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Senior Project Manager
Silvia Padrão
,
Staines-upon-Thames, United Kingdom
Experience
Other titles
Skills
I'm offering
Extensive Project Management experience in directing multiple projects with different levels of complexity, both print and digital, delivering key end-to-end solutions to the highest standard, in line with stakeholder requirements.
Proficient in applying Waterfall and Agile Project Management methodologies.
Over the last decade I have been working with start-ups and multinational organisations both with in house creative teams and Advertising agencies. I have been privileged to work in different industries from Finance, Fashion & Retail, Health, Gambling, Travel and Publishing.
I am organised and detail oriented, as well as proactive and with a can do attitude.
Proficient in applying Waterfall and Agile Project Management methodologies.
Over the last decade I have been working with start-ups and multinational organisations both with in house creative teams and Advertising agencies. I have been privileged to work in different industries from Finance, Fashion & Retail, Health, Gambling, Travel and Publishing.
I am organised and detail oriented, as well as proactive and with a can do attitude.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Good
Portuguese
Good
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
job
Senior Project Manager
unknown.
Redwood is a content agency part of the Omnicom group. I am part of the B2B team, being the first point of contact and project manage all requests from my assigned client.
Key responsibilities:
• Management of a monthly budget over 65K
• Manage all projects from brief to deliver
• Manage deliverables for digital content and multi-platform distribution, including eDM's, interactive and responsive websites, trans-creation/localisation, assets for social channels, toolkits, brochures, as well as Email marketing
• Development of projects scope, budget and timelines
• Facilitate review of creative work
• Work with the creative and strategy teams to ensure all work is grounded in insight and meets the client's strategic objectives and adheres to the brief
• Manage status meetings with both clients and internal teams
• Resource management
• Budget & Revenue management
• Monthly finance reconciliation
• Direct Client managing, based in different European countries & US
Achievements:
• Implementation of an efficient way of working with creative teams, ensuring all internal reviews/QA's and sign off happened before any assets were delivered to the client
• Built an excellent client relationship based on delivery of quality assets, on time and as per brief
Key responsibilities:
• Management of a monthly budget over 65K
• Manage all projects from brief to deliver
• Manage deliverables for digital content and multi-platform distribution, including eDM's, interactive and responsive websites, trans-creation/localisation, assets for social channels, toolkits, brochures, as well as Email marketing
• Development of projects scope, budget and timelines
• Facilitate review of creative work
• Work with the creative and strategy teams to ensure all work is grounded in insight and meets the client's strategic objectives and adheres to the brief
• Manage status meetings with both clients and internal teams
• Resource management
• Budget & Revenue management
• Monthly finance reconciliation
• Direct Client managing, based in different European countries & US
Achievements:
• Implementation of an efficient way of working with creative teams, ensuring all internal reviews/QA's and sign off happened before any assets were delivered to the client
• Built an excellent client relationship based on delivery of quality assets, on time and as per brief
Marketing, Project Manager, Email marketing, Websites, B2B, Budget, Management, Finance, QA, Content, Implementation, Resource management, Development, Responsive, Manager, Social
2018 - 2018
job
Senior Project Manager
Wunderman.
(contract)
Wunderman is an advertising agency, part of the WPP group.
Key responsibilities:
• Manage email and DM campaigns from initiation to completion
• Produce project documentation such as project plans, task orders, change requests, risk logs, budget tracking
• Manage resources: designers, developers, strategy, UX and 3rd party print production and email deployment companies
• Tools: MS Project
Wunderman is an advertising agency, part of the WPP group.
Key responsibilities:
• Manage email and DM campaigns from initiation to completion
• Produce project documentation such as project plans, task orders, change requests, risk logs, budget tracking
• Manage resources: designers, developers, strategy, UX and 3rd party print production and email deployment companies
• Tools: MS Project
Advertising, Project Manager, UX, Budget, Deployment, Print, Production, Manager
2017 - 2018
job
Senior Project Manager (Creative & Change Management)
S&P Global.
