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jobs
Marketing Director
Binu Vaman
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Senior marketing leader with a wealth of brand and marketing communications management experience in global companies such as Royal Dutch Shell Plc, Etex Group, Microsoft, Nokia, British Gas, Visa International, Jurys Inn and Marriott.
Dynamic and results focused with expertise in shaping brand strategy, creating integrated communication based on target audience (B2B and B2C) journey stages and market development for new offerings, with a proven track record for end to end project management and delivering outstanding results.
Available now as a consultant for short and longer term assignments.
Dynamic and results focused with expertise in shaping brand strategy, creating integrated communication based on target audience (B2B and B2C) journey stages and market development for new offerings, with a proven track record for end to end project management and delivering outstanding results.
Available now as a consultant for short and longer term assignments.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
marketing consultant
BIRA Corporation.
• Brand Strategy.
• Brand Architecture.
• Brand Identity & Integrated Marketing Communications.
• Global Brand Events and Workshops.
• Digital Marketing & Transformation.
• Brand Architecture.
• Brand Identity & Integrated Marketing Communications.
• Global Brand Events and Workshops.
• Digital Marketing & Transformation.
Marketing, Digital Marketing, Brand management, Brand strategy, Integrated multi-channel campaigns, Communications Planning
2017 - 2018
job
Global Head of Marketing & Digital Transformation
Etex Group.
Etex is a manufacturing company with brands such as Siniat, Promat and EOS with an annual turnover of over €3 billion. I joined on a fixed term contract to select and lead a cross functional team (digital, marketing, sales, customer service and operations) to shape brand strategy and digital transformation, improve customer experience to drive loyalty, increase marketing efficiency and introduce a new eCommerce business model.
• Delivered digital marketing transformation strategy and implementation plan to improve customer experience, introduced new eCommerce platform and new CRM process to improve efficiency and customer service level.
• Transformed and delivered global marketing strategy, retail merchant partnerships and loyalty marketing, e-Commerce platform and campaign creation across focus markets globally.
• Delivered technology stack needed to deliver marketing that is focused on customer journey across all touch points and improved customer / prospect tracking capabilities.
• Delivered digital marketing transformation strategy and implementation plan to improve customer experience, introduced new eCommerce platform and new CRM process to improve efficiency and customer service level.
• Transformed and delivered global marketing strategy, retail merchant partnerships and loyalty marketing, e-Commerce platform and campaign creation across focus markets globally.
• Delivered technology stack needed to deliver marketing that is focused on customer journey across all touch points and improved customer / prospect tracking capabilities.
E-commerce, Brand identity, Campaign, Global Marketing, Transformation, Implementation, Technology, Service, Sales, Customer service, Digital Marketing, Customer experience, Digital transformation, Operations, Retail, CRM, Ecommerce, MArketing Strategy, Marketing
2011 - 2017
job
Global Head of Integrated Campaigns / Digital
NOKIA and Microsoft.
I joined NOKIA's global brand strategy and marketing creation team to launch Nokia Lumia smartphones and transitioned across when Microsoft purchased NOKIA mobile devices division. During my tenure, I delivered new product launch campaigns from start to finish that created awareness, consideration and purchase intent, resulting from zero market share in 2011 to 40% at the end of 2016 in some markets.
• Led marketing team for the Lumia brand with six direct reports across ATL, Retail, Website, Social, CRM & e-Commerce, B2B and Events.
• Delivered integrated launch campaigns from start to finish- diagnosis / customer research, crafting value proposition, campaign strategy, creative development and ideation, content creation & production (TV, Print, OOH, launch event), retail in-store experiences and manage content planning for always on customer engagement.
• Managed team development, KPI's, agency partners and a multi-million £/$/€ budget to deliver global campaigns on time and within budget. Track and report on measures of success for each new product launch campaign.
• Delivered successful global consumer campaign for NOKIA Lumia 520 which sold 20 million phones within four months from sales start.
• Built a fan base of 35,000 brand ambassadors across the globe for Nokia Lumia. A passionate group who helped with product testing, research, value propositions, campaign creation and demonstrations as real Lumia owners at retail events. A global team of trouble shooters who would answer FAQs. No Fees were paid to any brand ambassadors.
• Created a $61 million B2B revenue pipeline. I created the business case, gained approval, built a small team, secured $1 million marketing budget and launched content marketing program successfully.
• Led marketing team for the Lumia brand with six direct reports across ATL, Retail, Website, Social, CRM & e-Commerce, B2B and Events.
• Delivered integrated launch campaigns from start to finish- diagnosis / customer research, crafting value proposition, campaign strategy, creative development and ideation, content creation & production (TV, Print, OOH, launch event), retail in-store experiences and manage content planning for always on customer engagement.
• Managed team development, KPI's, agency partners and a multi-million £/$/€ budget to deliver global campaigns on time and within budget. Track and report on measures of success for each new product launch campaign.
• Delivered successful global consumer campaign for NOKIA Lumia 520 which sold 20 million phones within four months from sales start.
• Built a fan base of 35,000 brand ambassadors across the globe for Nokia Lumia. A passionate group who helped with product testing, research, value propositions, campaign creation and demonstrations as real Lumia owners at retail events. A global team of trouble shooters who would answer FAQs. No Fees were paid to any brand ambassadors.
• Created a $61 million B2B revenue pipeline. I created the business case, gained approval, built a small team, secured $1 million marketing budget and launched content marketing program successfully.
Content, Brand identity, Social, LED, That you, Production, Campaign, Team development, KPI, Development, Testing, TV, Business Case, Website, Marketing, Sales, Event, SoMe, Print, E-commerce, Budget, Research, B2B, Retail, CRM, Content creation, Content marketing
My education
2011
-
2019
University of Wolverhampton
MBA, Marketing Certifications
MBA, Marketing Certifications
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