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A strategy consultant with 20 years commercial experience
Ian Shepherd
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
A strategy consultant with 20 years commercial experience leading and executing international projects across digital, social, mobile, gaming, TV, telecoms and retail industries. Looking to lead new strategic digital media projects for ambitious companies.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2018 - ?
freelance
INDEPENDENT STRATEGY CONSULTANT
The Social Store.
Creating and leading new digital and social media businesses
Business of Influencers - The go to network for influencer marketing professionals - Chairman
- Created and managed business network of +500 members, hosting events and leading industry change
The Social Store - Pioneering influencer marketing business - Founder
- Launched new business monetising commercial opportunities for social media stars and influencers by
building their brands and licensing their rights, partnering with businesses such as Asda and Tesco
Business of Influencers - The go to network for influencer marketing professionals - Chairman
- Created and managed business network of +500 members, hosting events and leading industry change
The Social Store - Pioneering influencer marketing business - Founder
- Launched new business monetising commercial opportunities for social media stars and influencers by
building their brands and licensing their rights, partnering with businesses such as Asda and Tesco
Social Media, Marketing, Network, Hosting, Go, Founder, Social
2015 - 2018
job
Head of Business Development
THE WALT DISNEY COMPANY.
- Led the strategic development of all new initiatives and special projects across the UK business
- Identified new areas of growth in retail, licensing and e-commerce and new business models
- Created go-to-market strategy and launched multiple new streams of revenue via new product launches
and new channels of distribution delivering £millions to the business
- Prepared extensive due diligence and investment recommendations for M&A opportunities
- Worked with departments across the business to govern and co-ordinate the implementation and delivery of multi-disciplinary projects and strategic changes
- Negotiated key contracts with partners and suppliers worth £millions
- Identified new areas of growth in retail, licensing and e-commerce and new business models
- Created go-to-market strategy and launched multiple new streams of revenue via new product launches
and new channels of distribution delivering £millions to the business
- Prepared extensive due diligence and investment recommendations for M&A opportunities
- Worked with departments across the business to govern and co-ordinate the implementation and delivery of multi-disciplinary projects and strategic changes
- Negotiated key contracts with partners and suppliers worth £millions
Business development, Retail, Contracts, E-commerce, M&A, Due Diligence, Growth, Implementation, Development, Contracts, Go, LED
2014 - 2015
freelance
INDEPENDENT STRATEGY CONSULTANT
Virgin Galactic.
Leading and delivering innovative strategic projects for global businesses
King - The world's number 1 mobile gaming company and makers of "Candy Crush" - Strategy Consultant
- Identified, evaluated and recommended commercial opportunities for the board, working collaboratively
across all parts of the business, including product, technology and marketing
Virgin Galactic - The world's first commercial spaceline - Strategy Consultant
- Created financial forecasts, business plan and investment memorandum to secure funding and a partnership with Richard Branson to create the first ever music event in space on Virgin Galactic
louder.com - New music merchandise company - Founder and acting CEO
- Developed business strategy, secured £200k series A funding and led from concept to delivery
e: [email protected] / m: 07916 163355 / a: 11 Coningsby Road, London N4 1EG
King - The world's number 1 mobile gaming company and makers of "Candy Crush" - Strategy Consultant
- Identified, evaluated and recommended commercial opportunities for the board, working collaboratively
across all parts of the business, including product, technology and marketing
Virgin Galactic - The world's first commercial spaceline - Strategy Consultant
- Created financial forecasts, business plan and investment memorandum to secure funding and a partnership with Richard Branson to create the first ever music event in space on Virgin Galactic
louder.com - New music merchandise company - Founder and acting CEO
- Developed business strategy, secured £200k series A funding and led from concept to delivery
e: [email protected] / m: 07916 163355 / a: 11 Coningsby Road, London N4 1EG
Marketing, Business strategy, Event, Technology, Music, Ceo, LED, Founder
2012 - 2014
job
Head of Strategy
BRITISH TELECOM (BT).
January 2012 - June 2014
One of the world's leading communications and media companies with operations in 170 countries
Head of Strategy - BT Consumer: Commercial, Digital and Marketing
- Led brand and marketing strategy, financial analysis and pricing strategy for pivotal components of the BT Sport TV channels launch including the acquisition of ESPN UK
- Project managed BT's foray into the Smart Home space, managing a large 20+ matrix team to deliver IoT
pilot in partnership with BT's IT, operations and marketing departments and external stakeholders
- Analysed external market environment and competition to identify key trends, issues, risks and opportunities impacting the business, acting as a trusted resource and advisor for board led initiatives
- Provided strategic input into the go-to-market pricing strategy of BT's new mobile businesses
One of the world's leading communications and media companies with operations in 170 countries
Head of Strategy - BT Consumer: Commercial, Digital and Marketing
- Led brand and marketing strategy, financial analysis and pricing strategy for pivotal components of the BT Sport TV channels launch including the acquisition of ESPN UK
- Project managed BT's foray into the Smart Home space, managing a large 20+ matrix team to deliver IoT
pilot in partnership with BT's IT, operations and marketing departments and external stakeholders
- Analysed external market environment and competition to identify key trends, issues, risks and opportunities impacting the business, acting as a trusted resource and advisor for board led initiatives
- Provided strategic input into the go-to-market pricing strategy of BT's new mobile businesses
Marketing, MArketing Strategy, Operations, Iot, Sport, TV, It, Go, LED
2010 - 2011
job
Commercial Director
UNIVERSAL MUSIC GROUP.
