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Adaptable & contemporary digital marketer and copywriter
Julian Gore
,
Ware, United Kingdom
Experience
Other titles
Skills
I'm offering
Hello there! I’m a 34-year-old marketer and writer from Hertfordshire.
I’ve worked in the marketing sector for over 8 years in a number of industries including travel, manufacturing, retail, charity, public sector, finance and both B2B and B2C.
Looking for someone with their finger on the marketing pulse? I’ve adapted my work based on trends, business needs, and personal development and can write and market anything - try me!
Take a look at the work I’ve done in the past on my website and I’ll be happy to discuss your parameters and how I can adapt to your needs.
I’ve worked in the marketing sector for over 8 years in a number of industries including travel, manufacturing, retail, charity, public sector, finance and both B2B and B2C.
Looking for someone with their finger on the marketing pulse? I’ve adapted my work based on trends, business needs, and personal development and can write and market anything - try me!
Take a look at the work I’ve done in the past on my website and I’ll be happy to discuss your parameters and how I can adapt to your needs.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2017 - 2020
job
DIGITAL MARKETING EXECUTIVE
BEARINGNET.
- Marketing strategy management: Devising a multi-national marketing strategy for each financial quarter and using well-planned campaigns to execute the objectives of the strategy for three separate brands across two sectors with work prioritised with the marketing assistant.
- Email management: Creating and managing a digital marketing calendar as well as designing and sending campaign and update emails out using DotDigital and Mail Chimp. Analysing the effectiveness of each email to maximise efficiency.
- Content creation: Designing collateral including brochures, flyers, marketing banners using Adobe Photoshop, InDesign and Illustrator. A strict sign off process is in place to ensure content is correct and design is brand appropriate for sales and for the senior directors.
- Brand management: Vital work on the rebranding of the manufacturer brand of BearingNet and launching that to increase exposure, and managing of all three brands to increase their efficiency and modern design.
- Magazine editor: Working with the marketing team on a number of magazines that the company uses to promote users of BearingNet and for marketing purposes. Managing the processes of writing the content and working with companies on that written content and designing the magazine and page layouts including company advertisements. Arranging the printing of the magazines is also a key part of this project.
- Managing Marketing Assistant: Working with the Marketing Assistant on key tasks and assigning work to him such as newsletters and helping me with marketing campaigns, as well as analysing his key skills and helping him to develop those skills.
- Email management: Creating and managing a digital marketing calendar as well as designing and sending campaign and update emails out using DotDigital and Mail Chimp. Analysing the effectiveness of each email to maximise efficiency.
- Content creation: Designing collateral including brochures, flyers, marketing banners using Adobe Photoshop, InDesign and Illustrator. A strict sign off process is in place to ensure content is correct and design is brand appropriate for sales and for the senior directors.
- Brand management: Vital work on the rebranding of the manufacturer brand of BearingNet and launching that to increase exposure, and managing of all three brands to increase their efficiency and modern design.
- Magazine editor: Working with the marketing team on a number of magazines that the company uses to promote users of BearingNet and for marketing purposes. Managing the processes of writing the content and working with companies on that written content and designing the magazine and page layouts including company advertisements. Arranging the printing of the magazines is also a key part of this project.
- Managing Marketing Assistant: Working with the Marketing Assistant on key tasks and assigning work to him such as newsletters and helping me with marketing campaigns, as well as analysing his key skills and helping him to develop those skills.
Adobe Photoshop, Digital Marketing, Marketing, Design, MArketing Strategy, Writing, Content creation, Illustrator, Indesign, Management, Content, Adobe, Campaign
2017 - 2017
job
DIGITAL MARKETING EXECUTIVE
IWSC.
- Marketing campaign management: Developing and managing marketing and communication campaigns from concept to execution including the promotion of their Beer Awards.
- Media Relations: Driving forward the PR programme alongside PR agencies to increase coverage for the brands along with developing international and regional media partnerships with key publications.
Brand Awareness: Using the communications plan to increase levels of award perception and reputation including email and social media tools.
