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Senior
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jobs
Digital/Content Marketing Strategist, Growth Hacker
Salman Saleem
,
Mosta, Malta
Experience
Other titles
Skills
I'm offering
I've honed my ability to align teams to work towards common goals and KPIs. I take a consultative
approach and understand that communication is critical to obtaining alignment. That's why I flex to fit
others’ communication styles as a means to be more effective in fast-paced environments with
cross-functioning teams. It works.
| believe there is always something to learn, and with digital media's rapid pace, there’s still
something new! | enjoy collaborating with others (either in person or virtually) to gain different
perspectives to refine strategies. A/B testing is actually “fun” to me, and I love the insights testing
provides. (It's key to optimizing campaigns and maximizing ROI!) With the plethora of data sets that
exist in today's marketing and business world, my perpetual curiosity drives the analytical side of my
brain as I search for (and find) answers about why tactics are performing above or below
expectations.
There's rarely a dull moment in my workday, and I like it that way.
A few key achievements
1) Developed in-house digital marketing teams which allowed us to save/reallocate 9% of annual
marketing budget + develop internal talent
2) Optimized multiple digital channels (SEM, Social, Video, Email, Programmatic, Mobile) to
consistently achieve a blended Return on Investment of at least 12:1
3) Revamped reporting processes using visualization tools which resulted in a 50% reduction in
manual reporting hours
Marketing technologies/skills
»Search Engine Marketing (SEM): Doubleclick Search*
» Social: Facebook, YouTube, Twitter, Instagram, Hootsuite
» Analytics/Visualizations: Microsoft PowerBl*, Adobe Analytics, Google Analytics, Google Data
Studio
*denotes contract negotiation and/or implementation
approach and understand that communication is critical to obtaining alignment. That's why I flex to fit
others’ communication styles as a means to be more effective in fast-paced environments with
cross-functioning teams. It works.
| believe there is always something to learn, and with digital media's rapid pace, there’s still
something new! | enjoy collaborating with others (either in person or virtually) to gain different
perspectives to refine strategies. A/B testing is actually “fun” to me, and I love the insights testing
provides. (It's key to optimizing campaigns and maximizing ROI!) With the plethora of data sets that
exist in today's marketing and business world, my perpetual curiosity drives the analytical side of my
brain as I search for (and find) answers about why tactics are performing above or below
expectations.
There's rarely a dull moment in my workday, and I like it that way.
A few key achievements
1) Developed in-house digital marketing teams which allowed us to save/reallocate 9% of annual
marketing budget + develop internal talent
2) Optimized multiple digital channels (SEM, Social, Video, Email, Programmatic, Mobile) to
consistently achieve a blended Return on Investment of at least 12:1
3) Revamped reporting processes using visualization tools which resulted in a 50% reduction in
manual reporting hours
Marketing technologies/skills
»Search Engine Marketing (SEM): Doubleclick Search*
» Social: Facebook, YouTube, Twitter, Instagram, Hootsuite
» Analytics/Visualizations: Microsoft PowerBl*, Adobe Analytics, Google Analytics, Google Data
Studio
*denotes contract negotiation and/or implementation
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Digital Marketing Strategist
Cloudways.
Malta Engagement
• Email Marketing
• Developing, managing and optimizing digital marketing campaigns. • Content Marketing
• Devising strategies to drive online traffic and conversion on the company • Content Generation
website. • Partnership Building
• Measure and report performance of all digital marketing campaigns, and assess • Web & Mobile
against goals (ROI and KPIs) Application
• Identify trends and insights, and optimize spend and performance based on the insights
• Implemented a content-driven SEO strategy which boosted site visits by 250%
in 8 months while increasing total sales by 65%.
• Led a 6-person team to write 10 articles and obtain an average of 8 quality Extra-Curricular
backlinks per week.
Activities
• Created an email marketing strategy which increased CTR from 20% to 35%.
• Member, Software
• Brainstorm new and creative growth strategies for quarterly marketing plans Engineering Society
• Maintaining high conversion rates and low cost per conversions. • Head of IT, DYSF
• Design, build and maintain our social media presence • Member, Journalist
• Devising content for social media, digital advertising, email campaigns Group
• Providing Creative Manager with a brief for required digital artwork
• Performed analysis on websites utilizing Google Analytics to improve traffic
• Developed, tracked and improved landing pages
• Gathered metrics on campaign and collateral material for search optimization
• Coordinated the marketing team on creative campaigns and programmatic
buying to support digital cross-promotion efforts, including email campaigns,
Facebook promotions, outreach and marketing initiatives for an improved end-
user experience
• Led execution of strategic planning - facilitated strategic planning process to clearly articulate companies' vision, mission, value proposition, brand
architecture and positioning
• Email Marketing
• Developing, managing and optimizing digital marketing campaigns. • Content Marketing
• Devising strategies to drive online traffic and conversion on the company • Content Generation
website. • Partnership Building
• Measure and report performance of all digital marketing campaigns, and assess • Web & Mobile
against goals (ROI and KPIs) Application
• Identify trends and insights, and optimize spend and performance based on the insights
• Implemented a content-driven SEO strategy which boosted site visits by 250%
in 8 months while increasing total sales by 65%.
