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Creative Strategy & Cultural Insights
Kat Chan
,
London, United Kingdom
Experience
Other titles
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I'm offering
Creative strategy and cultural insights director by way of Hong Kong (born and raised) and New York (where I enjoyed most of my twenties). Currently based in London, UK.
Uncovering real cultural insights and translating them into actionable creative strategies. Working with a range of brilliant brands including adidas, Jameson, Google, Landsec, Fenty, Samsung, HSBC, and Gillette to define their impactful roles in culture. Also, consultant to multi-award winning agencies and global publishers, partnering with them to future-proof their vision by expanding into new and exciting business and creative territories.
Uncovering real cultural insights and translating them into actionable creative strategies. Working with a range of brilliant brands including adidas, Jameson, Google, Landsec, Fenty, Samsung, HSBC, and Gillette to define their impactful roles in culture. Also, consultant to multi-award winning agencies and global publishers, partnering with them to future-proof their vision by expanding into new and exciting business and creative territories.
Markets
United Kingdom
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
A freelance consultant
Freelance Consultant.
with expertise turning real consumer insights into actionable creative and marketing
strategies. Working with a range of brilliant brands including adidas, Samsung, HSBC, Jameson, Google,
Landsec, Fenty, and Gillette to define their impactful roles in culture, and partnering with multi-award winning
agencies and publishers including Highsnobiety, Amplify, Metallic Inc, and John Doe to future-proof their vision and expand into new and exciting business and creative territories.
strategies. Working with a range of brilliant brands including adidas, Samsung, HSBC, Jameson, Google,
Landsec, Fenty, and Gillette to define their impactful roles in culture, and partnering with multi-award winning
agencies and publishers including Highsnobiety, Amplify, Metallic Inc, and John Doe to future-proof their vision and expand into new and exciting business and creative territories.
Marketing, Google, Winning
2016 - 2018
job
Global Strategy Director
Protein Inc.
Protein is an insight & creative agency that delivers progressive, multi-format creative campaigns that challenge
traditional models of communication. In this role, I built long-lasting relationships between global brands and the early-adopter audience through consumer insight, integrated marketing strategies, events, talent
collaborations, and content programs.
• Lead qualitative research and innovation workshops for Converse, Jameson, Nike, Parachute and The North
Face to inspire brand and product positioning, develop creative activation strategy, and build longterm
connections with target consumers across local and digital communities
• Developed yearlong activation program for Stella Artois, building a community of brand ambassadors across
Art, Fashion, Social Impact, Tech, and Food & Beverage to garner cultural insights and drive impactful
collaborations with new entrepreneurial brands -- projects included commissioning 3-part documentary
series 'Water Front' with Sundance Grand Jury prize winning director to raise awareness for the global water
crisis, premiered on National Geographic
• Concepted, developed, and launched Anheuser-Busch Inbev "Best Damn" cider brand in 100 days, and developed two new-to-world brands with Danone North America innovation team
traditional models of communication. In this role, I built long-lasting relationships between global brands and the early-adopter audience through consumer insight, integrated marketing strategies, events, talent
collaborations, and content programs.
• Lead qualitative research and innovation workshops for Converse, Jameson, Nike, Parachute and The North
Face to inspire brand and product positioning, develop creative activation strategy, and build longterm
connections with target consumers across local and digital communities
• Developed yearlong activation program for Stella Artois, building a community of brand ambassadors across
Art, Fashion, Social Impact, Tech, and Food & Beverage to garner cultural insights and drive impactful
collaborations with new entrepreneurial brands -- projects included commissioning 3-part documentary
series 'Water Front' with Sundance Grand Jury prize winning director to raise awareness for the global water
crisis, premiered on National Geographic
• Concepted, developed, and launched Anheuser-Busch Inbev "Best Damn" cider brand in 100 days, and developed two new-to-world brands with Danone North America innovation team
Marketing, Research, Innovation, Qualitative research, Fashion, Content, Workshops, Community, Protein, Winning, Social
My education
2009
-
2010
University of London
Bachelors, Media
Bachelors, Media
Goldsmiths College
Masters, Cultural Industry
Masters, Cultural Industry
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