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jobs
Digtial marketing consultant
Pandiyarajan Ramu
,
Norwich, United Kingdom
Experience
Other titles
Skills
I'm offering
A competent professional over 12 Years of experience in the Online Marketing industry (Internet Marketing) as a SEM (SEO, PPC, SMO) and Web Analyst possessing great efficiency, productivity and good communication skills. Strong expertise in internet marketing assisted to in-house sites and clients to increase web exposure (and sales) globally in a relatively short period of time by using proven search engine marketing techniques. Working closely with CEO and top managers for in-house sites and clients on ROI and Result based.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
job
Adobe Campaign Designer
Wipro.
Description
Enable the New business unit in Adobe Campaign marketing platform to improve their
marketing automation needs.
Responsibilities:
• Gather the new client requirement for campaign needs and design the solution for the same.
• Make new customer 100% satisfaction on new platform
• Increase their marketing automation success rate
• Follow the Agile methodology to develop new stories.
• Create new high level design, low level story to ask the developers to build the requirement into usable module.
• Involved the new subdomain configuration for sender address, new data source
connection Establishment, design pattern and principle creation, Explain to stakeholders to make the commission testing successful.
Enable the New business unit in Adobe Campaign marketing platform to improve their
marketing automation needs.
Responsibilities:
• Gather the new client requirement for campaign needs and design the solution for the same.
• Make new customer 100% satisfaction on new platform
• Increase their marketing automation success rate
• Follow the Agile methodology to develop new stories.
• Create new high level design, low level story to ask the developers to build the requirement into usable module.
• Involved the new subdomain configuration for sender address, new data source
connection Establishment, design pattern and principle creation, Explain to stakeholders to make the commission testing successful.
Marketing, Design, Agile, Automation, Marketing Automation, Adobe, Testing, Campaign
2015 - 2018
freelance
Digital Marketing Consultant
Wipro Technologies.
Description
To prepare and implement digital marketing requirements for Enterprise level companies
Responsibilities
• Understood the client's Youtube advertisement requirement and gave the solution
proposal
• Support the sales team to understand the RFP and prepare the proposals according to the requirement
• Discuss with clients to understand their requirement and implement the plan
accordingly.
• Plan and implement the ecommerce website with SEO standards for Rental industry
website
• Discussed with developers to implement SEO parameter for AEM CMS platform
• Migrate Old domain to new domain without affect current result
• Implement Google Tag Manager successfully for leading Oil industry company
• Google analytics events are migrated to google Tag Manager
• Integrate the proper Schema in HTML and suggest the developers to integrate the same
in the website
• Involved in Adobe analytics implementation and reporting process
• Created solution design document (SDR) for Adobe analytics implemented variables
• Completed training on Adobe Campaign
Achievements:
• Analyzed SEO parameters and Completed SEO developer guidelines.
• Got the client appreciation for getting the signoff for developer guidelines
• Google Tag manager implemented successfully
• Achieved proper schema results achieved in Google search result page
To prepare and implement digital marketing requirements for Enterprise level companies
Responsibilities
• Understood the client's Youtube advertisement requirement and gave the solution
proposal
• Support the sales team to understand the RFP and prepare the proposals according to the requirement
• Discuss with clients to understand their requirement and implement the plan
accordingly.
• Plan and implement the ecommerce website with SEO standards for Rental industry
website
• Discussed with developers to implement SEO parameter for AEM CMS platform
• Migrate Old domain to new domain without affect current result
• Implement Google Tag Manager successfully for leading Oil industry company
• Google analytics events are migrated to google Tag Manager
• Integrate the proper Schema in HTML and suggest the developers to integrate the same
in the website
• Involved in Adobe analytics implementation and reporting process
• Created solution design document (SDR) for Adobe analytics implemented variables
• Completed training on Adobe Campaign
Achievements:
• Analyzed SEO parameters and Completed SEO developer guidelines.
