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Principal Consultant Data and Digital Transformation
Himanshu Shah
,
Slough, United Kingdom
Experience
Other titles
Skills
I'm offering
Marketing professional with documented success promoting B2C products using web-based technologies. With technology changing at the blink of an eye, and opportunities growing manifolds, I enjoy the fast-paced nature of my work as I work with a team of strategists and innovators to design and develop effective marketing strategies for the New Media. I'm a Technocrat by passion and profession, with every job along the way, offering me a unique platform to learn the nitty-gritty of the web, hone my skills, action my plans, and nurture a team of newbies into seasoned experts of the trade. From mentoring to motivating people to challenge their limits, my work mantra for handling a team is simple - "Win them all - Treat them differently" What strikes me the most about Marketing is its ability to adapt to new technology, and still find an enticing and engaging platform to communicate with the audience. And with the advent of new interactive technological avenues such as Web 2.0, Mobile, and One-to-One marketing, which provide an opportunity to engage with global audience through a single medium, my job has just become more challenging, exciting and more fun!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Full time contractor
Available
My experience
2018 - 2019
temp
Strategic Account Manager - Contract
HCL Technologies.
United Kingdom
Development of Strategy, Media planning and buying across cross all media
platforms, execution details, budgets and ROI. Analysing data and reports to optimise recommendations and media plans. Collaborate with designers
and the editorial team on marketing materials. Manage project deadlines and monitor milestones through completion stage. Strong negotiation skills that
result in measurable savings for clients. Co-ordinate with internal business-
divisions, agency partners and local vendors to guarantee on time, cost-
effective delivery of all marketing communications materials.
Digital marketing hub
- Digital agencies
- Campaign management
- Media metrics
- Agency holding companies
As an ad operations manager have been instrumental in creating, a digital
media capabilities model fuelled by first party data. Interest and Intent touch-
points devised a way to connect with people interested in client's products and services, when they are browsing the web, using mobile apps or watching
video online.
Method deployed is to run an acquisition campaign end to end by buying
targeted media or provide
Audiences for clients and giving them ROI based on actual sales which isn't
available at traditional agencies.
4 steps to creating smart version campaigns
Step 1 - Define Master ad
Step 2 - Define Audience
Creative - Geo, keyword, re-targeting
Media - by placement
Step 3 - Define method of version creation
Manual process
Excel upload
Data feed
Step 4 - Set Optimisation / Rotation
Development of Strategy, Media planning and buying across cross all media
platforms, execution details, budgets and ROI. Analysing data and reports to optimise recommendations and media plans. Collaborate with designers
and the editorial team on marketing materials. Manage project deadlines and monitor milestones through completion stage. Strong negotiation skills that
result in measurable savings for clients. Co-ordinate with internal business-
divisions, agency partners and local vendors to guarantee on time, cost-
effective delivery of all marketing communications materials.
Digital marketing hub
- Digital agencies
- Campaign management
- Media metrics
- Agency holding companies
As an ad operations manager have been instrumental in creating, a digital
media capabilities model fuelled by first party data. Interest and Intent touch-
points devised a way to connect with people interested in client's products and services, when they are browsing the web, using mobile apps or watching
video online.
Method deployed is to run an acquisition campaign end to end by buying
targeted media or provide
Audiences for clients and giving them ROI based on actual sales which isn't
available at traditional agencies.
4 steps to creating smart version campaigns
Step 1 - Define Master ad
Step 2 - Define Audience
Creative - Geo, keyword, re-targeting
Media - by placement
Step 3 - Define method of version creation
Manual process
Excel upload
Data feed
Step 4 - Set Optimisation / Rotation
Management, Manager, Online, Campaign, Web, Development, Apps, Media planning, Sales, Digital Marketing, Operations manager, Optimization, ROI, Account Manager, Operations, Video, Excel, Marketing
2017 - 2018
temp
Senior ACM Developer - Contract
Samsung Electronics.
Surrey, United Kingdom
Senior ACM Developer role involves, designing measurement and learning
programs for client led initiatives and manage their implementation. Lead
marketing sciences team in the analysis of cross-channel results, the development of reports that clearly synthesise learning and communicate
opportunities, and the delivery of strong data-driven recommendations to clients.
