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Gary Bullett
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United Kingdom
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English
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freelance
Freelance Consultant
unknown.
Providing consultancy services to the not for profit sector.
2008 - 2017
job
Group Marketing Manager
Association for Consultancy and Engineering.
2008 - 2017
ACE represents the business interests of both its members and the consultancy and engineering industry in the UK. It is the leading trade association in this sector. Members firms range from small to large and operate across many different disciplines are among some of the world's leading consultancy and engineering companies.
Group Marketing Manager
Reporting to the Chief Operating Officer, responsible for managing corporate strategy, delivering key projects and defining ACE and its subsidiary company The Environmental Industries Commission (EIC) short and long term goals and objectives.
• Developed an integrated conference and awards programme, increasing membership and associated revenues by £60k per annum.
• Worked with the e-Business Manager to build a web portal of services and products to members and non- members, increasing market exposure and revenues.
• Conducted a review of the publications strategy and designed a re-launch programme that identified a new revenue stream, generating an additional £90k in income.
• Rebranded and launched a new suite of industry standard contracts generating £60k of income in the first six months.
• Lead the development the re-designed and launch of the new brand identity across the ACE Group.
• Delivered an enhanced affiliate marketing programme achieving additional revenue and sponsorship of £65k.
• Worked with the ACE Regions and Regional Managers to develop and promote the activities and recruitment of membership.
• Created the 100-year centenary branding and delivered a full programme of events with C-level industry leaders and committee.
• Managed multifaceted project teams to create and deliver brand guides and led judging of specific industry awards.
• Built strong relationships externally with key stakeholders and developed programmes to deliver exposure of specific tailored products and services.
• Presented high level marketing plans and campaigns and brand development to the board.
• Manage online channels including YouTube, Facebook, Google+ and manage e-mail platforms with integration into CRM.
• Line managed and developed the Graphic Designer, Communications and Events Executive and the Digital Marketing Apprentice
ACE represents the business interests of both its members and the consultancy and engineering industry in the UK. It is the leading trade association in this sector. Members firms range from small to large and operate across many different disciplines are among some of the world's leading consultancy and engineering companies.
Group Marketing Manager
Reporting to the Chief Operating Officer, responsible for managing corporate strategy, delivering key projects and defining ACE and its subsidiary company The Environmental Industries Commission (EIC) short and long term goals and objectives.
• Developed an integrated conference and awards programme, increasing membership and associated revenues by £60k per annum.
• Worked with the e-Business Manager to build a web portal of services and products to members and non- members, increasing market exposure and revenues.
• Conducted a review of the publications strategy and designed a re-launch programme that identified a new revenue stream, generating an additional £90k in income.
• Rebranded and launched a new suite of industry standard contracts generating £60k of income in the first six months.
• Lead the development the re-designed and launch of the new brand identity across the ACE Group.
• Delivered an enhanced affiliate marketing programme achieving additional revenue and sponsorship of £65k.
• Worked with the ACE Regions and Regional Managers to develop and promote the activities and recruitment of membership.
• Created the 100-year centenary branding and delivered a full programme of events with C-level industry leaders and committee.
• Managed multifaceted project teams to create and deliver brand guides and led judging of specific industry awards.
• Built strong relationships externally with key stakeholders and developed programmes to deliver exposure of specific tailored products and services.
• Presented high level marketing plans and campaigns and brand development to the board.
• Manage online channels including YouTube, Facebook, Google+ and manage e-mail platforms with integration into CRM.
• Line managed and developed the Graphic Designer, Communications and Events Executive and the Digital Marketing Apprentice
It, LED, Manager, Contracts, Portal, Affiliate marketing, Online, Google, Sponsorship, Web, Development, Affiliate, Digital Marketing, Recruitment, Engineering, Youtube, Integration, SoMe, C, Facebook, Contracts, CRM, Branding, Marketing
1999 - 2007
job
Marketing and Business Manager
Landmark Information Group.
1999 - 2007
A Daily Mail and General Trust company, the market leader in the field of property related environmental risk information and digital mapping servicing professional services clients.
Marketing and Business Manager
Responsible for developing products and services for professional service markets.
• Grew product and service lines and gained recognition as the preferred choice in the market delivering an annual profit of £17m through online and offline channels.
• Created and executed a successful nationwide seminar programme for solicitors and conveyancing professionals increasing brand exposure and growing revenues.
• Established the delivery of 'in-client' lecture programmes and gained accreditation as a CPD certified trainer with the Law Society.
• Built strong relationships with key associations and organisations and consistently raised the business profile on the speaking circuit through targeted presentations.
• Developed and managed key list of clients and delivered direct mail campaigns increasing sales growth and revenue to over £320k per annum.
• Retained accountability for RIO on all marketing campaigns controlled direct mail campaigns and managed the development of quarterly newsletters.
• Managed relationship with PR and creative agencies.
A Daily Mail and General Trust company, the market leader in the field of property related environmental risk information and digital mapping servicing professional services clients.
