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Commercially minded business manager specialising in E-commerce and Operations
Mayur Patel
,
Ruislip, United Kingdom
Experience
Other titles
Skills
I'm offering
A commercially astute, analytically minded and results orientated professional, with more than 12 years' progressive experience of successfully managing activities across B2B & B2C sales and marketing for both established businesses and for start-ups. I am proficient at setting up and managing all aspects of business operations, in particular commercial planning, supply chain, e-commerce, digital marketing and analysis.
Markets
United States
United Kingdom
France
Germany
Lithuania
Denmark
Norway
Sweden
Finland
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
General Manager
Fresh Ego Kid.
The role involved managing the wider business as General Manager whilst still undertaking previous business operations responsibilities. Key Focus was growing the B2B channel and the commercial planning to drive overall growth.
• Commercial Planning & Forecasting duties involved P&L KPI management, setting budgets across the business, cash flow management, product pricing and margin management, planning sell through and forecasting sales and financials.
• Operational responsibilities include managing the supply chain & logistics (which includes procurement, 3rd party logistics, fulfilment and inventory management), planning and organizing all stakeholders and responsible for planning & execution of all major initiatives.
• Responsible for growing the wholesale and retail sales channels by working closely with external sales agents and retail buying teams to plan buy, delivery and sell through.
• Create and monitor key metrics across all areas of the business to manage performance.
• Responsible for analysing financial and sales data to provide actionable insights enabling business growth and improved performance.
• Responsible for developing junior team members which involved mentoring, planning and providing training, resources and tools to achieve objectives.
• Commercial Planning & Forecasting duties involved P&L KPI management, setting budgets across the business, cash flow management, product pricing and margin management, planning sell through and forecasting sales and financials.
• Operational responsibilities include managing the supply chain & logistics (which includes procurement, 3rd party logistics, fulfilment and inventory management), planning and organizing all stakeholders and responsible for planning & execution of all major initiatives.
• Responsible for growing the wholesale and retail sales channels by working closely with external sales agents and retail buying teams to plan buy, delivery and sell through.
• Create and monitor key metrics across all areas of the business to manage performance.
• Responsible for analysing financial and sales data to provide actionable insights enabling business growth and improved performance.
• Responsible for developing junior team members which involved mentoring, planning and providing training, resources and tools to achieve objectives.
Business Management, Supply chain management, Commercial planning, B2b sales growth, Retail Strategy, Pricing, Project Management, People management, Shopify
2018 - 2019
job
Head of Operations and E-commerce
Fresh Ego Kid.
• Responsible for creating and executing the operational and e-commerce strategies. This was achieved by delivering and managing efficient SOP across the business focusing on the e-commerce, marketing, finance, procurement, sales administration, customer service, supply chain and the product design functions of the business. • Oversee all e-commerce activities including creating the online strategy (focused around influencer marketing) and overseeing digital marketing activities (which include Social, Google Search & Display, Email and Affiliates). In addition, I am responsible for the Shopify website, which includes overseeing functionality, UX, UI, 3rd party web development & app integration, content creation and product setup.
• Commercial responsibilities include price setting, margin management, planning sell through, P&L forecasting, forecasting sales, budgeting and cash flow management.
• Responsible for managing the supply chain which includes supplier management, logistics, fulfillment and inventory management. The inventory involved placing orders with factories, forecasting & monitoring stock levels, communicating stock outs and general SKU management.
• Responsible for working with internal & external stakeholders to develop processes, procedures, KPIs and systems integrations and to provide training where required. This supported execution of collaborations with music artists, footballers and other influencers geared towards influencer marketing.
• Responsible for identifying technological solutions, specking requirements, managing implementation and providing user training.
• First point of contact for major retailers including JD, USC and New Era for SLAs, planning buy and sell through, digital assets, POs & Invoicing, order fulfilment, payments and issues.
• Responsible for creating MI reports and providing actionable insights that drive digital marketing activities and product development
• Commercial responsibilities include price setting, margin management, planning sell through, P&L forecasting, forecasting sales, budgeting and cash flow management.
• Responsible for managing the supply chain which includes supplier management, logistics, fulfillment and inventory management. The inventory involved placing orders with factories, forecasting & monitoring stock levels, communicating stock outs and general SKU management.
