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jobs
Digital Marketing Consultant ¦ Strategy, Media, Data, Adtech ¦
Raj Redij-Gill
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an accomplished digital marketing professional with over a decade of experience at both top global media agencies and client-side across strategy, media, data and adtech.
This has enabled me to deliver effective business outcomes for top UK and global brands through digital media channels - both paid and organic.
Strong track record in customer acquisition for global and UK brands via biddable and programmatic media; display, video, mobile, search marketing.
Deep knowledge of online media and their integration with offline channels and how these fit together to create formidable marketing and communication strategy.
This has enabled me to deliver effective business outcomes for top UK and global brands through digital media channels - both paid and organic.
Strong track record in customer acquisition for global and UK brands via biddable and programmatic media; display, video, mobile, search marketing.
Deep knowledge of online media and their integration with offline channels and how these fit together to create formidable marketing and communication strategy.
Markets
United States
(Remote
only)
Canada
(Remote
only)
United Kingdom
France
(Remote
only)
Ireland
Norway
United Arab Emirates
Sweden
(Remote
only)
Singapore
Australia
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2021 - 2021
freelance
Head of Paid Media
WildBrain Spark.
• Responsible for financial and strategic growth of paid media offering.
• Manage paid media team of four, improving output and ensuring effective media strategies for clients.
• Successful migration of large toy brands US & regional paid media activity worth $XX m.
• Delivered agreed performance targets for key clients and develop strategic partnerships to grow revenues.
• Manage paid media team of four, improving output and ensuring effective media strategies for clients.
• Successful migration of large toy brands US & regional paid media activity worth $XX m.
• Delivered agreed performance targets for key clients and develop strategic partnerships to grow revenues.
Digital Marketing, Youtube advertising, Paid media, Paid social strategy, Team Leadership, Interim management, Business strategy, Digital Strategy, Digital and social campaigns, B2B Marketing
2018 - 2019
job
Head of Digital Marketing
Warner Bros. UK.
• Managing a team of 5 in the delivery of digital media plans and organic campaigns for key titles such as Godzilla, Fantastic Beasts 2, Aquaman, Lego Movie2 etc.
• Responsible for £xxM budget spend and overseeing all digital marketing output across WBUK divisions; Theatrical, Gaming & Consumer Products.
• Driving marketing digital transformation initiatives to inform strategic data and marketing decisions inclusive of media reporting and business data dashboards for strategy, planning and performance optimisation.
• Identifying and securing key data partnerships across exhibitor sales, audience data and measurement.
• Relaunch WB UK portal as a destination; incl. CMS migration to Drupal, set SEO strategy for increased organic coverage and integrate Salesforce for CRM data capture.
• Review legacy WB Shop and redefine ecommerce strategy to deliver business objectives and achieve revenue targets.
• Responsible for £xxM budget spend and overseeing all digital marketing output across WBUK divisions; Theatrical, Gaming & Consumer Products.
• Driving marketing digital transformation initiatives to inform strategic data and marketing decisions inclusive of media reporting and business data dashboards for strategy, planning and performance optimisation.
• Identifying and securing key data partnerships across exhibitor sales, audience data and measurement.
• Relaunch WB UK portal as a destination; incl. CMS migration to Drupal, set SEO strategy for increased organic coverage and integrate Salesforce for CRM data capture.
• Review legacy WB Shop and redefine ecommerce strategy to deliver business objectives and achieve revenue targets.
Digital Marketing, Digital Strategy, Online marketing, Content marketing, Google adwords, Facebook advertising, Twitter advertisement, Social Media Marketing, Communication, Email marketing, Ecommerce, Data Analysis, MArketing Strategy, Business transformation, Stakeholder Management
2015 - 2018
freelance
Digital Strategists
Sainsbury's Nectar.
Launched from scratch a new Digital Retail Media department within Nectar division of J Sainsbury's group.
• Defined strategy and delivered commercial propositions for FMCG Digital Retail Media Campaign Services leveraging Nectar Loyalty and Sainsbury's sales data.
• Built the go to market strategy and the launch of the new Digital Retail Media business.
• Liaised with the FMCG sales and shopper marketing account management team following product launch, to support the launch of new digital retail media campaign services.
• Planned and executed a strategy to create and operationally manage a unique data driven Retail Media digital campaigns.
• Delivered a market leading FMCG online to offline measurement analytics proposition.
• Supported commercial sales teams to pitch and sell in new services to FMCG clients like P&G, Unilever etc.
• Fashioned and rolled out new capabilities with ad tech partners like Nielsen, Yahoo etc.
• Enabled a joint research project with the IAB UK on “Digital Works”, focused on showcasing the ability of digital to drive offline FMCG sales.
• Received the 2016 DRUM Digital Trading award for the “Most innovative use of Data” for Carling.
• Surpassed revenue targets for launch and the next 5 quarters.
• Defined strategy and delivered commercial propositions for FMCG Digital Retail Media Campaign Services leveraging Nectar Loyalty and Sainsbury's sales data.
• Built the go to market strategy and the launch of the new Digital Retail Media business.
• Liaised with the FMCG sales and shopper marketing account management team following product launch, to support the launch of new digital retail media campaign services.
• Planned and executed a strategy to create and operationally manage a unique data driven Retail Media digital campaigns.
• Delivered a market leading FMCG online to offline measurement analytics proposition.
• Supported commercial sales teams to pitch and sell in new services to FMCG clients like P&G, Unilever etc.
• Fashioned and rolled out new capabilities with ad tech partners like Nielsen, Yahoo etc.
• Enabled a joint research project with the IAB UK on “Digital Works”, focused on showcasing the ability of digital to drive offline FMCG sales.
• Received the 2016 DRUM Digital Trading award for the “Most innovative use of Data” for Carling.
• Surpassed revenue targets for launch and the next 5 quarters.
Marketing, Retail, Account management, Research, Management, Sales, Analytics, FMCG, Support, Online, Campaign, Go
2014 - 2015
freelance
Senior Manager EMEA, Display, Social & Mobile
PayPal.
Worked within the PayPal Marketing Centre of Excellence and collaborated with all EMEA regional marketing teams, partners and media agencies across to support the implementation of media and digital marketing strategies.
• Contributed to the development of EMEA marketing capabilities and infrastructure, and the launch of initiatives to drive performance and media optimisation.
• Set and delivered against ROI performance targets and multi-million budgets by channel and country.
• Led channels across display, mobile and social for media strategy, planning and optimisation.
• Contributed to the development of EMEA marketing capabilities and infrastructure, and the launch of initiatives to drive performance and media optimisation.
• Set and delivered against ROI performance targets and multi-million budgets by channel and country.
• Led channels across display, mobile and social for media strategy, planning and optimisation.
Marketing, Digital Marketing, ROI, Optimization, Implementation, Support, Infrastructure, Development, Social, Manager, LED
My education
1988
Bombay University
Bachelor of Commerce (Under Graduate), Economics
Bachelor of Commerce (Under Graduate), Economics
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