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Brand, design and marketing content specialist with 17 years' experience in agency, in-house and consultancy roles
angie squires
,
Guildford, United Kingdom
Experience
Other titles
Skills
I'm offering
Substantial creative development and production experience across the full marketing mix, managing high profile, big budget, multi-channel, advertising campaigns through to smaller scale brand identity & B2B content projects.
Working with start-ups, UK and global brands across a diverse portfolio of sectors, with a solid background managing senior stakeholders, partners and agencies. Following a planned career break for parental leave and to relocate, I’m now looking for freelance Marketing Communication opportunities with a creative agency or in-house.
Working with start-ups, UK and global brands across a diverse portfolio of sectors, with a solid background managing senior stakeholders, partners and agencies. Following a planned career break for parental leave and to relocate, I’m now looking for freelance Marketing Communication opportunities with a creative agency or in-house.
Markets
United Kingdom
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - 2018
freelance
Consultant Brand Director
RE:NOURISH.
Key responsibilities:
• Directed the development and delivery of a brand identity for a pioneering new UK soup start up.
• Developed the brand identity, brand positioning, consumer proposition & tone of voice.
Re:Nourish highlights:
• Delivered the CEO and founders vision for a fresh new disruptor brand in 3 months, facilitating the brand launch into Waitrose 6 months later.
• Directed the development and delivery of a brand identity for a pioneering new UK soup start up.
• Developed the brand identity, brand positioning, consumer proposition & tone of voice.
Re:Nourish highlights:
• Delivered the CEO and founders vision for a fresh new disruptor brand in 3 months, facilitating the brand launch into Waitrose 6 months later.
Development, Ceo, UP
2009 - 2016
job
Marketing Content manager
Visa.
Key responsibilities:
• Supported the marketing communication strategy by developing and delivering the core brand, product and promotional creative content for implementation across 17 European markets.
• Maximized the value and effectiveness of sporting sponsorship properties, such as The Olympics, The FIFA World Cup and Formula E.
• Key stakeholder management including creative sell-in across the matrixed organization.
• Agency management for creative development, production, financials and pitches.
Key highlights:
• Visa Fan Radio, 2016 Formula E London Grand Prix – delivered the centre piece of the sponsorship activation, which put fans at the heart of the race action in a way it hadn’t been seen before in any Formula E sponsorship activation.
• 02 suite - delivered a whole new branded entertaining space for Visa’s most valued members and partners, bringing the brand and sponsorship to life at The 02.
• Cross Border influencer Campaign - Visa’s first pan EU influencer campaign which generated significant pieces of social content and delivered above campaign targets.
• FIFA Usain Bolt World Cup band TV and digital campaign - lead Client on a highly complex production. Campaign delivered above divisional target score, significantly against advertising norms in tracking and exceeded expectations of senior management and key stakeholders.
• FIFA World Cup Usain Bolt 11 Twitter campaign - Visa's first Pan EU social media campaign. Campaign ran across 5 key markets and was shortlisted for UK Social Media 'Best Use of Twitter’ campaign.
• London 2012 Olympic UK & EU brand TV, digital, outdoor and print campaign - the campaign achieved significantly above divisional target scores and advertising tracking norm.
• Visa Commercial SME digital campaign - from a creative use of research, introduced a new and successful media partnership strategy which led to launch of the Visa Telegraph Business website.
• Visa Civil Service Challenge – led the ‘apprentice’ style challenge-based films for the Cabinet Office that showcased Visa payment innovations at the Civil Service Challenge Live Event.
• Supported the marketing communication strategy by developing and delivering the core brand, product and promotional creative content for implementation across 17 European markets.
• Maximized the value and effectiveness of sporting sponsorship properties, such as The Olympics, The FIFA World Cup and Formula E.
• Key stakeholder management including creative sell-in across the matrixed organization.
• Agency management for creative development, production, financials and pitches.
Key highlights:
• Visa Fan Radio, 2016 Formula E London Grand Prix – delivered the centre piece of the sponsorship activation, which put fans at the heart of the race action in a way it hadn’t been seen before in any Formula E sponsorship activation.
• 02 suite - delivered a whole new branded entertaining space for Visa’s most valued members and partners, bringing the brand and sponsorship to life at The 02.
• Cross Border influencer Campaign - Visa’s first pan EU influencer campaign which generated significant pieces of social content and delivered above campaign targets.
• FIFA Usain Bolt World Cup band TV and digital campaign - lead Client on a highly complex production. Campaign delivered above divisional target score, significantly against advertising norms in tracking and exceeded expectations of senior management and key stakeholders.
