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Sales Agent Medical
Sheila Mughal
,
Warrington, Cheshire, United Kingdom
Experience
Other titles
Skills
I'm offering
I have worked within and alongside the NHS throughout my career and have experienced this valued establishment from both inside out and outside in. As a clinical person with commercial acumen, I can offer my considerable experience to healthcare solution suppliers from a highly knowledgeable perspective. As would be expected, I am an extremely well-networked professional with numerous industry contacts at all levels. Although primarily a New-Business Development Executive within the Healthcare IT sector, my work experience has covered a variety of portfolios from; * Pharmaceuticals (ABPI qualified) * Medical disposables * Capital equipment * Software * IT solutions and * Business consultancy I have demonstrated an ability to learn new skills very quickly and so have occasionally been employed in diverse roles outside of direct sales, such as; * Operations * Marketing with research and development * Project planning with implementation & delivery * Customer service and account managing * Self-employed Consultant - company owner .
Markets
United Kingdom
Language
English
Fluently
Italian
Good
Ready for
Available
My experience
2014 - 2019
job
COMPANY OWNER
SOHLAR CONSULTING.
Self-employed freelance consultant providing short to medium term business support on a contract/interim basis. I worked on several short to medium term projects with a variety of job roles for healthcare related companies. As an experienced professional, I excel in driving new business, product innovations/design and opening up and/or energising flagging opportunity pipelines.
❖ Dedalus Healthcare contract sales - I was commissioned to help build up a pipeline for ePMA and integration solutions into the Acute & MH market for an Italian company fairly new to the UK. During this period, I secured the ePMA product on G-Cloud 10 and other frameworks and played a key role in the Scottish HEPMA framework success. I was also the interim account manager during the Torbay and South Devon implementation process. Other tasks included introducing a CRM (Zoho), creating new sales prospects and developing a £52 Million pipeline in preparation for the e-prescribing fund, (deferred & released Nov2019).
❖ Servelec - business development - Appointed to kick start a recently created acute care division, I helped to launch a new PAS into the healthcare market (Oceano) which went live at UHB (Birmingham is a GDE) and also sold this into Royal Cornwall. The product is still evolving, and part of my role had been to help shape the development of the acute portfolio, as well as acting in an account management capacity. Other solutions within the acute portfolio included an ED patient-management product -now live in UHB & Portsmouth A&E. Staring a new division from ground-zero, required full market profiling and as such, I initiated a full FOI exercise and created an accurate pipeline of potential procurement - for PAS/ EPR & ED prospects. This has informed and helped shape the strategic sales plan to follow on from two major successes at Cornwall and Birmingham, with sales exceeding £6 million. I also acted as caretaker for the FLOW patient flow product while a colleague was on maternity leave. Worked with Glan Clwyd (Wales) during this period with regards to Sepsis module for the FLOW product.
❖ I was appointed as a part time sales agent, to open up a new territory for Nervecentre Software and kick start a pipe-line in a previously uncharted region. As I also had past experience in this particular clinical domain of patient safety software, (e-observations via an app), and was also involved with the Nervecentre real time patient flow solution - the position was a good fit for my experience. I was required to teach & mentor some 3rd party partners in order to pass over the newly opened pipeline (e.g. Vodafone/ BT), and support them in the early sales process in Ireland and Scotland.
❖ I was commissioned to oversee the product development of a new fertility management software system, (Capture Fertility) for Silverlink software. This was a 5-month contract. My tasks included all aspects of bringing a product to market - competitor analysis, pricing, business case development, signing up pioneer/pilot sites, on-going product design and developing a sales strategy etc. I achieved this within the 5-month contract period. Aberdeen later purchased the system (£115K) along with Newcastle as the main pilot site.
❖ Tasked to research the market with regards to the government target of 18-week RTT waits and assisting them with the launch of a PTL validation solution. NHS Project.
