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Senior
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0
jobs
Global Account Director
Yashar Nourbakhsh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
After 10 years in the field of marketing and communication, I’ve had the possibility to develop and consolidate different professional experiences, working mostly in communication agencies.
This has allowed me to acquire and improve the right skills and attitude for the management of brand identity and marketing communication of important Automotive, Health-Care and Retail brands.
I am highly proactive and an enthusiastic and supportive team player. I am able to work under pressure, to prioritise workloads and meet deadlines yet keeping a high standard of accuracy and quality in the results.
Professional, analytical and customer focused, I have excellent interpersonal skills with outstanding computer literacy.
SKILLS:
- ATL (Advanced 6 years experience)
- Digital Marketing (Advanced 8 years experience)
- Marketing Communications (Expert, 10 years experience)
- Direct Marketing (Advanced 6 years experience)
- E-mail Marketing (Advanced 6 years experience)
- Social Media Marketing (Advanced, 6 years experience)
- CRM software (Advanced, 6 years experience)
- Organizational Skills (Advanced, 6 years experience)
- Automotive (Expert, 8 years experience)
- Health Care (Advanced, 2 years experience)
- Event Management (Advanced, 4 years experience)
This has allowed me to acquire and improve the right skills and attitude for the management of brand identity and marketing communication of important Automotive, Health-Care and Retail brands.
I am highly proactive and an enthusiastic and supportive team player. I am able to work under pressure, to prioritise workloads and meet deadlines yet keeping a high standard of accuracy and quality in the results.
Professional, analytical and customer focused, I have excellent interpersonal skills with outstanding computer literacy.
SKILLS:
- ATL (Advanced 6 years experience)
- Digital Marketing (Advanced 8 years experience)
- Marketing Communications (Expert, 10 years experience)
- Direct Marketing (Advanced 6 years experience)
- E-mail Marketing (Advanced 6 years experience)
- Social Media Marketing (Advanced, 6 years experience)
- CRM software (Advanced, 6 years experience)
- Organizational Skills (Advanced, 6 years experience)
- Automotive (Expert, 8 years experience)
- Health Care (Advanced, 2 years experience)
- Event Management (Advanced, 4 years experience)
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Fluently
French
Good
Italian
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2020
job
Global Account Director (Digital) - Permanent
HOGARTH WORLWIDE (WPP).
Client: BAYER GLOBAL
Responsible for leading the creation and implementation of Bayer Global digital campaigns and activations within
Pharmaceutical brands (Xarelto, Eylea, Jivi and Kovaltry), Consumer OTC brands (Canesten, Berocca, Supradyn, Rennie, Bepanthen and Elevit) and Animal Health brands (Drontal, Seresto and Advantix). Responsible of managing large Aquia
Drupal website projects, ecommerce engagements and mobile apps in Veeva and Agnitio, working closely with the senior management team to offer strategic guidance to continue developing the account by identifying and closing new
business opportunities. Responsible to lead global digital transformation and content strategy projects within Global
Pharmaceutical brands.
Responsible for leading the creation and implementation of Bayer Global digital campaigns and activations within
Pharmaceutical brands (Xarelto, Eylea, Jivi and Kovaltry), Consumer OTC brands (Canesten, Berocca, Supradyn, Rennie, Bepanthen and Elevit) and Animal Health brands (Drontal, Seresto and Advantix). Responsible of managing large Aquia
Drupal website projects, ecommerce engagements and mobile apps in Veeva and Agnitio, working closely with the senior management team to offer strategic guidance to continue developing the account by identifying and closing new
business opportunities. Responsible to lead global digital transformation and content strategy projects within Global
Pharmaceutical brands.
Ecommerce, Digital transformation, Drupal, Management, Content, Website, Pharmaceutical, Apps, Implementation, Transformation, Health, Content Strategy
2018 - 2018
freelance
Global Account Director (Digital) - Freelance
POSSIBLE (WPP).
Client: BAYER GLOBAL / PHILIP MORRIS INTERNATIONAL
Responsible for leading the Digital strategy and activation for Bayer Global OTC brands (Canesten, Supradyn and Berocca) and Philipp Morris global brands managing a team of Project Managers and Community Managers.
Collaborative, proactive and flexible working with a team of over 20 inter-agency members and 15 client stakeholders
to run global brand campaigns covering - Digital Strategy, Content strategy, Audience research, Social Channels
campaigns.