• FIFA World Cup Usain Bolt 11 Twitter campaign - Visa's first Pan EU social media campaign. Campaign ran across 5 key markets and was shortlisted for UK Social Media 'Best Use of Twitter’ campaign.
• London 2012 Olympic UK & EU brand TV, digital, outdoor and print campaign - the campaign achieved significantly above divisional target scores and advertising tracking norm.
• Visa Commercial SME digital campaign - from a creative use of research, introduced a new and successful media partnership strategy which led to launch of the Visa Telegraph Business website.
• Visa Civil Service Challenge – led the ‘apprentice’ style challenge-based films for the Cabinet Office that showcased Visa payment innovations at the Civil Service Challenge Live Event.
Twitter, Social, Manager, Production, Campaign, Sponsorship, Development, Implementation, It, Social Media, TV, Content, Radio, Management, Stakeholder Management, Creative content, Advertising, Marketing
2005 - 2009
job
Account Director
FOUR COMMUNICATIONS.
• Directed and delivered brand identity and design projects for a diverse portfolio of UK and International clients.
• Devised creative briefs, evaluated and presented creative ideas to senior clients and partners.
• Developed client business, pursued new business and ran pitches.
Specific client highlights:
Zilwa Per Aquum Spa, Resort and Private Residences
• Brand identity and fully integrated international strategic and creative launch campaign for an ultra-luxurious private island estate in the Seychelles. With no product to showcase, a premium asking price and multiple International stakeholders, the launch campaign managed to exceed pre-sales targets.
UK India Business Council
• Directed the re-brand of the UK's lead organisation promoting trade and investment between the UK and India. The rebrand not only delivered on the strategic objectives but was considered by the Board as a pivotal transformation in solidifying its position as the lead organisation supporting the British Government.
• Devised creative briefs, evaluated and presented creative ideas to senior clients and partners.
• Developed client business, pursued new business and ran pitches.
Specific client highlights:
Zilwa Per Aquum Spa, Resort and Private Residences
• Brand identity and fully integrated international strategic and creative launch campaign for an ultra-luxurious private island estate in the Seychelles. With no product to showcase, a premium asking price and multiple International stakeholders, the launch campaign managed to exceed pre-sales targets.
UK India Business Council
• Directed the re-brand of the UK's lead organisation promoting trade and investment between the UK and India. The rebrand not only delivered on the strategic objectives but was considered by the Board as a pivotal transformation in solidifying its position as the lead organisation supporting the British Government.
Design, Sales, Transformation, Organization, International, Campaign, Spa
2003 - 2005
job
Senior Account Manager
WALSH TROTT CHICK SMITH.
Managed multi-media TTL campaigns & brand identity projects across a diverse range of client accounts, including The British Government, The Independent Newspaper, Sainsbury's Bank, National Savings and Investments & Ryvita.
Specific client highlights:
Modern Apprenticeships
• Delivered the brand identity and launch campaign of the Government's flagship Modern Apprenticeship scheme. The number of young people entering the scheme following the campaign exceeded targets.
The Independent Newspaper
• Launching the compact Independent, one of the most successful newspaper innovations. The ATL campaign, reassuring readers that quality remained unchanged in a smaller format, won the Grand Prix Marketing Week award and sales significantly exceeded targets.
Specific client highlights:
Modern Apprenticeships
• Delivered the brand identity and launch campaign of the Government's flagship Modern Apprenticeship scheme. The number of young people entering the scheme following the campaign exceeded targets.
The Independent Newspaper
• Launching the compact Independent, one of the most successful newspaper innovations. The ATL campaign, reassuring readers that quality remained unchanged in a smaller format, won the Grand Prix Marketing Week award and sales significantly exceeded targets.
Marketing, Account Manager, Sales, Campaign, Manager, That you
1999 - 2003
job
Account Manager
WCRS.
Day-to day management across the following client accounts - The Number 118 118, Vodafone, Bupa, Debenhams, Ferrero & Arla.
Specific client highlight:
The Number 118 118
• Managed the highly successful multi-media launch campaign, 'Got Your Number' for 118 118. The runners become a national icon and press coverage showed the runners in more than 80% of the articles about the switch with consumers being twice as likely to call 118 118 over any competitor.
Specific client highlight:
The Number 118 118
• Managed the highly successful multi-media launch campaign, 'Got Your Number' for 118 118. The runners become a national icon and press coverage showed the runners in more than 80% of the articles about the switch with consumers being twice as likely to call 118 118 over any competitor.
Account Manager, Management, Campaign, Manager
My education
UNIVERSITY COLLEGE LONDON
Bachelors, Geography
Bachelors, Geography
TALBOT HEATH SCHOOL
Secondary, Economics
Secondary, Economics
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