• Responsible for working with internal & external stakeholders to develop processes, procedures, KPIs and systems integrations and to provide training where required. This supported execution of collaborations with music artists, footballers and other influencers geared towards influencer marketing.
• Responsible for identifying technological solutions, specking requirements, managing implementation and providing user training.
• First point of contact for major retailers including JD, USC and New Era for SLAs, planning buy and sell through, digital assets, POs & Invoicing, order fulfilment, payments and issues.
• Responsible for creating MI reports and providing actionable insights that drive digital marketing activities and product development
Business Management, E-commerce, Operations Management, Project Management, Commercial planning, Forecasting, Budgeting, Strategic Planning, Digital Marketing, Sourcing, Supply chain management, Vendor Management, 3pl solutions, Customer Service Management, Brand identity, Inventory management, Shopify, Graphic design
2017 - 2019
job
Head of E-commerce and Operations
Bohemian Brands Ltd.
Responsible for managing the operational, e-commerce and digital marketing activities for a start-up.
This included developing and managing the SOP, across the e-commerce, marketing, finance, procurement, sales administration, fulfilment, customer service and inventory management functions of the business. This involves working with various departments to develop procedures, systems integrations and to provide training where required.
• Responsible for the supply chain which involves 3pl, sourcing components, negotiating prices & SLAs, procurement, arranging assembly of components and overseeing fulfillment.
• Developed and executed a full stack digital marketing strategy, focusing on influencer collaborations and social media paid ads. This also includes email marketing, SEM, SEO and social media.
• E-commerce duties include managing the B2B and B2C Shopify sites, which involve managing the functionality, app integration, content creation, product setup, UX and UI.
• Responsible for creating and developing collaborations with influencers (sports & music industries) and leading Football Clubs to create unique alcohol products under license.
This included developing and managing the SOP, across the e-commerce, marketing, finance, procurement, sales administration, fulfilment, customer service and inventory management functions of the business. This involves working with various departments to develop procedures, systems integrations and to provide training where required.
• Responsible for the supply chain which involves 3pl, sourcing components, negotiating prices & SLAs, procurement, arranging assembly of components and overseeing fulfillment.
• Developed and executed a full stack digital marketing strategy, focusing on influencer collaborations and social media paid ads. This also includes email marketing, SEM, SEO and social media.
• E-commerce duties include managing the B2B and B2C Shopify sites, which involve managing the functionality, app integration, content creation, product setup, UX and UI.
• Responsible for creating and developing collaborations with influencers (sports & music industries) and leading Football Clubs to create unique alcohol products under license.
Business Management, E-commerce, Operations, Project Management, Digital Marketing, Digital Marketing Strategy, Sourcing, Customer service, Finance, Sales, Inventory management, SEM, Social Media, Marketing, Seo, MArketing Strategy, Administration, Content creation, UX, Email marketing, Training, B2C, B2B, Shopify, UI, Procurement, Logistics, Supply chain management, 3pl solutions, Business strategy, Commercial planning, Business Planning, Account management, Budget planning, Cash Flow, Strategic Planning
2016 - 2017
job
Operations Manager
KF Beauty Ltd.
Key area of responsibility was developing and managing the operational function of the e-commerce business to support rapid international sales growth.
• Responsible for the supply chain which involved sourcing components, negotiating prices & SLAs, procurement, arranging assembly of components and fulfillment. Additionally, logistics responsibilities include arranging import, assembly of components and order fulfillment from 5 locations across the globe. This involved developing procedures, managing 3pl & fulfillment performance and costs, SLA management, import/export management and transport cost analysis. Additionally, managing the inventory across multiple fulfillment locations (including Amazon) in line with growth and cashflow plans.
• Work with external web developers to develop the CMS and ERP solutions. This includes integration of inventory systems, sales capture (includes from Amazon), customer communications, etc. This also includes troubleshooting and resolving website issues.
• Support B2B partner website development and digital marketing strategy, ensuring they are in line with brand requirements. Includes content, email, social media and SEO best practice.
• Managed the sales administration & multi-site 3rd party fulfillment locations for all B2B & B2C sales.
• Responsible for key account management, which involved monitoring performance, processing orders,
collaborating on POS materials and providing assistance with retailer/distributor website development.