Responsible for leading the Digital strategy and activation for Bayer Global OTC brands (Canesten, Supradyn and Berocca) and Philipp Morris global brands managing a team of Project Managers and Community Managers.
Collaborative, proactive and flexible working with a team of over 20 inter-agency members and 15 client stakeholders
to run global brand campaigns covering - Digital Strategy, Content strategy, Audience research, Social Channels
campaigns.
Digital Strategy, Research, Content, Community, Content Strategy, Social
2017 - 2017
freelance
Account Director (ATL & Digital) - Freelance
ENGINE GROUP.
That you
2016 - 2017
job
ACCOUNT DIRECTOR
INNOCEAN WORLDWIDE.
Client: KIA MOTORS
Responsible for leading all ATL campaigns, including TV, Live activation via experiential and sponsorship campaigns,
Print, Radio and all Digital activities (Programmatic Display via Double Click, FlashTalking and Sizmek, Website design and build via Adobe Platform) for Kia Motors in the UK market. Key point of contact with Kia senior management to identify and generate new business opportunities within the Kia marketing team.
Responsible for leading all ATL campaigns, including TV, Live activation via experiential and sponsorship campaigns,
Print, Radio and all Digital activities (Programmatic Display via Double Click, FlashTalking and Sizmek, Website design and build via Adobe Platform) for Kia Motors in the UK market. Key point of contact with Kia senior management to identify and generate new business opportunities within the Kia marketing team.
Implementation, Social, That you, Sizmek, Energy, Sponsorship, Programmatic, Development, Adobe, Marketing, TV, Website, Radio, Management, Leadership, Print, Project Management, Design
2016 - 2016
freelance
Account Director (ATL & Digital) - Freelance
THE & PARTNERSHIP.
LEXUS EUROPE
Responsible for managing the ATL activities for Lexus Europe and Lexus UK including TVC, Radio, Press, OOH and Digital. Budget control and key point of contact with senior Clients during Campaign development and production.
Responsible to lead all Lexus Digital Advertising activities and manage all relationship with Media agency and Production company.
Responsible for managing the ATL activities for Lexus Europe and Lexus UK including TVC, Radio, Press, OOH and Digital. Budget control and key point of contact with senior Clients during Campaign development and production.
Responsible to lead all Lexus Digital Advertising activities and manage all relationship with Media agency and Production company.
Advertising, Budget, Radio, Development, Campaign, Production, That you
2015 - 2015
freelance
Senior Account Manager (Digital) - Freelance
NESPRESSO GLOBAL / UNILEVER GLOBAL.
Responsible for managing Nespresso Global website design & build and Unilever BrightFuture.com European Digital
Activity campaigns. Managed e-commerce platform development (Episerver) and CMR tools (Teradata)
Activity campaigns. Managed e-commerce platform development (Episerver) and CMR tools (Teradata)
Design, Account Manager, E-commerce, Website, Teradata, Development, EPiServer, Manager
2015 - 2015
freelance
Senior Account Manager (CRM) - Freelance
BARRATT HOMES.
Joined Zone Digital agency to work as a freelance on the recently won Barratt Homes CRM client. Responsible for
managing Barratt Homes, Barratt London and David Wilson Homes CRM campaign. Adobe Campaign Platform
Certification.
managing Barratt Homes, Barratt London and David Wilson Homes CRM campaign. Adobe Campaign Platform
Certification.
CRM, Account Manager, Adobe, Campaign, Manager
2012 - 2014
job
Account Manager (ATL / Digital / CRM) - Permanent
INFINITI EUROPE.
Responsible for managing the development and implementation of Digital Advertising campaign (Including Rich Media formats using MediaMind/Eyeblaster platforms) activities across Pan European markets and a wide range of acquisition activities, including BTL advertising, direct communications (e-mail, Direct Mail, SMS, social networks),
campaign web pages, point of sale, sales promotion and event management. Responsible to develop, coordinate and deliver Off Line activities during Pan European product launch campaigns including Press, TVC, OOH and Radio
production. Responsible for managing Integrated comms and toolkits for Middle East, Russia & South Africa markets
and (Campaign adaptations and Ad Hoc Campaign' requests)
VERTU GLOBAL
Responsible for the development and implementation (from strategy to production) of CRM activities for new product
launches at Global level via Salesforce platform. Main channels used: EDM, Digital. Results: Outstanding number of pre- orders on both Prospects and Customer level and a successful Data qualification.
