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Marketing Strategist
catherine taha
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
CRM. Brand. Loyalty. Acquisition. Direct. Integrated. Social. Data Planning. Creative. Digital. Customer Insight. Research. Results Analysis.
Experience in Automotive, Retail, Leisure, Home Shopping, Fashion, Financial Services, Charities…
Experience in Automotive, Retail, Leisure, Home Shopping, Fashion, Financial Services, Charities…
Markets
United Kingdom
Links for more
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Language
German
Good
English
Fluently
Spanish
Good
French
Fluently
Available
My experience
2020 - ?
freelance
Marketing Strategist
Self employed.
Consult with clients and spearhead planning, development, and execution of marketing strategies to guarantee penetration of target markets. Oversee Quarterly Business Reviews (QBR) and deliver strategic business solutions to align plans with operational targets. Authored engaging and compelling content and interfaced with executive teams on corporate communications, campaign optimisation, and data management.
• Improved customer satisfaction by effectuating data-driven optimizations for Tesco Bank’s CRM systems.
• Improved market penetration for clients by conducting extensive market research and data/trend analysis.
• Facilitated entry and penetration of the French market for Scrub Daddy France by creating and executing a comprehensive go-to-market strategy.
• Serve as a strategic lead for multiple cruise brands while collaborating with British Heart Foundation’s internal teams on nurturing client relationships, shaping customer journey, and launching Minimum Viable Product (MVP).
• Responsible for shaping, implementing, and managing the 'Voice of the Customer' program by gathering insights from direct/indirect touchpoints to drive customer and improvements
• Deliver and maintain a robust customer experience understanding (both now and future) by utilising Customer Journey mapping and visioning techniques.
• Work with Analytics, programme management and responsible line areas to roadmap our path to this vision.
• Monitor competitor experiences, and have a point of view of new and emerging trends that we should be designing into our interactions.
• Understand and measure customer journeys and touchpoints, running performance deep dives and identifying pain points and opportunities to better serve our customers.
• Analyse customer data and build insights that improve customer happiness; disseminate across the business to inform future strategies
• Design and report on a measurement framework to quantify changes in CX performance
• Track and measure progress of key customer centric metrics and KPI(s) including NPS, CSAT / Customer Effort
• Undertake root cause analysis and coordinate with responsible areas to ensure the delivery of identified improvements, tracking progress and reporting against milestones.
• Act as a consultant to other teams across the organisation when undertaking customer research, and ensure it delivers value to both business and customers.
• Improved customer satisfaction by effectuating data-driven optimizations for Tesco Bank’s CRM systems.
• Improved market penetration for three clients by conducting extensive market research and data/trend analysis.
• Facilitated entry and penetration of the French market for Scrub Daddy France by creating and executing a comprehensive go-to-market strategy.
• Strategic lead for multiple cruise brands while collaborating with BHF’s internal teams on nurturing client relationships, shaping customer journey, and launching Minimum Viable Product (MVP).
• Improved customer satisfaction by effectuating data-driven optimizations for Tesco Bank’s CRM systems.
• Improved market penetration for clients by conducting extensive market research and data/trend analysis.
• Facilitated entry and penetration of the French market for Scrub Daddy France by creating and executing a comprehensive go-to-market strategy.
• Serve as a strategic lead for multiple cruise brands while collaborating with British Heart Foundation’s internal teams on nurturing client relationships, shaping customer journey, and launching Minimum Viable Product (MVP).
• Responsible for shaping, implementing, and managing the 'Voice of the Customer' program by gathering insights from direct/indirect touchpoints to drive customer and improvements
• Deliver and maintain a robust customer experience understanding (both now and future) by utilising Customer Journey mapping and visioning techniques.
• Work with Analytics, programme management and responsible line areas to roadmap our path to this vision.
• Monitor competitor experiences, and have a point of view of new and emerging trends that we should be designing into our interactions.
• Understand and measure customer journeys and touchpoints, running performance deep dives and identifying pain points and opportunities to better serve our customers.
• Analyse customer data and build insights that improve customer happiness; disseminate across the business to inform future strategies
• Design and report on a measurement framework to quantify changes in CX performance
• Track and measure progress of key customer centric metrics and KPI(s) including NPS, CSAT / Customer Effort
• Undertake root cause analysis and coordinate with responsible areas to ensure the delivery of identified improvements, tracking progress and reporting against milestones.
• Act as a consultant to other teams across the organisation when undertaking customer research, and ensure it delivers value to both business and customers.
• Improved customer satisfaction by effectuating data-driven optimizations for Tesco Bank’s CRM systems.
• Improved market penetration for three clients by conducting extensive market research and data/trend analysis.
• Facilitated entry and penetration of the French market for Scrub Daddy France by creating and executing a comprehensive go-to-market strategy.
• Strategic lead for multiple cruise brands while collaborating with BHF’s internal teams on nurturing client relationships, shaping customer journey, and launching Minimum Viable Product (MVP).
