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Senior
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0
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Strong marketing strategy specialising in digital and social media
Akos Sparer
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an insights manager specialised in social media and digital marketing with expertise in brand health management, audience segmentation, digital and traditional market research techniques.
I have been effective in exploring the market to identify new growing trends and engaging the target audience.
My strengths include brand health development, influencer and campaign analysis and delivering insightful reports and presentations and consultancy on strategic marketing decision.
I have been effective in exploring the market to identify new growing trends and engaging the target audience.
My strengths include brand health development, influencer and campaign analysis and delivering insightful reports and presentations and consultancy on strategic marketing decision.
Markets
United States
United Kingdom
Germany
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - 2019
job
Social Intelligence Research Manager
Ipsos Mori.
As a Research Manager, it was my duty to select the most appropriate research methodology and supporting techniques to meet the defined business objectives. As an expert in social media
intelligence, I was responsible for expanding the variety of social media analytics solution. I was
working closely with project leads and client directors to ensure the successful execution and implementation of the defined methodology.
My responsibilities:
• Leading and managing research projects from scoping through to methodology and deliverables.
• Developing and maintaining positive client relations.
• Managing and training employees new to social media tools including training sessions on
specific social media, text analysis, audience segmentation tools and introduction to the variety
of social media analysis techniques and research methodologies.
• Producing and presenting insightful research findings with sophisticated advice to support
clients' marketing strategy.
• Advising internal service lines to design and execute surveys and field work with the terminology that corresponds with the social media environment.
• Incorporating social media insights into traditional market research project to complement or
contradict initial findings.
• Ensuring resource efficiency, including project budgets and effective execution.
• Encouraging the client organisation to approach existing clients to upgrade, and potential
clients to subscribe to social media products.
• Maintaining relation with vendors on new features and investigating new technologies
intelligence, I was responsible for expanding the variety of social media analytics solution. I was
working closely with project leads and client directors to ensure the successful execution and implementation of the defined methodology.
My responsibilities:
• Leading and managing research projects from scoping through to methodology and deliverables.
• Developing and maintaining positive client relations.
• Managing and training employees new to social media tools including training sessions on
specific social media, text analysis, audience segmentation tools and introduction to the variety
of social media analysis techniques and research methodologies.
• Producing and presenting insightful research findings with sophisticated advice to support
clients' marketing strategy.
• Advising internal service lines to design and execute surveys and field work with the terminology that corresponds with the social media environment.
• Incorporating social media insights into traditional market research project to complement or
contradict initial findings.
• Ensuring resource efficiency, including project budgets and effective execution.
• Encouraging the client organisation to approach existing clients to upgrade, and potential
clients to subscribe to social media products.
• Maintaining relation with vendors on new features and investigating new technologies
Service, Social, Manager, Organization, Presenting, Surveys, Support, Implementation, It, Social Media, Analytics, Training, Research, Market research, MArketing Strategy, Design, Marketing
2016 - 2019
job
Senior Insights Manager
Synthesio.
As an Insights Manager my main duty was to advise clients on ways to create more successful
social media activity and paid campaigns. I provided strategic solutions based on research and
findings, delivering the results in face-to-face meetings. Media analytics and insights require the
use of various tools, platforms and technologies as well as an analytical mind that is capable to identify trends and patterns.
My responsibilities:
• Developing a deep understanding of clients' business drivers and marketing goals, and steer
program activities to align with their objectives.
• Customer success and relations.
• Leading and developing the regular production and communication of market insights.
• Managing the evaluation of marketing initiatives/investments through clearly defined metrics
and methodologies.
• Coordinating internal projects and determining the best utilization of resources to increase
client satisfaction.
• Providing strong & compelling insights to lead the thinking of the NPD team on key strategic
initiatives and creating compelling selling story presentations for trade.
• Designing templates for reporting and service specific to client needs.
• Providing regular updates to clients on the progress of customer service projects and campaigns.
• Defining and measuring KPIs that enable clients to achieve their business goals.
• Encouraging revenue growth by inspiring clients to purchase accessories and additional
services.
• Managing ongoing projects internally with the team and externally with outsourced talent.
• Assisting sales engineers in approaching potential new clients.
social media activity and paid campaigns. I provided strategic solutions based on research and
findings, delivering the results in face-to-face meetings. Media analytics and insights require the
use of various tools, platforms and technologies as well as an analytical mind that is capable to identify trends and patterns.
My responsibilities:
• Developing a deep understanding of clients' business drivers and marketing goals, and steer
program activities to align with their objectives.
• Customer success and relations.
• Leading and developing the regular production and communication of market insights.
• Managing the evaluation of marketing initiatives/investments through clearly defined metrics
and methodologies.
• Coordinating internal projects and determining the best utilization of resources to increase
client satisfaction.
• Providing strong & compelling insights to lead the thinking of the NPD team on key strategic
initiatives and creating compelling selling story presentations for trade.
• Designing templates for reporting and service specific to client needs.
• Providing regular updates to clients on the progress of customer service projects and campaigns.
• Defining and measuring KPIs that enable clients to achieve their business goals.
• Encouraging revenue growth by inspiring clients to purchase accessories and additional
services.
• Managing ongoing projects internally with the team and externally with outsourced talent.
• Assisting sales engineers in approaching potential new clients.
Social Media, Marketing, Research, Customer service, Sales, Analytics, Service, Npd, Growth, Accessories, Production, Patterns, Manager, Social
2011 - 2016
job
Media Analyst / Software Tester
Kantar.
As a senior member of the Reputational Intelligence team I was in charge of reporting for high
profile clients. It was also my responsibility to identify growth opportunity and propose new projects for existing clients. The role required high attention to detail and agility in order fulfil client requests
at a short turnaround time.
As a software tester I was involved in the development and deployment of new platforms. I
conducted manual tests and designed test scenarios for software usability and ensured it was fit for purpose.
My responsibilities:
• Mainstream and social media report analysis, proof reading and project development.
• Evaluating coverage, quality check and feedback to freelance analysts.
• Consulting with client teams, presenting findings.
• Customer success and relations.
• Report design, template implementation.
• Delivering high quality executive board reports to strict regular deadlines.
• Preparing test scenarios.
• Executing tests on platform usability.
• Analysing results and liaising with development team.
profile clients. It was also my responsibility to identify growth opportunity and propose new projects for existing clients. The role required high attention to detail and agility in order fulfil client requests
at a short turnaround time.
As a software tester I was involved in the development and deployment of new platforms. I
conducted manual tests and designed test scenarios for software usability and ensured it was fit for purpose.
My responsibilities:
• Mainstream and social media report analysis, proof reading and project development.
• Evaluating coverage, quality check and feedback to freelance analysts.
• Consulting with client teams, presenting findings.
• Customer success and relations.
• Report design, template implementation.
• Delivering high quality executive board reports to strict regular deadlines.
• Preparing test scenarios.
• Executing tests on platform usability.
• Analysing results and liaising with development team.
Turnaround, Social, Detail, Software, Development, Presenting, Usability & UX, Analyst, Implementation, Social Media, Growth, It, Test, Software tester, Consulting, Deployment, Usability, Design
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