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jobs
Thea Vermeulen
Thea
,
Edinburgh, United Kingdom
Experience
Other titles
Skills
I'm offering
As a consultant I work with clients to produce innovative, creative work and results-focused strategy, helping them get the most out of their brand or product they love.
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I'm an organised and creative professional with proven marketing skills, possessing 10 years of experience working for a diverse group of organisations. Gained expertise in campaign and product launch marketing, publication marketing, online-based advertising, and social media.
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I'm an organised and creative professional with proven marketing skills, possessing 10 years of experience working for a diverse group of organisations. Gained expertise in campaign and product launch marketing, publication marketing, online-based advertising, and social media.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
MARKETING CONSULTANT
INTERNATIONAL VOLUNTARY SERVICE.
www.ivsgb.org
Role Summary: Help IVS to raise unrestricted funds via donations. Marketing leading to successful fundraising as
well as digital marketing materials and social media growth.
Key Outputs:
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, printers and PR, who will deliver
much of the campaign activity.
Edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication
channels.
Developing and implementing the web content strategy for IVS's website.
Role Summary: Help IVS to raise unrestricted funds via donations. Marketing leading to successful fundraising as
well as digital marketing materials and social media growth.
Key Outputs:
Manage the procedure, implementation, tracking and measurement of marketing campaigns.
Brief and oversee the work of internal and external agencies, such as designers, printers and PR, who will deliver
much of the campaign activity.
Edit and proofread copy for promotional materials within marketing campaigns.
Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication
channels.
Developing and implementing the web content strategy for IVS's website.
Digital Marketing, Social Media, Marketing, Web content, Fundraising, Pr, Content, Website, Growth, Implementation, Content strategy, Organization, Web, Campaign, Social
2015 - 2019
job
MARKETING COORDINATOR
EIE GROUP.
www.eiegroup.co.za
Role Summary: Manage corporate marketing and communications functions, overseeing a R5m budget.
Direct brand management, PR, media relations, product launches, advertising, sales collateral and trade show marketing.
Key Outputs:
Developed and launched integrated media & PR, promotional material, promotional gifts, graphic design,
multi-channel print, web and direct marketing campaigns.
Coordinated with marketing team to brainstorm strategies and finalise marketing plans.
Developed an assortment of marketing tools including brochures, leaflets and print ads.
Prepared detailed performance reports on all marketing activities.
Built productive relationships with colleagues and clients.
Coordinating activities with all relevant suppliers/stakeholders.
Increase customer following and brand awareness through design and management of Social Media.
Highly involved in the management of company website which included ownership of SEO and Ad Words.
Achievements:
Managing Premier Interschool Rugby Sponsorship 2017, 2018 & 2019 R 6 000 000.00
Manage the re-branding of Eqstra Industrial Equipment to EIE Group 2017 R 1 000 000.00
Overseeing first Toyota Forklift showroom installing in South Africa 2018 R 3 000 000.00
BAUMA Conexpo Africa 2015 & 2018, stand design and building R 1 000 000.00
Manage Rugby World Cup Competition for Toyota Forklift 35th Anniversary 2019 R 500 000.00
Role Summary: Manage corporate marketing and communications functions, overseeing a R5m budget.
Direct brand management, PR, media relations, product launches, advertising, sales collateral and trade show marketing.
Key Outputs:
Developed and launched integrated media & PR, promotional material, promotional gifts, graphic design,
multi-channel print, web and direct marketing campaigns.
Coordinated with marketing team to brainstorm strategies and finalise marketing plans.
Developed an assortment of marketing tools including brochures, leaflets and print ads.
Prepared detailed performance reports on all marketing activities.
Built productive relationships with colleagues and clients.
Coordinating activities with all relevant suppliers/stakeholders.
Increase customer following and brand awareness through design and management of Social Media.
Highly involved in the management of company website which included ownership of SEO and Ad Words.
Achievements:
Managing Premier Interschool Rugby Sponsorship 2017, 2018 & 2019 R 6 000 000.00
Manage the re-branding of Eqstra Industrial Equipment to EIE Group 2017 R 1 000 000.00
Overseeing first Toyota Forklift showroom installing in South Africa 2018 R 3 000 000.00
BAUMA Conexpo Africa 2015 & 2018, stand design and building R 1 000 000.00
Manage Rugby World Cup Competition for Toyota Forklift 35th Anniversary 2019 R 500 000.00
Pr, Social, Sponsorship, Web, Coordinator, Website, ADS, Sales, Direct marketing, Management, Social Media, Print, R, Graphic design, Budget, Advertising, Branding, Seo, Design, Marketing
2012 - 2015
job
Brand Manager
www.workforcegroup.co.za.
