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PPC Manager
Ian Strover
,
Leeds, United Kingdom
Experience
Other titles
Skills
I'm offering
I am a UK based experienced Freelance PPC Marketing Manager, with over 12 years in B2C and B2B e-Commerce, as a Freelancer, on the Client-side & with a Digital Marketing Agency.
Passionate in seeking out new ways to increase sales and profitability. Highly specialised PPC knowledge and experience of managing multiple, complex Google Ads and Bing Ads Accounts, both UK and Internationally.
A team player with a track record of exceeding KPI's. Working with Google and Microsoft on the cutting edge of PPC product developments and launches. Highly organised with an obsessive attention to detail and results.
Freelance Clients I have worked with include http://*****.***, http://*****.***, http://*****.***
Passionate in seeking out new ways to increase sales and profitability. Highly specialised PPC knowledge and experience of managing multiple, complex Google Ads and Bing Ads Accounts, both UK and Internationally.
A team player with a track record of exceeding KPI's. Working with Google and Microsoft on the cutting edge of PPC product developments and launches. Highly organised with an obsessive attention to detail and results.
Freelance Clients I have worked with include http://*****.***, http://*****.***, http://*****.***
Markets
United Kingdom
(Remote
only)
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2016 - ?
freelance
Freelance PPC & SEO
primary Client has been Choc On Choc Ltd.
primary Client has been Choc On Choc Ltd, working full-time
managing PPC accounts, third-party shopping platforms and website management
This includes managing Text Ad, Shopping and Remarketing campaigns in both Google Ads
& Bing Ads.
• Facebook Marketing management.
• SEO website optimisation.
• Management of e-commerce platforms Etsy, Amazon, Not On The High Street.
• Magento CMS administration and website management.
• Google Analytics analysis to drive bid management & meet KPI's.
• Client reporting, communication, presentations & project management (Asana).
managing PPC accounts, third-party shopping platforms and website management
This includes managing Text Ad, Shopping and Remarketing campaigns in both Google Ads
& Bing Ads.
• Facebook Marketing management.
• SEO website optimisation.
• Management of e-commerce platforms Etsy, Amazon, Not On The High Street.
• Magento CMS administration and website management.
• Google Analytics analysis to drive bid management & meet KPI's.
• Client reporting, communication, presentations & project management (Asana).
Optimization, Asana, Google, KPI, Amazon, Bid management, Marketing management, Bing ads, Website, ADS, Analytics, Management, Marketing, Magento, E-commerce, Facebook, PPC, Social media ads, CMS, Administration, Project Management, Google analytics, Seo
2015 - 2016
job
PPC Analyst
Epiphany Solutions (Agency).
• Profitable management of PPC accounts, from the travel and furniture sector, with up to £150,000 per month spend.
• Text Ad & Shopping campaign management in both Google Ads & Microsoft Advertising.
• Display remarketing through Double Click Bid Manager.
• Google Analytics analysis to drive bid management and new opportunities.
• Paid Facebook Advertising.
• Detailed budget management.
• Client reporting, communication & presentations
• Working with other teams (Display, SEO, Content, Social. Data Analysts).
• Ability and motivation to work in depth, looking for opportunities to increase performance.
• Text Ad & Shopping campaign management in both Google Ads & Microsoft Advertising.
• Display remarketing through Double Click Bid Manager.
• Google Analytics analysis to drive bid management and new opportunities.
• Paid Facebook Advertising.
• Detailed budget management.
• Client reporting, communication & presentations
• Working with other teams (Display, SEO, Content, Social. Data Analysts).
• Ability and motivation to work in depth, looking for opportunities to increase performance.
ADS, Social media ads, Social, Manager, UP, Campaign, Google, Analyst, Bid management, Motivation, Seo, Content, Analytics, Management, Facebook, PPC, Budget, Facebook advertising, Advertising, Google analytics
2012 - 2015
job
PPC Manager
Gear4music.com.
(Client-Side)
• Management and optimisation of 16 large-scale and complex retail International Accounts, both AdWords & Bing Ads. 12 of these I was responsible for launching.
• Full responsibility and profitable management of £1.6 million annual PPC budget.
• Team management of 4 PPC Executives and 2 Interns.
• During my tenure annual PPC revenue increased from 15% to 50% of the company's total, with net income increasing 100% year on year.
• Effective management of Shopping Campaigns and Merchant Centre Feeds, along with a close Google relationship, resulted in Day 1 launch both in the UK and Europe.
