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jobs
Social Media and Community Management Expert
Jack Heidler
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I have experience in social media roles covering social strategy, content creation and content planning as well as community management, social listening and analytics. I've working in various roles in entertainment (at Sky and the BBC), and recently across FMCG brands.
Markets
United Kingdom
Language
English
Fluently
Ready for
Available
My experience
2019 - ?
job
Global Commmunity Manager
Unilever.
Running social media accounts across Facebook, Twitter, Instagram and YouTube for Lynx and Axe deodorants. I oversee and cascade social and community management strategy for ten global markets including UK, Canada, Germany, France, Netherlands, Indonesia, India, Mexico, Argentina and US.
Duties include:
• To deploy the Global Community Management and social strategy with local Community Managers
• Taking ownership of the respective channels
• Manage brand ambassadors and influencers
• Identify and share learnings for influencers and bloggers from past or live activity
• Cultivate and maintain relationships with bloggers and influencers
• Work with our multimedia teams to ensure delivery is on time and created assets will deliver against agreed objectives
• Manage, write and develop our social content calendars
• Respond to our audiences in an engaging way that grows and drives conversation for the channels and shows
• Constantly develop new tactics to engage our audiences with creative ideas
• Own, develop and act as global brand guardian for our the brands tone of voice in social media
• To facilitate market to market social learnings of content creation and campaigns, encourage where possible leveraging content across markets
• Monitor all social channels daily, providing ideas for planning and campaigns
• To gather and consolidate all market reports to provide a summarized view to global.
• Make recommendations on development areas in social based on expert knowledge of our fan base and social community
• Ownership of paid social campaigns and media partnerships
Duties include:
• To deploy the Global Community Management and social strategy with local Community Managers
• Taking ownership of the respective channels
• Manage brand ambassadors and influencers
• Identify and share learnings for influencers and bloggers from past or live activity
• Cultivate and maintain relationships with bloggers and influencers
• Work with our multimedia teams to ensure delivery is on time and created assets will deliver against agreed objectives
• Manage, write and develop our social content calendars
• Respond to our audiences in an engaging way that grows and drives conversation for the channels and shows
• Constantly develop new tactics to engage our audiences with creative ideas
• Own, develop and act as global brand guardian for our the brands tone of voice in social media
• To facilitate market to market social learnings of content creation and campaigns, encourage where possible leveraging content across markets
• Monitor all social channels daily, providing ideas for planning and campaigns
• To gather and consolidate all market reports to provide a summarized view to global.
• Make recommendations on development areas in social based on expert knowledge of our fan base and social community
• Ownership of paid social campaigns and media partnerships
Social Media, Content creation, Instagram, Facebook, Management, Content, Youtube, Twitter, Community, Development, Manager, Social
2015 - 2018
job
Community Manager
SKY.
The purpose of my role is to bring to life social plans for Sky 1.
I act voice of channels in social media at all times, and create and influence conversations that relate to all shows on the respective channels as we well as delivering are social strategy. I am responsible for all day to day management of current and future social accounts; Facebook, YouTube, Twitter and Instagram and additional show related pages that fall under the same remit.
Working with the wider Social team, I generate ideas which respond to online trends, active conversations and social plans for key priority shows. I am flexible, have a passion for building and harnessing online communities.
Duties include:
• Taking ownership of the respective channels
• Identify and share learnings for influencers and bloggers from past or live activity
• Cultivate and maintain relationships with bloggers and influencers
• Work with our multimedia teams to ensure delivery is on time and created assets will deliver against agreed objectives
• Support our PR teams with their campaigns, harnessing the power of WoM
• Review and find ways to grow communities beyond existing channels (e.g. blogs, forums)
• Manage, write and develop our social content calendars
• Respond to our audiences in an engaging way that grows and drives conversation for the channels and shows
• Constantly develop new tactics to engage our audiences with creative ideas
• Own, develop and act as guardian for our channels' tone of voice in social media
• Monitor all social channels daily, providing ideas for planning and campaigns
• Reporting, understand best practice for channels, implement advised tactics whilst continually reviewing performance.
• Make recommendations on development areas in social based on expert knowledge of our fan base and social community
I act voice of channels in social media at all times, and create and influence conversations that relate to all shows on the respective channels as we well as delivering are social strategy. I am responsible for all day to day management of current and future social accounts; Facebook, YouTube, Twitter and Instagram and additional show related pages that fall under the same remit.
