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jobs
Experienced in brand management and design
Beth Ruane
,
Beverley, United Kingdom
Experience
Other titles
Skills
I'm offering
• Strong presentation skills from pitching development ideas to both customers and internal business stakeholders.
• Delivering impactful marketing campaigns tailored to specific sectors and customers.
• Excellent communication, organisation and project planning skills to manage a multitude of varied projects across different sectors.
• Experienced in organising and delivering successful trade shows, exhibitions and product showcases.
• Creative development of marketing campaigns and communications in alignment with brand guidelines and group strategy.
• Strong commercial awareness to identify key opportunities and manage projects effectively.
• Ability to collaborate and lead projects across multiple functions.
• Experienced in working successfully with third party organisations to manage partnerships, sponsorships and co-branded projects.
• Utilizing market research and data to identify key opportunities.
• Experienced in generating impactful and targeted social media content, creating digital communications and writing press and product releases.
• Delivering impactful marketing campaigns tailored to specific sectors and customers.
• Excellent communication, organisation and project planning skills to manage a multitude of varied projects across different sectors.
• Experienced in organising and delivering successful trade shows, exhibitions and product showcases.
• Creative development of marketing campaigns and communications in alignment with brand guidelines and group strategy.
• Strong commercial awareness to identify key opportunities and manage projects effectively.
• Ability to collaborate and lead projects across multiple functions.
• Experienced in working successfully with third party organisations to manage partnerships, sponsorships and co-branded projects.
• Utilizing market research and data to identify key opportunities.
• Experienced in generating impactful and targeted social media content, creating digital communications and writing press and product releases.
Markets
United Kingdom
Language
English
Fluently
Available
My experience
2021 - ?
job
MARKETING MANAGER
FMCG.
• Successfully launch new product and category into the European market and develop portfolio to drive top and bottom line growth.
• Develop business strategy to identify target customers and highly targeted marketing and communication plans accordingly.
• Create branding strategy and develop new visual identity, value proposition and comms framework for each target sector; Retail, Out of Home and B2B.
• Adapt global B2B marketing plans, programmes and campaigns for regional use.
• Develop innovative product solutions and formats in alignment with target customers.
• Support the business B2B strategy for chosen categories, influencing and shaping this through market and customer understanding.
• Source, manage and utilise market data that will enable the commercial teams to win with customers.
• Manage regional marketing budgets.
• Aid the delivery of regional and country marketing plans to deliver against the budget objectives.
• Develop digital and social media plans to drive awareness and trial of new product launches.
• Help to drive customer centricity at every stage of the customer journey.
• Develop business strategy to identify target customers and highly targeted marketing and communication plans accordingly.
• Create branding strategy and develop new visual identity, value proposition and comms framework for each target sector; Retail, Out of Home and B2B.
• Adapt global B2B marketing plans, programmes and campaigns for regional use.
• Develop innovative product solutions and formats in alignment with target customers.
• Support the business B2B strategy for chosen categories, influencing and shaping this through market and customer understanding.
• Source, manage and utilise market data that will enable the commercial teams to win with customers.
• Manage regional marketing budgets.
• Aid the delivery of regional and country marketing plans to deliver against the budget objectives.
• Develop digital and social media plans to drive awareness and trial of new product launches.
• Help to drive customer centricity at every stage of the customer journey.
Branding, New product development, Project Management, Social Media, Business strategy, Digital Marketing, Content marketing, Digital communication, Agency management, Advertising, Public relations
2017 - 2021
job
BRAND MARKETING MANAGER
FMCG.
Main duties:
• Manage and maintain a clear Marketing strategy and PR activity plan in line with strategic brand plans.
• Collaborate with key business stakeholders to scope innovative NPD opportunities.
• Manage EPD and NPD from concept to launch.
• Work closely with Graphics team to develop photography briefs and attend photography shoots to deliver impactful lifestyle and packaging imagery in alignment with brand identity.
• Propose and manage yearly Foodservice Marketing budgets.
• Lead project teams to target growth within key Foodservice markets.
• Ensure consistent brand messages are reflected across all PR, digital communications, point of sale
and marketing materials.
• Ensure and enforce tailored approaches to each sector through understanding of current legislation and guidance i.e. School Food Plans, third party procurement frameworks and accreditation schemes.
• Track monthly financial performance to identify key growth areas and opportunities.
• Maximise networking opportunities through effective management of sponsorships and partner schemes
with third party organisations.
• Organise and deliver impactful events within each Foodservice growth sector through exhibitions,
product showcases, workshops and trade shows.
• Collaborate with Finance, NPD and Supply Chain to manage key projects and deliver strategic initiatives
with commercial profitability.
• Assist the wider Foodservice team in driving NSV to meet target AOP and build towards a long-term
growth strategy.
