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Senior
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Amanda Yuen
,
Experience
Other titles
Skills
I'm offering
With over 9 years' experience in Product Management and a bias for action, I have developed my ability to inspire others, prioritise for value and maintain a deep understanding of the customer. I lead teams to deliver multi-device products from concept to completion with experience in both agile and waterfall methodologies. I am an advocate for data led decision making and enjoy strategic thinking, vision setting and exploring the limits of technology.
Markets
United Kingdom
Language
English
Fluently
Ready for
My experience
2019 - ?
job
Host
Hostmaker.
Hostmaker is on a global mission to help property investors, landlords and homeowners unlock the potential of every home. Hostmaker aims to make property owners more money with advanced technology and mixed term lettings. I am the Product Lead responsible for acquiring, activating and retaining hosts,
owning the end to end host journey in order to grow the core business. My main responsibilities include:
• Working closely with the leadership team to agree on the Host OKR's and high-level roadmap, being
accountable for the digital product evolution against these
• Leading a team of three product managers and ensuring alignment across commercial/operational
teams
• Driving product management best practices, including prioritising for value and a 'test, learn and iterate' approach
• Being data driven, finding and analysing information from all sources to build hypotheses for product
development, and understand the impact retrospectively
• Thinking big, and looking beyond the product for innovation and growth opportunities
• Understanding the hosts, their needs and their journey with Hostmaker, and constantly striving for a
better product
owning the end to end host journey in order to grow the core business. My main responsibilities include:
• Working closely with the leadership team to agree on the Host OKR's and high-level roadmap, being
accountable for the digital product evolution against these
• Leading a team of three product managers and ensuring alignment across commercial/operational
teams
• Driving product management best practices, including prioritising for value and a 'test, learn and iterate' approach
• Being data driven, finding and analysing information from all sources to build hypotheses for product
development, and understand the impact retrospectively
• Thinking big, and looking beyond the product for innovation and growth opportunities
• Understanding the hosts, their needs and their journey with Hostmaker, and constantly striving for a
better product
Product Management, Innovation, Leadership, Management, Test, Technology, Growth, Development
2017 - 2019
job
Senior Product Manager
Global Acquisition & Local Markets.
DAZN is a global sports streaming company which is live in seven countries; disrupting the media and
OTT industry by changing the way people watch sports through web, TV and native mobile. I am in the Acquisition and Retention team focussing on global acquisition, previous responsibilities include new market
launches and local market improvements. Whilst working here I:
• Led product teams to deliver against my local market roadmap (inc. new market launches) to drive
growth in all markets, and on DAZN's most complex strategic project in 2019; managing stakeholders
across all functional areas and markets to deliver against DAZN's commercial goal
• Built products to drive conversion - I launched PayPal on DAZN which increased conversion across
Europe by 2%. I built an internal CMS to create and manage marketing Landing Pages globally, this
increased conversion from 3%-11% and allowed Marketing to operate without a Tech dependency.
• Launched the acquisition and retention product in all of DAZN's new markets in line with the local
legal, financial, and cultural requirements - including the USA, Italy, Spain and Brazil
• Used data, multivariate testing, and market and customer research to understand the local market
needs, identify opportunity, and localise where there is value - I own the local market backlog and strategy on a global level
• Understood local legal boundaries, challenges and encourage creative solutions to deliver exciting
products - I enabled all of DAZN's European customers to take their subscription with them on
holiday in accordance with EU Portability regulations
• Built, fostered and led great teams to deliver local products on a global scale - including reusable
tools which support DAZN's commercial and marketing teams acquisition strategy
• Interrogated pain points in the product to improve customer satisfaction - I redefined DAZN's online
Help section and delivered features which have reduced related customer contacts by 5%
• Identified and initiated opportunities in collaboration with other product areas to drive business goals
OTT industry by changing the way people watch sports through web, TV and native mobile. I am in the Acquisition and Retention team focussing on global acquisition, previous responsibilities include new market
launches and local market improvements. Whilst working here I:
• Led product teams to deliver against my local market roadmap (inc. new market launches) to drive
growth in all markets, and on DAZN's most complex strategic project in 2019; managing stakeholders
across all functional areas and markets to deliver against DAZN's commercial goal
• Built products to drive conversion - I launched PayPal on DAZN which increased conversion across
Europe by 2%. I built an internal CMS to create and manage marketing Landing Pages globally, this
increased conversion from 3%-11% and allowed Marketing to operate without a Tech dependency.