Adobe Campaign ver 6.0
- Assist in technical monitoring of campaigns and workflows active within
Adobe campaign
- Develop workflow monitoring systems failure alert mechanism for operators;
administrators defined
- Support the setup of transactional messaging within Adobe campaign as
described in the transactional messaging operating principle. For tasks such as creating an event, defining event attributes, enriching the transactional
message content and real time event targeting
- Provide audit and assistance across channel direct mail and email for offer
spaces and propositions
- To facilitate dynamic offers and propositions which runs on back of an automated table for subscribers who have signed in to receive electronic
communications
- Principal contributor for which adobe campaign and external database
variables can be used for meaningful targeting to subscription audiences who
have consented for their data to be combined
Results driven Adobe Audience Manager with extensive experience managing
and implementing marketing Strategies to drive business growth
• Personalisation and Optimization • Segmentation Strategy
• Algorithmic Modelling • Platform Integration
• Marketing Automation
Overview Advertiser areas functionality
| -• across paid, owned and earned media
Touch points - 1st and 2nd
1st touch includes Interest, Intent, Experience
2nd touch includes aided journey, offers and freebies
Senior ACM Developer role involves, designing measurement and learning
programs for client led initiatives and manage their implementation. Lead
marketing sciences team in the analysis of cross-channel results, the development of reports that clearly synthesise learning and communicate
opportunities, and the delivery of strong data-driven recommendations to clients.
Adobe Campaign ver 6.0
- Assist in technical monitoring of campaigns and workflows active within
Adobe campaign
- Develop workflow monitoring systems failure alert mechanism for operators;
administrators defined
- Support the setup of transactional messaging within Adobe campaign as
described in the transactional messaging operating principle. For tasks such as creating an event, defining event attributes, enriching the transactional
message content and real time event targeting
- Provide audit and assistance across channel direct mail and email for offer
spaces and propositions
- To facilitate dynamic offers and propositions which runs on back of an automated table for subscribers who have signed in to receive electronic
communications
- Principal contributor for which adobe campaign and external database
variables can be used for meaningful targeting to subscription audiences who
have consented for their data to be combined
Results driven Adobe Audience Manager with extensive experience managing
and implementing marketing Strategies to drive business growth
• Personalisation and Optimization • Segmentation Strategy
• Algorithmic Modelling • Platform Integration
• Marketing Automation
Overview Advertiser areas functionality
| -• across paid, owned and earned media
Touch points - 1st and 2nd
1st touch includes Interest, Intent, Experience
2nd touch includes aided journey, offers and freebies
Implementation, Manager, LED, Audit, Campaign, Development, Monitoring, Adobe, Support, Developer, Marketing, Growth, Workflow, Content, Integration, Event, Marketing Automation, Database, Automation, Audit
2009 - 2012
job
Performance Marketing Lead
Wunderman.
United Kingdom
Primarily responsible for efficient and effective analysis, research of digital
marketing & advertising campaigns against business goals, campaign
metrics and ROI in order to lead to appropriate insights and actionable
recommendations for Nokia Global digital performance platforms (bought, owned and earned media)
• Assist markets in identifying, developing and implementing new tools of analysis and best practice solution
• Interpreting and presenting complex extracted information in a clear and appropriate level for the different audiences.
• Provide first line support, consultancy, and training to clients. Retain and nurture the account on a global basis.
• Develop clients' digital measurement strategies and reporting of key business
metrics for multiple audiences including client senior management
• Design, generate and manage reporting frameworks that provide insight as
to the performance of clients' website and/or drive to site online (interactive)
marketing programs
• Provide insights and develop recommendations based on measurement
reporting and analysis and where appropriate to improve business, and marketing program performance and support forecasting efforts
• Develop, maintain, and monitor various system applications to ensure
capability, functionality and accuracy of information reported through both
interpretation and analysis
• Analyze, recommend, and initiate new technological or business solutions to meet the needs of the client
Primarily responsible for efficient and effective analysis, research of digital
marketing & advertising campaigns against business goals, campaign
metrics and ROI in order to lead to appropriate insights and actionable
recommendations for Nokia Global digital performance platforms (bought, owned and earned media)
• Assist markets in identifying, developing and implementing new tools of analysis and best practice solution
• Interpreting and presenting complex extracted information in a clear and appropriate level for the different audiences.
• Provide first line support, consultancy, and training to clients. Retain and nurture the account on a global basis.
