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Marketing Strategy, Audience Insight & Media Communications Planning

Kevin Sugrue , London, United Kingdom


15 - 24 years

Other titles

Head of Insight & Evaluation Strategy & Insight Director Senior Strategy Director EMEA Brand Strategy Partner + 3 more


MArketing Strategy Market research Marketing Business strategy B2C + 20 more

I'm offering


United Kingdom

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My experience

2016 - ?   job
Strategy & Insight Director, EMEA IPG Mediabrands.
Delivery: Brand consultancy, positioning and strategy, audience behaviour, insight and segmentation, brand tracking, campaign analytics & evaluation, team leadership, senior client guidance (to C-Suite level).

Clients: Amazon, Canada Goose, Casumo, Dorchester Group Hotels, ExxonMobil, Lego, Lockheed Martin, Mattel, Saudi Aramco, Spotify, Tourism Australia.

Team: 3 direct reports, with strategy & insight teams based in our offices worldwide reporting into me for client projects I lead.

Achievements: I proposed & created the online knowledge bank for trends and the B2B audience targeting tool for media globally. My team were awarded a client satisfaction score of 9 out of 10 by ExxonMobil, when the global market average for 7.25.
Marketing, Brand strategy, Media strategy, Market research, Analytics, B2B, B2C, Team Leadership, Campaign, Advertising, Digital annoncering, Online

2014 - 2016   job
Head of Insight & Evaluation Carat UK.
Delivery: Audience behaviour, perceptions and insight, brand and campaign evaluation, media performance analysis.
Team: 5 direct reports.
Clients: British Gas, Eurostar, the Cabinet Office, No. 10 Downing Street, Canadian Affair Air Tours, HMRC, Kellogg's, Microsoft, Royal Navy.
Achievements: My Cabinet Office proposal secured a consultancy project that guided the Government for the Scottish Referendum. I cold called Eurostar, asking if I may advise them on a brand problem they faced. After one presentation I made, they appointed the agency.
Brand strategy, Market research, Media strategy, Campaign evaluation, Audience Insight, Segmentation, Analytics

2014 - 2014   job
Partner, Brand Strategy Brand Zeal Consulting.
Delivery: Brand positioning and strategy, audience insight, advertising, digital, marketing consultancy and campaign delivery.
Team: 5, including direct reports and cross-team associates.
Retained Clients: UK = Peugeot UK, Standard Life.
Ad-Hoc Client Projects: UK = Biography Channel, History Channel. Asia-Pacific = Knorr, Microsoft Mobile.
Achievement: My audience insight for Peugeot delivered a new B2B segment that opened up 8% additional UK sales. I also identified how personal data was being gathered, but not utilised by Peugeot, this changed their business approach across Europe.
Marketing, Advertising, Brand strategy, B2B, Sales, Campaign, Asia, UP

My education

1987 - 1988
Imperial College
DMA Diploma, Direct Marketing
Direct Marketing diploma.

My resume

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