• Responsible for the supply chain which involved sourcing components, negotiating prices & SLAs, procurement, arranging assembly of components and fulfillment. Additionally, logistics responsibilities include arranging import, assembly of components and order fulfillment from 5 locations across the globe. This involved developing procedures, managing 3pl & fulfillment performance and costs, SLA management, import/export management and transport cost analysis. Additionally, managing the inventory across multiple fulfillment locations (including Amazon) in line with growth and cashflow plans.
• Work with external web developers to develop the CMS and ERP solutions. This includes integration of inventory systems, sales capture (includes from Amazon), customer communications, etc. This also includes troubleshooting and resolving website issues.
• Support B2B partner website development and digital marketing strategy, ensuring they are in line with brand requirements. Includes content, email, social media and SEO best practice.
• Managed the sales administration & multi-site 3rd party fulfillment locations for all B2B & B2C sales.
• Responsible for key account management, which involved monitoring performance, processing orders,
collaborating on POS materials and providing assistance with retailer/distributor website development.
Business Management, E-commerce, Digital Marketing Strategy, Cash Flow, Content, Sourcing, Website, B2c sales, Key account management, Development, Web, Manager, Social, Operations, Social Media, Administration, CMS, B2B, Account management, Digital Marketing, B2C, ERP, Procurement, Management, Integration, Sales, Sales on Amazon, Vendor Management, Logistics Management, Supply chain management, International sales, Inventory management, Forecasting, Planning, Operations Management, Project Management, Customer Service Management
2014 - 2015
job
Operations Manager
CACI International Ltd.
Responsible for e-commerce, sales administration, key account management, supply chain, procurement and customer/technical services.
• Management of 3 brand websites (B2B & B2C), which involved digital marketing (social media, newsletters and PR), content management, CRM development.
• Managed the sales administration, logistics and warehouse teams that were responsible for processing sales and fulfilling orders to B2C & B2B customers globally.
• Accountable for key clients (Elemis, Harrods, John Lewis, Boots and various salons/spas) which involved monitoring performance, planning marketing activities and reviewing/signing off contracts.
• Managed the inventory which involved NPD, forecasting sales, purchasing, maintaining stock quantities and overseeing stock counts.
• Responsible for all procurement and accountable for all suppliers including 3pl and 3rd party manufacturing. This involved monitoring performance, negotiating prices and setting SLAs.
• Managed the customer/technical services team overseeing all repairs and complaints.
• Oversee the provisions of goods and services (includes IT services & facilities management).
• Monitor and analyse activities, implementing new strategies where necessary.
• Management of 3 brand websites (B2B & B2C), which involved digital marketing (social media, newsletters and PR), content management, CRM development.
• Managed the sales administration, logistics and warehouse teams that were responsible for processing sales and fulfilling orders to B2C & B2B customers globally.
• Accountable for key clients (Elemis, Harrods, John Lewis, Boots and various salons/spas) which involved monitoring performance, planning marketing activities and reviewing/signing off contracts.
• Managed the inventory which involved NPD, forecasting sales, purchasing, maintaining stock quantities and overseeing stock counts.
• Responsible for all procurement and accountable for all suppliers including 3pl and 3rd party manufacturing. This involved monitoring performance, negotiating prices and setting SLAs.
• Managed the customer/technical services team overseeing all repairs and complaints.
• Oversee the provisions of goods and services (includes IT services & facilities management).
• Monitor and analyse activities, implementing new strategies where necessary.
Business Management, Processing, Planning, Npd, It, Content, Key account management, Sales, Management, Operations manager, Digital Marketing, Procurement, E-commerce, Content Management, Contracts, B2C, Forecasting, Account management, B2B, Websites, CRM, Administration, Marketing, Social Media, Inventory management, Project Management, People management, Operations Management, Business strategy, Supply chain management
2011 - 2014
job
Marketing & Operations Manager
Timepieces International Inc.
Responsible for the Company's day to day operating activities, marketing in-house brands such as Daniel Steiger & Ralph Christian to B2B and B2C consumers in North America. Management
responsibility for a team of 25 employees with 20 direct reports.
• E-commerce duties include responsibility for the content management, troubleshooting and resolving website issues (backend and front end), systems integration and support services (such as website chat).
• Responsible for the digital marketing strategy to drive sales growth. Managed weekly newsletters, driving brand awareness and customer engagement on social media platforms and blogs in line with the digital marketing strategy to drive sales growth. Additionally, worked with internal and external teams to improve SEO performance, managing affiliate sales and marketing activities and SEM activities.
