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Marketing professional with 7 years experience specialising in customer retention and engagement.
Balraj Singh
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Dynamic and result-oriented professional with 7+ years of experience in developing and implementing strategic marketing plans and overseeing multiple projects. Highly skilled in driving overall brand strategies, customer insights, launching marketing campaigns and managing marketing projects from conception to completion. Adept at customer retention strategies, engaging customers, branding and building robust relations with global teams and suppliers.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2020
job
Head of Marketing
Euromoney Institutional Investor.
Led international team of marketers and account managers and provided reporting at CEO level. Managed strategy, budget and recruitment for account growth marketing team. Optimised the brand vision in a story to engage customers and drive brand loyalty. Conceptualized detailed research and designed annual marketing plan to deliver appropriate marketing strategy to grow and retain customers. Maintained 'customer first' retention and engagement plan across all touchpoints to ensure the organisation achieves financial goals.
Selected Contributions:
• Boosted customer retention rate to 88% (up from 81%) through development of customer lifecycle, sales efforts and auditing of processes.
• Steered the migration project of over 10,000 customers from subscription to licensing strategy via new customer platform
• Managed 4 account managers and 3 marketing executives globally.
Selected Contributions:
• Boosted customer retention rate to 88% (up from 81%) through development of customer lifecycle, sales efforts and auditing of processes.
• Steered the migration project of over 10,000 customers from subscription to licensing strategy via new customer platform
• Managed 4 account managers and 3 marketing executives globally.
Marketing, Research, Budget, Sales, Recruitment, Growth, Development, Retention, Organization, Processes, Email marketing, Digital Marketing, MArketing Strategy, Customer experience
2018 - 2019
job
Marketing Manager
Euromoney Institutional Investor.
Prepared and submitted reports of international team of marketer's performance to Head of Marketing. Conducted reporting and analysis of KPI's including retention rates, effectiveness of tactics and campaign performance. Supervised and mentored team of Marketing Executives based in US and UK by providing best practice. Devised, executed and maintained strategic retention plan across all group brands to improve company performance in accordance with growth targets. Planned retention and campaign measurement program to provide framework for proactive response. Collaborated with relevant teams to apply customer insights in retention marketing plans.
Selected Contributions:
• Project managed company rebranding as well as post launch customer feedback campaign in 2018
• Played integral role in establishing company presence and operations within European markets.
• Evaluated and optimised channel mix to drove marketing program that sustained all goals.
Selected Contributions:
• Project managed company rebranding as well as post launch customer feedback campaign in 2018
• Played integral role in establishing company presence and operations within European markets.
• Evaluated and optimised channel mix to drove marketing program that sustained all goals.
Marketing, Operations, Growth, KPI, Retention, International, Campaign, Manager, E, Email marketing, Communication, Project Management, Copywriting, Branding
2015 - 2018
job
Senior Marketing Executive
Euromoney Institutional Investor.
• Dedicated marketer for all Global & Key Accounts
• Implemented email marketing programs to promote subscriber engagement, re-engage past customers and drive new business
• Pro-actively managed subscription sales & renewals through all online and offline channels
• Drove response & engagement through social media, webinars & marketing campaigns using Adobe Campaign (Neolane)
• Raised brand awareness through targeted, segmented and personalised email campaigns
• Developed initiatives to increase subscription loyalty and through lifecycle messaging and subscriber engagement analysis using Google Analytics
• Improved ROI by analysing results from campaigns in order to improve open rates, CTR and conversion rates
• Ensured the successful capture of market demographics through 3rd party market research and client base analysis using FastStats (Apteco)
• Re-engaged inactive subscribers by developing engagement plans to improve life-time value
• Liaised with the Publisher, web development team and editorial team on product development
• Implemented email marketing programs to promote subscriber engagement, re-engage past customers and drive new business
• Pro-actively managed subscription sales & renewals through all online and offline channels
• Drove response & engagement through social media, webinars & marketing campaigns using Adobe Campaign (Neolane)
• Raised brand awareness through targeted, segmented and personalised email campaigns
• Developed initiatives to increase subscription loyalty and through lifecycle messaging and subscriber engagement analysis using Google Analytics
• Improved ROI by analysing results from campaigns in order to improve open rates, CTR and conversion rates
• Ensured the successful capture of market demographics through 3rd party market research and client base analysis using FastStats (Apteco)
• Re-engaged inactive subscribers by developing engagement plans to improve life-time value
• Liaised with the Publisher, web development team and editorial team on product development
Sales, Social, Online, Campaign, Google, Web, Development, Adobe, Analytics, Social Media, ROI, Research, Market research, Email marketing, Product development, Google analytics, Marketing
2014 - 2015
job
Marketing Coordinator
Allegis Global Solutions.
