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Senior Marketing and Customer Experience Consultant
Karine Del Moro
,
Fleet, United Kingdom
Experience
Other titles
Skills
I'm offering
Highly skilled and passionate marketing and customer experience professional with a successful track record in helping organisations reach their sales and marketing goals for 23 years.
Karine has held a number of management positions in the technology industry, most recently Vice President of Marketing for an industry leader in customer experience. She has demonstrated expertise in designing strategic marketing plans, including customer retention, content/product marketing and business development, and leading their successful execution. She has accumulated a wide array of strategic and tactical skills, and possesses a hands-on approach to marketing and customer experience management. Dedicated to achieving business objectives, she can design and implement the right mix of activities to fit the budget whilst providing solid ROI.
A Certified Net Promoter® (NPS) Associate and Certified Customer Experience Professional (CCXP), Karine has considerable knowledge on best practices and practical implementations in customer experience management. She is a recognised speaker and thought leader in the Voice of the Customer industry, as well as broader B2B Marketing topics.
Karine has held a number of management positions in the technology industry, most recently Vice President of Marketing for an industry leader in customer experience. She has demonstrated expertise in designing strategic marketing plans, including customer retention, content/product marketing and business development, and leading their successful execution. She has accumulated a wide array of strategic and tactical skills, and possesses a hands-on approach to marketing and customer experience management. Dedicated to achieving business objectives, she can design and implement the right mix of activities to fit the budget whilst providing solid ROI.
A Certified Net Promoter® (NPS) Associate and Certified Customer Experience Professional (CCXP), Karine has considerable knowledge on best practices and practical implementations in customer experience management. She is a recognised speaker and thought leader in the Voice of the Customer industry, as well as broader B2B Marketing topics.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Lithuania
(Remote
only)
Denmark
(Remote
only)
Norway
(Remote
only)
Sweden
(Remote
only)
Finland
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
Co-Founder and Managing Director
Own Marketing/CX Consultancy Limited Company.
Red Loom Own Marketing/CX Consultancy Limited Company
Specialities
• Working with clients to develop their marketing and customer experience strategy
• Creating bespoke content to fit specific requirements, e.g. Google pages, how-to guides, infographics, white papers
• Carrying out research projects to help with marketing programmes (questionnaire design, methodology, analysis, verbatims, report writing )
• Subject matter expert on Voice of the Customer / Customer Experience Management
Key achievements
• Audited a company's customer feedback programme and recommended changes to increase response rates, NPS Score and ultimately customer retention
• Supported a client with their annual research project to analyse the State of Customer Experience on a global scale
• Wrote a new white paper with supporting research to increase a client's SEO results and create high-quality fresh leads (40% increase over previous quarter)
Specialities
• Working with clients to develop their marketing and customer experience strategy
• Creating bespoke content to fit specific requirements, e.g. Google pages, how-to guides, infographics, white papers
• Carrying out research projects to help with marketing programmes (questionnaire design, methodology, analysis, verbatims, report writing )
• Subject matter expert on Voice of the Customer / Customer Experience Management
Key achievements
• Audited a company's customer feedback programme and recommended changes to increase response rates, NPS Score and ultimately customer retention
• Supported a client with their annual research project to analyse the State of Customer Experience on a global scale
• Wrote a new white paper with supporting research to increase a client's SEO results and create high-quality fresh leads (40% increase over previous quarter)
Marketing, Design, Seo, Writing, Research, Customer experience, Management, Content, Retention, Google, CX
2012 - 2018
job
Vice President, Marketing
B2B SaaS Software.
Confirmit B2B SaaS Software - 450 employees
Main responsibilities
• Overall responsibility for Field Marketing, Product Marketing, PR, Customer Programmes, Digital Marketing, Global Lead Generation, Content Marketing
• In charge of marketing plan and activities, with full ROI responsibilities
• Team management (7 people), incl. ongoing performance reviews, personal development plans
• Subject matter expert on Voice of the Customer / Customer Experience Management
Key achievements
• Achieved 110% increase in inbound leads and 250% increase in outbound leads over a 4-year period
• Ensured marketing-sourced opportunities contributed to 70% on average
• Built global events, product launches
Main responsibilities
• Overall responsibility for Field Marketing, Product Marketing, PR, Customer Programmes, Digital Marketing, Global Lead Generation, Content Marketing
• In charge of marketing plan and activities, with full ROI responsibilities
• Team management (7 people), incl. ongoing performance reviews, personal development plans
• Subject matter expert on Voice of the Customer / Customer Experience Management
Key achievements
• Achieved 110% increase in inbound leads and 250% increase in outbound leads over a 4-year period
• Ensured marketing-sourced opportunities contributed to 70% on average
• Built global events, product launches
Digital Marketing, Marketing, Content marketing, B2B, Customer experience, ROI, Saas, Pr, Management, Content, Team management, Development, Software, President
2011 - 2012
freelance
Marketing Consultant
Impact International Marketing.
Main responsibilities
• Conception and implementation of European marketing plans
• Go-to-market strategies and tactics for Europe
• Customer experience programmes
• Expertise in various marketing techniques: advertising, direct marketing, lead generation, event management, PR, web, collateral, etc.
Examples of contract work
• Chairing customer experience conferences and workshops
• PR campaign relating to European benchmark reports on customer experience
• Event organisation to attract prospects in France, with direct marketing campaigns
• Copywriting of new white papers
• Conception and implementation of European marketing plans
• Go-to-market strategies and tactics for Europe
• Customer experience programmes
• Expertise in various marketing techniques: advertising, direct marketing, lead generation, event management, PR, web, collateral, etc.