• Develop clients' digital measurement strategies and reporting of key business
metrics for multiple audiences including client senior management
• Design, generate and manage reporting frameworks that provide insight as
to the performance of clients' website and/or drive to site online (interactive)
marketing programs
• Provide insights and develop recommendations based on measurement
reporting and analysis and where appropriate to improve business, and marketing program performance and support forecasting efforts
• Develop, maintain, and monitor various system applications to ensure
capability, functionality and accuracy of information reported through both
interpretation and analysis
• Analyze, recommend, and initiate new technological or business solutions to meet the needs of the client
Marketing, Design, Advertising, Research, Forecasting, Training, ROI, Management, Website, Support, Presenting, Campaign, Online
2006 - 2007
job
Chief Information Officer
Connecturf India pvt ltd.
Area, India
Investigated, recommended and managed web-related advertising campaigns
including banner and text advertising, email, e-newsletter sponsorships, and web seminars. Optimized the site for search engine effectiveness and ran a
campaign of pay-for-click advertising to increase our site visits. Managed the company's Internet and intranet web sites, building and maintaining all of the company's web sites using HTML, CSS, XML, ASP, Perl, ODBC and other
technologies to keep the site fresh, fast and interesting.
• Implemented new lead generation methods, including forms to request more
information, receive an immediate call-back from sales, and to sign up for
email alerts of new products and news.
• Put tracking methods in place to report on lead generation and the effectiveness of particular marketing campaigns linked to the internet site.
• Lead marketing contact for a company-wide Talisma® sales and marketing
automation software implementation.
• Managed and implemented a complete site redesign to improve the total
user experience, make information easier to find, and to implement XML
technologies to facilitate easier site updates and maintenance.
Investigated, recommended and managed web-related advertising campaigns
including banner and text advertising, email, e-newsletter sponsorships, and web seminars. Optimized the site for search engine effectiveness and ran a
campaign of pay-for-click advertising to increase our site visits. Managed the company's Internet and intranet web sites, building and maintaining all of the company's web sites using HTML, CSS, XML, ASP, Perl, ODBC and other
technologies to keep the site fresh, fast and interesting.
• Implemented new lead generation methods, including forms to request more
information, receive an immediate call-back from sales, and to sign up for
email alerts of new products and news.
• Put tracking methods in place to report on lead generation and the effectiveness of particular marketing campaigns linked to the internet site.
• Lead marketing contact for a company-wide Talisma® sales and marketing
automation software implementation.
• Managed and implemented a complete site redesign to improve the total
user experience, make information easier to find, and to implement XML
technologies to facilitate easier site updates and maintenance.
Sales, UP, Redesign, Campaign, Search, Internet, Banner, Web, Software, Implementation, Marketing, Perl, ASP, Automation, XML, HTML/CSS/Javascript, Advertising, User Experience, Html, Css
2005 - 2006
temp
Marketer Contract
Cnet Direct.
United Kingdom
• Distinguished efforts towards generating lead for Oracle software solutions
for the SME segment.
• Qualifying leads for IT Manager, Senior Executive IT and Departmental
heads through cold calling.
• Demonstrated excellence in handling key clients such as Executive level
officers including CFO, Company Secretary and Director of Internal Audit.
Played a pivotal role in handling the operations encompassing dialling 80 -
100 calls a day.
• Proven track record of assisting in the development of the phone scripts.
• Tracked weekly calls & generating reports.
• Distinguished efforts towards generating lead for Oracle software solutions
for the SME segment.
• Qualifying leads for IT Manager, Senior Executive IT and Departmental
heads through cold calling.
• Demonstrated excellence in handling key clients such as Executive level
officers including CFO, Company Secretary and Director of Internal Audit.
Played a pivotal role in handling the operations encompassing dialling 80 -
100 calls a day.
• Proven track record of assisting in the development of the phone scripts.
• Tracked weekly calls & generating reports.
Oracle, Operations, Audit, It, CFO, Development, Software, Audit, Manager
2004 - 2005
freelance
Consultant
Carphone Warehouse.
United Kingdom
• Distinguished efforts towards generating incremental revenue for E Sales by
running marketing and telesales campaigns.
• Proven track record of augmenting sales of premium support contracts.
• Instrumental in producing marketing material thereby promoting Carphone
Warehouse technical support.
• Deft in creating & tracking issues and risks in Intelli-Tracker and Printing
Reports for attendance of weekly meetings.
• Adroit at updating Project Plans, using MS Project.
• Distinguished efforts towards generating incremental revenue for E Sales by
running marketing and telesales campaigns.
• Proven track record of augmenting sales of premium support contracts.
• Instrumental in producing marketing material thereby promoting Carphone
Warehouse technical support.