❖ Assisted in developing sales pipeline for a clinical portal and assist with sales & account management of existing service and TIE support base, (Restart Consultancy). Helped the organisation secure South West Yorkshire Partnership Clinical portal tender. I also worked on an integration project and secured new service business re Calderdale/ Bradford (Cerner data migration) and North Tees (Intersystem Track care EPR migration project). Also, won TIE support contract at Hull and York/Scarborough. Sold Meditech>ICE migration project for Warrington, & health care tracking systems into local councils (e.g. Knowsley) plus a long list of other deals of various sizes.
❖ Interim bid writer - Commissioned to complete an EPR/PAS tender response alongside the US bid team for a major EPR supplier that was new to the UK at the time (Allscripts) & to oversee the commercial negotiations at the selection stages.
❖ Dedalus Healthcare contract sales - I was commissioned to help build up a pipeline for ePMA and integration solutions into the Acute & MH market for an Italian company fairly new to the UK. During this period, I secured the ePMA product on G-Cloud 10 and other frameworks and played a key role in the Scottish HEPMA framework success. I was also the interim account manager during the Torbay and South Devon implementation process. Other tasks included introducing a CRM (Zoho), creating new sales prospects and developing a £52 Million pipeline in preparation for the e-prescribing fund, (deferred & released Nov2019).
❖ Servelec - business development - Appointed to kick start a recently created acute care division, I helped to launch a new PAS into the healthcare market (Oceano) which went live at UHB (Birmingham is a GDE) and also sold this into Royal Cornwall. The product is still evolving, and part of my role had been to help shape the development of the acute portfolio, as well as acting in an account management capacity. Other solutions within the acute portfolio included an ED patient-management product -now live in UHB & Portsmouth A&E. Staring a new division from ground-zero, required full market profiling and as such, I initiated a full FOI exercise and created an accurate pipeline of potential procurement - for PAS/ EPR & ED prospects. This has informed and helped shape the strategic sales plan to follow on from two major successes at Cornwall and Birmingham, with sales exceeding £6 million. I also acted as caretaker for the FLOW patient flow product while a colleague was on maternity leave. Worked with Glan Clwyd (Wales) during this period with regards to Sepsis module for the FLOW product.
❖ I was appointed as a part time sales agent, to open up a new territory for Nervecentre Software and kick start a pipe-line in a previously uncharted region. As I also had past experience in this particular clinical domain of patient safety software, (e-observations via an app), and was also involved with the Nervecentre real time patient flow solution - the position was a good fit for my experience. I was required to teach & mentor some 3rd party partners in order to pass over the newly opened pipeline (e.g. Vodafone/ BT), and support them in the early sales process in Ireland and Scotland.
❖ I was commissioned to oversee the product development of a new fertility management software system, (Capture Fertility) for Silverlink software. This was a 5-month contract. My tasks included all aspects of bringing a product to market - competitor analysis, pricing, business case development, signing up pioneer/pilot sites, on-going product design and developing a sales strategy etc. I achieved this within the 5-month contract period. Aberdeen later purchased the system (£115K) along with Newcastle as the main pilot site.
❖ Tasked to research the market with regards to the government target of 18-week RTT waits and assisting them with the launch of a PTL validation solution. NHS Project.
❖ Assisted in developing sales pipeline for a clinical portal and assist with sales & account management of existing service and TIE support base, (Restart Consultancy). Helped the organisation secure South West Yorkshire Partnership Clinical portal tender. I also worked on an integration project and secured new service business re Calderdale/ Bradford (Cerner data migration) and North Tees (Intersystem Track care EPR migration project). Also, won TIE support contract at Hull and York/Scarborough. Sold Meditech>ICE migration project for Warrington, & health care tracking systems into local councils (e.g. Knowsley) plus a long list of other deals of various sizes.
❖ Interim bid writer - Commissioned to complete an EPR/PAS tender response alongside the US bid team for a major EPR supplier that was new to the UK at the time (Allscripts) & to oversee the commercial negotiations at the selection stages.
App, Business Case, Implementation, Support, Development, Safety, Health, Software, Organization, Service, Interim, Framework, Portal, UP, Agent, Manager, Zoho, Design, Sales, Integration, Management, Mentor, SoMe, Procurement, Cloud, Account Manager, Research, Account management, Product Design, Product development, CRM, Excel, Business development
2011 - 2014
job
SALES MANAGER
THE LEARNING CLINIC.