• Supported the development, production and maintenance of marketing collateral such as case studies, white papers and sell sheets
• Coordinated marketing campaigns, webinars and events by acting as the key point of contact for webinar and event partners
• Worked with the business development team to manage key contacts and leads from campaigns, webinars and events using the CRM system (Salesforce)
• Managed external website content using our CMS (Sitecore) and lead content editor for the company intranet (SharePoint) for the EMEA region
• Managed the marketing automation technology (HubSpot) for the region, creating and coordinating landing pages, lead generation email campaigns, event leads tracking and implementing long term nurture workflows
• Worked closely with the Digital Marketing Manager to coordinate social media campaigns and lead tracking for events, webinars, blogs, white papers and SEO keywords for content marketing strategies
• Coordinated marketing campaigns, webinars and events by acting as the key point of contact for webinar and event partners
• Worked with the business development team to manage key contacts and leads from campaigns, webinars and events using the CRM system (Salesforce)
• Managed external website content using our CMS (Sitecore) and lead content editor for the company intranet (SharePoint) for the EMEA region
• Managed the marketing automation technology (HubSpot) for the region, creating and coordinating landing pages, lead generation email campaigns, event leads tracking and implementing long term nurture workflows
• Worked closely with the Digital Marketing Manager to coordinate social media campaigns and lead tracking for events, webinars, blogs, white papers and SEO keywords for content marketing strategies
Event, Social, Manager, Production, Coordinator, Development, Hubspot, Blogs, Landing pages, Technology, Website, Content, Sitecore, Digital Marketing, Salesforce, Marketing Automation, Automation, SharePoint, CMS, CRM, Seo, Business development, Content marketing, Marketing, Social Media
2013 - 2014
job
Sales Squad
Welwyn Garden City.
Sales
2012 - 2013
job
Marketing & Communications Assistant
University of Hertfordshire.
• Duties covered audience research, website content management, intranet management, website analytics, event planning and coordination, creating and presenting information and promotional activities
• Assisted with copy writing, development and production of publicity material such as printed guides, videos and posters, regular recording and analysis of website success, reviewing and maintaining website content using a variety of content management systems and writing online news features for publication in university media
• Worked strictly with brand guidelines and external design agencies for the creation of artwork to be used in signage, maps, digital screens, and website landing pages
• Supported various phases of project life cycle including proposals, design briefing, job estimates and purchase orders ensuring budgets and financials are always fulfilled
• Assisted with copy writing, development and production of publicity material such as printed guides, videos and posters, regular recording and analysis of website success, reviewing and maintaining website content using a variety of content management systems and writing online news features for publication in university media
• Worked strictly with brand guidelines and external design agencies for the creation of artwork to be used in signage, maps, digital screens, and website landing pages
• Supported various phases of project life cycle including proposals, design briefing, job estimates and purchase orders ensuring budgets and financials are always fulfilled
Management, Online, Production, Development, Presenting, Landing pages, Website, Content, Analytics, Marketing, Artwork, Event, Content Management, Event planning, Research, Writing, Design
My education
2017
-
2018
Digital Marketing Institute
Professional certificate, Digital Marketing
Professional certificate, Digital Marketing
2010
-
2014
University of Hertfordshire
Bachelors (First class honours), Marketing
Bachelors (First class honours), Marketing
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