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Camille Hamm
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2019 - ?
job
Global Marketing Manager
Ted Baker.
Marketing, Global Marketing, Manager
2016 - 2019
job
Retail Marketing Manager
Monsoon Accessorize.
Working for the high street fashion retailer, including Monsoon Ladies, Monsoon Children and Accessorize.
Reporting directly to the Marketing Director, for all three brands, both for the UK and international markets.
My remit included local marketing plans, omni channel campaign activation, store and concession openings, closures and refit programme, proactive and reactive promotional planning both instore and for our digital channels and the launch of a new revenue generation channel for the business.
Key achievements:
• Launched the company openings, closures and refit marketing strategy for all three brands, both for
the UK and international markets. The strategy included new planning principles, store event ideas,
digital packages, ATL and BTL marketing initiatives, local marketing considerations, budget projections and reporting instructions. The objective of this strategy was to ensure consistency, that the best possible ROI was achieved and that all events were on brand.
• Twice a year the Accessorize brand holds student events which had been in a downward decline for
the past 2 years. I was tasked with relaunching the events and making them successfully again. I
launched a tiered event programme which saw a different level of support given to each tier. The
stores within each tier was dependent on how many student customers we saw in that store, whether the local market had a student event on in the area and the total store turnover. As a result, we saw our top tier take +27% vs. LY, we saw a 17% increase in footfall and generally a positive response from staff and customers.
• On my arrival I noticed that the concession and airport channels had no marketing support, therefore
from conception to delivery, I created a marketing event tool kit which included elements such as
new request processes to ensure those without email addresses can still be supported, generic
artwork POS tools, store event guidelines, digital packages and campaign activation support. I presented the tool kit to key stakeholders within the business for final sign off and then went onto to launch the kit at area retail meetings across the country.
Key responsibilities:
• Local marketing plans - ensure all brands leverage local marketing opportunities where relevant to
promote local events, target local consumers and maximise the store marketing budget. Also plan and manage key local events with shopping centre and high street stakeholders.
• Campaign activation initiatives - plan and deliver the campaign activation calendar for each brand for
each new season in line with key trends and customer behaviour. These initiatives are used by both
the UK and international markets, and therefore need to take into consideration the different types of budget available, different lead times and if copy translation is required.
• Openings, closures and refit programme - once I had developed the new strategy, I had to manage
the programme which saw approx. 10-12 different types of events a month, which had to be
managed within a team of two.
• Promotional planning - following weekly trade meetings, I am responsible for ensuring the promotional calendar is up to date and circulated to key stake holders. The calendar must take into
consideration all channels and all brands and I have to ensure that alongside any last-minute changes,
that this does not clash with any long term promotional event plans.
• POS - brief, sign off and send to print all local marketing and store event POS generated by the retail
marketing department.
• Revenue generation - I was tasked with generating revenue into the business. Therefore, I launched
the company's first parcel insert programme, which saw pre-approved brands placing inserts into our
online parcel orders generating in excess of £6K a month and the programme continues to grow.
Reporting directly to the Marketing Director, for all three brands, both for the UK and international markets.
My remit included local marketing plans, omni channel campaign activation, store and concession openings, closures and refit programme, proactive and reactive promotional planning both instore and for our digital channels and the launch of a new revenue generation channel for the business.
Key achievements:
• Launched the company openings, closures and refit marketing strategy for all three brands, both for
the UK and international markets. The strategy included new planning principles, store event ideas,
digital packages, ATL and BTL marketing initiatives, local marketing considerations, budget projections and reporting instructions. The objective of this strategy was to ensure consistency, that the best possible ROI was achieved and that all events were on brand.
• Twice a year the Accessorize brand holds student events which had been in a downward decline for
the past 2 years. I was tasked with relaunching the events and making them successfully again. I
launched a tiered event programme which saw a different level of support given to each tier. The
stores within each tier was dependent on how many student customers we saw in that store, whether the local market had a student event on in the area and the total store turnover. As a result, we saw our top tier take +27% vs. LY, we saw a 17% increase in footfall and generally a positive response from staff and customers.
• On my arrival I noticed that the concession and airport channels had no marketing support, therefore
from conception to delivery, I created a marketing event tool kit which included elements such as
new request processes to ensure those without email addresses can still be supported, generic
artwork POS tools, store event guidelines, digital packages and campaign activation support. I presented the tool kit to key stakeholders within the business for final sign off and then went onto to launch the kit at area retail meetings across the country.
Key responsibilities:
• Local marketing plans - ensure all brands leverage local marketing opportunities where relevant to
promote local events, target local consumers and maximise the store marketing budget. Also plan and manage key local events with shopping centre and high street stakeholders.
• Campaign activation initiatives - plan and deliver the campaign activation calendar for each brand for
each new season in line with key trends and customer behaviour. These initiatives are used by both
the UK and international markets, and therefore need to take into consideration the different types of budget available, different lead times and if copy translation is required.
