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Senior
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0
jobs
Covering all things: digital, conversion, email marketing, CRO, analytics and e-Commerce
Lindsay Matthews
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced e-Commerce Manager with a demonstrated history of working and skilled in Conversion Rate Optimisation, Analytics, Product Lifecycle Management, User Experience, Testing, Web Project Management, Content Management Systems (CMS), Online Trading, Merchandising, Digital & Email Marketing & Team Management.
Knowledge in areas such as:
Adobe Marketing Cloud including Analytics & Target, MS Word, PowerPoint, Excel, Office, JIRA, TFS, SharePoint,Agile, Scrum, Waterfall, Kanban, PPC, SEO, Social Media, Hubspot, Google Analytics, Omniture, Tableau, Inspeclet, Tealeaf, Hot Jar, Crazy Egg, Site confidence, Drupal CMS (6+7), APIs, Tealium, Live Person, Feedbackify, Olark, Mobile Apps, VWO, Maxymiser, Qubit, Trello, Decibel Insight, Clarabridge, Moqups
Knowledge in areas such as:
Adobe Marketing Cloud including Analytics & Target, MS Word, PowerPoint, Excel, Office, JIRA, TFS, SharePoint,Agile, Scrum, Waterfall, Kanban, PPC, SEO, Social Media, Hubspot, Google Analytics, Omniture, Tableau, Inspeclet, Tealeaf, Hot Jar, Crazy Egg, Site confidence, Drupal CMS (6+7), APIs, Tealium, Live Person, Feedbackify, Olark, Mobile Apps, VWO, Maxymiser, Qubit, Trello, Decibel Insight, Clarabridge, Moqups
Markets
United Kingdom
Language
English
Fluently
Spanish
Good
Ready for
Available
My experience
2018 - ?
job
Digital Product Optimisation Manager
..
• Creating a digital roadmap prioritised based on strategy and ROI
• Building out business cases and digital strategies
• Use Adobe analytics & other feedback channels to collate qualitative data, oversee customers struggles and use this data to inform my actions and decisions
• Innovate products and services online
• Have full ownership of and create and prioritise online A/B tests and developments, designed to deliver against core KPIs
• Identifying and prioritising opportunities to create or improve online services across RSA's products and brands including launch of A/B & MVT tests
• Collaboration with analytics, user experience, design, content and IT professionals to deliver digital services within an agile methodology
• Management of requirements through delivery through to final user acceptance testing
• Accountable and responsible for digital targets and ensuring they are met as well as communicating to the business
• Building out business cases and digital strategies
• Use Adobe analytics & other feedback channels to collate qualitative data, oversee customers struggles and use this data to inform my actions and decisions
• Innovate products and services online
• Have full ownership of and create and prioritise online A/B tests and developments, designed to deliver against core KPIs
• Identifying and prioritising opportunities to create or improve online services across RSA's products and brands including launch of A/B & MVT tests
• Collaboration with analytics, user experience, design, content and IT professionals to deliver digital services within an agile methodology
• Management of requirements through delivery through to final user acceptance testing
• Accountable and responsible for digital targets and ensuring they are met as well as communicating to the business
Content, Manager, Online, Web, Adobe analytics, Testing, Adobe, Business cases, It, Design, Analytics, Sales, Management, Optimization, ROI, Agile, User Experience
2015 - 2017
job
Global e-Commerce Product Manager, Sunsail
..
• Be the go to product owner / key stakeholder within a scrum team .I have also worked across several projects, streams of work at one time
• Working with remote teams globally
• Creating a digital roadmap prioritised based on strategy and ROI
• Creating and delivering a global web strategy
• Use Google Analytics to collate qualitative data, oversee customers struggles and use this data to inform my actions and decisions
• Work closely with customer experience team to create designs and develop centered around our customers
• Innovate products and services online
• Manage and co-own conversion optimisation testing plans and rolling out A/B tests off the back of online problem areas
• Leading & managing a team of two including Global Conversion Optimisation Specialist & Merchandiser as well as working very closely alongside Web Analyst, UX designers & SEO
• Own the day to day maintenance & Trading the family of Sunsail websites across America, Europe & Australia (9 markets in total) and ensuring as little down time / very few production issues as possible which could affect conversion
• Accountable and responsible for web targets and ensuring they are met
• Ensuring as a team we merchandise and co-ordinate products & campaigns online to drive sales online and increase revenue as well as ensuring site content is published and up to date and aligning with marketing
• Carry out competitor analysis and building benchmarking reports
• Work with SEO teams to ensure the site ranking is high and increasing organic traffic and building out requirements to improve and meet long terms SEO goals
• Working with remote teams globally
• Creating a digital roadmap prioritised based on strategy and ROI
• Creating and delivering a global web strategy
• Use Google Analytics to collate qualitative data, oversee customers struggles and use this data to inform my actions and decisions
• Work closely with customer experience team to create designs and develop centered around our customers
• Innovate products and services online
• Manage and co-own conversion optimisation testing plans and rolling out A/B tests off the back of online problem areas
• Leading & managing a team of two including Global Conversion Optimisation Specialist & Merchandiser as well as working very closely alongside Web Analyst, UX designers & SEO
• Own the day to day maintenance & Trading the family of Sunsail websites across America, Europe & Australia (9 markets in total) and ensuring as little down time / very few production issues as possible which could affect conversion
• Accountable and responsible for web targets and ensuring they are met
• Ensuring as a team we merchandise and co-ordinate products & campaigns online to drive sales online and increase revenue as well as ensuring site content is published and up to date and aligning with marketing
• Carry out competitor analysis and building benchmarking reports
• Work with SEO teams to ensure the site ranking is high and increasing organic traffic and building out requirements to improve and meet long terms SEO goals
Sales, UP, Go, Manager, Online, Production, Google, Web, Testing, Analyst, Content, Analytics, Marketing, Optimization, Product Manager, Product owner, ROI, E-commerce, Customer experience, Websites, UX, Scrum, Google analytics, Seo
2014 - 2015
job
e-Commerce Executive
..
• Be the go to product owner / key stakeholder within a scrum team.
• Working with remote teams in India
• Key sales were driven by charter holiday packages, ancillaries including car hire, transfers, excursions, ski equipment, lift passes and travel insurance
• Collating qualitative customer data and sharing with the business to drive overall strategy
• Providing insights to customer struggles/problems online, influencing changes required
• Working with remote teams in India
• Key sales were driven by charter holiday packages, ancillaries including car hire, transfers, excursions, ski equipment, lift passes and travel insurance
• Collating qualitative customer data and sharing with the business to drive overall strategy
• Providing insights to customer struggles/problems online, influencing changes required
Scrum, E-commerce, Product owner, Sales, Support, Insurance, Online, Go
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