Now part of System C - the Learning Clinic was an award-winning, independent healthcare technology company, that created a mobile e-observation solution and were "first in the market" with this new innovation & I was their first sales person. They soon acquired market dominance.
❖ Sales Manager - VitalPAC was launched as a mobile "end of bed" software solution and initially was a futuristic concept sale, and so a challenge of the imagination. Yet from a zero pipeline I created a significant prospect list with a closed deal value worth in excess of £17 million, (considered large for this specific market). Many of these sales were successful applicants in the Technology fund bid and the Nurse Tech fund of which I personally claimed 30% of the value of these funds. The highest bid of £1 million in the Tech fund, was South Tees and this was my sale. Examples of other sales success being: Northampton. Sherwood Forest. Mid Yorks. East Cheshire. Southport & Ormskirk, Gateshead, etc. Average deal value £2 to £5 million over 3 to 5-year contracts. VitalPAC consisted of a core system along with a variety of modules which I sold, inclusive of Patient Flow, Nutritional MUST, Sepsis, Fluid Management & Infection control. I pride myself on most likely being the first sales person in the UK to sell a clinical app on an iPhone device.
❖ Sales Manager - VitalPAC was launched as a mobile "end of bed" software solution and initially was a futuristic concept sale, and so a challenge of the imagination. Yet from a zero pipeline I created a significant prospect list with a closed deal value worth in excess of £17 million, (considered large for this specific market). Many of these sales were successful applicants in the Technology fund bid and the Nurse Tech fund of which I personally claimed 30% of the value of these funds. The highest bid of £1 million in the Tech fund, was South Tees and this was my sale. Examples of other sales success being: Northampton. Sherwood Forest. Mid Yorks. East Cheshire. Southport & Ormskirk, Gateshead, etc. Average deal value £2 to £5 million over 3 to 5-year contracts. VitalPAC consisted of a core system along with a variety of modules which I sold, inclusive of Patient Flow, Nutritional MUST, Sepsis, Fluid Management & Infection control. I pride myself on most likely being the first sales person in the UK to sell a clinical app on an iPhone device.
Innovation, Contracts, C, Management, Sales, Technology, Software, App, Contracts, Manager, Winning
2009 - 2011
job
BUSINESS DEVELOPMENT EXECUTIVE
HUMANA EUROPE.
Humana is one of the largest health benefits companies in the US). Humana Europe delivered expert commissioning services & support to the NHS and was originally one of 14 suppliers included on the DOH FESC framework agreement before it was dissolved when Humana withdrew from Europe.
As Business Development executive my role consisted of: -
− Supporting SIV software (settlement & income validation) as part of the CQA team
− Won the East of England contract which included 17 Primary Care Trusts.
− Was accountable for generating new sales
− Organised seminars to promote and sell Acute Invoice Validation software.
− Sold SIV software into North Linc's NHS Trust (£250K) and NHS Doncaster with DCC & DICE pathfinder consortiums (£275K).
− Was about to sign 6 figure shared services contract agreement to cover the entire Yorkshire & Humberside area which would have included hosting for multiple PCT, s. This contract was cancelled due to Humana's strategic decision to withdraw from the whole of the European market and focus on India/China. This was on the back of the FESC contract being pulled by NHS England and the demise of the PCT's. The whole UK team were made redundant following this decision.
As Business Development executive my role consisted of: -
− Supporting SIV software (settlement & income validation) as part of the CQA team
− Won the East of England contract which included 17 Primary Care Trusts.
− Was accountable for generating new sales
− Organised seminars to promote and sell Acute Invoice Validation software.
− Sold SIV software into North Linc's NHS Trust (£250K) and NHS Doncaster with DCC & DICE pathfinder consortiums (£275K).
− Was about to sign 6 figure shared services contract agreement to cover the entire Yorkshire & Humberside area which would have included hosting for multiple PCT, s. This contract was cancelled due to Humana's strategic decision to withdraw from the whole of the European market and focus on India/China. This was on the back of the FESC contract being pulled by NHS England and the demise of the PCT's. The whole UK team were made redundant following this decision.