Marketing and Business Manager
Responsible for developing products and services for professional service markets.
• Grew product and service lines and gained recognition as the preferred choice in the market delivering an annual profit of £17m through online and offline channels.
• Created and executed a successful nationwide seminar programme for solicitors and conveyancing professionals increasing brand exposure and growing revenues.
• Established the delivery of 'in-client' lecture programmes and gained accreditation as a CPD certified trainer with the Law Society.
• Built strong relationships with key associations and organisations and consistently raised the business profile on the speaking circuit through targeted presentations.
• Developed and managed key list of clients and delivered direct mail campaigns increasing sales growth and revenue to over £320k per annum.
• Retained accountability for RIO on all marketing campaigns controlled direct mail campaigns and managed the development of quarterly newsletters.
• Managed relationship with PR and creative agencies.
Marketing, Pr, Sales, Service, Growth, Development, Online, Manager
1989 - 1999
job
Membership, Circulation and Publications Manager
The Concrete Society.
1989 - 1999
The Concrete Society is an independent membership organisation bringing together all those with an interest in concrete to encourage the exchange of knowledge and experience across all disciplines, promote excellence in design, construction, appearance and performance and encourage innovation.
Membership, Circulation and Publications Manager
Reporting to the Chief Executive, responsible for running the day to day operation of the Membership and Publications department.
• Prepared cash flow forecasts for membership renewals and integrated into the 5 year strategic plan.
• Managed support services to 22 regional offices and provided full day to day administration support to internal departments servicing external members.
• Worked closely with the Chief Executive and developed short and long term marketing strategies and campaigns and developed an interactive website to engage members.
• Led the Publication Sales team and produced monthly sales reports against defined targets and KPI's to drive performance and define future strategies and markets.
• Launched new industry publications and campaigns driving revenue and growth in the marketplace.
The Concrete Society is an independent membership organisation bringing together all those with an interest in concrete to encourage the exchange of knowledge and experience across all disciplines, promote excellence in design, construction, appearance and performance and encourage innovation.
Membership, Circulation and Publications Manager
Reporting to the Chief Executive, responsible for running the day to day operation of the Membership and Publications department.
• Prepared cash flow forecasts for membership renewals and integrated into the 5 year strategic plan.
• Managed support services to 22 regional offices and provided full day to day administration support to internal departments servicing external members.
• Worked closely with the Chief Executive and developed short and long term marketing strategies and campaigns and developed an interactive website to engage members.
• Led the Publication Sales team and produced monthly sales reports against defined targets and KPI's to drive performance and define future strategies and markets.
• Launched new industry publications and campaigns driving revenue and growth in the marketplace.
Marketing, Design, Administration, Innovation, Exchange, Sales, Website, Growth, Support, KPI, Organization, Manager, LED
1986 - 1989
job
Circulation Manager
Eyre and Spottiswoode Ltd.
1986 - 1989
A London based printing firm that was the Kings Printer, it became part of Associated Book Publishers and merged with Methuen Publishing.
Circulation Manager
Managing and supervising a team responsible for producing 5 subscription titles and 2 yearbooks working with international clients.
• Worked closely with key clients to develop articles and produce copy for inclusion in future publications and identified potential alternative channels for development.
• Sourced and installed a new computer system to manage the subscription/circulation channel and increased membership and subscriptions by 40%.
• Produced 5 subscription titles and 2 year books and gained ABC audit accreditation for 2 magazine titles
• Awarded ABC media data form of the year two years running.
TRAINING AND DEVELOPMENT
Senior Management Programme - Performance Management
Senior Management Programme - Developing Personal Performance
Copywriting
E-mail Marketing (Adestra and Dotmailer Platforms)
Search Engine Optimisation
Social Media Strategy
Certified BSI ISO 9001 internal auditor
Health and Safety Management
A London based printing firm that was the Kings Printer, it became part of Associated Book Publishers and merged with Methuen Publishing.
Circulation Manager
Managing and supervising a team responsible for producing 5 subscription titles and 2 yearbooks working with international clients.
• Worked closely with key clients to develop articles and produce copy for inclusion in future publications and identified potential alternative channels for development.
• Sourced and installed a new computer system to manage the subscription/circulation channel and increased membership and subscriptions by 40%.
• Produced 5 subscription titles and 2 year books and gained ABC audit accreditation for 2 magazine titles
• Awarded ABC media data form of the year two years running.
TRAINING AND DEVELOPMENT
Senior Management Programme - Performance Management
Senior Management Programme - Developing Personal Performance
Copywriting
E-mail Marketing (Adestra and Dotmailer Platforms)
Search Engine Optimisation
Social Media Strategy
Certified BSI ISO 9001 internal auditor
Health and Safety Management
It, Social, Manager, Audit, Search, International, Health, Safety, Development, Social Media, E-mail marketing, Management, Optimization, Performance Management, Audit, Training, Copywriting, Marketing
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