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Experienced Freelance Senior Account Director / Campaign Lead
Sophie Morris
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
15+ years in integrated, digital media and creative agencies developing campaigns and advertising solutions for clients ATL and TTL. I am a highly experienced freelancer and a versatile client services professional who is self-sufficient, dedicated, hands-on and reliable. I have strong project management abilities and personnel management skills.
Solid channel expertise:
TV | DRTV | Sponsorship Idents | VOD | Press | OOH | Radio | Email | CRM | Data strategy | Digital Advertising | Websites & Microsites |Social Media | Content & Content Strategy | POS, Direct Mail & Brochures | Events & Trade Shows.
Please get in touch if you have something on the horizon as I'm always ready to get stuck in.
Solid channel expertise:
TV | DRTV | Sponsorship Idents | VOD | Press | OOH | Radio | Email | CRM | Data strategy | Digital Advertising | Websites & Microsites |Social Media | Content & Content Strategy | POS, Direct Mail & Brochures | Events & Trade Shows.
Please get in touch if you have something on the horizon as I'm always ready to get stuck in.
Markets
United States
(Remote
only)
United Kingdom
Rest of Euro area
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Full time contractor
Available
My experience
2023 - 2023
freelance
F/L SAD - Sensodyne
Grey Advertising.
A global, strategically lead role across multiple client products developing gold standard global toolkits. Acted as core contact, partnering with clients, local market teams and internal & integrated agency teams. Global brand guardian for the no.1 global brand for sensitive teeth.
2023 - 2023
freelance
F/L SAD - TCCC (Coca-Cola & Sprite)
Ogilvy.
Development of global and regional campaigns for Sprite and Coca-Cola. A mix of advertising and experience-led creative work, such as the Sprite Heat Happens platform. Plus, other touchpoints such as social AV films and Key Visuals for digital and print display.
Advertising, Print, Development, Social, LED, Platform
2022 - 2023
freelance
F/L SAD - British Airways
Ogilvy.
Client delivery lead for a multi-channel campaign for British Airways loyalty scheme, designed to build awareness of the American Express card among travel-oriented business customers and consumers.
Express, Campaign
2021 - 2022
freelance
Contract SAD - Healthcare
Lucid Group.
Client service lead collaborating with designers, developers and animation specialists to create and deliver multiple global projects across creative & digital design, motion graphics & video development, web design & dev for pharmaceutical clients including CSL Seqirus, Eisai, Boehringer Ingelheim, Sanofi, Gilead, Merck.
Design, Digital design, Animation, Motion graphics, Video, Web design, Pharmaceutical, Service, Development, Web
2020 - 2020
freelance
F/L SAD - Invisalign & Allergan
Digitas Health.
Invisalign - Championed excellence both strategically and creatively across multiple projects within EMEA on digital platforms in the professional space i.e. talking to Orthodontics and GPs.
Allergan (Global) - managed the development of a customer portal, bringing together the UX and UI design. Along with developing and carrying out research on the fundamentals of the site.
Allergan (Global) - managed the development of a customer portal, bringing together the UX and UI design. Along with developing and carrying out research on the fundamentals of the site.
Design, UI Design, Research, UX, UI, GPS, Development, Portal, Customer
2019 - 2020
freelance
F/L AD - Microsoft, EasyJet, Three Mobile
MRM McCann.
Created story telling video content using customer product case studies for all relevant digital owned, earned and paid for channels for Microsoft.
easyJet - provided creative, strategic and data planning support across CRM channels for the launch of their new holidays proposition 'easyJet Holidays' and a 'trip countdown' email programme.
Three Mobile - creative, strategic and data planning support across CRM.
easyJet - provided creative, strategic and data planning support across CRM channels for the launch of their new holidays proposition 'easyJet Holidays' and a 'trip countdown' email programme.
Three Mobile - creative, strategic and data planning support across CRM.
Video content, CRM, Video, Content, Support, Planning
2019 - 2019
freelance
F/L AD - Ford UK
GTB.
Delivered a multi-channel campaign for Ford commercial vehicles known as the 'Backbone of Britain'. A campaign created to cement Ford's position as the no.1 van choice for companies and van drivers
which involved a 15 day shoot across the UK covering the whole CV range.
Delivered creative across all ATL channels, including a takeover at the NEC for the CV Show.
which involved a 15 day shoot across the UK covering the whole CV range.
