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Marketing and strategy specialist
Sam Harris
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
An energetic, creative and dedicated senior marketing, communications and brand professional focused on helping you communicate better with all your audiences. I think strategically and love finding ways to engage people, simplify messaging and distill your purpose into actionable marketing.
My main focus is on helping you find the route through to your new strategy and messaging but when the scope of a project calls for it I have a trusted delivery network of designers, copywriters and printers who I’ve worked with for many years. And of course I’m happy to work alongside your existing partners, suppliers and internal teams.
My main focus is on helping you find the route through to your new strategy and messaging but when the scope of a project calls for it I have a trusted delivery network of designers, copywriters and printers who I’ve worked with for many years. And of course I’m happy to work alongside your existing partners, suppliers and internal teams.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - ?
freelance
Freelance and interim Marketing, Communications and External Affairs Consultant
London's South Bank.
Key projects:
• Created the 2018-2022 manifesto for London's South Bank: Working with global businesses, education and not-for-profit organisations, local councils and MPs, to shape the manifesto as an advocacy tool for public and private investment in the South Bank. Launched the manifesto to diverse stakeholders and developed long-term communications and engagement plans to influence local and London-wide policy.
• Worked with internal teams at a small but complex non-profit to review organisational values and purpose, delivering a practical approach to refreshing the positioning of the organisation.
• Defined and articulated the vision for a central London Business Improvement District as part of the renewal ballot process which saw 98.6% votes in favour of renewal.
• Extensive stakeholder mapping for a further education centre looking to expand into a highly volatile area.
• Created the 2018-2022 manifesto for London's South Bank: Working with global businesses, education and not-for-profit organisations, local councils and MPs, to shape the manifesto as an advocacy tool for public and private investment in the South Bank. Launched the manifesto to diverse stakeholders and developed long-term communications and engagement plans to influence local and London-wide policy.
• Worked with internal teams at a small but complex non-profit to review organisational values and purpose, delivering a practical approach to refreshing the positioning of the organisation.
• Defined and articulated the vision for a central London Business Improvement District as part of the renewal ballot process which saw 98.6% votes in favour of renewal.
• Extensive stakeholder mapping for a further education centre looking to expand into a highly volatile area.
Marketing, Organization, Interim
2018 - 2020
job
Interim Director of Income and Engagement
War on Want.
(part time, contract)
As an active member of the senior leadership team during a challenging period of extensive change this role has focused on stabilising and rebuilding the fundraising and communications team. This has included establishing appropriate planning systems, improving processes, delivering insight through research, implementing data protection changes, and ensuring measurement and evaluation is integral to our activity. War on Want campaigns on politically sensitive issues so this role has involved risk management in terms of messaging and sign-off, and being part of the team which deals with investigations by the Charity Commission.
Key achievements:
• Driving forward the development and articulation of a new organisation-wide strategy
• Commissioned significant audience and member research and analysis to support engagement planning and drive changes to supporter care, brand messaging and communications approaches.
• Led a review of our programmes function which included gathering input from key stakeholders such as partner organisations and donors, and supported the resulting operational changes.
As an active member of the senior leadership team during a challenging period of extensive change this role has focused on stabilising and rebuilding the fundraising and communications team. This has included establishing appropriate planning systems, improving processes, delivering insight through research, implementing data protection changes, and ensuring measurement and evaluation is integral to our activity. War on Want campaigns on politically sensitive issues so this role has involved risk management in terms of messaging and sign-off, and being part of the team which deals with investigations by the Charity Commission.
Key achievements:
• Driving forward the development and articulation of a new organisation-wide strategy
• Commissioned significant audience and member research and analysis to support engagement planning and drive changes to supporter care, brand messaging and communications approaches.
• Led a review of our programmes function which included gathering input from key stakeholders such as partner organisations and donors, and supported the resulting operational changes.
Research, Fundraising, Risk Management, Leadership, Management, Data protection, Support, Development, Organization, Planning, Interim, Processes, LED
2013 - 2017
job
Director of Fundraising and Communications
Build Africa.
from November 2015
Fundraising
2012 - 2012
temp
International Communications Strategy and Planning Manager
ActionAid International.
Providing strategic direction, planning, brand leadership and creative consultancy for the Secretariat and wider Federation.
Key responsibilities and achievements:
● Rolled out the new brand essence, providing training for communications specialists and country staff teams.
● Created brand tools, auditing Federation-wide guidelines and streamlining processes to create a centralised 'CommsHub' resource of support for country teams.
● Advised on brand and communications best practice, acting as a consultant to build capacity.
● Responsible for 20 countries in Africa, supporting the development of communications and country strategies and annual plans, managing media risks and emergencies, developing story opportunities and maximising integration with the Federation.
● Communications representative for new global campaign development.
Key responsibilities and achievements:
● Rolled out the new brand essence, providing training for communications specialists and country staff teams.
● Created brand tools, auditing Federation-wide guidelines and streamlining processes to create a centralised 'CommsHub' resource of support for country teams.
● Advised on brand and communications best practice, acting as a consultant to build capacity.
● Responsible for 20 countries in Africa, supporting the development of communications and country strategies and annual plans, managing media risks and emergencies, developing story opportunities and maximising integration with the Federation.