• Led a 6-person team to write 10 articles and obtain an average of 8 quality Extra-Curricular
backlinks per week.
Activities
• Created an email marketing strategy which increased CTR from 20% to 35%.
• Member, Software
• Brainstorm new and creative growth strategies for quarterly marketing plans Engineering Society
• Maintaining high conversion rates and low cost per conversions. • Head of IT, DYSF
• Design, build and maintain our social media presence • Member, Journalist
• Devising content for social media, digital advertising, email campaigns Group
• Providing Creative Manager with a brief for required digital artwork
• Performed analysis on websites utilizing Google Analytics to improve traffic
• Developed, tracked and improved landing pages
• Gathered metrics on campaign and collateral material for search optimization
• Coordinated the marketing team on creative campaigns and programmatic
buying to support digital cross-promotion efforts, including email campaigns,
Facebook promotions, outreach and marketing initiatives for an improved end-
user experience
• Led execution of strategic planning - facilitated strategic planning process to clearly articulate companies' vision, mission, value proposition, brand
architecture and positioning
Programmatic, Content, Engineering, Website, Architecture, Landing pages, It, Growth, Support, Software, Analytics, Web, Google, Search, Campaign, Online, Manager, LED, Social, Advertising, Social Media, Marketing, Content marketing, Design, Seo, Google analytics, User Experience, MArketing Strategy, Digital Marketing, Email marketing, Websites, Facebook, Strategic Planning, ROI, Artwork, Journalist, Sales
2016 - 2018
job
Senior Digital Marketer
TCV Pvt Ltd.
Pakistan
• Identified crucial market changes and provided leadership in adapting to changing economic concerns.
• Supported other senior decision makers in steering company through board of directors' transition.
• Augmented and approved successful marketing campaign proposals that drove
sales and market growth for clients.
• Implemented training in new media use in marketing and advertising for
employees.
• Developed data-driven solutions to lead department and company to identified
growth goals.
• Oversaw departmental operations of up-and-coming app development company.
• Steered quarterly growth through assessment of past performance and data-
driven marketing predictions.
• Secured financial resources for specific marketing projects and general
departmental operations.
• Evaluated client websites for mobile performance and optimal search engine
rankings.
• Developed unique content for a variety of client's sites to improve presence and brand awareness.
• Organized and analyzed data and marketing results.
• Researched keywords relevant to marketing efforts of clients.
• Introduced scheduled targeted email marketing programs.
• Managed a teams of marketing professionals to ensure the success of marketing
campaigns.
• Mentored junior team members in leadership, decision making, budget
development, and proposal creation.
• Identified crucial market changes and provided leadership in adapting to changing economic concerns.
• Supported other senior decision makers in steering company through board of directors' transition.
• Augmented and approved successful marketing campaign proposals that drove
sales and market growth for clients.
• Implemented training in new media use in marketing and advertising for
employees.
• Developed data-driven solutions to lead department and company to identified
growth goals.
• Oversaw departmental operations of up-and-coming app development company.
• Steered quarterly growth through assessment of past performance and data-
driven marketing predictions.
• Secured financial resources for specific marketing projects and general
departmental operations.
• Evaluated client websites for mobile performance and optimal search engine
rankings.
• Developed unique content for a variety of client's sites to improve presence and brand awareness.
• Organized and analyzed data and marketing results.
• Researched keywords relevant to marketing efforts of clients.
• Introduced scheduled targeted email marketing programs.
• Managed a teams of marketing professionals to ensure the success of marketing
campaigns.
• Mentored junior team members in leadership, decision making, budget
development, and proposal creation.
Sales, UP, Campaign, Search, App, Assessment, Development, Growth, Content, Marketing, Leadership, Training, App development, Budget, Operations, Websites, Email marketing, Advertising
2014 - 2016
job
Junior Digital Marketing
FHM Media.
Pakistan
• Supported senior team members with research skills, market analytics, and statistics used in quarterly reporting for leaders and stakeholders.
• Led new team members in identifying innovative approaches to messaging
deployment on new media.
• Developed effective multi-platform marketing messages that boosted sales for
company clients.
• Tracked traffic flow and click-through data to determine most efficient
messaging strategies for innovative products and services.
• Participated in a team-focused department driven by a commitment to client
satisfaction and accelerated performance.
Achievement
Mentioned among Top Digital Marketers
Certified from HubSpot, Google & LinkedIn
Contributor on high publication sites
• Supported senior team members with research skills, market analytics, and statistics used in quarterly reporting for leaders and stakeholders.
• Led new team members in identifying innovative approaches to messaging
deployment on new media.
• Developed effective multi-platform marketing messages that boosted sales for
company clients.
• Tracked traffic flow and click-through data to determine most efficient
messaging strategies for innovative products and services.
• Participated in a team-focused department driven by a commitment to client
satisfaction and accelerated performance.
Achievement
Mentioned among Top Digital Marketers
Certified from HubSpot, Google & LinkedIn
Contributor on high publication sites
Digital Marketing, Marketing, Research, Deployment, Linkedin, Sales, Analytics, Statistics, Hubspot, Google, LED
My education
?
-
2017
Bahria University
BSc, Software Engineering
BSc, Software Engineering
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