Business strategy, Customer journey, Marketing, Project Management, Project coordination, Customer experience, User journey
2019 - 2020
job
Head of marketing
Gloden Tanning UK.
Overhauled and redesigned product lines for digital and multi-channel marketing to propel revenue growth. Identified key growth drivers and authored encompassing sales, gross margin, inventory, and marketing plans. Fostered cordial relationships with stakeholders and contractors.
• Increased web traffic by 24% within three months and Instagram followers by 65% within six months through new website development and social media strategy optimizations.
• Achieved a +23% summer sales and +36% Christmas sales growth against the previous year.
• Acquired 18% more customer accounts and accelerated professional development of 28 staff through encompassing training and mentorship.
• Governed end-to-end campaign management and maximized sales by forecasting inventory levels by SKU.
• Increased web traffic by 24% within three months and Instagram followers by 65% within six months through new website development and social media strategy optimizations.
• Achieved a +23% summer sales and +36% Christmas sales growth against the previous year.
• Acquired 18% more customer accounts and accelerated professional development of 28 staff through encompassing training and mentorship.
• Governed end-to-end campaign management and maximized sales by forecasting inventory levels by SKU.
Sales, Social, Redesign, Campaign, Web, Office, Ceo, Digital Marketing Strategy, Growth, Website, Digital Marketing, Management, E-commerce, Marketing and sales, Instagram, Forecasting, Research, MArketing Strategy, Marketing, Social Media
2017 - 2018
job
Marketing manager
Gullivers Truck Hire.
UK
Worked closely with Managing Directors to shape a new marketing program in order to create cohesive divisions to meet customer demands and grow sales.
• Shape and implement new branding Strategy
• Implement ad-hoc reporting to identify opportunities and potential liabilities and drive appropriate action to resolution
• New website- Traffic increased by 32% within 3 months
• Manage full social media appearances (LinkedIn, Google adwords/ SEO)
• Campaign management via CRM system and mailchimp
• Implement new internal communication (workshops/ new processes/employee handbook )
• Develop financial models including forecasting, margins analysis and pricing policy
• Reduced budget by 29%: review cost of all suppliers
• Work with Sales leadership to develop the appropriate go to market strategy for each location:
• Increased market presence by 10% in Devon, 35% in Manchester area and 23% in Scotland
• Regional and national trade show strategy and execution plan
• Training tools and workshop for sales team
Worked closely with Managing Directors to shape a new marketing program in order to create cohesive divisions to meet customer demands and grow sales.
• Shape and implement new branding Strategy
• Implement ad-hoc reporting to identify opportunities and potential liabilities and drive appropriate action to resolution
• New website- Traffic increased by 32% within 3 months
• Manage full social media appearances (LinkedIn, Google adwords/ SEO)
• Campaign management via CRM system and mailchimp
• Implement new internal communication (workshops/ new processes/employee handbook )
• Develop financial models including forecasting, margins analysis and pricing policy
• Reduced budget by 29%: review cost of all suppliers
• Work with Sales leadership to develop the appropriate go to market strategy for each location:
• Increased market presence by 10% in Devon, 35% in Manchester area and 23% in Scotland
• Regional and national trade show strategy and execution plan
• Training tools and workshop for sales team
Linkedin, Social, Go, Manager, Processes, Workshop, Campaign, Google, Workshops, Website, Sales, Management, Social Media, Leadership, Mailchimp, Adwords, Training, Forecasting, Budget, CRM, Google adwords, Branding, Seo, Marketing
2014 - 2017
job
Head of Marketing
Akron Group NT.
Australia
Create marketing department and strategy including website, budget and measuring matrix, marketing materials, corporate events, direct mail and trade show and tenders
• Manage a team of marketing professionals focused on executing regional campaigns including (but, not limited to) email, direct mail, CRM system
• Build highly driven management team that excels in a collaborative team environment to execute business strategies
• Corporate branding:
• New branding
• Launched website and created channel experience for customers
• PR/ communication / social media update
• Project Management:
• Costing, estimating and planning
• Project initiation documentation
• Maintaining and completing Project KPI
• Producing accurate financial reports
• Developing ways of working and action plans for delivery
Create marketing department and strategy including website, budget and measuring matrix, marketing materials, corporate events, direct mail and trade show and tenders
• Manage a team of marketing professionals focused on executing regional campaigns including (but, not limited to) email, direct mail, CRM system
• Build highly driven management team that excels in a collaborative team environment to execute business strategies
• Corporate branding:
• New branding
• Launched website and created channel experience for customers
• PR/ communication / social media update
• Project Management:
• Costing, estimating and planning
• Project initiation documentation
• Maintaining and completing Project KPI
• Producing accurate financial reports
• Developing ways of working and action plans for delivery
Social Media, Marketing, Branding, Project Management, CRM, Budget, Corporate events, Pr, Management, Website, KPI, Costing, Social
My education
2000
-
2004
Degree, Business and Marketing
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