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Marketing & Communications Consultant, specialising in B2B, professional services, property and construction.
Catherine Green
,
St Albans, United Kingdom
Experience
Other titles
Skills
I'm offering
I’m a marketing and communications consultant and coach. I help companies set up better customer and culture strategies and then build and develop happy, high-performing sales and marketing teams.
I held the Group Marketing & Communications Director position at three major global organisations before pursuing my freelance career. I have over 20 years’ experience in B2B brand, communications, customer experience, marketing and sales. I have delivered successful outcomes on a wide range of business challenges including new product launches, rebrands, restructures, sector diversification, global expansions, MBOs, hostile take-over bids and delistings.
My core skills help organisations engage their employees, understand their customers, build effective channels to reach audiences and create innovative campaigns that deliver results.
I'm passionate about creating products and services that people will care about and benefit from, and then telling stories in a way that gets audiences excited.
I held the Group Marketing & Communications Director position at three major global organisations before pursuing my freelance career. I have over 20 years’ experience in B2B brand, communications, customer experience, marketing and sales. I have delivered successful outcomes on a wide range of business challenges including new product launches, rebrands, restructures, sector diversification, global expansions, MBOs, hostile take-over bids and delistings.
My core skills help organisations engage their employees, understand their customers, build effective channels to reach audiences and create innovative campaigns that deliver results.
I'm passionate about creating products and services that people will care about and benefit from, and then telling stories in a way that gets audiences excited.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Marketing & Communications Consultant
Seagreen Consultant.
Launched Seagreen to advise leadership on how to maximise strategies and coach marketing functions to power-up their marketing work. Specialising in building resilient business plans, purpose-driven brands, and customer-centric cultures.
MArketing Strategy, Communications Strategy, Internal Communications Specialist, Customer Experience Consultant
2015 - 2018
job
Group Marketing & Communications Director
ISG plc.
Appointed to lead ISG's marketing function through strategic change; to reposition the ISG brand, build internal pride and to develop a global customer-centric growth strategy.
MArketing Strategy, Sales Strategy, Communications Strategy, Customer Experience Strategy
2014 - 2015
job
Marketing & Communications Director
Barratt London, part of Barratt Developments plc.
Hired to shape the Barratt London marketing function in to a high-performing team that would increase customer consideration and positively influence stakeholders.
MArketing Strategy, Sales Strategy, Digital Marketing, Internal communications strategy
2006 - 2014
job
Group Marketing & Communications Director
Mace Group.
Spearheaded the group marketing and communications strategy, which supported the company's growth from £372m turnover in 2006 to £1.1bn in 2013. Responsible for the company's global marketing, winning work and communications activities. Led a department of 50 employees.
MArketing Strategy, Communications Strategy, Sales Strategy, Customer experience
My education
2012
Cranfield
School of Management, Personal Transformation for Leaders
School of Management, Personal Transformation for Leaders
2004
-
2005
CIM
Advanced Diploma, Marketing & Communications
Advanced Diploma, Marketing & Communications
1995
-
1998
The University of Liverpool
BA Combined Hons Arts, English & History
BA Combined Hons Arts, English & History
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