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jobs
Over 35 years experience in Branding, Advertising & Marketing
Alan Firmin
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
• Brand Creation, Development and Management.
• Keynote Speaker on Emerging Media at various conferences around the world.
• Digital Strategy, Social Media Strategy, Content Strategy, Copywriting, Creative Direction, Graphic Design, Art Direction and Account Management.
• Led the production of TV Commercials, Documentaries, Radio and Photography Shoots.
• Analysis of business to create better productivity, cost-saving or profit generation.
• Managed teams of up to 90+ individuals from a variety of nationalities.
• Creation of Social Media Platform & Proprietary Tools.
• Extensive B2C, B2B and D2C Advertising and Marketing experience.
• Building business relationships with clients at all levels.
• Developed systems for organisational functionality and productivity.
• Internet/Intranet business generation and management.
• Coaching and Training in all areas of Brand, Marketing, Advertising and Digital.
• Keynote Speaker on Emerging Media at various conferences around the world.
• Digital Strategy, Social Media Strategy, Content Strategy, Copywriting, Creative Direction, Graphic Design, Art Direction and Account Management.
• Led the production of TV Commercials, Documentaries, Radio and Photography Shoots.
• Analysis of business to create better productivity, cost-saving or profit generation.
• Managed teams of up to 90+ individuals from a variety of nationalities.
• Creation of Social Media Platform & Proprietary Tools.
• Extensive B2C, B2B and D2C Advertising and Marketing experience.
• Building business relationships with clients at all levels.
• Developed systems for organisational functionality and productivity.
• Internet/Intranet business generation and management.
• Coaching and Training in all areas of Brand, Marketing, Advertising and Digital.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
job
Founder & CEO
Lovin' London.
When the pandemic started I heard first hand from inside the NHS how hard things were for them. I decided to use a website I already had and converted it to a platform where I created a number of products and sold them. All profits go to the NHS Charity.
Website: Lovinlondon.org
Website: Lovinlondon.org
Marketing, Layout, Illustration, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Design, Digital design, Graphic design, Visual Identity, Branding, Digital Marketing Strategy, Digital Marketing, Business development, Business strategy, Fundraising, Project Management, Product Design, Logo Design, Web design, Production of website, Website design
2016 - 2020
job
Chief Marketing Officer
Bridgeman Images.
Worldwide Chief Marketing Officer for the leading rights-managed supplier of art, culture and historical images and footage.
• New business development and acquisition
• Brand and marketing strategy
• Strategic Consulting, including business plan & sales strategy development.
• Advising new businesses on formation of corporations and business structures.
• Development, strategy and management of 6 core brands
• Leading new business initiatives
• Client visits and presentations
• Training for marketing and sales teams
• Leading the internal creative development and execution of all marketing and advertising materials
• Content management and calendar creation
• Email marketing strategy
• Social Media strategy and management
• Event management
• Keynote presentations at global conferences
• Creative strategy and design for all creative marketing and advertising
• New business development and acquisition
• Brand and marketing strategy
• Strategic Consulting, including business plan & sales strategy development.
• Advising new businesses on formation of corporations and business structures.
• Development, strategy and management of 6 core brands
• Leading new business initiatives
• Client visits and presentations
• Training for marketing and sales teams
• Leading the internal creative development and execution of all marketing and advertising materials
• Content management and calendar creation
• Email marketing strategy
• Social Media strategy and management
• Event management
• Keynote presentations at global conferences
• Creative strategy and design for all creative marketing and advertising
Digital Marketing, Management, Project Management, Communication, Content marketing, Growth hacking, Google analytics, Marketing, Social Media, Copywriting, Web content, Digital communication, Newsletters, Email marketing, MArketing Strategy
2013 - 2016
job
Digital Marketing Director
Bridgeman Images.
Worldwide role managing Brand, Marketing, Advertising and Digital requirements.
• Helped grow sales of over £1m in the first year.
• Hired, managed and trained the international team.
• Created and implemented a global marketing plan.
• Designed and rolled out a new brand architecture for the 5 Bridgeman brands.
• Created new business initiatives through dealings with global suppliers and third parties.
• Designed and managed the new eCommerce website.
• Designed and implemented corporate presentations for all Bridgeman Brands.
• Created a full strategy, design and roll out for the Bridgeman Blog.
• Represented the Bridgeman Brand at two major conferences in London and Frankfurt.
• Trained Sales and Marketing teams on various Social Media Channels.
• Helped grow sales of over £1m in the first year.
• Hired, managed and trained the international team.
• Created and implemented a global marketing plan.
• Designed and rolled out a new brand architecture for the 5 Bridgeman brands.
• Created new business initiatives through dealings with global suppliers and third parties.
• Designed and managed the new eCommerce website.
• Designed and implemented corporate presentations for all Bridgeman Brands.
• Created a full strategy, design and roll out for the Bridgeman Blog.
• Represented the Bridgeman Brand at two major conferences in London and Frankfurt.
• Trained Sales and Marketing teams on various Social Media Channels.
Digital Marketing, Digital Marketing Strategy, On-page SEO, Content marketing, Social Media Marketing, Business strategy, Project Management, Social Media, Marketing, Online Marketing, Google analytics, Digital Strategy
2010 - 2013
job
Strategy Director & Regional Creative Director
VML.
• Headed the Middle East region creatively whilst developing the digital offering of the agency.
• Restructured the creative departments across the region.
• Introduced the digital offering to Y&R Middle East’s commercial offering leading to new business wins and substantial organic growth with existing clients.
• Created and Presented all creative work across the region building excellent client relationships
• Trained Creative & Account Management Teams in areas of Branding, Advertising and, Digital communication.
• Supported the Planning department in developing strategies for clients in various sectors.
• Advised the CEO on major business communication especially new business ventures.