- Magazine management: Working with the Marketing Manager and magazine Designer to implement the annual
awards magazine including writing content and highlighting key areas to focus on.
- Media Relations: Driving forward the PR programme alongside PR agencies to increase coverage for the brands along with developing international and regional media partnerships with key publications.
Brand Awareness: Using the communications plan to increase levels of award perception and reputation including email and social media tools.
- Magazine management: Working with the Marketing Manager and magazine Designer to implement the annual
awards magazine including writing content and highlighting key areas to focus on.
Digital Marketing, Social Media, Marketing, Writing, Pr, Management, Content, International, Campaign, Manager, Social
2017 - 2017
job
MARKETING & DIGITAL OFFICER
HELP MUSICIANS UK.
- Campaign management: Researching, writing, and implementing marketing and digital media campaigns in line with the strategy.
- Content creation: Producing timely and effective media releases, blogs and newsletters in line with key events, announcements and campaigns.
- Social Media: Monitoring social media platforms, contributing to the development and generation of engaging and innovative content on all channels. Measuring successes using analytical tools and planning future content using campaign calendars.
- Collateral Design: Preparing, planning, project managing and distributing all publicity material to maximise
brand promotion.
- Content creation: Producing timely and effective media releases, blogs and newsletters in line with key events, announcements and campaigns.
- Social Media: Monitoring social media platforms, contributing to the development and generation of engaging and innovative content on all channels. Measuring successes using analytical tools and planning future content using campaign calendars.
- Collateral Design: Preparing, planning, project managing and distributing all publicity material to maximise
brand promotion.
Social Media, Marketing, Design, Writing, Content creation, Management, Content, Blogs, Development, Monitoring, Campaign, Planning, Social
2016 - 2017
job
DIGITAL MARKETING EXECUTIVE
MINITRAN LTD.
- Collateral Design: Creating collateral for Minitran and their energy management division using Adobe Photoshop and InDesign, which is then used by the sales team to publicise the brands.
- Website Design & Content: Redesigning the structure with external designers and re-writing the content of both the Minitran & Estate Technology websites to make them more responsive and improving the customer journey. Utilising HTML and CSS to structure content effectively.
- Campaign Management: Creating and working off marketing campaign calendars to manage marketing campaigns in order to amplify & support the sales of brand divisions and products. This includes social media, email and creating website banners.
- Social media: Managing channel content using designed social media calendars and creating highly engaging collateral. Posting content to Twitter and LinkedIn based on the calendar month by month.
- Email Content: Writing content for all campaign emails as well as designing templates to ensure an effective call to action.
- Event Planning: Working with the CEO to plan and design brand events and seminars to publicise products and
branding including liaising with catering companies, creating collateral and managing guest lists.
- Website Design & Content: Redesigning the structure with external designers and re-writing the content of both the Minitran & Estate Technology websites to make them more responsive and improving the customer journey. Utilising HTML and CSS to structure content effectively.
- Campaign Management: Creating and working off marketing campaign calendars to manage marketing campaigns in order to amplify & support the sales of brand divisions and products. This includes social media, email and creating website banners.
- Social media: Managing channel content using designed social media calendars and creating highly engaging collateral. Posting content to Twitter and LinkedIn based on the calendar month by month.
- Email Content: Writing content for all campaign emails as well as designing templates to ensure an effective call to action.
- Event Planning: Working with the CEO to plan and design brand events and seminars to publicise products and
branding including liaising with catering companies, creating collateral and managing guest lists.
Management, Social, Campaign, Adobe, Support, Twitter, Technology, Website, Content, Digital Marketing, Linkedin, Event planning, Indesign, Websites, Writing, Branding, Design, Html, Marketing, Social Media
2015 - 2016
job
DIGITAL CONTENT EDITOR
BEKO.
- Blog content management: Overseeing the creation of website content across all brands alongside agencies who initially write the content and I managed the final copy. Part of this process is amending the copy to fit within the brand message and voice.
