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Content Marketing Specialist
Kat Hyde
,
Stevenage, United Kingdom
Experience
Other titles
Skills
I'm offering
An experienced marketing professional with a wealth of experience in content delivery in busy sales and marketing teams. Experience owned in B2C and B2B with content being disseminated across a variety of channels including digital and print. An effective leader with strong communication skills and experience, working alongside a diverse group of stakeholders with the ability to manage an extensive workload under pressure, to deadline.
Markets
United States
(Remote
only)
United Kingdom
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
French
Good
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Marketing Manager
The IMI.
• Create and implement the annual campaign plan to promote the IMI and its portfolio of services
• Develop a social media planner and community management tool to better support the IMI's social media platforms and dissemination of messaging via Hootsuite scheduler
• Responsible for SEO and copywriting for a range of digital content including email marketing
• Owner of video and photography briefs to better showcase the sector and correctly reflect health and safety
• Shared responsibility for CMS Management and uploading of web content
• Define and implement a strategy for a Digital Asset Management system: Canto
• Migrate CRM usage from Adestra to Dot Digital - working with our in-house Graphic Designer to map out templates, across the customer journey
• Work with business influencers to develop a suite of case studies and testimonials
• Oversee a team of direct reports to include a Graphic Designer, Social and Content Manager and Marketing Executive
• Develop a social media planner and community management tool to better support the IMI's social media platforms and dissemination of messaging via Hootsuite scheduler
• Responsible for SEO and copywriting for a range of digital content including email marketing
• Owner of video and photography briefs to better showcase the sector and correctly reflect health and safety
• Shared responsibility for CMS Management and uploading of web content
• Define and implement a strategy for a Digital Asset Management system: Canto
• Migrate CRM usage from Adestra to Dot Digital - working with our in-house Graphic Designer to map out templates, across the customer journey
• Work with business influencers to develop a suite of case studies and testimonials
• Oversee a team of direct reports to include a Graphic Designer, Social and Content Manager and Marketing Executive
Asset Management, Social, Manager, Media planner, Hootsuite, Campaign, Web, Health, Safety, Community, Support, Content, Social Media, Management, Photography, CMS, Email marketing, Video, CRM, Web content, Copywriting, Seo, Marketing
2018 - 2019
job
Content Marketing Manager
Pearson.
• Act as a content innovator, recommending and creating impactful digital marketing pieces - support lead generation through to conversion
• Project manage the delivery of rich content across digital and print, helping to nurture prospects through the customer journey
• Oversee an established and experienced team of content developers to work with a range of stakeholders across the business
• Implement best practice, new systems and processes to help create a high performing Content Team
• Manage a suite of external agencies and establish regular review processes
• Undertake improvements to web content through SEO and asset development improving the customer journey, organic reach and user experience
• Develop a suite of impactful and dynamic content to include: blog posts, emails, brochures, PR snippets, infographics and videos etc.
• Represent brand and tone of voice across a portfolio of University brands
Pearson
• Project manage the delivery of rich content across digital and print, helping to nurture prospects through the customer journey
• Oversee an established and experienced team of content developers to work with a range of stakeholders across the business
• Implement best practice, new systems and processes to help create a high performing Content Team
• Manage a suite of external agencies and establish regular review processes
• Undertake improvements to web content through SEO and asset development improving the customer journey, organic reach and user experience
• Develop a suite of impactful and dynamic content to include: blog posts, emails, brochures, PR snippets, infographics and videos etc.
• Represent brand and tone of voice across a portfolio of University brands
Pearson
Digital Marketing, Marketing, Content marketing, Seo, User Experience, Web content, Print, Pr, Content, Blog, Support, Development, Web, Performing, Manager, Processes
2017 - 2018
job
Interim Communications Manager
unknown.
• Recruit and establish an in-house specialist content team to support and generate rich content for digital and print
• Development of internal PR stories to support profile raising
• Development of internal PR stories to support profile raising
Print, Pr, Content, Support, Development, Interim, Manager
2017 - 2018
job
Partnership Marketing Manager
Man Met.
• Lead the launch and development of a range of online master's programmes for UK and International markets
• Create and deliver end-to-end marketing activities, across a range of platforms.
• Manage campaign planning and execution across channels, including market research, copywriting, social media, branding, advertising, public relations, merchandise and events to drive lead generation.
• Co-ordinate and deliver all digital and print materials to support advertising, publicity, literature, and promotions.
• Support the recruitment and retention teams to rollout conversion campaigns and on-going student support materials.
• Collaborate with diverse teams and individuals, of all levels, including: University marketing teams, programme leads, project leads and external agencies.
• Manage a large marketing budget, assessing ROI where possible to evaluate and refine the effectiveness of activities.
• Manage a Content Marketing Executive
• Create and deliver end-to-end marketing activities, across a range of platforms.
• Manage campaign planning and execution across channels, including market research, copywriting, social media, branding, advertising, public relations, merchandise and events to drive lead generation.
• Co-ordinate and deliver all digital and print materials to support advertising, publicity, literature, and promotions.
• Support the recruitment and retention teams to rollout conversion campaigns and on-going student support materials.
• Collaborate with diverse teams and individuals, of all levels, including: University marketing teams, programme leads, project leads and external agencies.
• Manage a large marketing budget, assessing ROI where possible to evaluate and refine the effectiveness of activities.