(contract)
S&P Global is an American company headquartered in New York. Its primary areas of business are financial information and analytics.
Key Responsibilities:
• Develop project plans and execution strategies for all projects from initiation through completion
• Utilise a rigorous process of defining client requirements and project specifications
• Use formal processes and tools to manage resources, project purpose, clarify roles, tasks, milestones, budgets and measures of success
• Manage complex projects that cross multiple areas of a business, with minimal to no guidance from a more senior member of the team
• Manage project estimation activity including daily schedules, budgets, and deliverables
• Manage each project to ensure on time completion according to specifications and within budgeted costs
• Work closely with Creative Director to select core creative team, communicate approach, present plans and gain sign-offs
• Ensure resource strategy for specific tasks and to implement sourcing schedule to ensure workflow coverage and optimise talent
• Conduct project kickoff meetings within the creative services team to communicate roles and ensure all team members have the tools to perform effectively
• Part of the change management team, I was responsible for implementing new processes and tools, as well as managing team changes and stakeholders in the UK office
Achievements:
1 -Creative team Restructure - Key element in Creative team transition to a new structure, where the design team was relocated. I was brought to this role to make sure the new Creative team structure was smooth and all stakeholders were reassured.
I developed strong relationships with business partners and proactively made suggestions on improving processes.
2 - Workfront Implementation - Workfront was implemented as the new project management tool, to manage all jobs requests to the creative team. I have worked directly with the operations manager to make sure everybody, business partners and designers was trained, as well as providing on going support to all stakeholders.
3 - Magazine production - Known as one of the most complex projects requested to the creative team. This is a magazine that is produced 3 times a year, for different events organised by S&P. The editors and writers are always different, which means that every time a brief comes in, there has to be a process of training everybody in processes and tools used. Having such a varied team working on a project brings conflict of interests and communication wasn't always the best. I managed to make it a success, building relationships, implementing a project plan, rigorous timeline and regular meetings. Communication and trust improved, and we managed to produce a magazine that was a result of a collaborative attitude.
S&P Global is an American company headquartered in New York. Its primary areas of business are financial information and analytics.
Key Responsibilities:
• Develop project plans and execution strategies for all projects from initiation through completion
• Utilise a rigorous process of defining client requirements and project specifications
• Use formal processes and tools to manage resources, project purpose, clarify roles, tasks, milestones, budgets and measures of success
• Manage complex projects that cross multiple areas of a business, with minimal to no guidance from a more senior member of the team
• Manage project estimation activity including daily schedules, budgets, and deliverables
• Manage each project to ensure on time completion according to specifications and within budgeted costs
• Work closely with Creative Director to select core creative team, communicate approach, present plans and gain sign-offs
• Ensure resource strategy for specific tasks and to implement sourcing schedule to ensure workflow coverage and optimise talent
• Conduct project kickoff meetings within the creative services team to communicate roles and ensure all team members have the tools to perform effectively
• Part of the change management team, I was responsible for implementing new processes and tools, as well as managing team changes and stakeholders in the UK office
Achievements:
1 -Creative team Restructure - Key element in Creative team transition to a new structure, where the design team was relocated. I was brought to this role to make sure the new Creative team structure was smooth and all stakeholders were reassured.
I developed strong relationships with business partners and proactively made suggestions on improving processes.
2 - Workfront Implementation - Workfront was implemented as the new project management tool, to manage all jobs requests to the creative team. I have worked directly with the operations manager to make sure everybody, business partners and designers was trained, as well as providing on going support to all stakeholders.
3 - Magazine production - Known as one of the most complex projects requested to the creative team. This is a magazine that is produced 3 times a year, for different events organised by S&P. The editors and writers are always different, which means that every time a brief comes in, there has to be a process of training everybody in processes and tools used. Having such a varied team working on a project brings conflict of interests and communication wasn't always the best. I managed to make it a success, building relationships, implementing a project plan, rigorous timeline and regular meetings. Communication and trust improved, and we managed to produce a magazine that was a result of a collaborative attitude.