- Website content management: Producing dynamic and customer-friendly content for a range of product pages including overseeing content for the built-in campaign and product rich feature content
- Social media: Managing the Beko, Grundig and Leisure channels including content creation, follower interaction and competitor analysis. Part of this process involves analysing the marketing brand planner every month to align our messaging with social posts.
Content Reporting: Using reporting tools to analyse the effectiveness of content and planning future content accordingly includingRadian6 and Google Analytics
- eCRM: Creating content, design and distribution of monthly customer emails alongside image designer and eCRM assistant.
- Ad hoc: Managing purchase orders for social media expenditure and sample request forms for social prizes.
- Website content management: Producing dynamic and customer-friendly content for a range of product pages including overseeing content for the built-in campaign and product rich feature content
- Social media: Managing the Beko, Grundig and Leisure channels including content creation, follower interaction and competitor analysis. Part of this process involves analysing the marketing brand planner every month to align our messaging with social posts.
Content Reporting: Using reporting tools to analyse the effectiveness of content and planning future content accordingly includingRadian6 and Google Analytics
- eCRM: Creating content, design and distribution of monthly customer emails alongside image designer and eCRM assistant.
- Ad hoc: Managing purchase orders for social media expenditure and sample request forms for social prizes.
Content, Social, Thorough, Planning, Campaign, Feature, Google, Blog, Website, Social Media, Analytics, Management, Content Management, Content creation, Google analytics, Design, Marketing
2014 - 2015
job
DIGITAL CONTENT SPECIALIST
HOSTELLING INTERNATIONAL.
- Social media: Managing the entire social media portfolio of the organisation. This involves forward planning, content generation and promotion, customer service. Included in this portfolio are Facebook (90+k followers),Twitter (10+k followers), Google Plus (45+k followers), YouTube and LinkedIn.
- Reporting: Analysing the effectiveness of content using Google Analytics. Planning social and blog content around trends and analytical data.
- Blog Content: Researching and writing content for the organisation's blog alongside the other digital content specialist. This includes team brainstorming, planning, image research, writing and reporting using Google Analytics. Uploading to the website using the CMS and editing content using HTML and CSS tools to produce
good quality, structured content.
- Newsletter/Email Content: Writing content for all eCRM emails to a large list of subscribers on a weekly basis. This includes team briefs with the eCRM assistant, content research and writing, and image research.
- Image creation: Using Photoshop proficiently to produce website banners, social media banners and a variety of content including social media and blog imagery/design.
- Web content: Managing all CMS updates using Salesforce. Responding to national association and hostel requests for content updates and creating 'Tripbook' content.
- Reporting: Analysing the effectiveness of content using Google Analytics. Planning social and blog content around trends and analytical data.
- Blog Content: Researching and writing content for the organisation's blog alongside the other digital content specialist. This includes team brainstorming, planning, image research, writing and reporting using Google Analytics. Uploading to the website using the CMS and editing content using HTML and CSS tools to produce
good quality, structured content.
- Newsletter/Email Content: Writing content for all eCRM emails to a large list of subscribers on a weekly basis. This includes team briefs with the eCRM assistant, content research and writing, and image research.
- Image creation: Using Photoshop proficiently to produce website banners, social media banners and a variety of content including social media and blog imagery/design.
- Web content: Managing all CMS updates using Salesforce. Responding to national association and hostel requests for content updates and creating 'Tripbook' content.
Analytics, Social, Planning, Twitter, Blog, Website, Youtube, Service, Content, Social Media, Linkedin, Salesforce, Facebook, Research, CMS, Writing, Web content, Google analytics, Design, Html, Css
2012 - 2014
job
COMMUNICATIONS OFFICER
CHURCHILL KNIGHT & ASSOCIATES LTD.
- Content Creation: Researching in-depth and writing content for the company's Wordpress blog (which I set up) on an array of subjects including a 'Top Ten' section and 'In the Know' industry-related news and 'Freelance Glancer', content which contractors most want to know about. Working alongside key stakeholders and senior
staff to ensure accuracy. Included in this process is making any amendments needed and going through a strict sign off process as well as using CorelDraw to design dynamic content. Writing and sourcing all content for the company's monthly newsletter 'Economic Review' including sourcing images and liaising with staff on all
content and design.