• Manage a Content Marketing Executive
Print, Social, Manager, Online, Campaign, International, Retention, Development, Support, Recruitment, Content, Social Media, ROI, Budget, Research, Market research, Public relations, Advertising, Branding, Copywriting, Content marketing, Marketing
2013 - 2016
job
Business to Business Marketing Officer
University of Hertfordshire.
• Develop and implement the University's B2B Marketing plan
• Grow the range of marketing collateral within the agreed B2B marketing campaign framework and university brand guidelines
• Produce and project management campaign briefs
• Maintain and grow lead generation through a suite of digital channels: social media, email marketing and content marketing
• Develop relationships and collaborate with our local partners ie: Herts LEP, Herts GrowthHub, Herts Chamber of Commerce
• Project lead and develop marketing for a suite of Degree Apprenticeships programmes - employer and learner focussed
• Create copy for web and print collateral ensuring content is fresh and up to date (This includes University subsidiaries.)
• Conduct, commission and report on market research
• Work with a range of partners including: design, advertising and media agencies
• Develop and maintain an image library for B2B
• Promote and manage a series of business networking events, webinars and focus groups
• Utilise and run campaigns via the University's CRM system - 'Engage' and Dotmailer
• Grow the range of marketing collateral within the agreed B2B marketing campaign framework and university brand guidelines
• Produce and project management campaign briefs
• Maintain and grow lead generation through a suite of digital channels: social media, email marketing and content marketing
• Develop relationships and collaborate with our local partners ie: Herts LEP, Herts GrowthHub, Herts Chamber of Commerce
• Project lead and develop marketing for a suite of Degree Apprenticeships programmes - employer and learner focussed
• Create copy for web and print collateral ensuring content is fresh and up to date (This includes University subsidiaries.)
• Conduct, commission and report on market research
• Work with a range of partners including: design, advertising and media agencies
• Develop and maintain an image library for B2B
• Promote and manage a series of business networking events, webinars and focus groups
• Utilise and run campaigns via the University's CRM system - 'Engage' and Dotmailer
Market research, Social, UP, Framework, Campaign, Web, Content, Management, Print, Networking, Research, Social Media, B2B, B2B Marketing, Email marketing, CRM, Advertising, Project Management, Design, Content marketing, Marketing
2008 - 2012
job
Senior Marketing Executive
unknown.
• List management responsibilities for Tourism - creation of marketing and campaign plans
• Creator and editor of external student e-Newsletter
• Project Manager of on and off-line marketing campaigns and POS material
• Organiser of author/product led workshops
• Experience of carrying out market research with SySurvey and SurveyMonkey
• Mentor to 2 Marketing Executives and Marketing Co-ordinator; assisting with training needs, queries and development.
• Creator and editor of external student e-Newsletter
• Project Manager of on and off-line marketing campaigns and POS material
• Organiser of author/product led workshops
• Experience of carrying out market research with SySurvey and SurveyMonkey
• Mentor to 2 Marketing Executives and Marketing Co-ordinator; assisting with training needs, queries and development.
Marketing, Project Manager, Market research, Research, Training, Mentor, Management, Workshops, Pos, Development, Campaign, LED, Manager
2006 - 2008
job
Marketing Executive
Hertfordshire Sports Village, University of Hertfordshire.
• Creation of sales force tools to help support and close sales leads
• Website maintenance - ensuring currency and accuracy of our products
• Acting as a marketing representative - UK based and overseas
• Presenting Higher Education products to audiences of 400 plus
Hertfordshire Sports Village, University of Hertfordshire
• Website maintenance - ensuring currency and accuracy of our products
• Acting as a marketing representative - UK based and overseas
• Presenting Higher Education products to audiences of 400 plus
Hertfordshire Sports Village, University of Hertfordshire
Marketing, Sales, Website, Support, Presenting
2004 - 2006
job
Sales and Marketing Officer
unknown.
• Membership Sales Advisor
• Organising and running open days and fund-raising events
• Seeking opportunities and generating new ideas to adapt or strengthen the sales and marketing plans
• Implementing member retention strategies, market research and customer feedback initiatives
• Managing a sales and marketing student placement
• Liaising with External Relations department, Press and other agencies
• Organising and running open days and fund-raising events
• Seeking opportunities and generating new ideas to adapt or strengthen the sales and marketing plans
• Implementing member retention strategies, market research and customer feedback initiatives
• Managing a sales and marketing student placement
• Liaising with External Relations department, Press and other agencies
Marketing, Market research, Research, Sales, Retention
2003 - 2004
job
Sales and Marketing Assistant
unknown.
• Managing the sales and memberships databases
• Outreach
• Co-ordinating conference bookings and children's parties
• Providing staff training
• Outreach
• Co-ordinating conference bookings and children's parties
• Providing staff training
Marketing, Training, Sales
My education
University of Luton
Bachelors, Travel and Tourism Management
Bachelors, Travel and Tourism Management
Oaklands College
Hndhncorequivalent, Travel and Tourism Management
Hndhncorequivalent, Travel and Tourism Management
n/a
Secondary, French and English Language
Secondary, French and English Language
Monks Walk Secondary School
GCSEs, Maths, English Literature, French, History, Geography, English Language, Drama
GCSEs, Maths, English Literature, French, History, Geography, English Language, Drama
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