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jobs
Digital marketing strategist specialising in e-commerce
Rachel C
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Digital marketing strategy development.
Facebook ads strategy and campaign setup.
Marketing and site performance data analysis and strategic insights.
Facebook ads strategy and campaign setup.
Marketing and site performance data analysis and strategic insights.
Markets
United Kingdom
(Remote
only)
Industries
Language
English
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2017 - 2020
freelance
Senior Digital Marketing Consultant
E-commerce consultancy.
Leading the European digital marketing strategy for a US based retail client through identifying
regional trends and opportunities for localisation.
- Management of $7M annual digital marketing budget across 14 European markets.
- Drove an average 45% growth in revenue from paid channels in the past year.
- Launched DPA retargeting ads on Facebook in the UK and Ireland.
- Management of the digital marketing agency across PPC, Paid Social and Programmatic
channels to drive optimisation of audience targeting and creative execution.
regional trends and opportunities for localisation.
- Management of $7M annual digital marketing budget across 14 European markets.
- Drove an average 45% growth in revenue from paid channels in the past year.
- Launched DPA retargeting ads on Facebook in the UK and Ireland.
- Management of the digital marketing agency across PPC, Paid Social and Programmatic
channels to drive optimisation of audience targeting and creative execution.
Digital Marketing, Marketing, MArketing Strategy, Retail, Budget, PPC, Facebook, Optimization, Management, ADS, Growth, Digital Marketing Strategy, Google retargeting, Programmatic, Social
2016 - 2017
job
Digital Content Coordinator
BELSTAFF.
(contract)
● Adaptation of seasonal brand campaigns for use in ecommerce and digital channels.
● Ownership of the email marketing strategy including growing the re-engagement and abandoned
basket programmes.
● Management of UK, US and German affiliate programmes using Rakuten Linkshare.
● Management of the PPC and display agencies.
● Project managing website redesign to enhance usability and better fit the brand image.
● Recreated the ecommerce calendar, allowing for better coordination of online content updates for
the four Belstaff sites (UK, US, Germany, and EU) in line with the trading plans.
● Adaptation of seasonal brand campaigns for use in ecommerce and digital channels.
● Ownership of the email marketing strategy including growing the re-engagement and abandoned
basket programmes.
● Management of UK, US and German affiliate programmes using Rakuten Linkshare.
● Management of the PPC and display agencies.
● Project managing website redesign to enhance usability and better fit the brand image.
● Recreated the ecommerce calendar, allowing for better coordination of online content updates for
the four Belstaff sites (UK, US, Germany, and EU) in line with the trading plans.
Marketing, MArketing Strategy, Ecommerce, Email marketing, PPC, Usability, Management, Content, Website, Usability & UX, Affiliate, Coordinator, Redesign, Online
2015 - 2016
job
International Marketing Executive
John Lewis.
(contract)
● Responsible for the growth of international online sales through development of strategic
marketing campaigns and optimisation of the John Lewis international sites.
● Created a multi-channel marketing strategy across digital, offline and in-store to cover the launch
of seven new country sites.
● Launched an affiliate programme in Ireland with Affiliate Window.
● Developed an international eCRM strategy, which included the introduction of email campaign
segmentation, customised regional content, A/B testing, and a re-engagement programme.
● Manage the display agency in the development of prospecting and retargeting campaigns.
● Manage freelance designer to create display banners and email campaigns.
● Merchandising of international category pages and homepage.
● Coordinate print campaigns with central marketing team, creative agency and publishers.
● Maintain international marketing and trade calendar and analyse sales performance.
● Responsible for the growth of international online sales through development of strategic
marketing campaigns and optimisation of the John Lewis international sites.
● Created a multi-channel marketing strategy across digital, offline and in-store to cover the launch
of seven new country sites.
● Launched an affiliate programme in Ireland with Affiliate Window.
● Developed an international eCRM strategy, which included the introduction of email campaign
segmentation, customised regional content, A/B testing, and a re-engagement programme.
● Manage the display agency in the development of prospecting and retargeting campaigns.
● Manage freelance designer to create display banners and email campaigns.
● Merchandising of international category pages and homepage.
● Coordinate print campaigns with central marketing team, creative agency and publishers.
● Maintain international marketing and trade calendar and analyse sales performance.
Marketing, MArketing Strategy, Print, Optimization, Sales, Content, Growth, Affiliate, Testing, Development, Google retargeting, International, Campaign, Online
2014 - 2015
job
Digital Marketing Coordinator
Dorothy Perkins.
(contract)
● Coordinated social display advertising with external media agency and in-house design team.
● Manage PPC agency in the development of search campaigns.
● Planned and executed international email campaigns for US, German and French markets.
● Completed and analysed weekly multi-channel marketing reports across display advertising, PPC,
email and affiliates.
● Optimised site content for SEO with internal content team and external search agency.
● Coordinated affiliate marketing plans across multiple publishers.
● Assisted on blogger outreach campaigns.
● Coordinated social display advertising with external media agency and in-house design team.
● Manage PPC agency in the development of search campaigns.
● Planned and executed international email campaigns for US, German and French markets.
● Completed and analysed weekly multi-channel marketing reports across display advertising, PPC,
email and affiliates.
● Optimised site content for SEO with internal content team and external search agency.
● Coordinated affiliate marketing plans across multiple publishers.
● Assisted on blogger outreach campaigns.
Digital Marketing, Marketing, Design, Seo, Advertising, PPC, Blogger, Content, Affiliate, Development, Coordinator, International, Search, Affiliate marketing, Social
My education
Kings College London
MSc, International Marketing
MSc, International Marketing
University of Michigan
Bachelors, Communication Studies and BA Psychology
Bachelors, Communication Studies and BA Psychology
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