Sourcing, Processes, Manager, Production, Office, Support, Implementation, It, Workflow, Design, Analytics, Operations manager, Management, Training, Operations, Project Manager, Project Management, Change management
2017 - 2017
job
Senior Project Manager
Dennis Publishing.
(contract)
Independent publishing company, headquartered in London. Publishes various tittles such as Auto Express, Cyclist and The Week.
Key Responsibilities:
• Managing commercial projects
• Client facing
• Handling workflow with clients/agencies
• Managing budgets, issues and timelines effectively
• Projects ranging from creating display ads, high impact formats and HTML emails, to the creation of written, video and print content
• Ownership of delivery and ensure it meets client's objectives
• Responsible for briefing design and development team through kick off meetings, scamps, user stories and acceptance criteria
• Various tools: JIRA, Slack, Trello, & FogBugz
Independent publishing company, headquartered in London. Publishes various tittles such as Auto Express, Cyclist and The Week.
Key Responsibilities:
• Managing commercial projects
• Client facing
• Handling workflow with clients/agencies
• Managing budgets, issues and timelines effectively
• Projects ranging from creating display ads, high impact formats and HTML emails, to the creation of written, video and print content
• Ownership of delivery and ensure it meets client's objectives
• Responsible for briefing design and development team through kick off meetings, scamps, user stories and acceptance criteria
• Various tools: JIRA, Slack, Trello, & FogBugz
Html, Design, Project Manager, HTML/CSS/Javascript, Video, Jira, Print, User stories, Content, ADS, Workflow, It, Trello, Development, Express, Manager
2016 - 2017
job
Senior Account/Project Manager
Ogilvy & Mather UK.
(contract)
Part of the Hogarth & Ogilvy (H&O) team, an advertising and creative production agency, with the capability to deliver across all media. Main client: British Gas
Key Responsibilities:
• Manage all projects allocated to my team: Digital (email design, html build & broadcasting, banner production, PDF, landing pages & microsites) and Print (DM, bill insert, ABP, brochure, Press Ads)
• Track and report on all active projects and make sure all projects are delivered on time and within budget
• Resource management
• Manage day-to-day operational aspects of active projects
• Client primary point of contact - on site
• Cross-sell/upsell based on client needs
• Budget forecast and prioritise projects accordingly to meet company's monthly/quarterly goals
Achievements:
1 - Implementation of daily planning meetings with the core team, in order to keep track of live projects and delivery milestones
2 - Implementation of creative review meetings with clients
Part of the Hogarth & Ogilvy (H&O) team, an advertising and creative production agency, with the capability to deliver across all media. Main client: British Gas
Key Responsibilities:
• Manage all projects allocated to my team: Digital (email design, html build & broadcasting, banner production, PDF, landing pages & microsites) and Print (DM, bill insert, ABP, brochure, Press Ads)
• Track and report on all active projects and make sure all projects are delivered on time and within budget
• Resource management
• Manage day-to-day operational aspects of active projects
• Client primary point of contact - on site
• Cross-sell/upsell based on client needs
• Budget forecast and prioritise projects accordingly to meet company's monthly/quarterly goals
Achievements:
1 - Implementation of daily planning meetings with the core team, in order to keep track of live projects and delivery milestones
2 - Implementation of creative review meetings with clients
ADS, Manager, Forecast, Production, Banner, PDF, Resource management, Implementation, Landing pages, Html, Brochure, Management, Print, Budget, HTML/CSS/Javascript, Project Manager, Advertising, Design
2016 - 2016
job
Senior Digital Marketing Project Manager
ROAST.
