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Freelance content writer with a passion for research and project management
Mikaela Mills
,
Hebden Bridge, United Kingdom
Experience
Other titles
Skills
I'm offering
As an enthusiastic creative marketing professional with impeccable writing skills and knowledge of social media channels; content creation; visual imagery; customer insight, I have learnt that 'life experience' is the most important attribute one can possess. The skills attained through dedication, determination and a 'can do' attitude are invaluable in today's society where the world is evolving and changing on a daily basis.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2014 - ?
freelance
Freelance Social Media Content Creator
Fiverr.
Independently conceptualize highly shareable social media content tailored to the personality
of each social channel (Facebook, Instagram, Twitter, Pinterest)
• Manage weekly and monthly content for 4 brand accounts across the United States and Jamaica
• Manage and monitor all social networks, while maintaining brand messaging and real-time
engagement
• Proficient in using Canva.com to create unique and suitable visual content
• Execute paid social campaigns to boost awareness and increase followers
• Experienced in analysing metrics, identifying trends, and optimizing performance
• Increased social media engagement significantly by increasing organic Instagram followers 100% in 1 month
of each social channel (Facebook, Instagram, Twitter, Pinterest)
• Manage weekly and monthly content for 4 brand accounts across the United States and Jamaica
• Manage and monitor all social networks, while maintaining brand messaging and real-time
engagement
• Proficient in using Canva.com to create unique and suitable visual content
• Execute paid social campaigns to boost awareness and increase followers
• Experienced in analysing metrics, identifying trends, and optimizing performance
• Increased social media engagement significantly by increasing organic Instagram followers 100% in 1 month
Social Media, Instagram, Facebook, Content, Twitter, Pinterest, Social
2018 - 2018
freelance
Global Campaign Project Manager
Red Stripe Jamaica.
• Coordinate with Ogilvy and Mather Miami on concept development and production timelines
• Coordinate the local television production company to facilitate conceptual development and strategy meetings with the director and producer
• Report directly to the Head of Marketing and the Senior Brand Manager of Red Stripe Jamaica
to ensure alignment to the brand guidelines and campaign concept
• Coordinate with Prism Communications Ltd in Jamaica, to ensure all radio scripts and relevant
artwork is in keeping with the concept of the campaign
• Coordinate with Grammy Award winning music producer Paul "Pablo" Stennett of Branat
Music LLC, based in California, USA with the recording and producing of an album for the campaign
• Supervise and facilitate open and clear communication channels between all individuals, as
well as offer creative advice
• Assist in drafting legal contract between Red Stripe Jamaica and Branat Music LLC
• Assist in drafting NDA and Talent Forms for Ogilvy and Mather Miami to be used for the TVC
• Coordinate and facilitate the Behind the Scenes film crew during all stages of the project
• Work closely with Prism Communications Ltd on the album illustration for the EP
• Work closely with the Account Executive at Prism Communications Ltd to source voice over
talents and produce all radio recordings
• Assist Branat Music LLC with Artist Agreements and signature collections from various
musical artists in Jamaica
• Attend casting session for over 150 talents for tv commercial in order to make final selections
for lead roles
• Liaise with talent scouts and wardrobe stylist on set, and provide input based on creative
concept
• Coordinate expenditure of over 28,000GDP (USD$32,400) in talent fees
• Coordinate expenditure of approximately 118,050GDP (USD$150,000) for album production
• Coordinate expenditure of approximately 109,090GDP (USD$144,000) for television
production
• Coordinate the local television production company to facilitate conceptual development and strategy meetings with the director and producer
• Report directly to the Head of Marketing and the Senior Brand Manager of Red Stripe Jamaica
to ensure alignment to the brand guidelines and campaign concept
• Coordinate with Prism Communications Ltd in Jamaica, to ensure all radio scripts and relevant
artwork is in keeping with the concept of the campaign
• Coordinate with Grammy Award winning music producer Paul "Pablo" Stennett of Branat
Music LLC, based in California, USA with the recording and producing of an album for the campaign
• Supervise and facilitate open and clear communication channels between all individuals, as
well as offer creative advice
• Assist in drafting legal contract between Red Stripe Jamaica and Branat Music LLC
• Assist in drafting NDA and Talent Forms for Ogilvy and Mather Miami to be used for the TVC
• Coordinate and facilitate the Behind the Scenes film crew during all stages of the project
• Work closely with Prism Communications Ltd on the album illustration for the EP
• Work closely with the Account Executive at Prism Communications Ltd to source voice over
talents and produce all radio recordings
• Assist Branat Music LLC with Artist Agreements and signature collections from various
musical artists in Jamaica
• Attend casting session for over 150 talents for tv commercial in order to make final selections
for lead roles
• Liaise with talent scouts and wardrobe stylist on set, and provide input based on creative
concept
• Coordinate expenditure of over 28,000GDP (USD$32,400) in talent fees
• Coordinate expenditure of approximately 118,050GDP (USD$150,000) for album production
• Coordinate expenditure of approximately 109,090GDP (USD$144,000) for television
production
Casting, Manager, USA, Production, Campaign, Music, Development, Marketing, TV, Radio, Producer, Artwork, Project Manager, Concept Development, Illustration
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