• Got the client appreciation for getting the signoff for developer guidelines
• Google Tag manager implemented successfully
• Achieved proper schema results achieved in Google search result page
Youtube, Manager, Enterprise, Campaign, Search, Google, Adobe analytics, Adobe, Support, Developer, Implementation, RFP, Website, Digital Marketing, Analytics, Sales, Google tag manager, Training, CMS, HTML/CSS/Javascript, Ecommerce, Google analytics, Seo, Design, Html, Marketing
2014 - 2015
job
Manager-Search Marketing
Digicliff.
Description
To set up new team and guide them in the process to meet Search marketing program
objectives. Set up procedure for the newbies in the company
Responsibilities
• Spearhead search marketing activities, defining process flow and train the new team in search marketing process.
• Support the business development team to understand the RFP in search marketing and prepare the necessary response.
• Analyzed best performing advertisement channels and split the monthly budget accordingly
• Worked on CTR optimization, placement Optimization, Bid optimization, conversion
optimization, keyword optimization etc
• Prepared the Weekly, monthly Campaign performance reports to understand the spend vs
revenue and other major campaign KPIs
• Worked on CMS like Wordpress, Magento, Oscommerce to update basic SEO parameters
and suggested developers to improve the same.
• Setup strategy to optimize vertical search engines like Junglee, Sweetcouch feed details to improve the referral traffic to the website.
Achievements:
• On an average 40% traffic growth for ecommerce websites
• Achieved 100% ROI for clothing industry's website
• Attained 20% growth in B2B websites
• Improved 30% traffic growth in educational industry's website
To set up new team and guide them in the process to meet Search marketing program
objectives. Set up procedure for the newbies in the company
Responsibilities
• Spearhead search marketing activities, defining process flow and train the new team in search marketing process.
• Support the business development team to understand the RFP in search marketing and prepare the necessary response.
• Analyzed best performing advertisement channels and split the monthly budget accordingly
• Worked on CTR optimization, placement Optimization, Bid optimization, conversion
optimization, keyword optimization etc
• Prepared the Weekly, monthly Campaign performance reports to understand the spend vs
revenue and other major campaign KPIs
• Worked on CMS like Wordpress, Magento, Oscommerce to update basic SEO parameters
and suggested developers to improve the same.
• Setup strategy to optimize vertical search engines like Junglee, Sweetcouch feed details to improve the referral traffic to the website.
Achievements:
• On an average 40% traffic growth for ecommerce websites
• Achieved 100% ROI for clothing industry's website
• Attained 20% growth in B2B websites
• Improved 30% traffic growth in educational industry's website
RFP, Basic, Manager, UP, Performing, Oscommerce, Guide, Campaign, Search, Development, Support, Search marketing, Growth, Wordpress, Website, Magento, ROI, Budget, B2B, Websites, CMS, Ecommerce, Seo, Business development, Marketing
2009 - 2014
job
Sr. Executive- SEM
Dot Com Infoway Ltd.
Description:
Worked as a Senior Executive handling in-house websites for generating leads & improve the visibility, leads generated based on the CEO's request for a specific service.
Responsibilities:
• Lead the team for in-house sites and responsible for on-page and off-page activity to generate the leads
• Monitored the site performance metrics for targeted keywords.
• Coordinate with design and development team to implement the SEO recommendations on
the website.
• Created campaigns for company website on multiple pay per click platforms
• Optimized Adwords campaign to improve conversion and CTR.
• Prepared the weekly, monthly reports and discussed with CEO about the website
performance
• Coordinated with content writer to send the monthly newsletter
• Analyzed visitor behavior and suggested to the team for changes in the website to reduce
the bounce rate.
Achievements:
• Daily traffic improved 150% compared to the initial stage.
• Daily leads improved 400% from the starting stage
• Attained 100% growth in organic traffic
• Achieved 100% traffic growth in referral traffic
Worked as a Senior Executive handling in-house websites for generating leads & improve the visibility, leads generated based on the CEO's request for a specific service.
Responsibilities:
• Lead the team for in-house sites and responsible for on-page and off-page activity to generate the leads
• Monitored the site performance metrics for targeted keywords.
• Coordinate with design and development team to implement the SEO recommendations on
the website.
• Created campaigns for company website on multiple pay per click platforms
• Optimized Adwords campaign to improve conversion and CTR.
