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Communications and Content Specialist (Freelancer)
Helen Morgan
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a communications professional, specialising in content creation for conscious businesses.
I have 12 years' experience within the communications, content and marketing fields. I'm a former FTSE 100 Head of Communications, PR and Content, a BA (Hons) Business Management graduate, and a member of the Chartered Institute of Public Relations (CIPR). I also recently completed the postgraduate CIPR Professional PR Diploma and the CIPR Specialist Diploma (Public Affairs) qualifications.
Visit my website http://*******.*** to find out more.
I have 12 years' experience within the communications, content and marketing fields. I'm a former FTSE 100 Head of Communications, PR and Content, a BA (Hons) Business Management graduate, and a member of the Chartered Institute of Public Relations (CIPR). I also recently completed the postgraduate CIPR Professional PR Diploma and the CIPR Specialist Diploma (Public Affairs) qualifications.
Visit my website http://*******.*** to find out more.
Markets
United Kingdom
(Remote
only)
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2020 - ?
freelance
Communications and Content Consultant
Maker and Writer.
Content creation for conscious businesses - makerandwriter.com
Content creation, Digital Marketing, Online marketing, Seo, Digital Strategy, Copy editing, Healthcare Communication Specialist, Medical and Health Science writing and editing, Well-being, Communication, Content marketing, Copywriting, Write articles, Proofreading, Proof, Digital communication, Authoring, Journalism, Author, Health, Lifestyle, Lifestyle journalism
2017 - 2019
job
Head of Communications, PR and Content
Pearson Plc (Pearson College London).
• Leadership and management - Day to day leadership and management of the communications, PR and content team, deputising as needed for the Director of External Relations
• Communications strategy and positioning - Protect and enhance the organisation's reputation through the development, implementation and evaluation of the communications, PR and content strategy, core messaging, brand and external positioning
• Awards strategy - Overseeing the opportunities for entering industry awards and supporting in the development of award entries; successfully shortlisted and highly commended for a number of awards, including: the Times Higher Education Business School of the year and the Outstanding University Entrepreneurship Award; other award shortlists achieve include: marketing team of the year, best website, best low budget initiative and the London first: skills London award
• Copywriting - writing thought leadership articles for the press/media, drafting and proofing copy for internal communications, website content, speeches and media statements
• Media relations - Effective preparation for, and management of a proactive media relations strategy for B2C and B2B audiences and all reactive media issues as they arise; building influential relationships with journalists, anticipating media interest and newsflow, and sharing audience intelligence with colleagues; my broadcast media experience includes: Sky News, France 2, BBC Breakfast, London Live
• Agency management - Management of two external PR agencies and associated budgetary control
• Stakeholder engagement - Forward planning for all aspects of stakeholder engagement and reputation management
• Crisis communication management - Development, embedding and exercising of sound crisis management policy and procedures.
• Internal communications - Plan and implement internal communication strategies, liaising with appropriate stakeholders, defining specific messages to be communicated and selecting the most suitable method(s) of communication
• Social media management - Development of an 'always on' proactive social media communications strategy to sit alongside the team's digital marketing and communications campaigns
• Act as a trusted adviser - Preparing briefing notes for senior figures, including the Executive Board, on all communications and reputational issues
• Drafting or reviewing corporate communications collateral - ensuring all key presentations, key events, media statements, speeches, op-eds, articles, plans, papers and reports, are of a high quality, reflect the brand proposition and support all key messages
• Communications strategy and positioning - Protect and enhance the organisation's reputation through the development, implementation and evaluation of the communications, PR and content strategy, core messaging, brand and external positioning
• Awards strategy - Overseeing the opportunities for entering industry awards and supporting in the development of award entries; successfully shortlisted and highly commended for a number of awards, including: the Times Higher Education Business School of the year and the Outstanding University Entrepreneurship Award; other award shortlists achieve include: marketing team of the year, best website, best low budget initiative and the London first: skills London award
• Copywriting - writing thought leadership articles for the press/media, drafting and proofing copy for internal communications, website content, speeches and media statements
• Media relations - Effective preparation for, and management of a proactive media relations strategy for B2C and B2B audiences and all reactive media issues as they arise; building influential relationships with journalists, anticipating media interest and newsflow, and sharing audience intelligence with colleagues; my broadcast media experience includes: Sky News, France 2, BBC Breakfast, London Live
• Agency management - Management of two external PR agencies and associated budgetary control
• Stakeholder engagement - Forward planning for all aspects of stakeholder engagement and reputation management
• Crisis communication management - Development, embedding and exercising of sound crisis management policy and procedures.
• Internal communications - Plan and implement internal communication strategies, liaising with appropriate stakeholders, defining specific messages to be communicated and selecting the most suitable method(s) of communication
• Social media management - Development of an 'always on' proactive social media communications strategy to sit alongside the team's digital marketing and communications campaigns
• Act as a trusted adviser - Preparing briefing notes for senior figures, including the Executive Board, on all communications and reputational issues
• Drafting or reviewing corporate communications collateral - ensuring all key presentations, key events, media statements, speeches, op-eds, articles, plans, papers and reports, are of a high quality, reflect the brand proposition and support all key messages
Management, Social, Planning, Organization, Content Strategy, Development, Support, Implementation, Crisis management, Website, Content, Entrepreneurship, Digital Marketing, Pr, Leadership, B2C, Social media management, Budget, B2B, Writing, Copywriting, Marketing, Social Media
2015 - 2017
job
Senior Content Manager
Pearson Plc (Pearson College London).
Content marketing, Content creation, Copywriting, Copy editing, Copywriter, Writer, Communication, Marketing, Digital Marketing, Social Media, Online marketing, Digital communication, Project Management, Management, Digital Strategy
2013 - 2015
job
Digital Marketing Manager
Pearson Plc (Pearson College London).
Digital Marketing, Web development, Web content, Website design, Copywriting, Digital communication, Communication, Content marketing, Social Media, Online marketing, Marketing, Project Management
2012 - 2013
job
E-Business Executive
Kuoni Travel Group Ltd.
Web, Website, Twitter, Implementation, Support, Digital Marketing Strategy, Development, Content, Search, Google, Online, Social, Analytics, Management, ROI, Facebook, PPC, Software development, Budget, Email marketing, Writing, User Experience, Google analytics, Marketing, Digital Marketing, MArketing Strategy, Seo, Online marketing, Digital communication, Newsletters, Social Media
2011 - 2012
job
Online Marketing & CRM Executive
Hodder Education (Hachette UK).
Marketing, Online Marketing, CRM, Online
2008 - 2011
job
Senior Marketing Executive
Pearson Plc..
Marketing
My education
2019
PR Academy
CIPR Specialist Diploma (Public Affairs), Public Affairs
CIPR Specialist Diploma (Public Affairs), Public Affairs
2017
-
2018
PR Academy
CIPR Professional PR Diploma, Public Relations
CIPR Professional PR Diploma, Public Relations
2016
Chartered Institute of Marketing
Advanced SEO, SEO
Advanced SEO, SEO
2015
UAL
Digital Marketing Strategy, Marketing
Digital Marketing Strategy, Marketing
2002
-
2006
Nottingham Trent University
Bachelors, Business Studies
Bachelors, Business Studies
2000
-
2002
NEW College
Secondary, English Literature, Business Studies, Psychology, General Studies
Secondary, English Literature, Business Studies, Psychology, General Studies
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