Business development, Sales, It, Hosting, Support, Development, Health, Software, China, Framework
2007 - 2009
job
SALES EXECUTIVE
ARDENTIA LTD.
My role was that of a commercial sales position with the emphasis on finding new business opportunities. I was involved in the negotiation of large "6 figure" contracts with a variety of healthcare organisations. The portfolio of products being -
− Data Warehouse systems & Performance Management systems
− Business Intelligence reporting based on Microsoft OLAP cubes
− Practice Based Commissioning and PbR modules
− Financial systems: Patient Level Costing, Service Line Management.
− 18-week referral to treatment reporting solution
− Professional Consultancy and training services
Example of contracts I won in 2008: (annual sales target £800K, actual sales = £1,270,000)
− Manchester PCT purchased the entire portfolio and for Ardentia was the largest sale into a PCT. They were also the first PCT to purchase a financial system for the provider arm. Value £350K
− Royal Liverpool & Broadgreen was an important account as coincided with go live of iPM using Ardentia's data extraction module. This was a large multi-product purchase and of strategic importance within North Mersey HIS. Value £310K
− Stockport Foundation Trust purchased the Ardentia data warehouse and consultancy services for both IM&T and financial ledger reporting. Value £120K
− Pennine Care Mental Health Trust as an "early adopter" acted as a development partner with regards to the new Lorenzo reporting solution. Value £100K
− Solihull Mental Health Trust purchased Cassius data warehouse for use with their own reporting solution. Value £90K
− North Tees & Hartlepool with South Tees Foundation NHS Trust were a joint procurement via for a PLC system. Value £300K
− Data Warehouse systems & Performance Management systems
− Business Intelligence reporting based on Microsoft OLAP cubes
− Practice Based Commissioning and PbR modules
− Financial systems: Patient Level Costing, Service Line Management.
− 18-week referral to treatment reporting solution
− Professional Consultancy and training services
Example of contracts I won in 2008: (annual sales target £800K, actual sales = £1,270,000)
− Manchester PCT purchased the entire portfolio and for Ardentia was the largest sale into a PCT. They were also the first PCT to purchase a financial system for the provider arm. Value £350K
− Royal Liverpool & Broadgreen was an important account as coincided with go live of iPM using Ardentia's data extraction module. This was a large multi-product purchase and of strategic importance within North Mersey HIS. Value £310K
− Stockport Foundation Trust purchased the Ardentia data warehouse and consultancy services for both IM&T and financial ledger reporting. Value £120K
− Pennine Care Mental Health Trust as an "early adopter" acted as a development partner with regards to the new Lorenzo reporting solution. Value £100K
− Solihull Mental Health Trust purchased Cassius data warehouse for use with their own reporting solution. Value £90K
− North Tees & Hartlepool with South Tees Foundation NHS Trust were a joint procurement via for a PLC system. Value £300K
Business Intelligence, Training, Contracts, Data Warehouse, Procurement, Performance Management, Management, Sales, Service, PLC, Development, Health, Costing, OLAP, Contracts, Go
2004 - 2007
job
BUSINESS DEVELOPMENT MANAGER
SYSTEM C HEALTHCARE.
I was employed by System C as part of an innovative commercial directive to develop alternative business avenues around software health solutions. I was assigned to the 'Information Division' and was responsible for assisting with the research, development, marketing and sales of reporting and data warehouse applications. As such I nurtured a partnership with CSC Alliance for the provision of the LSP hosted BI solution.
❖ I was the BDM for a range of products which supported CfH/LSP implementations along with the associated training & support services.
❖ I successfully launched HealthData Manager in April 2005 as part of a joint initiative with CSC Alliance. This was a Business Objects BI solution on an Oracle platform. I later sold the hosted BI solution (HealthData Minor) into CSC for their data centre. I also sold the local version of this (HD Manager) into 10 acute Trusts at £250K following on from a series of seminars around the country, which I organised.
