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17
jobs
Creative content director, content strategist, copywriter
Gemma Champ
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a creative, innovative and hands-on content director, writer, editor and strategist. My experience covers agency projects, online and print editorial, e-commerce, CRM and commercial publishing. Clients have ranged from Disney and Martini to The Daily Telegraph and the Daily Mail, and I combine a meticulous approach to publishing with strong visual judgement. Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (FRSA).
Markets
United Kingdom
Links for more
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Language
English
Fluently
Available
My experience
2019 - ?
freelance
FREELANCE CONTENT STRATEGIST/DIRECTOR
StoriesUnfold.me.
Recent work includes ongoing copy and scriptwriting for BBH Zag (Zoopla and agency brand); content and copy for MARS pet and confectionary website replatforming; a three-month stint as Social Content Lead for TSB through Oliver; copywriting display and advertorials for three British Airways campaigns with Mail Metro Media; and most recently six months at Jack Morton Worldwide, where I have worked as a creative strategist, creative director and copywriter on both pitch and active work.
Copywriting, Copywriter, Storytelling, Word, Consulting, Content, Advertorials, Creativity, ME, Social
2014 - 2019
job
EDITORIAL DIRECTOR
Proximity London.
As the content lead at Proximity London, I have combined creative concepting with strategic planning, data-led insight and a high level of craft to produce and execute CRM content campaigns for clients including John Lewis, Disney, P&G, SEAT, SSE, Guide Dogs, MoneySupermarket, Kenco, Grey Goose, Bacardi and Lloyds Banking Group.
Social Media, CRM, Video, Agile, Strategic Planning, Print, Content, Banking, Concepting, Planning, Guide, LED, Social
2011 - 2014
freelance
FREELANCE WRITER AND EDITOR
Daily Mail.
I wrote about fashion, design, travel, luxury and more, covering the major fashion weeks, as well as undertaking commercial work for content agencies and in-house. Clients included MRM Meteorite, Harrods Media, Winkreative, Daily Mail, The Daily Telegraph, Condé Nast Traveller, The Hour, Billionaire.com, Stylus.com, Monsoon, Global Citizen, The Sunday Times Travel Magazine, Bureau of Investigative Journalism. I also undertook photography and illustration commissions for The National, The Daily Beast and Grazia Germany.
Design, Illustration, Fashion, Photography, Content, Stylus
2012 - 2013
job
GROUP EDITOR
ITP Promedia.
I launched Menswear Insight, a fresh, innovative trade monthly magazine and daily website covering the menswear industry, while refreshing and acting as interim editor on its sister title Lingerie Insight.
Fashion, Website, Interim
2008 - 2011
job
FASHION EDITOR/COMMISSIONING EDITOR
The National.
In collaboration with the Arts & Life editor, I developed the luxury fashion coverage in the 12-page daily broadsheet Arts & Life section, targeting the UAE’s style-conscious readership. I interviewed industry figures such as Tom Ford and Dries Van Noten, styled shoots, covered Fashion Weeks and commissioned food, music and visual arts content. I managed a large team of in-house and freelance writers, illustrators and photographers, corrected proofs, built flatplans and liaised with stakeholders across editorial, marketing and senior management.
Marketing, Fashion, Management, Content, Music, ME
2007 - 2008
job
LIFESTYLE EDITOR/CHIEF SUB-EDITOR
Harper's Bazaar Arabia.
We worked with the international editions of Harper’s Bazaar to create a radical new medium for fashion in the Middle East. Getting involved in all aspects of the magazine, from flat- planning and scheduling to production and writing, I helped create and maintain a tone that resonated with the Harper’s Bazaar Arabia reader. As lifestyle editor, I introduced a visual arts section into the magazine, and wrote on art and design.
Design, Writing, Fashion, International, Production, Planning
2005 - 2007
job
CHIEF SUB-EDITOR
WGSN.
As an insight into retail, fashion and trend, this role was exceptional, covering the trade end of everything from high-fashion womenswear to high-street merchandising. Managing a three-strong subbing team, I dealt with copy from approximately 100 writers around the world for the leading online provider of global trends information and analysis. I used a complex CSM system to edit, sub, write and, where required, rewrite eight to 10 articles daily.
Retail, Fashion, Online, CSM
2001 - 2005
job
WRITER AND SENIOR SUB-EDITOR
Eve Magazine, BBC Worldwide.
2000 - 2001
job
SENIOR SUB-EDITOR
BBC Good Food.
2000 - 2000
job
TEMP PRESS ASSISTANT
Hermès.
1998 - 1999
job
DESIGN WRITER, COLUMNIST
The Sunday Herald.
Design
My education
1995
-
1999
University of Edinburgh
MA (Hons), History of Art and History of Music
MA (Hons), History of Art and History of Music
1990
-
2000
London College of Printing
PG Cert, Periodical Journalism
PG Cert, Periodical Journalism
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