Role Summary: Involved in creating marketing campaigns for the various products and services to ensure that the brand identity is effectively promoted to the customers. Started as Marketing Assistant and earned promotion
to Brand Manager, reporting directly to Group Marketing Manager.
Key Outputs:
Managed 16 Days of Activism Awareness campaigns for clients for two consecutive years (2013 & 2014).
Ran information roll-out campaign of 2015 Labour legislative changes to Workforce Group's clients.
Planned and developed direct marketing efforts for brand development & awareness.
Aligned marketing & advertising activities - ensuring product line consistency.
Initiated a series of marketing campaigns including email, print, digital, outdoor and social media analysis.
Developed concept and content for all marketing, advertising & promotional campaigns
including direct mail campaigns & blogs.
Coordinated client functions, golf days, exhibitions & product launches.
Sales support - proposals, presentations, e-mails campaigns, sales drives, promo hand outs and more.
Managed service providers - guaranteeing quality on-time service & material and value for money.
to Brand Manager, reporting directly to Group Marketing Manager.
Key Outputs:
Managed 16 Days of Activism Awareness campaigns for clients for two consecutive years (2013 & 2014).
Ran information roll-out campaign of 2015 Labour legislative changes to Workforce Group's clients.
Planned and developed direct marketing efforts for brand development & awareness.
Aligned marketing & advertising activities - ensuring product line consistency.
Initiated a series of marketing campaigns including email, print, digital, outdoor and social media analysis.
Developed concept and content for all marketing, advertising & promotional campaigns
including direct mail campaigns & blogs.
Coordinated client functions, golf days, exhibitions & product launches.
Sales support - proposals, presentations, e-mails campaigns, sales drives, promo hand outs and more.
Managed service providers - guaranteeing quality on-time service & material and value for money.
Social Media, Marketing, Advertising, Print, Direct marketing, Sales, Content, Service, Blogs, Support, Development, Campaign, Manager, Social
2011 - 2012
job
OFFICE MANAGER
SANLAM.
www.sanlam.co.za
Role Summary: Providing full administrative support and service to department - ensuring smooth day-to-day of administrative operations.
Key Outputs:
Management of diaries and arranging meetings as required.
Preparing presentation materials.
Preparing and distributing financial reports.
Compiling quotations.
General administration.
Role Summary: Providing full administrative support and service to department - ensuring smooth day-to-day of administrative operations.
Key Outputs:
Management of diaries and arranging meetings as required.
Preparing presentation materials.
Preparing and distributing financial reports.
Compiling quotations.
General administration.
Administration, Operations, Management, Service, Support, Office, Manager
2010 - 2011
job
MARKETING ASSISTANT
PARACON.
www.paracon.co.za
Role Summary: Support Director of Marketing with day-to-day marketing requirements. Reported to Director of Marketing.
Key Outputs:
Coordinated all aspects of events from planning stages through completion - project coordinating R1.5m
weekend event for Loyalty Club Members.
Wrote up and delivered varied communications and key messages to diverse audiences including staff,
stakeholder and partners.
Developed wide spectrum advertising and email campaigns.
Assisted in production of marketing material and brochures including liaison and cost negotiation with printers and publishers.
Briefed designers and quality assured consistency of promotional material such as posters, invites,
banners, mailers and brochures.
Building relationships with clients, media and suppliers.
Role Summary: Support Director of Marketing with day-to-day marketing requirements. Reported to Director of Marketing.
Key Outputs:
Coordinated all aspects of events from planning stages through completion - project coordinating R1.5m
weekend event for Loyalty Club Members.
Wrote up and delivered varied communications and key messages to diverse audiences including staff,
stakeholder and partners.
Developed wide spectrum advertising and email campaigns.
Assisted in production of marketing material and brochures including liaison and cost negotiation with printers and publishers.
Briefed designers and quality assured consistency of promotional material such as posters, invites,
banners, mailers and brochures.
Building relationships with clients, media and suppliers.
Marketing, Advertising, Event, Support, Production, UP
My education
2016
Shaw Academy
Unspecified, Marketing Strategy
Unspecified, Marketing Strategy
2010
All About X-Pert
Certificate, Project Administration & Support
Certificate, Project Administration & Support
2007
-
2008
Centurion College
Unspecified, Online and Print Advertising
Unspecified, Online and Print Advertising
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