• Openings, closures and refit programme - once I had developed the new strategy, I had to manage
the programme which saw approx. 10-12 different types of events a month, which had to be
managed within a team of two.
• Promotional planning - following weekly trade meetings, I am responsible for ensuring the promotional calendar is up to date and circulated to key stake holders. The calendar must take into
consideration all channels and all brands and I have to ensure that alongside any last-minute changes,
that this does not clash with any long term promotional event plans.
• POS - brief, sign off and send to print all local marketing and store event POS generated by the retail
marketing department.
• Revenue generation - I was tasked with generating revenue into the business. Therefore, I launched
the company's first parcel insert programme, which saw pre-approved brands placing inserts into our
online parcel orders generating in excess of £6K a month and the programme continues to grow.
Support, Processes, Manager, UP, That you, Online, Campaign, International, Pos, Marketing, Artwork, Event, Fashion, Print, ROI, Budget, Retail, MArketing Strategy
2016 - 2016
job
Brand Manager - UK & Ireland
Molton Brown.
Working for the luxury bath & body brand on 360° campaign activation plans, including multiple retailer
account plans, all PR related activity and in-store events within the UK & Ireland Marketing team. The remit
includes 40 stand-alone stores, 40 manned concessions, 10 outlets and 75+ wholesale locations. As part of this
role I had 3 direct reports.
Key achievements:
• For the brands key Mother's Day blockbuster campaign, I designed and implemented a series of store
events, factoring in data driven customer insights, and took an omni-channel targeted approach. The
programme resulted in 93% of all locations being up YOY and the entire retail estate saw a 5% uplift
on ATV YOY.
• Created, designed and presented to over 150 international internal members of the business our UK
Christmas campaign activation plans to kick off Q4, the brands busiest time of year.
Key responsibilities:
• Partnership collaborations - coordinating contract negotiations with our legal department when the brand works with members of the beauty industry, which usually involves liaising with agents or third
-party companies.
• Team development - Including personal progress plan, position profile, mid-year appraisal, end of year review, regular feedback sessions, team meetings, and weekly 121s.
• Designing and implementing the UK event strategy to support key NPD in the annual campaign
calendar. This involves creating an event tool kit to inform all retail teams about the plan, giving clear
instructions of what is expected of them, building in an incentive to get further buy-in and ensuring
that the results of the event can be collated simply and accurately in order to measure ROI. In
addition to this, I worked with key stakeholders in the business to support the event packages
including a solus email, social support and media coverage.
• Full budget responsibility and management - this includes annual budget planning, rephrasing,
tracking and approving all UK marketing spend across all PR, Campaign Activation and all Retailer
Initiatives
• Managing the brands corporate offering, such as external out of store events, exclusive packages, biannual catalogues, POS etc.
account plans, all PR related activity and in-store events within the UK & Ireland Marketing team. The remit
includes 40 stand-alone stores, 40 manned concessions, 10 outlets and 75+ wholesale locations. As part of this
role I had 3 direct reports.
Key achievements:
• For the brands key Mother's Day blockbuster campaign, I designed and implemented a series of store
events, factoring in data driven customer insights, and took an omni-channel targeted approach. The
programme resulted in 93% of all locations being up YOY and the entire retail estate saw a 5% uplift
on ATV YOY.
• Created, designed and presented to over 150 international internal members of the business our UK
Christmas campaign activation plans to kick off Q4, the brands busiest time of year.
Key responsibilities:
• Partnership collaborations - coordinating contract negotiations with our legal department when the brand works with members of the beauty industry, which usually involves liaising with agents or third
-party companies.
• Team development - Including personal progress plan, position profile, mid-year appraisal, end of year review, regular feedback sessions, team meetings, and weekly 121s.
• Designing and implementing the UK event strategy to support key NPD in the annual campaign
calendar. This involves creating an event tool kit to inform all retail teams about the plan, giving clear
instructions of what is expected of them, building in an incentive to get further buy-in and ensuring
that the results of the event can be collated simply and accurately in order to measure ROI. In
addition to this, I worked with key stakeholders in the business to support the event packages
including a solus email, social support and media coverage.
• Full budget responsibility and management - this includes annual budget planning, rephrasing,
tracking and approving all UK marketing spend across all PR, Campaign Activation and all Retailer
Initiatives
• Managing the brands corporate offering, such as external out of store events, exclusive packages, biannual catalogues, POS etc.
Pos, Social, Manager, UP, Wholesale, Campaign, Team development, International, Development, Marketing, Support, Npd, Management, Pr, Event, ROI, Budget, Retail
My education
University of the Arts London London College of Communication
Bachelors, Information Design
Bachelors, Information Design
Copthall School
GCSEs, Business Studies, Design and Technology (Minor in Information Technology)
GCSEs, Business Studies, Design and Technology (Minor in Information Technology)
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