Working with the wider Social team, I generate ideas which respond to online trends, active conversations and social plans for key priority shows. I am flexible, have a passion for building and harnessing online communities.
Duties include:
• Taking ownership of the respective channels
• Identify and share learnings for influencers and bloggers from past or live activity
• Cultivate and maintain relationships with bloggers and influencers
• Work with our multimedia teams to ensure delivery is on time and created assets will deliver against agreed objectives
• Support our PR teams with their campaigns, harnessing the power of WoM
• Review and find ways to grow communities beyond existing channels (e.g. blogs, forums)
• Manage, write and develop our social content calendars
• Respond to our audiences in an engaging way that grows and drives conversation for the channels and shows
• Constantly develop new tactics to engage our audiences with creative ideas
• Own, develop and act as guardian for our channels' tone of voice in social media
• Monitor all social channels daily, providing ideas for planning and campaigns
• Reporting, understand best practice for channels, implement advised tactics whilst continually reviewing performance.
• Make recommendations on development areas in social based on expert knowledge of our fan base and social community
Social Media, Instagram, Facebook, Pr, Management, Content, Youtube, Blogs, Twitter, Support, Community, Development, Power, Online, Manager, Social
2014 - 2015
job
Social Media Co-ordinator
BBC.
At the BBC my role is to support the Social Media Community Executive in producing content for the BBC One social media communities across Facebook, Twitter and Instagram, as well as emerging platforms. It is up to me to demonstrate creative flair and exhibit command over the tone of voice and look and feel for BBC One social media.
I am required to execute creative posts for the social media accounts, working to agreed timeframes and brand and editorial guidelines.
Duties include:
• Creation of content to maximise engagement across all social media channels.
• Creation of weekly editorial calendars (including content for multiple channels) to create solid strategies for key campaigns.
• Daily communication with key stakeholders to inform them of the best practices for increasing reach and engagement for their programmes/titles.
• Design and create image assets in Photoshop to include in posting plans.
I am required to execute creative posts for the social media accounts, working to agreed timeframes and brand and editorial guidelines.
Duties include:
• Creation of content to maximise engagement across all social media channels.
• Creation of weekly editorial calendars (including content for multiple channels) to create solid strategies for key campaigns.
• Daily communication with key stakeholders to inform them of the best practices for increasing reach and engagement for their programmes/titles.
• Design and create image assets in Photoshop to include in posting plans.
Social Media, Design, Instagram, Facebook, Content, Twitter, It, Support, Community, SOLID, ME, UP, Social
2013 - 2014
job
Digital Producer
Red Bull Racing.
Red Bull Racing are a four time World Championship winning Formula One team, owned by Red Bull energy drink.
At Red Bull Racing the purpose of my role was to increase the team's fanbase and overall engagement rates on online channels, to identify new marketing opportunities and trends in the digital environment, controlling and moderating social media channels and communities, helping to populate channels with quality content to keep the website timely, relevant and on brand, and to ensure the team message and tone of voice is strictly maintained.
Duties include:
• Co-ordinate and moderate the teams' social media sites
• Maintain and develop content on websites and social media sites
• Manage and keep fresh website content
• Plan content in advance and develop entertaining themes and ideas that fit in with the team objectives
• Develop and manage competition programs. Demonstrating the engagement gained from these.
• Upload own content and content produced by third parties
• Use the redbull.com and Blue Leaf content management system
• If attending a Grand Prix, record podcast interviews, manage the Live Twitter and Facebook content, help contribute to daily news stories, race reports and blogs
• Update results over race weekends
• Measure and monitor communication channels and pull out key learnings and share with the team
• Find and coax useful content from fans and the public
The Audience
At Red Bull Racing the purpose of my role was to increase the team's fanbase and overall engagement rates on online channels, to identify new marketing opportunities and trends in the digital environment, controlling and moderating social media channels and communities, helping to populate channels with quality content to keep the website timely, relevant and on brand, and to ensure the team message and tone of voice is strictly maintained.
Duties include:
• Co-ordinate and moderate the teams' social media sites
• Maintain and develop content on websites and social media sites
• Manage and keep fresh website content
• Plan content in advance and develop entertaining themes and ideas that fit in with the team objectives
• Develop and manage competition programs. Demonstrating the engagement gained from these.