Delivered creative across all ATL channels, including a takeover at the NEC for the CV Show.
Campaign, Backbone, That you
2018 - 2019
freelance
Contract SAD - Feather & Black, Vineyards Direct, Boehringer Ingelheim
Wizzard.
Brand repositioning projects across alcohol, pharmaceutical and furniture sectors - delivering
research, strategy, branding, design and brand toolkits.
* Day-to-day business lead and producer for retail furniture company Feather & Black
* Lead multiple photo shoots to create digital and brochure content.
* Delivered multi-channel campaigns including DM, digital display, social media, website assets, emails.
research, strategy, branding, design and brand toolkits.
* Day-to-day business lead and producer for retail furniture company Feather & Black
* Lead multiple photo shoots to create digital and brochure content.
* Delivered multi-channel campaigns including DM, digital display, social media, website assets, emails.
Social Media, Design, Branding, Retail, Research, Brochure, Producer, Content, Website, Pharmaceutical, Social
2017 - 2017
freelance
F/L AD - Suzuki Cars
Red Brick Road.
Lead the development of a multi-channel ATL campaign (TVC, radio and national press and OOH) for a
national dealer event for Suzuki Cars and successfully achieved sales targets.
* Launched Suzuki Cars in ROI through TV sponsorship idents on X Factor and campaign launch comms
across the dealership network.
* Provided strategic and creative support for the development of Suzuki's Aftersales digital content
strategy.
* Worked on pitches and achieved new business wins: Bio Oil, eMoov and Hillarys Blinds.
national dealer event for Suzuki Cars and successfully achieved sales targets.
* Launched Suzuki Cars in ROI through TV sponsorship idents on X Factor and campaign launch comms
across the dealership network.
* Provided strategic and creative support for the development of Suzuki's Aftersales digital content
strategy.
* Worked on pitches and achieved new business wins: Bio Oil, eMoov and Hillarys Blinds.
ROI, Event, Sales, Radio, Content, Network, TV, Support, Development, Sponsorship, Campaign, That you
2016 - 2017
job
Account Director - TSB Bank TTL
MRM Meteorite.
Provided creative, strategic and data planning support. Lead and delivered 1-2-1 comms for all of TSB's
products and initiatives across offline, digital, social and in-branch. Including customer journey mapping and contact strategy.
* Responsible for the day to day running of the account across all departments in the Agency.
* Key point of contact for the client team driving day to day business through regular and pro-active contact.
* Provided ongoing support, motivation and development opportunities for a large team, including
3 x Senior Account Managers, 1 x Account Manager and 1 x Account Exec.
* Judged creative ideas in terms of factual accuracy and relevance to brief and ensured comms were fit for a
challenger bank.
* Worked closely with partner agencies to ensure continuity and a collaborative approach.
* Focused on creating meaningful connections between the brand and its customers.
products and initiatives across offline, digital, social and in-branch. Including customer journey mapping and contact strategy.
* Responsible for the day to day running of the account across all departments in the Agency.
* Key point of contact for the client team driving day to day business through regular and pro-active contact.
* Provided ongoing support, motivation and development opportunities for a large team, including
3 x Senior Account Managers, 1 x Account Manager and 1 x Account Exec.
* Judged creative ideas in terms of factual accuracy and relevance to brief and ensured comms were fit for a
challenger bank.
* Worked closely with partner agencies to ensure continuity and a collaborative approach.
* Focused on creating meaningful connections between the brand and its customers.
Account Manager, Support, Motivation, Development, Manager, Social
2011 - 2016
job
Account Director
Sapient Razorfish.
Lead the creation and production of direct marketing in broadcast channels.
* Delivered the strategy and comms for Sky's customer base to drive customer awareness and upgrades of Sky products.
* Worked with multiple stakeholders across a variety of Sky TV sub-brands - Sky Movies, Sky Sports, Box
Sets and Sky Broadband.
* Liaised closely with Sky's 3rd party partners such as Disney to produce best in class creative and ensured
consistent creative and strategic vision was maintained.
* Worked on the launch of NOW TV.
* Pitched and helped win new business, including launch comms for the Sky Q subscription box.
* Lead a brand identity project for the RAC, including the development of a new package proposition, new
look and feel and brand guidelines.
* Helped meet key performance goals in respect of client satisfaction, business development, profitability
and sales targets and staff performance as set out by senior management.