Examples of contract work
• Chairing customer experience conferences and workshops
• PR campaign relating to European benchmark reports on customer experience
• Event organisation to attract prospects in France, with direct marketing campaigns
• Copywriting of new white papers
Marketing, Copywriting, Advertising, Customer experience, Event, Pr, Direct marketing, Management, Workshops, Implementation, Web, Organization, Campaign, Go
2008 - 2011
job
EMEA Marketing Director
SATMETRIX.
250 employees
Main responsibilities
• Part of the European Management Team
• Developed and implemented a successful marketing plan, aimed at developing business opportunities and expanding brand awareness in Europe (additional focus on France and Germany with specific targets)
• Additional focus on France and Germany with specific targets and localised material
• Put in place telemarketing campaigns with success: strategy, brief, monitoring, data
• In charge of PR, case studies, partnerships
• Use of social media like Facebook, Twitter and LinkedIn, for contact development, event promotion, thought leadership (blogs )
• Produced "new-media" campaigns: videos, web chats, podcasts, webinars
• Staff management of 2 and outsourced telemarketing team
Key achievements
• Excellence Award for outstanding contribution to Satmetrix success - July 2009
• Developed the EMEA business - over 20% growth every year. 80% of sales from marketing.
• Delivered on or above target (up to 30%) every quarter
• Successfully organised and promoted European Net Promoter Conference (33% over target)
Main responsibilities
• Part of the European Management Team
• Developed and implemented a successful marketing plan, aimed at developing business opportunities and expanding brand awareness in Europe (additional focus on France and Germany with specific targets)
• Additional focus on France and Germany with specific targets and localised material
• Put in place telemarketing campaigns with success: strategy, brief, monitoring, data
• In charge of PR, case studies, partnerships
• Use of social media like Facebook, Twitter and LinkedIn, for contact development, event promotion, thought leadership (blogs )
• Produced "new-media" campaigns: videos, web chats, podcasts, webinars
• Staff management of 2 and outsourced telemarketing team
Key achievements
• Excellence Award for outstanding contribution to Satmetrix success - July 2009
• Developed the EMEA business - over 20% growth every year. 80% of sales from marketing.
• Delivered on or above target (up to 30%) every quarter
• Successfully organised and promoted European Net Promoter Conference (33% over target)
Sales, Social, UP, Web, Development, Monitoring, Growth, Twitter, Net, Blogs, Social Media, Management, Telemarketing, Pr, Linkedin, Leadership, Event, Facebook, Marketing
2003 - 2007
job
Marketing Manager
ABSYS CYBORG.
France
ABSYS CYBORG IT - 400 employees
Main responsibilities
• Responsible for developing and delivering the marketing plan for the SME market, including brand development and lead generation (through web, events, etc.).
• Budget: £325K
• Editor in chief of the quarterly newsletter (including case studies, product stories, etc.)
• Responsible for qualified pipeline for over 40 salespeople nationwide
• Integrated vendors' marketing plans into company strategy
• Staff management of 5 executives and 4 telemarketers
Key achievements:
• Completed re-branding following the mergers of Absys and Cyborg
• Tripled sales-accepted pipeline in 3 years
• Developed the company's first Intranet and Extranet (Client Site)
ABSYS CYBORG IT - 400 employees
Main responsibilities
• Responsible for developing and delivering the marketing plan for the SME market, including brand development and lead generation (through web, events, etc.).
• Budget: £325K
• Editor in chief of the quarterly newsletter (including case studies, product stories, etc.)
• Responsible for qualified pipeline for over 40 salespeople nationwide
• Integrated vendors' marketing plans into company strategy
• Staff management of 5 executives and 4 telemarketers
Key achievements:
• Completed re-branding following the mergers of Absys and Cyborg
• Tripled sales-accepted pipeline in 3 years
• Developed the company's first Intranet and Extranet (Client Site)
Marketing, Branding, Budget, Management, Sales, It, Development, Web, Manager
2000 - 2002
job
Head of Marketing
PULSE TRAIN.
Surrey
PULSE TRAIN IT - 45 employees
Budget: £150K
15% revenue growth in 2002
Defined and implemented full marketing plan
International scope: events, operations, channel marketing
Company re-branding, including production of full set of sales collateral
PULSE TRAIN IT - 45 employees
Budget: £150K
15% revenue growth in 2002
Defined and implemented full marketing plan
International scope: events, operations, channel marketing
Company re-branding, including production of full set of sales collateral
Marketing, Branding, Operations, Budget, Sales, It, Growth, International, Production
1999 - 2000
job
Marketing Manager
NOLAN COMPUTERS.
Hampshire
NOLAN COMPUTERS IT- 30 employees
• Account management responsibilities in addition to marketing management
• International scope: events, coordination with subsidiaries
NOLAN COMPUTERS IT- 30 employees
• Account management responsibilities in addition to marketing management
• International scope: events, coordination with subsidiaries
Marketing, Account management, Management, Marketing Management, It, International, Manager
1997 - 1999
job
Promotional Coordinator
NACCO MATERIALS HANDLING.
Hampshire
NACCO MATERIALS HANDLING Manufacturing - 3000 employees
• Responsible for dealerships, online marketing, technical literature and merchandising
• Restructured ordering system
• Handled two competitive brands Hyster/Yale simultaneously
NACCO MATERIALS HANDLING Manufacturing - 3000 employees
• Responsible for dealerships, online marketing, technical literature and merchandising
• Restructured ordering system
• Handled two competitive brands Hyster/Yale simultaneously
Marketing, Online Marketing, Coordinator, Online
My education
1993
-
1997
AMERICAN BUSINESS SCHOOL
BSc, Business Administration
BSc, Business Administration
1992
-
1993
ROME FREE ACADEMY
High School Equivalent, All
High School Equivalent, All
1989
-
1992
Lycée Chevreul
High School Equivalent, Various
High School Equivalent, Various
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