• Create and implement customer Food Tours to build relationships with target customers and highlight
key trends which can be utilized within wider business capabilities.
• Manage and maintain a clear Marketing strategy and PR activity plan in line with strategic brand plans.
• Collaborate with key business stakeholders to scope innovative NPD opportunities.
• Manage EPD and NPD from concept to launch.
• Work closely with Graphics team to develop photography briefs and attend photography shoots to deliver impactful lifestyle and packaging imagery in alignment with brand identity.
• Propose and manage yearly Foodservice Marketing budgets.
• Lead project teams to target growth within key Foodservice markets.
• Ensure consistent brand messages are reflected across all PR, digital communications, point of sale
and marketing materials.
• Ensure and enforce tailored approaches to each sector through understanding of current legislation and guidance i.e. School Food Plans, third party procurement frameworks and accreditation schemes.
• Track monthly financial performance to identify key growth areas and opportunities.
• Maximise networking opportunities through effective management of sponsorships and partner schemes
with third party organisations.
• Organise and deliver impactful events within each Foodservice growth sector through exhibitions,
product showcases, workshops and trade shows.
• Collaborate with Finance, NPD and Supply Chain to manage key projects and deliver strategic initiatives
with commercial profitability.
• Assist the wider Foodservice team in driving NSV to meet target AOP and build towards a long-term
growth strategy.
• Create and implement customer Food Tours to build relationships with target customers and highlight
key trends which can be utilized within wider business capabilities.
Marketing, MArketing Strategy, Networking, Packaging, Procurement, Growth strategy, Photography, Pr, Management, Finance, Workshops, Growth, Npd, Foodservice, Manager
2016 - 2017
job
SALES & MARKETING EXECUTIVE
Cranswick Plc.
Main duties:
• Organize and deliver School Outreach Programme educate students on Food Manufacturing industry
and opportunities.
• Create online content for plc website and staff intranet.
• Manage and develop partnerships & relationships with third parties to deliver key projects such as UK
• Organize and deliver School Outreach Programme educate students on Food Manufacturing industry
and opportunities.
• Create online content for plc website and staff intranet.
• Manage and develop partnerships & relationships with third parties to deliver key projects such as UK
Marketing, Sales, Content, Website, PLC, Online
2014 - 2015
freelance
VOLUNTEER
The Agency.
Main duties:
• Voluntary work with local businesses in Leeds to create impactful marketing and brand strategies.
• Social media content creation.
• Organize event launches.
• Manage PR opportunities.
• Design and produce marketing materials.
• Voluntary work with local businesses in Leeds to create impactful marketing and brand strategies.
• Social media content creation.
• Organize event launches.
• Manage PR opportunities.
• Design and produce marketing materials.
Social Media, Marketing, Design, Content creation, Event, Pr, Content, Social
2014 - 2015
job
SALES & MARKETING CO-ORDINATOR
Leeds University.
Main duties:
• Advertise and manage booking spaces.
• Assist with event management of key annual projects such as the Leeds Graduate Ball and Student
Fayres.
• Develop and implement marketing plan to promote the Leeds Graduate Ball through digital and printed
communications, including social media.
• Develop moodboards for promotional photography and manage bookings of photographers, stylists,
venues and models.
• Maintain relationships and develop strategies with clients.
• Create social media content across all platforms and conduct weekly analysis reports.
• Conduct competitor analyses and wider market research to identify key opportunities.
• Advertise and manage booking spaces.
• Assist with event management of key annual projects such as the Leeds Graduate Ball and Student
Fayres.
• Develop and implement marketing plan to promote the Leeds Graduate Ball through digital and printed
communications, including social media.
• Develop moodboards for promotional photography and manage bookings of photographers, stylists,
venues and models.
• Maintain relationships and develop strategies with clients.
• Create social media content across all platforms and conduct weekly analysis reports.
• Conduct competitor analyses and wider market research to identify key opportunities.
Social Media, Marketing, Market research, Research, Event, Photography, Management, Sales, Content, Mood boards, Booking, Social
2014 - 2014
job
VENUES AND BAR ASSISTANT
Giraffe Restaurant.
Leeds / February 2013 -
August 2015 June 2013
August 2015 June 2013
2010 - 2014
job
WAITRESS
Smorrebrod Café.
Topshop, Hull / August 2011 - September
2013 - 2014
job
PRODUCTION ASSISTANT
Leeds RAG Fashion Show.
Production
2013 - 2013
internship
MARKETING INTERN
Arvato Bertelsmann.
Marketing, Internal
2011 - 2012
freelance
VOLUNTEER
British Youth Council.
My education
2012
-
2015
LEEDS UNIVERSITY
Bachelors, English Language
Bachelors, English Language
2010
-
2012
BEVERLEY HIGH SCHOOL
Bachelors, N/a
Bachelors, N/a
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