(contract)
Key Responsibilities:
• Managed daily scrums with a varied team: SEO, Mobile, Development, Creative, Content, Social & Strategy
• Part of the core team that setup JIRA as a main tool to manage ROAST's digital projects
• Creation of SOW template, as well as Responsible for creating client's SOW, for all projects
• Manage delivery plans and keep all info up to date
• Track and report on all active projects and make sure all projects are delivered on time and within budget
• Managed resources and workload
• Main clients: HCA (health), Unibet & Maria Casino (gambling)
• Varied budgets - up to 400K
Achievements:
1 - Implementation of new Project Management Tool: Jira
2 - Implementation of daily scrums with Kanban board, to help the teams keep track of active projects
Key Responsibilities:
• Managed daily scrums with a varied team: SEO, Mobile, Development, Creative, Content, Social & Strategy
• Part of the core team that setup JIRA as a main tool to manage ROAST's digital projects
• Creation of SOW template, as well as Responsible for creating client's SOW, for all projects
• Manage delivery plans and keep all info up to date
• Track and report on all active projects and make sure all projects are delivered on time and within budget
• Managed resources and workload
• Main clients: HCA (health), Unibet & Maria Casino (gambling)
• Varied budgets - up to 400K
Achievements:
1 - Implementation of new Project Management Tool: Jira
2 - Implementation of daily scrums with Kanban board, to help the teams keep track of active projects
Digital Marketing, Marketing, Seo, Project Management, Jira, Budget, Management, Kanban, Content, Implementation, Development, Health, Manager, UP, Social
2014 - 2016
job
Digital Marketing Project Manager
Ebay Enterprise Marketing Solutions.
Ebay's Digital Marketing Agency, enterprise level
Key Responsibilities:
• Use Agile methodology & attend daily scrums
• Manage about 20 projects at one time, varied in size, up to 800K/month
• Oversee end-to-end delivery of digital projects from brief, planning, scope of work, budgets and delivery plan
• Coordinate kick off meetings and brainstorming sessions
• Manage delivery plans and roadmaps to ensure internal teams and clients are kept up-to-date throughout the project lifecycle
• Creation of bespoke training plans
• Organise strategy and creative workshops for clients
• Ensure all client queries are answered timely and accurately by support teams
• Cross-sell/upsell based on client needs
• Budget forecast and prioritise projects accordingly in order to meet company's monthly/quarterly goals
• Implementation of enterprise scale CRM solution (eBay Enterprise software). Organised presentation meetings and training sessions with clients
Achievements
1 - Loyalty & Re-engagement program: Miss you Voucher and Remind me later - both this projects were part of one of our client's loyalty program. Miss you Voucher would send a voucher to clients that didn't engage in the last, 6/9 and 12 months; Remind me later would set a reminder on client's calendar to perform an action in the future.
2 - Home Insurance new email Layout - client's home insurance email template was not up to date and according to email best practices. Met with creative team and sent 3 wireframes, suggesting a more effective, up-to-date layout.
Implementation of new solution to engage Clients: revamp of our Client Services 3 - 3 - 3 - Newsletter re-design, content and channel. Stopped copy paste articles, started in house articles, making the most of our expertise. Increase in client engagement and business leads.
Key Responsibilities:
• Use Agile methodology & attend daily scrums
• Manage about 20 projects at one time, varied in size, up to 800K/month
• Oversee end-to-end delivery of digital projects from brief, planning, scope of work, budgets and delivery plan
• Coordinate kick off meetings and brainstorming sessions
• Manage delivery plans and roadmaps to ensure internal teams and clients are kept up-to-date throughout the project lifecycle
• Creation of bespoke training plans
• Organise strategy and creative workshops for clients
• Ensure all client queries are answered timely and accurately by support teams
• Cross-sell/upsell based on client needs
• Budget forecast and prioritise projects accordingly in order to meet company's monthly/quarterly goals
• Implementation of enterprise scale CRM solution (eBay Enterprise software). Organised presentation meetings and training sessions with clients
Achievements
1 - Loyalty & Re-engagement program: Miss you Voucher and Remind me later - both this projects were part of one of our client's loyalty program. Miss you Voucher would send a voucher to clients that didn't engage in the last, 6/9 and 12 months; Remind me later would set a reminder on client's calendar to perform an action in the future.