• Supported Regional General Managers with all areas of creative, digital and pitch presentations.
• Upgraded the overall agency presentations from a strategic and creative perspective.
• Assisted the General Manager of Abu Dhabi to deliver YOY growth.
• Developed Award-Winning Internal communication for Yahsat, ADFCA (Abu Dhabi Food and
Agriculture Division) and Abu Dhabi Ports Authority.
• Due to digital expertise and digital work around the region for Y&R was approached to head VML in the region by WPP, the holding company for both Y&R and VML. Travelled to Kansas City (VML Head Office) to be introduced to the VML digital offering.
• Restructured the creative departments across the region.
• Introduced the digital offering to Y&R Middle East’s commercial offering leading to new business wins and substantial organic growth with existing clients.
• Created and Presented all creative work across the region building excellent client relationships
• Trained Creative & Account Management Teams in areas of Branding, Advertising and, Digital communication.
• Supported the Planning department in developing strategies for clients in various sectors.
• Advised the CEO on major business communication especially new business ventures.
• Supported Regional General Managers with all areas of creative, digital and pitch presentations.
• Upgraded the overall agency presentations from a strategic and creative perspective.
• Assisted the General Manager of Abu Dhabi to deliver YOY growth.
• Developed Award-Winning Internal communication for Yahsat, ADFCA (Abu Dhabi Food and
Agriculture Division) and Abu Dhabi Ports Authority.
• Due to digital expertise and digital work around the region for Y&R was approached to head VML in the region by WPP, the holding company for both Y&R and VML. Travelled to Kansas City (VML Head Office) to be introduced to the VML digital offering.
Digital design, Design, Layout, Illustration, Adobe Indesign, Adobe Illustrator, Adobe Photoshop, Logo Design, Web design, Visual Identity, Graphic design, Digital Strategy, Concept Development, Creative Strategy, Creative direction, Content marketing, Digital communication, Online Marketing, Digital Marketing, Project Management, Marketing
2008 - 2010
job
Regional Creative Director & Head of Digital
Y&R.
• Headed the Middle East region creatively whilst developing the digital offering of the agency.
• Restructured the creative departments across the region to streamline work and increase the quality of the creative product.
• Introduced the digital offering to Y&R Middle East’s commercial offering leading to new business wins and substantial organic growth with existing clients.
• Created and Presented all creative work across the region building excellent client relationships
• Trained Creative & Account Management Teams in areas of Branding, Advertising and Digital communication.
• Supported the Planning department in developing strategies for clients in various sectors.
• Advised the CEO on major business communication especially new business ventures.
• Supported Regional General Managers on all areas of creative, digital and pitch presentations.
• Upgraded the overall agency presentations from a strategic and creative perspective.
• Assisted the General Manager of Abu Dhabi delivers an AED20M YOY client with continued support strategically, creatively and in meetings with all the departments within the client that stretched over six months.
• Developed Award-Winning Internal communication for Yahsat, ADFCA (Abu Dhabi Food and
Agriculture Division) and Abu Dhabi Ports Authority.
• Due to digital expertise and digital work around the region for Y&R was approached to head VML in the region by WPP who is the holding company for both Y&R and VML. Travelled to Kansas City (VML Head Office) to be introduced to the VML digital offering.
• Restructured the creative departments across the region to streamline work and increase the quality of the creative product.
• Introduced the digital offering to Y&R Middle East’s commercial offering leading to new business wins and substantial organic growth with existing clients.
• Created and Presented all creative work across the region building excellent client relationships
• Trained Creative & Account Management Teams in areas of Branding, Advertising and Digital communication.
• Supported the Planning department in developing strategies for clients in various sectors.
• Advised the CEO on major business communication especially new business ventures.
• Supported Regional General Managers on all areas of creative, digital and pitch presentations.
• Upgraded the overall agency presentations from a strategic and creative perspective.
• Assisted the General Manager of Abu Dhabi delivers an AED20M YOY client with continued support strategically, creatively and in meetings with all the departments within the client that stretched over six months.
• Developed Award-Winning Internal communication for Yahsat, ADFCA (Abu Dhabi Food and
Agriculture Division) and Abu Dhabi Ports Authority.
• Due to digital expertise and digital work around the region for Y&R was approached to head VML in the region by WPP who is the holding company for both Y&R and VML. Travelled to Kansas City (VML Head Office) to be introduced to the VML digital offering.
Creative direction, Advertising, Copywriting, Management, Change management, Business strategy, Digital Marketing, Google analytics, Digital Strategy, Social Media, Content marketing, Online Marketing, Seo, Marketing
2001 - 2008
job
Creative Director & Head of Digital
FCB Global.
Delivering through the line creative concepts to a wide range of clients. I was an integral part of the FCB global network working on many global accounts and Creative Rumbles (proprietary toll for creative development in FCB) in many countries. Within the Middle East, I was responsible for some of the regions largest and most prestigious clients: Dubai Holding, Dubai Group, IKEA, Volkswagen, Noor Islamic Bank, Arla Food, Dubai Shopping Festival, Kraft (Oreo & Toblerone), Swatch Group, SC Johnson to name but a few. Managed and established the digital business unit within the Middle East.
Creative direction, Advertising, Branding, Brand identity, Visual identity, Web design, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Digital design, Graphic design, Logo Design, Illustration, Layout, Design
1995 - 2001
job
Creative Director
GREY Worldwide.
Became the youngest Creative Director in Grey worldwide history at 26. Led a creative team to win the highest advertising awards in the region with campaigns for IKEA, Nokia and Saab.
Creative direction, Advertising, Graphic design, Adobe Photoshop, Adobe Illustrator, Adobe Indesign, Digital design, Design, Visual Identity, Logo Design, Layout
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