Marketing Strategy, Audience Insight & Media Communications Planning
London, United Kingdom
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Ongoing relation / part-time
Full time contractor
Clients: Amazon, Canada Goose, Casumo, Dorchester Group Hotels, ExxonMobil, Lego, Lockheed Martin, Mattel, Saudi Aramco, Spotify, Tourism Australia.
Team: 3 direct reports, with strategy & insight teams based in our offices worldwide reporting into me for client projects I lead.
Achievements: I proposed & created the online knowledge bank for trends and the B2B audience targeting tool for media globally. My team were awarded a client satisfaction score of 9 out of 10 by ExxonMobil, when the global market average for 7.25.
Team: 5 direct reports.
Clients: British Gas, Eurostar, the Cabinet Office, No. 10 Downing Street, Canadian Affair Air Tours, HMRC, Kellogg's, Microsoft, Royal Navy.
Achievements: My Cabinet Office proposal secured a consultancy project that guided the Government for the Scottish Referendum. I cold called Eurostar, asking if I may advise them on a brand problem they faced. After one presentation I made, they appointed the agency.
Team: 5, including direct reports and cross-team associates.
Retained Clients: UK = Peugeot UK, Standard Life.
Ad-Hoc Client Projects: UK = Biography Channel, History Channel. Asia-Pacific = Knorr, Microsoft Mobile.
Achievement: My audience insight for Peugeot delivered a new B2B segment that opened up 8% additional UK sales. I also identified how personal data was being gathered, but not utilised by Peugeot, this changed their business approach across Europe.
DMA Diploma, Direct Marketing
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