* Delivered the strategy and comms for Sky's customer base to drive customer awareness and upgrades of Sky products.
* Worked with multiple stakeholders across a variety of Sky TV sub-brands - Sky Movies, Sky Sports, Box
Sets and Sky Broadband.
* Liaised closely with Sky's 3rd party partners such as Disney to produce best in class creative and ensured
consistent creative and strategic vision was maintained.
* Worked on the launch of NOW TV.
* Pitched and helped win new business, including launch comms for the Sky Q subscription box.
* Lead a brand identity project for the RAC, including the development of a new package proposition, new
look and feel and brand guidelines.
* Helped meet key performance goals in respect of client satisfaction, business development, profitability
and sales targets and staff performance as set out by senior management.
Marketing, Business development, Direct marketing, Management, Sales, TV, Development, Production
2007 - 2011
job
Senior Account Manager - Vauxhall UK, Mercedes-Benz World
McCann Birmingham.
Vauxhall UK Retail - created and implemented Vauxhall's retail comms nationally.
* Lead national campaigns that were integrated across offline and online channels.
* Maintained, updated and analysed the performance of the Vauxhall regional websites.
* Managed and supported the Vauxhall Retail Field Team.
* Project managed photo shoots.
* Created and managed integrated brand campaigns for Mercedes-Benz World, Floors-2-Go, Alliance & Leicester, Halfords, Saab UK, Columbia Sportswear.
Mobile (+44) 7790 006298 E-mail sophiemorris12@gmail.com
https://www.linkedin.com/in/sophie-morris-5618ab25
4b Patshull Road, London, NW5 2LB
* Lead national campaigns that were integrated across offline and online channels.
* Maintained, updated and analysed the performance of the Vauxhall regional websites.
* Managed and supported the Vauxhall Retail Field Team.
* Project managed photo shoots.
* Created and managed integrated brand campaigns for Mercedes-Benz World, Floors-2-Go, Alliance & Leicester, Halfords, Saab UK, Columbia Sportswear.
Mobile (+44) 7790 006298 E-mail sophiemorris12@gmail.com
https://www.linkedin.com/in/sophie-morris-5618ab25
4b Patshull Road, London, NW5 2LB
Retail, Websites, Account Manager, Linkedin, Sportswear, Online, Go, Manager
2006 - 2007
job
Account Manager - Jaguar Cars (Global)
Cogent Elliott.
Produced global comms, brochures and car photography across the Jaguar product range.
* Organised and project managed photo shoots in Italy, Spain, Romania and the UK. Worked on
location with the production team and client.
* Developed comms for the launch of the Jaguar XF including photographic assets and brochures.
* Managed conceptual ideas through to print and ensured the delivery of high quality brochures.
* Managed the delivery of Jaguar global photographic assets, including post production.
* Worked with global markets to coordinate translations and market variations
* Organised and project managed photo shoots in Italy, Spain, Romania and the UK. Worked on
location with the production team and client.
* Developed comms for the launch of the Jaguar XF including photographic assets and brochures.
* Managed conceptual ideas through to print and ensured the delivery of high quality brochures.
* Managed the delivery of Jaguar global photographic assets, including post production.
* Worked with global markets to coordinate translations and market variations
Account Manager, Print, Photography, Production, Manager
2003 - 2006
job
Account Executive - Land Rover UK Dealer Marketing
Rees Bradley Hepburn.
Supported the Regional Marketing Managers, covering 3 of the 9 UK regions.
* On hand at all times to assist Land Rover dealers with their marketing requests and delivered quarterly
campaigns x-channel. Maintained strong relationships and dealer satisfaction.
* On hand at all times to assist Land Rover dealers with their marketing requests and delivered quarterly
campaigns x-channel. Maintained strong relationships and dealer satisfaction.
Marketing
My education
2004
-
2006
Solihull College
Professional, Marketing
Professional, Marketing
2000
-
2003
University College Birmingham
Bachelors, Hospitality Business Management
Bachelors, Hospitality Business Management
1998
-
2000
Solihull Sixth Form College
Secondary, A-Level Business Studies, A-Level Art, A-Level Physical Education
Secondary, A-Level Business Studies, A-Level Art, A-Level Physical Education
1993
-
1998
Heart of England Secondary School
Secondary, N/a
Secondary, N/a
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