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Senior
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15
jobs
Business consultant specialised in data analytics and market intelligence
Pamela Capone
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Business strategy, advanced analytics and visualisation skills with agency experience and strong presentation skills. Experience working with big data across global markets to develop strategic and insight driven reports and strategies to clients. Speaks three languages and is constantly seeking ways to grow within a company. Interested in fast growth and delivering impactful work.
Markets
United Kingdom
Language
English
Fluently
Spanish
Fluently
Italian
Fluently
Ready for
Available
My experience
2018 - 2019
freelance
Analytics Lead and Consultant
Weber Shandwick.
Working with the integrated analytics team to help build up their client offering by using
analytics tools to their best advantage and proposing new strategies and methodologies
aimed to drive deeper customer insight for the agency's top clients across healthcare,
consumer, B2B, UX, corporate and public affairs.
Data sources used include: Native platforms, media, social, search, web, customer, panel and sales data.
Responsibilities:
• Point of contact for clients and building out methodologies for the analysis
• Leading assigned research brief and managing junior analysts
• Training the team on ways of improving client offering and exploring new
methodologies
• Beta testing and optimising user experiences for in house app builds
• Advise clients on implementation practices and set up monitors to track
campaign performances and work with positive feedback loops
Achievements:
• Because of stricter rules around the gathering of social data, I successfully
introduced the team to search engine data as an alternative data source and
helped them build search landscape analysis as an additional service added to their client offering.
analytics tools to their best advantage and proposing new strategies and methodologies
aimed to drive deeper customer insight for the agency's top clients across healthcare,
consumer, B2B, UX, corporate and public affairs.
Data sources used include: Native platforms, media, social, search, web, customer, panel and sales data.
Responsibilities:
• Point of contact for clients and building out methodologies for the analysis
• Leading assigned research brief and managing junior analysts
• Training the team on ways of improving client offering and exploring new
methodologies
• Beta testing and optimising user experiences for in house app builds
• Advise clients on implementation practices and set up monitors to track
campaign performances and work with positive feedback loops
Achievements:
• Because of stricter rules around the gathering of social data, I successfully
introduced the team to search engine data as an alternative data source and
helped them build search landscape analysis as an additional service added to their client offering.
Implementation, Social, UP, Native, Campaign, Search, App, Web, Testing, UX, Public affairs, Service, Analytics, Sales, Training, Research, B2B
2018 - 2019
job
Lead the online research sector
Country Brand Index.
of this project
and successfully built a methodology that replicated traditional market research
outcomes by using social data. The research was conducted across 10 markets and I lead a team of 10 translators and 5 analysts.
and successfully built a methodology that replicated traditional market research
outcomes by using social data. The research was conducted across 10 markets and I lead a team of 10 translators and 5 analysts.
Market research, Research, Online, Social
2017 - 2018
job
Data & insights Lead
The & Partnership London.
Working as the point of contact for all data and insights requests across The & Partnership within their integrated social agency ATN. Customer data and social
data informs the entire process from initial strategic approach to final
evaluation, and test and learn approaches. Clients include: Lexus, Karen Millen,
Ibiza Rocks, Virgin Money, Grosvenor Casinos, Argos, British Gas, iD Mobile,
Travelodge, Avon and more.
Responsibilities:
• Analysing social/search/sales/care lines data using tools to identify insights
and fuel strategies
• Delivering regular client performance reports, filled with insights that feed
into a testing, monitoring and optimizing approach to our strategies.
• Running training sessions on the data tools we use for Account Managers
and planners across the partnership and being the point of contact for any
enquiries around these, including managing annual tool budgets and usage.
Achievements:
• Updating the partnership's tool set to more efficient and better suited tools
for data gathering and cleansing.
• Nominated by the company to be in the running for the 20 in their 20's Women in Data award.
data informs the entire process from initial strategic approach to final
evaluation, and test and learn approaches. Clients include: Lexus, Karen Millen,
Ibiza Rocks, Virgin Money, Grosvenor Casinos, Argos, British Gas, iD Mobile,
Travelodge, Avon and more.
Responsibilities:
• Analysing social/search/sales/care lines data using tools to identify insights
and fuel strategies
• Delivering regular client performance reports, filled with insights that feed
into a testing, monitoring and optimizing approach to our strategies.
• Running training sessions on the data tools we use for Account Managers
and planners across the partnership and being the point of contact for any
enquiries around these, including managing annual tool budgets and usage.
Achievements:
• Updating the partnership's tool set to more efficient and better suited tools
for data gathering and cleansing.
• Nominated by the company to be in the running for the 20 in their 20's Women in Data award.
Training, Sales, Test, Testing, Monitoring, Search, Social
2015 - 2017
freelance
Associate Consultant (Digital Strategy and Insights) at Mavens of London
Unilever.
Client facing digital strategy consultant operating in the personal care sector of Unilever
within the PDC. Working with multiple data outputs including social, search, sales and care lines data to produce compelling reports that advise strong, insight driven strategies for the client.
Responsibilities:
• Analysing social/search/sales/care lines data using tools to identify insights
• Advanced Excel skills: Pivot tables, complex formulae, advanced functions, macro,
VBA management
• Creating compelling, insight driven reports with actionable recommendations
• Client facing role: Delivering presentations to local and global teams
• Managing projects with translators when analysing foreign markets
Achievements:
• Presenting thorough presentations and recommendations to business partners and brand managers
• Assisting in new product launches in global markets
• Delivering highly received impactful work
• Harvard Business Review published article about our team: Building an insights
Engine
within the PDC. Working with multiple data outputs including social, search, sales and care lines data to produce compelling reports that advise strong, insight driven strategies for the client.
Responsibilities:
• Analysing social/search/sales/care lines data using tools to identify insights
• Advanced Excel skills: Pivot tables, complex formulae, advanced functions, macro,
VBA management
• Creating compelling, insight driven reports with actionable recommendations
• Client facing role: Delivering presentations to local and global teams
• Managing projects with translators when analysing foreign markets
Achievements:
• Presenting thorough presentations and recommendations to business partners and brand managers
• Assisting in new product launches in global markets
• Delivering highly received impactful work
• Harvard Business Review published article about our team: Building an insights
Engine
Excel, Digital Strategy, VBA, Management, Sales, Presenting, Search, Social
2013 - 2015
job
Client Relationship Manager
Burling London.
(freelance)
Manager
2014 - 2014
internship
Summer Audit Intern
Wells Fargo.
Audit, Audit, Internal
2014 - 2014
internship
Press Assistant Internship
Mode Public Relations.
New
York
York
Internship
My education
?
-
2014
University of the Creative Arts
Bachelors, Journalism 2
Bachelors, Journalism 2
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