❖ I was the BDM for a range of products which supported CfH/LSP implementations along with the associated training & support services.
❖ I successfully launched HealthData Manager in April 2005 as part of a joint initiative with CSC Alliance. This was a Business Objects BI solution on an Oracle platform. I later sold the hosted BI solution (HealthData Minor) into CSC for their data centre. I also sold the local version of this (HD Manager) into 10 acute Trusts at £250K following on from a series of seminars around the country, which I organised.
Marketing, Business development, Oracle, Research, Training, Marketing and sales, C, Data Warehouse, Sales, Support, Development, Health, Software, BEE, Manager
2001 - 2004
job
HOME DELIVERY & OPERATIONS DIRECTOR
PAPERPAK UK LTD.
I managed the development and support of the Continence Home Delivery Service and on-line ordering system, (InTouch OnLine). I initially began my employment with PaperPak as a sales and territory manager but was promoted to the above job role(s) within 4 months of joining the company.
My job specification included: -
− Managed the software development of a new on-line ordering system
− I supported the field-based personnel.
− I supervised the data inputting administration, customer care and accounts team.
− Was responsible for data quality and data protection.
− Supported tender presentations and business review meetings with NHS Trusts.
− Project managed the implementation of new contract wins.
− Managed Customer Care staff and designed and CRM system.
− Was the lead person for ISO 9001 registration and process mapping methodology.
− Introduced new process for the tender recognition and bidding mechanism.
− Co-designed logistics/ delivery tracker system (Discovery).
My job specification included: -
− Managed the software development of a new on-line ordering system
− I supported the field-based personnel.
− I supervised the data inputting administration, customer care and accounts team.
− Was responsible for data quality and data protection.
− Supported tender presentations and business review meetings with NHS Trusts.
− Project managed the implementation of new contract wins.
− Managed Customer Care staff and designed and CRM system.
− Was the lead person for ISO 9001 registration and process mapping methodology.
− Introduced new process for the tender recognition and bidding mechanism.
− Co-designed logistics/ delivery tracker system (Discovery).
Administration, CRM, Operations, Software development, Sales, Service, Data quality, Data protection, Implementation, Support, Process Mapping, Development, Software, Online, Manager
1993 - 2001
job
VARIOUS SENIOR ROLES
GE MEDICAL SYSTEMS.
❖ Clinical Information Systems Business Development Director: 2 years. This was a new division and I was the first and original member of this division. My project was to bring an American data acquisition system (QS) over to the UK and anglicise the applications to make the system fit for purpose and UK launch. Successfully sold into 2 Acute Trusts in launch year. QS Maternity into Glan Clwyd and Burton Hospitals - combined deals over £1 million.
❖ Perinatal UK Sales & Marketing Manager - Europe: 6 years. My product group consisted of the Corometric group of fetal monitors and blood Ph analysis equipment and related
consumables. My distributor teams consisted of 3 distributor sales teams in Scotland and Ireland, plus I supported further distributors/ agents across Europe. UK wide I had direct line responsibility for a Neonatal Product Manager and 3 sales people in England. As an ex-Midwife and Neonatal Nurse, I was given extensive product training so in turn I could support the full European sales and distribution team. I was responsible for all UK sales of the Corometrics range & Neonatal products.
❖ Perinatal UK Sales & Marketing Manager - Europe: 6 years. My product group consisted of the Corometric group of fetal monitors and blood Ph analysis equipment and related
consumables. My distributor teams consisted of 3 distributor sales teams in Scotland and Ireland, plus I supported further distributors/ agents across Europe. UK wide I had direct line responsibility for a Neonatal Product Manager and 3 sales people in England. As an ex-Midwife and Neonatal Nurse, I was given extensive product training so in turn I could support the full European sales and distribution team. I was responsible for all UK sales of the Corometrics range & Neonatal products.
Marketing, Business development, Training, Product Manager, Sales, Support, Development, Manager
My education
1978
-
1988
South Manchester University Hospital
Nursing & Midwifery, Qualification
Nursing & Midwifery, Qualification
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