• Prepared the weekly, monthly reports and discussed with CEO about the website
performance
• Coordinated with content writer to send the monthly newsletter
• Analyzed visitor behavior and suggested to the team for changes in the website to reduce
the bounce rate.
Achievements:
• Daily traffic improved 150% compared to the initial stage.
• Daily leads improved 400% from the starting stage
• Attained 100% growth in organic traffic
• Achieved 100% traffic growth in referral traffic
Design, Seo, Websites, Adwords, SEM, Content, Service, Website, Growth, Development, Ceo, Campaign, SEM
2008 - 2009
job
Sr. SEO Executive
Software Developers India pvt ltd.
Description:
Appointed as a senior SEO executive to handle their client's SEO & PPC needs
Responsibilities
• Suggested onpage factors like meta tags, title, rich snippets etc
• Performed off page promotions to increase the targeted keyword ranking
• Managed Adwords account for the client to reduce the Avg CPC, CTR rates
• Prepared the reports using Google Analytics, Quantcast and Compete tools for creating
ranking report to the clients
• Coordinated with developer to modify the SEO changes in dynamic websites.
Achievements:
• Attained top 10 position for client's major keywords within 3 months
• Attained 50% traffic improvement for UK based website
Appointed as a senior SEO executive to handle their client's SEO & PPC needs
Responsibilities
• Suggested onpage factors like meta tags, title, rich snippets etc
• Performed off page promotions to increase the targeted keyword ranking
• Managed Adwords account for the client to reduce the Avg CPC, CTR rates
• Prepared the reports using Google Analytics, Quantcast and Compete tools for creating
ranking report to the clients
• Coordinated with developer to modify the SEO changes in dynamic websites.
Achievements:
• Attained top 10 position for client's major keywords within 3 months
• Attained 50% traffic improvement for UK based website
Seo, Google analytics, Websites, PPC, Adwords, Analytics, Website, Developer, Google
2007 - 2008
job
Web Developer
Shree Satguru infocom pvt ltd.
Description:
As a webdeveloper, promote their offline sales into online sales
Achievements:
• Started the Internet marketing activity on the hardcore traditional sales company
• Expanded the business from Mumbai to all over India by increasing the visibility of the websites
• Increased daily enquiries from 2 to 15 per day
Some of the Recommendations:
I had the pleasure to work with Pandiyarajan to develop our SEO strategy for a new website
launch. He was dedicated to the project personally and professionally. We had a successful
launch and the results were great!
-Katy Small, Associate Director, Marketing Enterprise Enablement by Gartner
We've worked with Pandiyarajan for sometime now & I've seen him not only excel at the core
elements of his job on SEO, implementation, understanding on digital marketing, budgeting but also learn other tasks that extend well beyond the scope of his role, like planning and even
getting into details of client business. This demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's
growth. I have only optimistic predictions for his career trajectory
-Nishant Choudhary
As a webdeveloper, promote their offline sales into online sales
Achievements:
• Started the Internet marketing activity on the hardcore traditional sales company
• Expanded the business from Mumbai to all over India by increasing the visibility of the websites
• Increased daily enquiries from 2 to 15 per day
Some of the Recommendations:
I had the pleasure to work with Pandiyarajan to develop our SEO strategy for a new website
launch. He was dedicated to the project personally and professionally. We had a successful
launch and the results were great!
-Katy Small, Associate Director, Marketing Enterprise Enablement by Gartner
We've worked with Pandiyarajan for sometime now & I've seen him not only excel at the core
elements of his job on SEO, implementation, understanding on digital marketing, budgeting but also learn other tasks that extend well beyond the scope of his role, like planning and even
getting into details of client business. This demonstrates not only mastery for his core role, but also the ability to take on new projects that are both difficult and critical to the company's
growth. I have only optimistic predictions for his career trajectory
-Nishant Choudhary
Digital Marketing, Marketing, Seo, Excel, Websites, SoMe, Sales, Website, Growth, Implementation, Developer, Web, Internet, Enterprise, Online
My education
2002
-
2006
Anna University
Bachelors, B.E Computer Science
Bachelors, B.E Computer Science
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