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Marketing Consultant & Creative/Content Strategist
Andrew Sanders
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
an experienced communications professional who can bring a high level and breadth of understanding to marketing and communications as a service.
Over the course of my career, specialised in commercial content & product strategy and development, social media, insight and research, cross media integration, experiential, partnerships, print, digital, SEO, distribution and DM. I’m good at getting all these moving parts to fit together whether working B2B or B2C.
I'm good with a nose to tail approach from defining objectives, creating strategy to executing campaigns and understanding the data.
My years spent with media owners have given me a unique "Audience First" approach to strategy and creative executions. My copy isn't bad either.
Over the course of my career, specialised in commercial content & product strategy and development, social media, insight and research, cross media integration, experiential, partnerships, print, digital, SEO, distribution and DM. I’m good at getting all these moving parts to fit together whether working B2B or B2C.
I'm good with a nose to tail approach from defining objectives, creating strategy to executing campaigns and understanding the data.
My years spent with media owners have given me a unique "Audience First" approach to strategy and creative executions. My copy isn't bad either.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2019
job
Head of Partnerships Rubber Republic
Design Partners.
I am working with a range of agencies across different products and market sectors creating content and product strategies for clients. Currently working with ico Design Partners on BURST oral care.
August 2018 - March 2019 Head of Partnerships Rubber Republic
I helped to grow the agency from it's core offering of high production value short viral films towards a broader
portfolio of commercial offerings and to break into the brand inspired or network commissioned factual
entertainment market. I ran all aspects of the business development pipeline, including commercial strategy and marketing alongside, strategic creative input for new and existing clients
August 2018 - March 2019 Head of Partnerships Rubber Republic
I helped to grow the agency from it's core offering of high production value short viral films towards a broader
portfolio of commercial offerings and to break into the brand inspired or network commissioned factual
entertainment market. I ran all aspects of the business development pipeline, including commercial strategy and marketing alongside, strategic creative input for new and existing clients
Marketing, Design, Business development, Content, Network, It, Development, Production
2016 - 2018
job
Strategy & Insight Director NME
Innovation Group & NPD Time Inc.
UK
Building compelling media and commercial propositions to suit modern audiences. Key aspects:
1) Work closely with and steer the NME & NPD team strategy. Acting as the voice of the consumer, I
framed the problems and help guide where & how we look for the data to build new editorial products,
propositions and integrate innovative thinking into our brands
2) Communicating these product ideas and users stories to internal stakeholders from C-Suite to Sales
Executives. Creating collateral and supporting material, as well communicating these stories to our
external partners and customers.
3) As well as framing the problems identified the information and insight within the data, combining this
with audience analytics, editorial understanding and audience engagement information to shape the stories and create the commercial propositions behind our brand
4) I lead the qualitative and quantitative elements of our customer needs discovery for new product
development and synthesise them with user data to guide the strategic direction and implementation of emerging products. This was a very agile working environment involving working with a wide ranging
number people, start-ups from the real and virtual world, existing brands, editorial and commercial
partners, whoever is required to take a project from conception to commercial launch
5) To act as 'the glue' between many disparate elements of our commercial and content creation and delivery teams
Building compelling media and commercial propositions to suit modern audiences. Key aspects:
1) Work closely with and steer the NME & NPD team strategy. Acting as the voice of the consumer, I
framed the problems and help guide where & how we look for the data to build new editorial products,
propositions and integrate innovative thinking into our brands
2) Communicating these product ideas and users stories to internal stakeholders from C-Suite to Sales
Executives. Creating collateral and supporting material, as well communicating these stories to our
external partners and customers.
3) As well as framing the problems identified the information and insight within the data, combining this
with audience analytics, editorial understanding and audience engagement information to shape the stories and create the commercial propositions behind our brand
4) I lead the qualitative and quantitative elements of our customer needs discovery for new product
development and synthesise them with user data to guide the strategic direction and implementation of emerging products. This was a very agile working environment involving working with a wide ranging
number people, start-ups from the real and virtual world, existing brands, editorial and commercial
partners, whoever is required to take a project from conception to commercial launch
5) To act as 'the glue' between many disparate elements of our commercial and content creation and delivery teams
Content creation, Agile, C, Sales, Analytics, Content, Npd, Implementation, Development, Guide, Direction
2015 - 2015
job
Creative Development Director
Time Inc.
UK
1) Delivered new thinking into the strategic direction of the Advertising Department, ensuring that we
to evolve to maintain and improve our market position
2) Challenged and improved the thinking and creative output in terms of concepts & pitchcraft for Time
Inc. Creative Media.