● Communications representative for new global campaign development.
Training, Leadership, Integration, Support, Development, International, Campaign, Direction, Manager, Processes
2011 - 2012
temp
Senior Marketing Officer (contract) - Comic Relief
unknown.
Managing a team to deliver the Sport Relief 2012 marketing and fundraising strategy and campaign across print and digital channels. Budget management of £1m.
Key responsibilities and achievements:
● Delivered a national regionalised through-the-line advertising and promotional campaign which included radio, outdoor, digital, print and press, from creative brief to execution, booking, and ROI assessment.
● Planned, tested and executed the direct fundraiser recruitment programme including development of printed and digital toolkits, direct mail and door drops.
● Briefed and project managed films, photography, creative and digital development with in-house teams.
● Managed a market research agency to deliver in-depth supporter insights, based on audience segments, through focus groups, campaign diaries, omnibus surveys and face-to-face interviews.
● Marketing lead on celebrity challenges including David Walliams' Thames Swim and John Bishop's Week of Hell - responsible for all marketing channels, particularly digital and content to drive donations and support.
Key responsibilities and achievements:
● Delivered a national regionalised through-the-line advertising and promotional campaign which included radio, outdoor, digital, print and press, from creative brief to execution, booking, and ROI assessment.
● Planned, tested and executed the direct fundraiser recruitment programme including development of printed and digital toolkits, direct mail and door drops.
● Briefed and project managed films, photography, creative and digital development with in-house teams.
● Managed a market research agency to deliver in-depth supporter insights, based on audience segments, through focus groups, campaign diaries, omnibus surveys and face-to-face interviews.
● Marketing lead on celebrity challenges including David Walliams' Thames Swim and John Bishop's Week of Hell - responsible for all marketing channels, particularly digital and content to drive donations and support.
Radio, Booking, Campaign, Assessment, Development, Surveys, Support, Recruitment, Sport, Content, Marketing, Management, Photography, Print, ROI, Fundraising, Budget, Research, Market research, Advertising
2007 - 2011
job
Marketing and Communications Manager
The National Gallery Company.
As a member of the senior management team, this role was responsible for all external communications for the social enterprise arm of the National Gallery, across the entire marketing mix and to both consumer and B2B markets. These include retail, publishing, brand licensing, hospitality, online sales and picture library.
Key responsibilities and achievements:
● Led the company re-brand; reviewing the vision, mission, values and identity.
● Developed the Marketing Communications strategy, plan and budget including reporting and forecasting.
● Managed a research agency to identify, implement and embed customer insight to drive results against KPIs.
● Identified stories and working with a PR agency to drive brand recognition, product placement and sales.
● Drove the redevelopment, launch and on-going promotion of the new transactional website.
● Managed and developed external promotional and brand licensing partnerships and launch events including with Waitrose Magazine, Charbonnel et Walker and the Venice Simplon-Orient-Express.
Key responsibilities and achievements:
● Led the company re-brand; reviewing the vision, mission, values and identity.
● Developed the Marketing Communications strategy, plan and budget including reporting and forecasting.
● Managed a research agency to identify, implement and embed customer insight to drive results against KPIs.
● Identified stories and working with a PR agency to drive brand recognition, product placement and sales.
● Drove the redevelopment, launch and on-going promotion of the new transactional website.
● Managed and developed external promotional and brand licensing partnerships and launch events including with Waitrose Magazine, Charbonnel et Walker and the Venice Simplon-Orient-Express.
Sales, Social, Product Placement, LED, Manager, Online, Enterprise, Express, Website, Marketing, Management, Pr, Forecasting, Budget, Research, B2B, Retail
2006 - 2007
job
Senior Marketing Communications Executive
Business Solutions.
Managing all customer facing and internal communications, brand, digital, PR, multiple events, design and print for all channels of the B2B division of CPW. Briefing, development and maintenance of brand identity and guidelines including brand sign-off of all collateral. Planning, development and launch of the company's first stand-alone website. Campaign management (digital, direct mail, press) including reporting on all activity at board meetings.
Marketing, Design, B2B, Print, Pr, Management, Website, Development, Campaign
2004 - 2005
job
Retail Communications Executive
The Carphone Warehouse.
Managing the briefing, creative development, production and timely delivery of branded materials for the retail channel. Acting as a brand guardian to ensure clear and consistent customer communications. Co-ordinating the monthly retail magazine; managing the briefing, design and production process to tight timescales with up to 2m print run. Developing productive cross-departmental relationships at all levels, advising internal departments on brand, managing the budget process, briefing the design studio, and managing the print and delivery of all items into stores.
Design, Retail, Budget, Print, Development, Production, UP
2002 - 2003
job
Marketing Communications Manager
Lloyds TSB Insurance.
Relationship building and management of external agencies, internal teams and departments within LTSB Group. Project management of campaigns and budgets, from brief through to final communication, across personal and commercial sectors and through a range of media including national and trade press, on-line, DRTV and POS. Budget management of £1.1m.
Marketing, Project Management, Budget, Management, Pos, Manager
My education
Bristol Business School University of the West of England
Bachelors, Business Studies
Bachelors, Business Studies
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