- Media Relations: Working alongside key media contacts to produce content for their industry magazine in the form of blogs or press releases as well as working with them on adding promotional material to their pages.
- Social media management: Creating and managing the company's social media strategy including Google Plus,
such as creating dynamic content for the company page and interacting with followers, as well as monitoring the success rates of each one based on analytics and monitoring social media keywords. Managing the strategy around future management of Twitter and looking for ways it can create niche digital engagement.
- Website content management: Amending content on the company website using the content management system including newsletter banners and amendment of key content alongside the communications assistant.
- Ad-hoc administration: Logging all communications on to the database meeting minute taking, updating the weekly Marketing project plan for the entire department, updating the client unsubscribe list.
staff to ensure accuracy. Included in this process is making any amendments needed and going through a strict sign off process as well as using CorelDraw to design dynamic content. Writing and sourcing all content for the company's monthly newsletter 'Economic Review' including sourcing images and liaising with staff on all
content and design.
- Media Relations: Working alongside key media contacts to produce content for their industry magazine in the form of blogs or press releases as well as working with them on adding promotional material to their pages.
- Social media management: Creating and managing the company's social media strategy including Google Plus,
such as creating dynamic content for the company page and interacting with followers, as well as monitoring the success rates of each one based on analytics and monitoring social media keywords. Managing the strategy around future management of Twitter and looking for ways it can create niche digital engagement.
- Website content management: Amending content on the company website using the content management system including newsletter banners and amendment of key content alongside the communications assistant.
- Ad-hoc administration: Logging all communications on to the database meeting minute taking, updating the weekly Marketing project plan for the entire department, updating the client unsubscribe list.
Content, Social, Google Plus, Google, Monitoring, Twitter, Blogs, Blog, Website, Sourcing, Social Media, Analytics, Management, Content Management, Social media management, Content creation, Writing, Design, Marketing, Wordpress
2011 - 2012
job
COMMUNICATIONS ASSISTANT
WELWYN HATFIELD BOROUGH COUNCIL.
Project & Campaign management: Handling and organising of the 'What Can I Join?' document, liaising with designers and updating the document contents for 2012. This was an extensive project, which was an ongoing
project of a number of months.
Content Creation: Structuring council matters and news into press releases that fit with council policy and
writing style. Adding them to the council's website using their Content Management System and liaising with key media contacts to promote the content effectively.
Media Relations: Handling press enquires and writing responses along-side gaining approval from directors and managers together with liaising with the media.
Social Media Management: Using social media tools to keep up-to-date on any mentions of the council on
Twitter and Facebook, as well as sending out messages on these social networks highlighting all positives that the council has achieved.
Internal Communications: Building and maintaining excellent working relationships with key members of the
council including the Chief Executive and Mayor of Welwyn Hatfield. Interviewing both to write effective copy for 'Life' magazine.
Copy-writing and website editing: Using the council's Content Management System to edit content on the
council website, as well as assessing submitted content and editing the contents.
project of a number of months.
Content Creation: Structuring council matters and news into press releases that fit with council policy and
writing style. Adding them to the council's website using their Content Management System and liaising with key media contacts to promote the content effectively.
Media Relations: Handling press enquires and writing responses along-side gaining approval from directors and managers together with liaising with the media.
Social Media Management: Using social media tools to keep up-to-date on any mentions of the council on
Twitter and Facebook, as well as sending out messages on these social networks highlighting all positives that the council has achieved.
Internal Communications: Building and maintaining excellent working relationships with key members of the
council including the Chief Executive and Mayor of Welwyn Hatfield. Interviewing both to write effective copy for 'Life' magazine.
Copy-writing and website editing: Using the council's Content Management System to edit content on the
council website, as well as assessing submitted content and editing the contents.
Social Media, Writing, Content creation, Social media management, Content Management, Facebook, Management, Content, Website, Twitter, Campaign, UP, Social
My education
2005
-
2008
University of Northampton
Bachelors of Arts, Journalism
Bachelors of Arts, Journalism
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