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Content creator and tone of voice expert
Kathryn Reilly
,
Deal, United Kingdom
Experience
Other titles
Skills
I'm offering
Writer, editor and content creator with more than two decades of experience in keeping things compelling, engaging and relevant. Both old school (storytelling) and new (SEO savvy). Specialisms the arts, interiors, history and medtech. I know, it's a weird mismatch.
Markets
United Kingdom
Links for more
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Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2010 - ?
freelance
Content Consultant, Journalist, Writer & Editor
Consultancy and cross-platform content creation for various clients. This has included reviews, white papers, arts proposals, tone of voice appraisals, features and online and social content. Contributor to Coast, Period Living, World of Interiors and various sites including
Christie's International Real Estate. TV, album and gig reviewer on The Arts Desk.
Christie's International Real Estate. TV, album and gig reviewer on The Arts Desk.
Content creation, Journalist, Content, International, Online, Social
2015 - 2019
job
Head of Content
MedTech Engine.
Controller of all content, strategy, editorial direction, commissioning and social media. Developed tone and scope from scratch. 0 to 6,500 users in six months.
Social Media, Content, Direction, Social, Strategy, Brand identity, Brand transformation, Writing, Web content, Research
2006 - 2008
freelance
Editor-in-Chief
Redwood BBDO.
Promoted to develop the ethical lifestyle magazine for The Co-operative (mailed to 1.8 million readers) and oversee the Co-operative Bank's award-winning title Change.
Brand identity, Brand Building, Content marketing, Copywriting, Editorial content, Content Strategy, Editorial, Feature, Write articles
2005 - 2006
job
Head of Special Projects
Redwood BBDO.
Developed new publishing projects for Boots. Launched its biggest marketing and publishing venture for a decade, Boots Health Club, recruiting 1.5 million members in ten weeks.
Marketing, Health, Lifestyle, Write articles, Copywriting, Content marketing, Brand identity, Brand Building, Tone-of-voice, Department Director
2001 - 2003
job
Executive Editor
John Brown.
Promoted and relocated from the London office to launch food title Menu magazine for Wegmans, an upmarket food store based in New York State.
Editorial content, Editorial, Editorial layout, Project Management, Project coordination, Feature, Copy editing, Copywriter, Sales copy, English copywriter, Copywriting, Team management, Team Leadership
2000 - 2001
job
Editor
John Brown Publishing.
Edited the UK's biggest circulation women's glossy - Debenhams' People in Fashion Magazine - and its various spin-offs plus the quarterly beauty and fitness title, Esporta Magazine.
Fashion, Brand identity, Customer Analysis, Tone-of-voice, Editorial content, Journalism, Copywriting, Marketing, Communication, Project Management
1997 - 2000
job
Deputy Editor
GE Fabbri.
Editorial responsibilities on hugely successful part-work, Aromatherapy & Natural Health.
Natural, Health
1995 - 1997
job
Project Manager
Burnett Publications.
Editor and account manager on fundraising publications for clients including Help the Aged, Mind and the MS Society. Handled seven accounts simultaneously and won a Plain English award.
Project Manager, Fundraising, Account Manager, Manager, Strategy, Business strategy, Business development, Project Management, Marketing, Communication
My education
2016
UCL
Pass, Health Data
Pass, Health Data
University of Hull
Bachelors, History
Bachelors, History
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