• Advanced Excel skills, ensuring Actions and Recommendations were both cost efficient and profitable.
• Expert knowledge of Google Analytics, Marin, Feedeo and Qubit, coupled with the personal touch, has ensured profitable and streamlined campaign management.
• Managed development of a bespoke Real Time Ads tool, allowing the entire Product Inventory (25,000 SKUs) to be showcased dynamically, with features such as price and stock level.
• Developed a Behavioural Attribution Model, ensuring touchpoints were optimally credited.
• Reporting on all aspects of performance to the Board of Directors and Shareholders.
• Management and optimisation of 16 large-scale and complex retail International Accounts, both AdWords & Bing Ads. 12 of these I was responsible for launching.
• Full responsibility and profitable management of £1.6 million annual PPC budget.
• Team management of 4 PPC Executives and 2 Interns.
• During my tenure annual PPC revenue increased from 15% to 50% of the company's total, with net income increasing 100% year on year.
• Effective management of Shopping Campaigns and Merchant Centre Feeds, along with a close Google relationship, resulted in Day 1 launch both in the UK and Europe.
• Advanced Excel skills, ensuring Actions and Recommendations were both cost efficient and profitable.
• Expert knowledge of Google Analytics, Marin, Feedeo and Qubit, coupled with the personal touch, has ensured profitable and streamlined campaign management.
• Managed development of a bespoke Real Time Ads tool, allowing the entire Product Inventory (25,000 SKUs) to be showcased dynamically, with features such as price and stock level.
• Developed a Behavioural Attribution Model, ensuring touchpoints were optimally credited.
• Reporting on all aspects of performance to the Board of Directors and Shareholders.
ADS, Manager, Campaign, International, Google, Development, Team management, Net, Bing ads, Excel, Analytics, Management, Optimization, Adwords, PPC, Budget, Retail, Google analytics
2008 - 2012
freelance
Digital Media Contractor
Self-Employed.
• Built a client base of SME's, offering website development, SEO optimisation, social media and database management, along with PPC training.
• PPC campaign management, maximising ROI.
• Sales/traffic analysis, through Google Analytics, ensured a detailed understanding of online customer buying behaviour.
• Creative Agency and Third Party management, ensuring Service Level Agreements were met.
• PPC campaign management, maximising ROI.
• Sales/traffic analysis, through Google Analytics, ensured a detailed understanding of online customer buying behaviour.
• Creative Agency and Third Party management, ensuring Service Level Agreements were met.
Sales, Social, Online, Campaign, Google, Development, Website, Service, Analytics, Social Media, Management, Optimization, Database, ROI, PPC, Training, Google analytics, Seo
2006 - 2008
job
Database Marketing Manager
Hill Cross Furniture.
• Developed and implemented SEO online strategies, contributing to a 140% increase in Employer annual turnover; £1.5 million to £3.6 million.
• Developed database of 15,000 retailers, creating highly targeted email campaigns.
• Online brand optimisation and website content management.
• Team management of 3 Marketing Executives.
• Developed database of 15,000 retailers, creating highly targeted email campaigns.
• Online brand optimisation and website content management.
• Team management of 3 Marketing Executives.
Marketing, Seo, Content Management, Database, Optimization, Management, Content, Website, Team management, Online, Manager
2002 - 2005
job
Regional Manager
Direct Marketing Association.
• Successfully established a Leeds office, recruiting blue chip corporate members.
• Worked closely with local members, establishing best practices and enhancing the perception of the direct marketing industry.
• Organised and chaired networking and regulatory events for members, disseminating tailored information and legal requirements in an accurate, understandable and timely format.
• Worked closely with local members, establishing best practices and enhancing the perception of the direct marketing industry.
• Organised and chaired networking and regulatory events for members, disseminating tailored information and legal requirements in an accurate, understandable and timely format.
Marketing, Networking, Direct marketing, Regulatory, Office, Manager
My education
?
-
2012
Institute of Direct Marketing
Unspecified, Digital Marketing
Unspecified, Digital Marketing
?
-
2001
Institute of Direct Marketing
Unspecified, Direct Marketing
Unspecified, Direct Marketing
?
-
1989
University of Brighton
BSc, Sports Science
BSc, Sports Science
?
-
1985
City of Leeds High School
Secondary, N/a
Secondary, N/a
?
-
1983
City of Leeds High School
HighSchoolOrEquivalent, Incl. English & Maths
HighSchoolOrEquivalent, Incl. English & Maths
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