• Planning and overseeing non-digital marketing activities, including producing 15-20 print media ads p/m and mail order catalogue campaigns going out to over 250k recipients per month.
• Accountable for all suppliers including digital marketing agencies, 3pl, third party manufacturing in the Far East & India, IT support and website development agencies.
• Responsible for developing new and existing sales opportunities with B2B clients including Amazon (Vendor Central), QVC, Nissen and US Army & Air Force.
• Call centre management: manage a team of up to 15 inbound/outbound sales & customer service advisors (includes sales administration, monitoring performance and providing training/coaching).
• Responsible for IT, HR (recruitment, training, development and performance) and Facilities (including H&S).
• Create and monitor key metrics across all areas of the business to manage performance. This included
setting and reviewing budgets, forecasting and managing cost.
• Project manage all initiatives across the business from conception to implementation.
• Oversee the inventory management of over 8,000 SKUs including the launch of 40 - 60 new products p/m.
• Increased digital sales revenues by more than $90k on a monthly basis by launching a new e-commerce website and by developing digital marketing strategies utilising brand development, social
media, SEO, affiliate, promotional emails, and PPC.
• Back orders reduced by over 50%, from an average of over $600k down to less than $250k. Achieved by improving supply chain processes, improving stock management systems and forward planning.
responsibility for a team of 25 employees with 20 direct reports.
• E-commerce duties include responsibility for the content management, troubleshooting and resolving website issues (backend and front end), systems integration and support services (such as website chat).
• Responsible for the digital marketing strategy to drive sales growth. Managed weekly newsletters, driving brand awareness and customer engagement on social media platforms and blogs in line with the digital marketing strategy to drive sales growth. Additionally, worked with internal and external teams to improve SEO performance, managing affiliate sales and marketing activities and SEM activities.
• Planning and overseeing non-digital marketing activities, including producing 15-20 print media ads p/m and mail order catalogue campaigns going out to over 250k recipients per month.
• Accountable for all suppliers including digital marketing agencies, 3pl, third party manufacturing in the Far East & India, IT support and website development agencies.
• Responsible for developing new and existing sales opportunities with B2B clients including Amazon (Vendor Central), QVC, Nissen and US Army & Air Force.
• Call centre management: manage a team of up to 15 inbound/outbound sales & customer service advisors (includes sales administration, monitoring performance and providing training/coaching).
• Responsible for IT, HR (recruitment, training, development and performance) and Facilities (including H&S).
• Create and monitor key metrics across all areas of the business to manage performance. This included
setting and reviewing budgets, forecasting and managing cost.
• Project manage all initiatives across the business from conception to implementation.
• Oversee the inventory management of over 8,000 SKUs including the launch of 40 - 60 new products p/m.
• Increased digital sales revenues by more than $90k on a monthly basis by launching a new e-commerce website and by developing digital marketing strategies utilising brand development, social
media, SEO, affiliate, promotional emails, and PPC.
• Back orders reduced by over 50%, from an average of over $600k down to less than $250k. Achieved by improving supply chain processes, improving stock management systems and forward planning.
Affiliate, Service, Website, Recruitment, It, Growth, Implementation, Support, Digital Marketing Strategy, Content, Monitoring, Amazon, Development, Inventory management, Planning, Manager, UP, Processes, Social, Training, Social Media, Marketing, Seo, Backend, MArketing Strategy, Coaching, Administration, It support, B2B, Operations, Forecasting, Digital Marketing, B2C, PPC, Content Management, E-commerce, Print, SEM, Customer service, Operations manager, Management, Integration, Sales, Business Planning
My education
2017
Chartered Institute for IT
Foundation, Prince 2
Foundation, Prince 2
2017
Google
Certification, Google Adwords certification
Certification, Google Adwords certification
2017
The Digital Garage
Certification, Online Marketing Fundamentals
Certification, Online Marketing Fundamentals
1999
-
2004
Middlesex University
Bachelor, Business Economics with Business Information Systems
Bachelor, Business Economics with Business Information Systems
1997
-
1999
Brighton, Hove and Sussex Sixth Form College
A-Levels, Maths, IT, Business Studies & General Studies
A-Levels, Maths, IT, Business Studies & General Studies
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