2 - Home Insurance new email Layout - client's home insurance email template was not up to date and according to email best practices. Met with creative team and sent 3 wireframes, suggesting a more effective, up-to-date layout.
Implementation of new solution to engage Clients: revamp of our Client Services 3 - 3 - 3 - Newsletter re-design, content and channel. Stopped copy paste articles, started in house articles, making the most of our expertise. Increase in client engagement and business leads.
Workshops, UP, Manager, ME, Forecast, Enterprise, Ebay, Brainstorming, Insurance, Software, Support, Implementation, Digital Marketing, Content, Wireframes, Agile, Training, Budget, CRM, Project Manager, Layout, Design, Marketing
2010 - 2014
job
Campaign Manager Team Leader
Haymarket Consumer Media.
January 2010-September 2014
Motoring Publisher in the consumer sector, both print and online, with titles such as Whatcar? Autocar, F1 Racing, Autosport, 442 and What HiFi? to name a few.
Campaign Manager Team Leader
Key Responsibilities:
• Manage a team of Campaign Managers (5) reporting directly to the Head of Ad Ops
• Campaign analytics, monitor delivery and optimise in order to maximise ROI
• Manage Haymarket digital inventory and liaise with PPC manager in order to increase traffic
• Manage relationships with remnant and other audience management companies
• Strategic annual planning with the client
• Manage Campaign Managers team, appraisals and guidance as well as setup best practices for the team and training junior team members
• Trafficking display advertising (Atlas & DFP)
• Troubleshooting creative tags
• Setting up complex advertising campaigns
Achievements:
1 -98% delivery of booked campaigns on Whatcar?(WC), Haymarket's flagship title;
2 - Increase CTR's up to 3.7%, on WC, when the average was 1.5-2%;
3 - Managing, optimising and delivering digital campaigns for clients like Mercedes, Audi, BMW and Volkswagen;
4 - Implementing highly time/content targeted sponsorship campaigns for Shell during the F1 season;
Motoring Publisher in the consumer sector, both print and online, with titles such as Whatcar? Autocar, F1 Racing, Autosport, 442 and What HiFi? to name a few.
Campaign Manager Team Leader
Key Responsibilities:
• Manage a team of Campaign Managers (5) reporting directly to the Head of Ad Ops
• Campaign analytics, monitor delivery and optimise in order to maximise ROI
• Manage Haymarket digital inventory and liaise with PPC manager in order to increase traffic
• Manage relationships with remnant and other audience management companies
• Strategic annual planning with the client
• Manage Campaign Managers team, appraisals and guidance as well as setup best practices for the team and training junior team members
• Trafficking display advertising (Atlas & DFP)
• Troubleshooting creative tags
• Setting up complex advertising campaigns
Achievements:
1 -98% delivery of booked campaigns on Whatcar?(WC), Haymarket's flagship title;
2 - Increase CTR's up to 3.7%, on WC, when the average was 1.5-2%;
3 - Managing, optimising and delivering digital campaigns for clients like Mercedes, Audi, BMW and Volkswagen;
4 - Implementing highly time/content targeted sponsorship campaigns for Shell during the F1 season;
Advertising, Training, PPC, ROI, Print, Management, Analytics, Content, Sponsorship, Campaign, Online, Audience Management, Manager, UP, DFP
2008 - 2010
job
PC Advisor, MacWorld
IDG Communications.
Ad Ops Executive
November 2008-January 2010
November 2008-January 2010
PC
2006 - 2008
job
Journalist & Photojournalist
Phorm.
Digital technology company focused on contextual advertising software
Web Traffic Optimiser/Behaviour Targeting
November 2006/November 2008
Before November 2006 Portugal, Lisbon: Journalist & Photojournalist
Web Traffic Optimiser/Behaviour Targeting
November 2006/November 2008
Before November 2006 Portugal, Lisbon: Journalist & Photojournalist
Advertising, Journalist, Technology, Software, Web
My education
Universidade Autónoma de Lisboa
Masters, Media Studies & Journalism
Masters, Media Studies & Journalism
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