January 2010 - December 2011
- Managed team of 8 to provide C-level management with the analysis, insights and recommendations
- Managed major global high street retail and digital accounts including Media Saturn worth €300m
- Reviewed individual country performance, acting as the main point of contact for stakeholders and communicating the use of best practice and lessons learned from data from territory to territory
- Built all digital content rights terms, pricing strategy and financial models for brand partners looking to capture an association with music to sell their products & services (eg free download with a can of Coke)
- Managed team of 8 to provide C-level management with the analysis, insights and recommendations
- Managed major global high street retail and digital accounts including Media Saturn worth €300m
- Reviewed individual country performance, acting as the main point of contact for stakeholders and communicating the use of best practice and lessons learned from data from territory to territory
- Built all digital content rights terms, pricing strategy and financial models for brand partners looking to capture an association with music to sell their products & services (eg free download with a can of Coke)
Retail, C, Management, Content, Music
2008 - 2010
job
Head of Business Development
Live Music.
TM
- Built the commercial model and structure for F1 Rocks live music events worth over $100m
- Project managed the UK's largest mobile ticketing trial in partnership with Nokia
- Created and owned the long range strategic plan and roadmap for all global events, TV and digital
businesses including budgets, teams and resources required to deliver businesses
- Identified international growth opportunities including M&A, partnerships and new businesses
- Built the commercial model and structure for F1 Rocks live music events worth over $100m
- Project managed the UK's largest mobile ticketing trial in partnership with Nokia
- Created and owned the long range strategic plan and roadmap for all global events, TV and digital
businesses including budgets, teams and resources required to deliver businesses
- Identified international growth opportunities including M&A, partnerships and new businesses
Business development, M&A, TV, Growth, Development, Music, International
2005 - 2008
job
Business Development Manager
TURNER BROADCASTING.
January 2005 - April 2008
Leading global TV business - home to CNN, TBS, TNT, Cartoon Network and PGA.com
Business Development Manager
- Negotiated key commercial contracts with distribution partners and digital platforms across Europe
- Project managed 40+ staff to launch TW's first UK terrestrial TV channel, on time and to budget
- Undertook a strategic critical performance review of Cartoon Network within the competitive
marketplace and communicated the long-term brand and marketing strategy including targets and KPI's
- Analysed the opportunities offered by new revenue streams including gaming, premium rate calls and texts, digital content, licensed merchandise and mobile interaction
Leading global TV business - home to CNN, TBS, TNT, Cartoon Network and PGA.com
Business Development Manager
- Negotiated key commercial contracts with distribution partners and digital platforms across Europe
- Project managed 40+ staff to launch TW's first UK terrestrial TV channel, on time and to budget
- Undertook a strategic critical performance review of Cartoon Network within the competitive
marketplace and communicated the long-term brand and marketing strategy including targets and KPI's
- Analysed the opportunities offered by new revenue streams including gaming, premium rate calls and texts, digital content, licensed merchandise and mobile interaction
Marketing, Business development, MArketing Strategy, Budget, Contracts, Content, Network, TV, Development, KPI, Contracts, Manager
2001 - 2004
freelance
Strategy Consultant
DELOITTE CONSULTING.
Continually ranked in the top 10% of peer group. Key clients included News International, Barclays Bank,
Prudential, HM Customs & Excise, JP Morgan, The BBC and Vodafone
- Led the creation of complex financial models to forecast future sales and marketing targets
- Elected European representative for the company's Global Analyst Committee
Prudential, HM Customs & Excise, JP Morgan, The BBC and Vodafone
- Led the creation of complex financial models to forecast future sales and marketing targets
- Elected European representative for the company's Global Analyst Committee
Marketing, Sales, Analyst, International, Forecast, LED
My education
2007
-
2008
LONDON BUSINESS SCHOOL
MBA, Strategy
MBA, Strategy
1997
-
2001
UNIVERSITY OF BIRMINGHAM
1st class honours, Mechanical Engineering
1st class honours, Mechanical Engineering
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