• Upload own content and content produced by third parties
• Use the redbull.com and Blue Leaf content management system
• If attending a Grand Prix, record podcast interviews, manage the Live Twitter and Facebook content, help contribute to daily news stories, race reports and blogs
• Update results over race weekends
• Measure and monitor communication channels and pull out key learnings and share with the team
• Find and coax useful content from fans and the public
The Audience
Content, Social, Winning, Energy, Energy, Online, Twitter, Blogs, Website, Facebook content, Social Media, Producer, Management, Controlling, Podcast, Facebook, Content Management, Websites, Marketing
2012 - 2013
job
Content Curator
The Audience.
The Audience is a social media company with clients in fashion, entertainment, music and visual art.
During my time at The Audience I was heavily involved in the creation and management of social media campaigns for some of the biggest brands and acts in dance music. Whilst in this role, I learnt about successful social media strategies in order to get the most out of each campaign with the widest reach possible, across a number of social networks.
Duties included:
• Creation of content to maximise engagement across all social media channels.
• Creation of monthly editorial calendars (including content for multiple channels) to create solid strategies for key campaigns.
• Daily communication with all clients to inform them of the best practices for increasing reach and engagement across their social media channels.
• Implementing different styles and tones that suit each client and their audience.
During my time at The Audience I was heavily involved in the creation and management of social media campaigns for some of the biggest brands and acts in dance music. Whilst in this role, I learnt about successful social media strategies in order to get the most out of each campaign with the widest reach possible, across a number of social networks.
Duties included:
• Creation of content to maximise engagement across all social media channels.
• Creation of monthly editorial calendars (including content for multiple channels) to create solid strategies for key campaigns.
• Daily communication with all clients to inform them of the best practices for increasing reach and engagement across their social media channels.
• Implementing different styles and tones that suit each client and their audience.
Social Media, Social media strategies, SoMe, Fashion, Management, Content, Music, SOLID, Campaign, Social
2009 - 2011
job
PR & Promotions Assistant
Lock N Load Events.
Lock N Load Events is a vibrant, forward-thinking and innovative independent company, with collectively over thirty years of experience in music and club culture.
Duties included:
• Responsible for coordination of online PR for company's events. (Gaining PR and exposure, organising interviews, features, competitions etc).
• Responsible for delivering on Media Partnerships. For example DJ Mag, Resident Advisor, Data Transmission, Last FM.
• Maintaining an excellent media contacts database.
• Writing press releases and mailouts which enabled me to write creatively, recognising key selling points. My text was also used for wider promo campaigns.
• Heavily involved with fulfilling logistics of an event. (Organising contracts, itineraries, artist liason).
• Dealing with members of the general public both before and after the event. (For example, with ticketing issues, competition winners, general information etc).
Mixmag & DJ Magazine
Duties included:
• Responsible for coordination of online PR for company's events. (Gaining PR and exposure, organising interviews, features, competitions etc).
• Responsible for delivering on Media Partnerships. For example DJ Mag, Resident Advisor, Data Transmission, Last FM.
• Maintaining an excellent media contacts database.
• Writing press releases and mailouts which enabled me to write creatively, recognising key selling points. My text was also used for wider promo campaigns.
• Heavily involved with fulfilling logistics of an event. (Organising contracts, itineraries, artist liason).
• Dealing with members of the general public both before and after the event. (For example, with ticketing issues, competition winners, general information etc).
Mixmag & DJ Magazine
Writing, Contracts, Database, Event, Pr, Music, Online, Contracts, ME
2008 - 2009
internship
Intern
unknown.
Mixmag and DJ Magazine are Britain's leading electronic music, clubbing and lifestyle magazines.
Duties included:
• Conducting research for issues of the magazine
• Writing articles for the magazine and website
• Making and answering phone calls.
• General office duties using a majority of Microsoft Office programs.
Duties included:
• Conducting research for issues of the magazine
• Writing articles for the magazine and website
• Making and answering phone calls.
• General office duties using a majority of Microsoft Office programs.
Writing, Research, Website, Music, Office, Internal
My education
Leeds Trinity University College
Bachelors, Sports Journalism
Bachelors, Sports Journalism
n/a
GCSEs, N/a
GCSEs, N/a
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