campaign web pages, point of sale, sales promotion and event management. Responsible to develop, coordinate and deliver Off Line activities during Pan European product launch campaigns including Press, TVC, OOH and Radio
production. Responsible for managing Integrated comms and toolkits for Middle East, Russia & South Africa markets
and (Campaign adaptations and Ad Hoc Campaign' requests)
VERTU GLOBAL
Responsible for the development and implementation (from strategy to production) of CRM activities for new product
launches at Global level via Salesforce platform. Main channels used: EDM, Digital. Results: Outstanding number of pre- orders on both Prospects and Customer level and a successful Data qualification.
Advertising, CRM, Account Manager, Salesforce, Event, Management, Sales, Radio, Implementation, Development, Web, Campaign, Production, Manager, That you, Social
2010 - 2012
job
Account Manager (Digital & CRM) - Permanent
FORD MOTOR COMPANY.
Development and implementation of Digital and Direct Marketing communications activities (Web Sites, CRM, Online Display Advertising, mobile apps) for Ford Italy.
Coordination of SEO activities, Web Analytics and Social Media
Development and coordination of local On-line/Digital/CRM marketing initiative throughout the Italian territory
LAND ROVER
Development of integrated advertising for Land Rover/Range Rover carline
Implementation of all the Direct & Digital activities intended to launch the Range Rover Evoque Development of prospect acquisition and customer base loyalty programs CRM coordination, including Contact Centre, customer
contact strategies, online reporting (online advertising, Social & SEO)
Coordination of SEO activities, Web Analytics and Social Media
Development and coordination of local On-line/Digital/CRM marketing initiative throughout the Italian territory
LAND ROVER
Development of integrated advertising for Land Rover/Range Rover carline
Implementation of all the Direct & Digital activities intended to launch the Range Rover Evoque Development of prospect acquisition and customer base loyalty programs CRM coordination, including Contact Centre, customer
contact strategies, online reporting (online advertising, Social & SEO)
Social Media, Marketing, Seo, Advertising, CRM, Account Manager, Direct marketing, Analytics, Apps, Implementation, Development, Web, Online, Manager, Social
2008 - 2010
job
Senior Account Executive (ATL & BTL)
BBDO.
Permanent
CHRYSLER GROUP LCC
Responsible for the implementation of communication strategies for Chrysler, Jeep and Dodge, the development and coordination of local marketing initiatives throughout the Italian territory. Media budget control on network
communication activities. Qualitative and quantitative analysis of local communication.
PFIZER EUROPE
Day by day management of Global campaigns and responsible to maintain solid relationship with external suppliers
involved in the production of materials designed for Client (catalogues, brochures, radio, TV & Print). Budget control
activity.
CHRYSLER GROUP LCC
Responsible for the implementation of communication strategies for Chrysler, Jeep and Dodge, the development and coordination of local marketing initiatives throughout the Italian territory. Media budget control on network
communication activities. Qualitative and quantitative analysis of local communication.
PFIZER EUROPE
Day by day management of Global campaigns and responsible to maintain solid relationship with external suppliers
involved in the production of materials designed for Client (catalogues, brochures, radio, TV & Print). Budget control
activity.
Marketing, Budget, Print, Management, Radio, Network, TV, Implementation, Development, SOLID, Production, That you
2004 - 2005
job
Account Executive (ATL & BTL) - Permanent
WARNER VILLAGE CINEMAS.
Agency CAYENNE (Dentsu)
Position: Account Executive (ATL & BTL) - Permanent
Skoda Auto / Canon / Shiseido / Sony
Responsible to support the AD in managing ATL (TV, Radio and Print) and BTL campaigns in the Italian market.
Position: Account Executive (ATL & BTL) - Permanent
Skoda Auto / Canon / Shiseido / Sony
Responsible to support the AD in managing ATL (TV, Radio and Print) and BTL campaigns in the Italian market.
Print, Radio, TV, Support, That you
My education
Metropolitan College of New York University S
N/a, Marketing & Promotion
N/a, Marketing & Promotion
Nottingham Trent University UK
Bachelors, Communication & Media
Bachelors, Communication & Media
Liceo Linguistico Italia Rome Italy
HighSchoolOrEquivalent, English, Italian
HighSchoolOrEquivalent, English, Italian
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