+ Carphone Warehouse retail stores along with our online, press and DM campaigns.
• Responsible for all UK cellular marketing activity including printed POS in stores, customer buyers
guide (half million print run), Retail FSDUs, Press, Direct Marketing, PR announcements and online.
• Close working relationship with all the UK phone manufacturers and networks ensuring a mutually
beneficial approach and joined-up execution, in the process securing product exclusives and ATL
funding with clear ROI to the network/supplier, ensuring we are always one step ahead of the competition.
• Delivery of staff training programmes for retail and direct channels particularly for new product and network launches to drive awareness, engagement and ultimately - sales. These programmes
included e-learning platforms, retail training packs and call centre events.
Marketing, Retail, Training, ROI, Print, E-learning, Pr, Direct marketing, Sales, Network, Pos, Guide, Online, That you, UP, Manager
2010 - 2011
job
Accessories Marketing Manager
Best Buy.
Given the opportunity to roll-out some of my local marketing ideas company wide. This included
accessory training materials for sales staff and 'try before you buy' zones in retail, both of which were
hugely successful.
• Worked closely with the accessory buyers to start ranging key accessories that I knew there was
customer demand for.
• Launched a 'buy-1-get-1-half-price' promotion that had never been done before due to system
limitations. This took over 3 months to get setup and launch, but when it did it was so successful the promotion was extended for a further year.
• Developed the company intranet system to support the accessory category providing an open forum
for all our sales teams allowing them to discuss and directly ask any accessory related questions to the head office team, resulting in higher engagement and sales volumes.
accessory training materials for sales staff and 'try before you buy' zones in retail, both of which were
hugely successful.
• Worked closely with the accessory buyers to start ranging key accessories that I knew there was
customer demand for.
• Launched a 'buy-1-get-1-half-price' promotion that had never been done before due to system
limitations. This took over 3 months to get setup and launch, but when it did it was so successful the promotion was extended for a further year.
• Developed the company intranet system to support the accessory category providing an open forum
for all our sales teams allowing them to discuss and directly ask any accessory related questions to the head office team, resulting in higher engagement and sales volumes.
Marketing, Retail, Training, SoMe, Sales, It, Support, Office, Accessories, Manager
2005 - 2010
job
Branch Manager
Carphone Warehouse.
• Branch Manager of three stores over a period of 5 years.
• Achieving triple the sales target in my first two years with an engaged and motivated team of 8.
• Promoted to Manager of the largest branch in the region with a team of 20.
• Developed my own local marketing and staff engagement activity resulting in a 500% increase in accessory sales and 200% increase in phone sales.
• The Head of Accessories at Carphone HQ took an interest in my local achievements and offered me
the opportunity to manage Accessories marketing for the entire company.
• Achieving triple the sales target in my first two years with an engaged and motivated team of 8.
• Promoted to Manager of the largest branch in the region with a team of 20.
• Developed my own local marketing and staff engagement activity resulting in a 500% increase in accessory sales and 200% increase in phone sales.
• The Head of Accessories at Carphone HQ took an interest in my local achievements and offered me
the opportunity to manage Accessories marketing for the entire company.
Marketing, Sales, Accessories, Manager, ME
My education
2002
-
2005
University of Kent
BSc, Multimedia Technology & Design
BSc, Multimedia Technology & Design
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