$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Marketing and comms expert specialising in strategy and brand partnerships
Hannah Dennett
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced Communications Consultant in the non-profit and SME sector with particular expertise in mental health. Highly skilled in marketing and communications strategy, marketing planning, brand advice, brand collaborations, project and campaign management. Special interest in partnerships between charity and commercial brands and passionate about the potential value added on both sides.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Communications and Marketing Consultant
self-employed.
• Main client is Mind/Co-op partnership, an extremely complex partnership worth £6m. I lead on the strategic planning, development and implementation of all comms and marketing including visuals, messaging, negotiating brand representation and cause-related marketing.
• Consulting on additional projects for Mind, including developing a cause-related marketing strategy.
• Consulting on additional projects for Mind, including developing a cause-related marketing strategy.
Marketing, Strategic Planning, Consulting, Implementation, Development, Planning, Project Management, Project coordination, Management, Marketing Campaigns, Communication strategy, Communication planning, Marketing Planning, Integrated multi-channel campaigns, Brand identity, Core Values and Branding, MArketing Strategy
2016 - 2019
job
Communications and Marketing Manager
Mind.
• Driven and positive leader of the external comms and marketing team (six people), responsible for marketing and comms for policy campaigns, workplace wellbeing, equality improvement, corporate partnerships and fundraising.
• Oversaw Mind's external facing, mainstream communications activity, maximising opportunities to integrate campaigns across the organisation and ensuring comms are coordinated, consistent and high quality. Seen as the go-to individual for organisational knowledge and guidance on messaging, visuals, strategy and partnerships.
• Managed team of six, including individual line management for each team member. Attentive, flexible and sensitive manager with a focus on personal development. Leadership across the wider comms unit and deputised for the Head.
• Responsible for comms and marketing planning and scheduling, which required extensive internal and external negotiation. Worked to remove silos and create more efficient processes and better outcomes, using an integrated, strategic cross-team approach and striving for a logical external experience.
• Managed and delivered hero campaigns, ranging from technical policy issues to fundraising and value exchange campaigns, or a combination of these. I jointly developed and led the relaunch of the most successful awareness raising campaign at Mind in recent years (Find the Words) and worked on several General Election campaigns.
• Brand guardian, including training the wider organisation on use and importance of brand. Provided guidance and sign-off on logo use and flexing the brand for different audiences and advised on brand partnerships with a view to risk, fit and cost/benefit.
• Extensive experience leading on partnership work and brand collaborations. This includes projects and partnerships with the EFL, The Royal Foundation, Great Runs, WHSmith, Penguin Random House, Royal Mail, Heineken, Virgin Money Giving, Channel 4, RED January.
• Adept with last minute reactive work and working under pressure, as well as risk and crisis management especially in relation to brand and reputation.
• Champion of strategic, integrated approach across audiences and channels. For example: initiated development of strategy in the workplace wellbeing and corporate partnership teams, initiated reform of cross-team relationship with equality improvement, to transform understanding and processes around targeting minority audiences, led on improvement of cross-team working between digital and comms teams, negotiating clearer lines of responsibility and operation.
• Other projects of note:
◦ Management of livestreaming at Mind Media Awards, it was a complete unknown to us (or anyone else!) at the time.
◦ Development and launch of 'Pause', a regular giving product, outside of Mind brand.
◦ Mind magazine redevelopment
◦ Heads Together Workplace Wellbeing project
• Oversaw Mind's external facing, mainstream communications activity, maximising opportunities to integrate campaigns across the organisation and ensuring comms are coordinated, consistent and high quality. Seen as the go-to individual for organisational knowledge and guidance on messaging, visuals, strategy and partnerships.
• Managed team of six, including individual line management for each team member. Attentive, flexible and sensitive manager with a focus on personal development. Leadership across the wider comms unit and deputised for the Head.
• Responsible for comms and marketing planning and scheduling, which required extensive internal and external negotiation. Worked to remove silos and create more efficient processes and better outcomes, using an integrated, strategic cross-team approach and striving for a logical external experience.
• Managed and delivered hero campaigns, ranging from technical policy issues to fundraising and value exchange campaigns, or a combination of these. I jointly developed and led the relaunch of the most successful awareness raising campaign at Mind in recent years (Find the Words) and worked on several General Election campaigns.
• Brand guardian, including training the wider organisation on use and importance of brand. Provided guidance and sign-off on logo use and flexing the brand for different audiences and advised on brand partnerships with a view to risk, fit and cost/benefit.
• Extensive experience leading on partnership work and brand collaborations. This includes projects and partnerships with the EFL, The Royal Foundation, Great Runs, WHSmith, Penguin Random House, Royal Mail, Heineken, Virgin Money Giving, Channel 4, RED January.
• Adept with last minute reactive work and working under pressure, as well as risk and crisis management especially in relation to brand and reputation.