• Launched the acquisition and retention product in all of DAZN's new markets in line with the local
legal, financial, and cultural requirements - including the USA, Italy, Spain and Brazil
• Used data, multivariate testing, and market and customer research to understand the local market
needs, identify opportunity, and localise where there is value - I own the local market backlog and strategy on a global level
• Understood local legal boundaries, challenges and encourage creative solutions to deliver exciting
products - I enabled all of DAZN's European customers to take their subscription with them on
holiday in accordance with EU Portability regulations
• Built, fostered and led great teams to deliver local products on a global scale - including reusable
tools which support DAZN's commercial and marketing teams acquisition strategy
• Interrogated pain points in the product to improve customer satisfaction - I redefined DAZN's online
Help section and delivered features which have reduced related customer contacts by 5%
• Identified and initiated opportunities in collaboration with other product areas to drive business goals
Testing, LED, Manager, Online, USA, Native, Web, Streaming, Retention, Marketing, Support, Growth, Landing pages, TV, Product Manager, Research, CMS
2014 - 2017
job
Product Manager
YouView TV Ltd.
YouView is a hybrid linear, recording, and OTT television platform in the UK. The television platform
serves and drives both BT and Talk Talks UK television proposition. Whilst working here I:
• Owned the product roadmap and delivery of YouView's personalized 'MyTV' area and all content
playback journeys across the set top box, redefining and rebuilding into the new tech stack in the company's main strategic project
• Delivered the first internally built HTML app offering help, support and information to all users
• Led the Android and iOS native app teams, building parity and 'mobile first' features to gain an
increase in overall users, usage and app store ratings
• Balanced the needs of YouView, its stakeholders and customers, taking responsibility of product
roadmaps that contribute towards the corporate aims and company vision
• Defined the strategy of products and scoping releases ensuring the technology and team are
leveraged to deliver the highest quality products within tight timescales
• Drove agile development, setting and hitting milestones that deliver against the company roadmap
• Defined data to capture in feature development and utilise data output to feed into the product
development
• Created and analysed customer satisfaction surveys and user research to gain an understanding of problems and user behaviour throughout development feeding back into the product
serves and drives both BT and Talk Talks UK television proposition. Whilst working here I:
• Owned the product roadmap and delivery of YouView's personalized 'MyTV' area and all content
playback journeys across the set top box, redefining and rebuilding into the new tech stack in the company's main strategic project
• Delivered the first internally built HTML app offering help, support and information to all users
• Led the Android and iOS native app teams, building parity and 'mobile first' features to gain an
increase in overall users, usage and app store ratings
• Balanced the needs of YouView, its stakeholders and customers, taking responsibility of product
roadmaps that contribute towards the corporate aims and company vision
• Defined the strategy of products and scoping releases ensuring the technology and team are
leveraged to deliver the highest quality products within tight timescales
• Drove agile development, setting and hitting milestones that deliver against the company roadmap
• Defined data to capture in feature development and utilise data output to feed into the product
development
• Created and analysed customer satisfaction surveys and user research to gain an understanding of problems and user behaviour throughout development feeding back into the product
Technology, LED, Manager, Hybrid, Native, Feature, App, Development, Surveys, Support, Html, Content, Product Manager, Agile, Agile development, Research, HTML/CSS/Javascript, Android, User research, IOS
2010 - 2014
job
Product Executive
Experian Ltd.
Experian is the leading consumer credit reference agency. During my tenure they went through a
transformation to rebuild the backend data platform used to inform all existing UK&I products, to be the basis for all future roadmap developments.
transformation to rebuild the backend data platform used to inform all existing UK&I products, to be the basis for all future roadmap developments.
Backend, Transformation, Backend
2008 - 2009
job
Junior Financial Analyst
Merrill Lynch.
Merrill Lynch is a globally renowned wealth management firm. The 20 person team I interned with managed the wealth of 80 high net worth families. I took on the role as the junior financial analyst for a
subset of client investment portfolios. I also developed and managed a research project creating a new
$200million alternative investment fund; exploring client needs to find suitable and innovative funds.
subset of client investment portfolios. I also developed and managed a research project creating a new
$200million alternative investment fund; exploring client needs to find suitable and innovative funds.
Research, Financial analyst, Management, Net, Analyst
My education
Nottingham Trent University
Bachelors, International Business
Bachelors, International Business
Beijing Language and Culture University
N/a, N/a
N/a, N/a
Pool Hayes Community School
Secondary, Business Studies, Maths, ICT
Secondary, Business Studies, Maths, ICT
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