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Senior
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0
jobs
RACHAEL JONES
,
Experience
Other titles
Skills
I'm offering
Markets
United Kingdom
Language
German
Good
English
Fluently
French
Good
Ready for
My experience
2014 - ?
job
Communications and Project Coordinator / Editor, Uncover Liverpool
Open Culture.
Communications at Community Interest Company Open Culture. Achievements and responsibilities include:
• Planning and implementing marketing activities to promote projects and events. Delivering marketing
campaigns for multiple projects simultaneously, managing competing priorities and deadlines and liaising with project partners to ensure these deadlines are met
• Overseeing / creating all audience and stakeholder-facing content
• Regular reporting via Google Analytics to evaluate campaign performance and to recommend / implement improvements for future campaigns
• Writing of reports to be presented to sponsors, funders and project partners
• Management of campaign budgets alongside Director of Communications
• Leading on the production of print and other design collateral, often managing multiple agencies,
freelancers and teams simultaneously
• Identifying advertising and other promotional opportunities and assigning budget accordingly,
including print, digital and social media
• Management of marketing interns, freelance marketing staff, photographers and videographers
• Writing of briefs for contractors including design, web development, photography and videography
• Leading on social media communications across all platforms and projects
• Maintaining and developing relationships with the public, artists, partner organisations and project
participants
• Leading on email marketing (both B2B and B2C), creating and disseminating targeted campaigns via
Mailchimp
• Ensuring all communications and databases are maintained in a manner commensurate with company data protection policy and GDPR
• Creation and dissemination of regular press releases and management of relationships with press
contacts
• Liaising with press and partner organisations to create cohesive marketing campaigns across projects
with multiple stakeholders and identifying opportunities for contra support and cross marketing
• Developing and editing new Liverpool City Region listings website Uncover Liverpool, including
design, managing ongoing technical support with development team and producing or overseeing all
editorial content
• Supporting the development of the brand / tone of voice and its management, including a 2017
rebrand of flagship project LightNight Liverpool and accompanying website redevelopment
• Contributing to audience development plans (the company's and projects)
• Planning and implementing marketing activities to promote projects and events. Delivering marketing
campaigns for multiple projects simultaneously, managing competing priorities and deadlines and liaising with project partners to ensure these deadlines are met
• Overseeing / creating all audience and stakeholder-facing content
• Regular reporting via Google Analytics to evaluate campaign performance and to recommend / implement improvements for future campaigns
• Writing of reports to be presented to sponsors, funders and project partners
• Management of campaign budgets alongside Director of Communications
• Leading on the production of print and other design collateral, often managing multiple agencies,
freelancers and teams simultaneously
• Identifying advertising and other promotional opportunities and assigning budget accordingly,
including print, digital and social media
• Management of marketing interns, freelance marketing staff, photographers and videographers
• Writing of briefs for contractors including design, web development, photography and videography
• Leading on social media communications across all platforms and projects
• Maintaining and developing relationships with the public, artists, partner organisations and project
participants
• Leading on email marketing (both B2B and B2C), creating and disseminating targeted campaigns via
Mailchimp
• Ensuring all communications and databases are maintained in a manner commensurate with company data protection policy and GDPR
• Creation and dissemination of regular press releases and management of relationships with press
contacts
• Liaising with press and partner organisations to create cohesive marketing campaigns across projects
with multiple stakeholders and identifying opportunities for contra support and cross marketing
• Developing and editing new Liverpool City Region listings website Uncover Liverpool, including
design, managing ongoing technical support with development team and producing or overseeing all
editorial content
• Supporting the development of the brand / tone of voice and its management, including a 2017
rebrand of flagship project LightNight Liverpool and accompanying website redevelopment
• Contributing to audience development plans (the company's and projects)
Management, Social, Production, Campaign, Google, Web, Coordinator, Development, Community, Support, Data protection, Website, Content, Analytics, Social Media, Photography, GDpr, Print, Mailchimp, B2C, Budget, B2B, Email marketing, Writing, Advertising, Google analytics, Design, Marketing
2014 - 2015
job
Copywriter
Chester Performs.
Copywriter at arts organisation Chester Performs. Achievements and responsibilities included:
• Production of all printed programmes - writing of content and collation of additional information
• Accurate editing and proofreading of printed programmes for projects including Chester Music Festival and Grosvenor Park Open Air Theatre
• Communication with programme design teams with regard to typesetting / layout.
• Communicating the brand creatively and consistently through digital, print and direct marketing channels
• Creating press releases and other editorial content
• Developing new online communication opportunities
• Managing and maintaining positive relationships with partners and stakeholders
• Taking responsibility for specific campaigns as agreed with the Marketing Manager
• Assisting with the development and implementation of audience development plans
• Representing and promoting the organisation on a range of local, regional and national networks
• Utilising resources effectively and efficiently, being sensitive of the company's resources
• Production of all printed programmes - writing of content and collation of additional information
• Accurate editing and proofreading of printed programmes for projects including Chester Music Festival and Grosvenor Park Open Air Theatre
• Communication with programme design teams with regard to typesetting / layout.
• Communicating the brand creatively and consistently through digital, print and direct marketing channels
• Creating press releases and other editorial content
• Developing new online communication opportunities
• Managing and maintaining positive relationships with partners and stakeholders
• Taking responsibility for specific campaigns as agreed with the Marketing Manager
• Assisting with the development and implementation of audience development plans
• Representing and promoting the organisation on a range of local, regional and national networks
• Utilising resources effectively and efficiently, being sensitive of the company's resources
Implementation, Typesetting, Manager, Online, Production, Organization, Music, Development, Festival, Marketing, Content, Proofreading, Direct marketing, Print, Copywriter, Writing, Layout, Design
2010 - 2013
job
Social Media Marketing Assistant and Web Copywriter
Digital Cinema Media.
Social Media, Marketing, Social Media Marketing, Copywriter, Web, Social
My education
2005
-
2008
University of Newcastle Upon Tyne
Bachelors, English Literature
Bachelors, English Literature
2003
-
2005
Birkenhead Sixth Form College
Secondary, English Language/Literature
Secondary, English Language/Literature
1998
-
2003
Wirral Grammar School for Girls
Secondary, English
Secondary, English
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