• Champion of strategic, integrated approach across audiences and channels. For example: initiated development of strategy in the workplace wellbeing and corporate partnership teams, initiated reform of cross-team relationship with equality improvement, to transform understanding and processes around targeting minority audiences, led on improvement of cross-team working between digital and comms teams, negotiating clearer lines of responsibility and operation.
• Other projects of note:
◦ Management of livestreaming at Mind Media Awards, it was a complete unknown to us (or anyone else!) at the time.
◦ Development and launch of 'Pause', a regular giving product, outside of Mind brand.
◦ Mind magazine redevelopment
◦ Heads Together Workplace Wellbeing project
Processes, Manager, Planning, Campaign, Organization, Development, Crisis management, Marketing Planning, Management, Leadership, Fundraising, Training, Change management, Project Management, Marketing, Communication, Social Media, MArketing Strategy, Communication strategy, Strategic communication, Marketing Campaigns, Communication campaigns, Integrated multi-channel campaigns
2014 - 2016
job
Senior Communications & Marketing Officer
Mind.
• Led operational comms, marketing and branding of B2B activity, covering corporate partnerships and workplace wellbeing in order to increase awareness, improve attitudes and practice, and fundraise. This included writing and managing comms plans and key messages, producing and marketing branded workplace resources and promotional material.
• Planned, managed and implemented comms and marketing on commercial and fund/awareness raising projects in collaboration with external organisations including 'Dear
Stranger' book with Penguin Random House, Wellbeing Journal with Michael O'Mara publishers, WHSmith store wraparound at Waterloo Station, TV advert with Comedy Central, workplace mental health campaign 'This is Me' with the Lord Mayor's Office, instrumental in winning several corporate partnerships including Harvey Nichols.
• Brand guardian, flexed the brand appropriately to appeal to a more corporate audience when needed, whilst retaining our primary brand voice.
• Managed the Communications Assistant
• Led the comms and marketing activity on Mind's Workplace Wellbeing Index. This was a high-risk new venture, requiring a high level of strategic planning and development from scratch.
• Took regular shifts on our social media channels, responding to difficult questions and managed LinkedIn presence. I developed this on own initiative since joining Mind, going from approx. 2000 followers to well over 18,000 in a few months.
• Led workplace strand of major campaign, 'Find the Words'.
• Regularly instructed and managed freelancers/agencies.
• Planned, managed and implemented comms and marketing on commercial and fund/awareness raising projects in collaboration with external organisations including 'Dear
Stranger' book with Penguin Random House, Wellbeing Journal with Michael O'Mara publishers, WHSmith store wraparound at Waterloo Station, TV advert with Comedy Central, workplace mental health campaign 'This is Me' with the Lord Mayor's Office, instrumental in winning several corporate partnerships including Harvey Nichols.
• Brand guardian, flexed the brand appropriately to appeal to a more corporate audience when needed, whilst retaining our primary brand voice.
• Managed the Communications Assistant
• Led the comms and marketing activity on Mind's Workplace Wellbeing Index. This was a high-risk new venture, requiring a high level of strategic planning and development from scratch.
• Took regular shifts on our social media channels, responding to difficult questions and managed LinkedIn presence. I developed this on own initiative since joining Mind, going from approx. 2000 followers to well over 18,000 in a few months.
• Led workplace strand of major campaign, 'Find the Words'.
• Regularly instructed and managed freelancers/agencies.
Development, Social, LED, Winning, ME, Planning, Campaign, Office, Health, Social Media, TV, Linkedin, Strategic Planning, B2B, Writing, Branding, Marketing
2010 - 2014
job
Marketing Executive
Blick Rothenberg LLP, accountancy firm.
• Designed, created and wrote content for all internal communications. Also worked on several external publications from brief to print and distribution.
• Responsible for social media development.
• Organised and ran client seminars and events.
• Brand guardian and champion.
• Regularly assisted with creating pitch documents.
• Responsible for social media development.
• Organised and ran client seminars and events.
• Brand guardian and champion.
• Regularly assisted with creating pitch documents.
Social Media, Marketing, Print, Content, Development, Social
2010 - 2010
job
Marketing Executive
Volterra Consulting.
I was solely responsible for all marketing activity at this small economic consultancy, including email marketing, media relations, admin and maintenance of websites.
Marketing, Email marketing, Websites
2008 - 2009
temp
temp admin and retail work
Internships at McLaren Marketing.
Retail
My education
2011
-
2013
London School of Marketing
Professional, Marketing
Professional, Marketing
2007
-
2008
University of Bristol
Masters, Contemporary History
Masters, Contemporary History
2004
-
2007
University of Bristol
Bachelors, History
Bachelors, History
1996
-
2003
Advanced Extension in History
Secondary, N/a
Secondary, N/a
Hannah's reviews
Hannah has not received any reviews on Worksome.
Contact Hannah Dennett
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Hannah directly in Worksome.
38000+ qualified freelancers
are ready to help you
Tell us what you need help with
and get specific bids from skilled talent in Denmark