3) Got people across the business working together to create more powerful and impactful; creative ideas
and advertising solutions. I stitched together, data, insights, creative, delivery sales and finance and help them have a meaningful conversations internally and externally
4) Acted as the clear senior point of contact for senior agencies, clients and our strategic partners, lead
the partnership sales effort alongside our account teams and ensuring that project delivery objectives
are met and adapted to emerging situations.
5) Ensured that our ideas were delivered on time, under budget and met our clients' objectives, advanced
Time Inc. UK brands and delivered for consumers. Good partnership work should enhance editorial
credibility not undermine it, great work should improve on an editorial offering so people are drawn to it
In June 2015 I won the AOP award for Native Advertising, beating a highly competitive field of premium
publishers in a hotly contested area. I created and led the team that built the Time Inc. "Social Amplify"
advertising product - which delivered a 7X return on investment in the first 6 months
I had line management responsibilities for an account team and our cross platform Project Management team,
Social Media team and matrix management responsibility for the Digital & Creative Sales team in regard to partnerships and for our Creative Studio.
1) Delivered new thinking into the strategic direction of the Advertising Department, ensuring that we
to evolve to maintain and improve our market position
2) Challenged and improved the thinking and creative output in terms of concepts & pitchcraft for Time
Inc. Creative Media.
3) Got people across the business working together to create more powerful and impactful; creative ideas
and advertising solutions. I stitched together, data, insights, creative, delivery sales and finance and help them have a meaningful conversations internally and externally
4) Acted as the clear senior point of contact for senior agencies, clients and our strategic partners, lead
the partnership sales effort alongside our account teams and ensuring that project delivery objectives
are met and adapted to emerging situations.
5) Ensured that our ideas were delivered on time, under budget and met our clients' objectives, advanced
Time Inc. UK brands and delivered for consumers. Good partnership work should enhance editorial
credibility not undermine it, great work should improve on an editorial offering so people are drawn to it
In June 2015 I won the AOP award for Native Advertising, beating a highly competitive field of premium
publishers in a hotly contested area. I created and led the team that built the Time Inc. "Social Amplify"
advertising product - which delivered a 7X return on investment in the first 6 months
I had line management responsibilities for an account team and our cross platform Project Management team,
Social Media team and matrix management responsibility for the Digital & Creative Sales team in regard to partnerships and for our Creative Studio.
Social Media, Project Management, Advertising, Budget, Management, Finance, Sales, It, Development, Native, Direction, Native advertising, LED, Social
2009 - 2012
job
Business Director (Men's Portfolio)
IPC Digital Advertising.
As above, but for the IPC Men's portfolio. During my time as Business Director for this part of the portfolio I was
responsible for setting up and managing entirely new reporting systems and information dissemination from IPC to advertisers in order to ensure a smooth transition from a divisional to centralised digital sales effort. I also
sold and delivered some of the biggest sponsorship campaigns in the portfolio's history dealing with a diverse
range of clients and brands.
responsible for setting up and managing entirely new reporting systems and information dissemination from IPC to advertisers in order to ensure a smooth transition from a divisional to centralised digital sales effort. I also
sold and delivered some of the biggest sponsorship campaigns in the portfolio's history dealing with a diverse
range of clients and brands.
SoMe, Sales, Sponsorship, UP
2005 - 2009
job
Digital Sales Director IPC Ignite
unknown.
I built from a team of one to a team of ten, bringing sales in house
and making our sites profitable for the first time
and making our sites profitable for the first time
Sales, Sales Director
2003 - 2005
job
Head of New Media Sales IPC Ignite
unknown.
I created this role delivering significant revenue, ensuring
future investment in our digital business
future investment in our digital business
Sales
2002 - 2003
job
Head of Business Development
Creative Solutions.
IPC Ignite
Business development, Development
2001 - 2002
job
Business Development Manager IPC Ignite
unknown.
Business development, Development, Manager
2000 - 2001
job
Key Accounts Manager IPC Advertising
unknown.
Advertising, Manager
1998 - 2000
job
Group Head Amra Advertising
unknown.
Advertising
1997 - 1998
job
Senior Sales Executive Amra Advertising
unknown.
Advertising, Sales
1997 - 1997
job
Display Sales Executive Campaign, Haymarket Business
unknown.
Sales, Campaign
1996 - 1996
job
Recruitment Sales Executive PR Week, Haymarket Business
unknown.
Pr, Sales, Recruitment
My education
Exeter College
Bachelors, English Language and Literature
Bachelors, English Language and Literature
n/a
Secondary, English Language
Secondary, English Language
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