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Digital content and digital marketing expert with strong background in social media, working with brands and media owners
Luke Nicholson
,
Whitstable, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital, brand and content expert with over 10 years experience of setting multi-channel content strategies that deliver growth in audience and engagement for global brands, publishers and sporting organisations.
Experience of building, managing and developing teams that deliver and create high-volumes of best-in-class content across digital and platforms, including Instagram, Twitter, Facebook and YouTube.
Evolution and development of brand strategy.
Experience of building, managing and developing teams that deliver and create high-volumes of best-in-class content across digital and platforms, including Instagram, Twitter, Facebook and YouTube.
Evolution and development of brand strategy.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
Marketing Director (Interim)
Southampton Football Club.
Responsible for the performance and output of all online and offline brand and marketing comms delivered
by the department, incorporating Brand and Marketing, Digital and Content, CRM and Insights, PR and Comms, with KPI's for the team closely aligned to the club's sales objectives.
• Provided strategic and creative leadership to Commercial Partnerships department through the acquisition
and activation of official partners, including Virgin Media and Under Armour, actively involved in the pitch
process and working directly with clients and agencies to activate content and campaigns.
• Developed a multi-channel brand strategy targeted at multiple audience personas, and launched innovative
projects including the club's first esports player, first official podcast, Le Pod and official Douyin (TikTok)
account in China, generating 2m views in the first month of launch.
• Responsible for the creation and effective management of multi-million-pound marketing budget and owner
of key agency relationships supporting paid media, creative, production and digital product development.
• Worked in collaboration with the sales director and marketing teams to create online and offline marketing
plans focused on driving sales of ticketing, hospitality and retail products and packages.
• Part of Senior Management Team responsible for shaping the short- and long-term strategy of the business,
and regularly reporting to board and ownership on progress on key projects and performance.
by the department, incorporating Brand and Marketing, Digital and Content, CRM and Insights, PR and Comms, with KPI's for the team closely aligned to the club's sales objectives.
• Provided strategic and creative leadership to Commercial Partnerships department through the acquisition
and activation of official partners, including Virgin Media and Under Armour, actively involved in the pitch
process and working directly with clients and agencies to activate content and campaigns.
• Developed a multi-channel brand strategy targeted at multiple audience personas, and launched innovative
projects including the club's first esports player, first official podcast, Le Pod and official Douyin (TikTok)
account in China, generating 2m views in the first month of launch.
• Responsible for the creation and effective management of multi-million-pound marketing budget and owner
of key agency relationships supporting paid media, creative, production and digital product development.
• Worked in collaboration with the sales director and marketing teams to create online and offline marketing
plans focused on driving sales of ticketing, hospitality and retail products and packages.
• Part of Senior Management Team responsible for shaping the short- and long-term strategy of the business,
and regularly reporting to board and ownership on progress on key projects and performance.
Sales, Brand identity, Interim, Online, Production, China, KPI, Development, Sales Director, Content, Marketing, Management, Pr, Leadership, Podcast, Budget, Retail, Product development, CRM
2014 - 2018
job
Digital Director
unknown.
Contented digital media
• Reported directly to the co-founders of the short-form video start-up during period of rapid growth that
resulted in being appointed Snapchat Global Creative Partner.
• Worked alongside Commercial Director to support in the acquisition of new business, providing original ideas
and multiplatform formats for eBay, HSBC, Heineken, The Telegraph and Eurosport.
• Led a production unit of 25 content creators and established a shared view of best practice an organisational
infrastructure that enabled the production of quality, optimised branded content.
• Reported directly to the co-founders of the short-form video start-up during period of rapid growth that
resulted in being appointed Snapchat Global Creative Partner.
• Worked alongside Commercial Director to support in the acquisition of new business, providing original ideas
and multiplatform formats for eBay, HSBC, Heineken, The Telegraph and Eurosport.
• Led a production unit of 25 content creators and established a shared view of best practice an organisational
infrastructure that enabled the production of quality, optimised branded content.
Video, Content, Growth, Support, Infrastructure, Snapchat, Ebay, Production, UP, LED
2012 - 2014
job
Head of Social
unknown.
media, bwinparty gaming
• Created and implemented social media strategy, reversing trend of negative growth and driving perpetual
increase in audience size and engagement across 18month period.
• Worked alongside Partnership Activation team, generating ideas for one-off and returnable content formats
for Manchester United, Real Madrid and Bayern Munich, aimed at generating engagement on owned
channels and press coverage in key international markets.
• Managed teams and agencies in multiple markets, activating brand and product strategy across international
digital network of websites, owned social channels and affiliates.
• Created and implemented social media strategy, reversing trend of negative growth and driving perpetual
increase in audience size and engagement across 18month period.
• Worked alongside Partnership Activation team, generating ideas for one-off and returnable content formats
for Manchester United, Real Madrid and Bayern Munich, aimed at generating engagement on owned
channels and press coverage in key international markets.
• Managed teams and agencies in multiple markets, activating brand and product strategy across international
digital network of websites, owned social channels and affiliates.
Social Media, Websites, Content, Network, Growth, International, Social
2007 - 2012
job
Digital campaign manager, talkSPORT radio
unknown.
Successfully managed the delivery of onsite display campaigns, newsletters and branded content worth
£3million+ revenue annually.
• Provided content and platform strategy that contributed to the increase of monthly page impressions from
250k to 4million.
• Launched and managed all official social media channels creating highly engaged communities responsible for
25% of site traffic.
£3million+ revenue annually.
• Provided content and platform strategy that contributed to the increase of monthly page impressions from
250k to 4million.
• Launched and managed all official social media channels creating highly engaged communities responsible for
25% of site traffic.
Social Media, Radio, Content, Campaign, Manager, Social
My education
2002
-
2005
University of Kent
Bachelors, N/a
Bachelors, N/a
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