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Sales and Marketing Specialist
Kim Black-Totham
,
Tring, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced freelance and interim Sales and Marketing expert. I build pipeline, close business, troubleshoot and rebuild relationships. I have particular expertise in events and content.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2015 - 2019
job
Sales Director
Archant.
Managed a large sales team selling sponsorship packages, content, magazines and newspapers. Doubled key revenues employing a data driven strategy. Successfully reduced staff turnover and increased staff satisfaction in annual survey. Managed change from print to digital focus.
Profit maximization, Publisher, Team management, Sales Training, Digital Marketing, Digital sales, Product development, Event development, Corporate events, B2B Sales, B2c sales, CRM strategy, Sponsorship, Change management
2014 - 2015
freelance
Sales and Marketing Consultant
JMW Consultants.
Worked with this US Based Consulting firm to expand their client base in oil and gas. I developed and implemented a highly successful senior level events and digital marketing strategy. Extensive use of CRM analytics. Some very creative solutions.
Corporate events, Digital Marketing, Digital Strategy, CRM Consulting, CRM strategy, Thought Leadership, Business development
2012 - 2013
job
Commercial Director
Talent Innovations.
Managed a team developing bespoke online tools for HR professionals. Increased revenue and product offerings. Developed and implemented business strategy. Wrote blended marketing strategy. Built highly successful informative prospecting events programme. CRM development and associated data analytics. Clients included TFL, Jaguar Land Rover, Sage, Cambridge University Press, Allianz insurance.
Team management, Teambuilding, Business strategy, Business development, B2B Sales, Sales development, Data Analysis, Project Management
2011 - 2012
freelance
Sales and Pricing Consultancy
BMJ Group.
Re structuring pricing and working with the sales team to renew both national and global site licenses. Re alignment of relations with a key medical platform provider. All measurable and resulting in significant revenue upside
Right Pricing, Strategy and business development, Contract management - contract management, Contract negotiation, CRM support, Project Management, Change management
2003 - 2011
job
Publisher
Springer Nature.
Managed the strategically important contract with the British Dental Association. Developed the portfolio, built strong relationships, launched new products including a cpd programme. renewed contract twice during my tenure.
Publisher of Eye for the Royal College of Ophthalmology and also the Journal of Human Hypertension.
Publisher of Eye for the Royal College of Ophthalmology and also the Journal of Human Hypertension.
Contract management - contract management, CRM, Change management, Business strategy, Relationships, Sales development, Business development, Contract management, Contract negotiation
1997 - 2003
job
UK Marketing Manager
Harvey Research Inc.
Sold bespoke content and advertising research projects to publishers in the UK. Clients included BBC, Future Publishing, Dennis Publishing, Springer Nature, RBI.
Business development, CRM implementation, Marketing and sales, Sales development, Business strategy, Corporate events
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