• Deft in creating & tracking issues and risks in Intelli-Tracker and Printing
Reports for attendance of weekly meetings.
• Adroit at updating Project Plans, using MS Project.
Marketing, Contracts, Sales, Support, Contracts
1998 - 2003
job
Director Operations
Webmoney India.
Mumbai Area, India
• Formulated interactive marketing strategy and implementing plan for new
media assignments in line with budget constraints.
• Distinction of handling key clients such as Saudi Arabian Airlines, Air France,
Reckitt and Benckiser, Tyco, Mercedes Benz, Sandoz, Hoechst Marrion
Roussel. Coordinated with the creative team and using sound creative
judgement.
• Played a pivotal role in handling the operations & reporting to the Euro Rscg
board of directors for the same.
• Proficient with Doubleclick Ad Server, Real Media, MSN & Yahoo preferred
partner status.
• Developed
o Central account team in providing direction, setting and tracking objectives and prioritising work load.
o Knowledge of developments in new media marketplace by reading trade
journals, internet, talking to colleagues, networking etc.
• Formulated interactive marketing strategy and implementing plan for new
media assignments in line with budget constraints.
• Distinction of handling key clients such as Saudi Arabian Airlines, Air France,
Reckitt and Benckiser, Tyco, Mercedes Benz, Sandoz, Hoechst Marrion
Roussel. Coordinated with the creative team and using sound creative
judgement.
• Played a pivotal role in handling the operations & reporting to the Euro Rscg
board of directors for the same.
• Proficient with Doubleclick Ad Server, Real Media, MSN & Yahoo preferred
partner status.
• Developed
o Central account team in providing direction, setting and tracking objectives and prioritising work load.
o Knowledge of developments in new media marketplace by reading trade
journals, internet, talking to colleagues, networking etc.
Marketing, MArketing Strategy, Operations, Budget, Networking, Doubleclick, Server, Internet, Direction
1996 - 1997
job
Senior Product Manager , Program Management and Development
Dow Jones.
Mumbai Area, India
• Proven track record of recruiting 18 cutting edge senior professionals in the development and enrichment of technical and training programs nationwide.
Successful in increasing profits by 2% due to standardization of service
elements.
• Distinguished efforts towards creating goal oriented sales and marketing
training programs thereby increasing national sales & reporting to the Country
Manager for the same.
• Deft at saving 50% in man-hours by standardizing merger and acquisition
transitions into system.
• Provided expert witness, public relations & media support for national clients.
• Mentoring a team of Director level specialists in each service area.
Successful in initiating comprehensive training programs / refresher training
classes for all levels of company and client technical staff.
• Imparted training required by state and national licensure programs.
• Proven track record of recruiting 18 cutting edge senior professionals in the development and enrichment of technical and training programs nationwide.
Successful in increasing profits by 2% due to standardization of service
elements.
• Distinguished efforts towards creating goal oriented sales and marketing
training programs thereby increasing national sales & reporting to the Country
Manager for the same.
• Deft at saving 50% in man-hours by standardizing merger and acquisition
transitions into system.
• Provided expert witness, public relations & media support for national clients.
• Mentoring a team of Director level specialists in each service area.
Successful in initiating comprehensive training programs / refresher training
classes for all levels of company and client technical staff.
• Imparted training required by state and national licensure programs.
Marketing, Public relations, Training, Mentoring, Product Manager, Program Management, Management, Sales, Service, Support, Development, Manager
1992 - 1996
job
Area Sales Manager
Set Telecommunications India.
Mumbai Area, India
• Distinction of directing 15 high volume distributor/ agents in 4 states with team of 5 senior sales executives.
• Successful in implementing detailed marketing and business plan by market
service area and market sectors.
• Worked towards exceeding the initial fiscal year end profits by 21% which
were 2% above company average.
• Adept at standardizing communication plans in the region thereby reporting
Marketing Manager.
• Deft at acquiring new clients business and adding services to existing
clients.
• Distinction of directing 15 high volume distributor/ agents in 4 states with team of 5 senior sales executives.
• Successful in implementing detailed marketing and business plan by market
service area and market sectors.
• Worked towards exceeding the initial fiscal year end profits by 21% which
were 2% above company average.
• Adept at standardizing communication plans in the region thereby reporting
Marketing Manager.
• Deft at acquiring new clients business and adding services to existing
clients.
Marketing, Sales, Service, Manager
My education
?
-
1991
Bombay University
Bachelors, Commerce
Bachelors, Commerce
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