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Strong digital media strategy and planning expertise
Sara Bozio Bralino
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an analytical, results-oriented global digital media professional with over 15-year experience across multiple media discipline, leading digital strategies and revenue growth from start-ups to multi-million pound clients, across different verticals (travel, financial, pharmaceutical, charity, education). Overlooking digital media channel integration, with deep knowledge of performance driven media: pay per click, display advertising, programmatic offering, DMP solutions, mobile and social strategy - with deep understanding of measurability.
Supporting clients integrating marketing activities in order to meet overall business objectives, specialising in digital channels, with real understanding of current and future digital market trends, locally and internationally.
Strong negotiation and client facing skills, team management and development.
Multilingual speaker Italian and English
Supporting clients integrating marketing activities in order to meet overall business objectives, specialising in digital channels, with real understanding of current and future digital market trends, locally and internationally.
Strong negotiation and client facing skills, team management and development.
Multilingual speaker Italian and English
Markets
United Kingdom
Links for more
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Language
German
Good
English
Good
French
Good
Italian
Fluently
Ready for
Ongoing relation / part-time
Available
My experience
2019 - ?
job
Director and Founder
Bralino Consulting.
Helping small/medium size businesses delivering best in class digital media strategies and channel planning in order to meet the overall business objectives. Please visit www.bralinoconsulting.com
Founder
2011 - 2019
job
Business Director
RAPP (UK) LTD.
• Deployment of digital media strategies and plans across performance based clients in different verticals, both national and international (education, B2B, healthcare, charity, insurance, start-ups)
• Responsible for the growth and development of the Media department via internal and external training (with selected partners) while educating the wider agency on the Media department capabilities with ad hoc workshop (mobile, video, digital media, ad tracking) which resulted in increased media presence in pitches by 30%
• Owning the P&L and revenue gain of the team with smart review of the trading agreements in place, selecting preferred partners and reviewing agency remuneration by client (hourly vs fee based). This increased the Media department revenue by 20% y-o-y
• Team leader - mentoring and developing team members in order to growth profitability across the various digital media discipline with an increase of client profitability by 30%
• New business lead - internal and external growth via new business opportunities and expansion, evaluating area of growth for existing clients with the acquisition of 2 new client areas per year (B2B - Social)
• Providing insightful white papers and multichannel strategy to client and internal stakeholders in order to improve the Digital Media team visibility
• Define the performance framework and ensure best practice planning and implementation in SEO, PPC, Paid Social, Affiliates, Display, Video, Mobile, Social and other content.
• Creating 30/60/90 days on boarding Digital Media processes and SLAs for new and existing clients in order to streamline potential hindrance in the first 3 months of business
• Responsible for cross channel and cross team integration within the agency in order to support one agency vision. Helping HR developing a cross department buddy system and mentoring program
• Granular understanding of advertising and marketing technology platforms and data integration
Clients: Open University UK and International (Education) - Hastings Direct (Insurance) - Action Aid, Guide Dogs(Charity) - Allergan (Pharma) - KYOCERA (B2B) - SORT (Start-up)
• Responsible for the growth and development of the Media department via internal and external training (with selected partners) while educating the wider agency on the Media department capabilities with ad hoc workshop (mobile, video, digital media, ad tracking) which resulted in increased media presence in pitches by 30%
• Owning the P&L and revenue gain of the team with smart review of the trading agreements in place, selecting preferred partners and reviewing agency remuneration by client (hourly vs fee based). This increased the Media department revenue by 20% y-o-y
• Team leader - mentoring and developing team members in order to growth profitability across the various digital media discipline with an increase of client profitability by 30%
• New business lead - internal and external growth via new business opportunities and expansion, evaluating area of growth for existing clients with the acquisition of 2 new client areas per year (B2B - Social)
• Providing insightful white papers and multichannel strategy to client and internal stakeholders in order to improve the Digital Media team visibility
• Define the performance framework and ensure best practice planning and implementation in SEO, PPC, Paid Social, Affiliates, Display, Video, Mobile, Social and other content.
• Creating 30/60/90 days on boarding Digital Media processes and SLAs for new and existing clients in order to streamline potential hindrance in the first 3 months of business
• Responsible for cross channel and cross team integration within the agency in order to support one agency vision. Helping HR developing a cross department buddy system and mentoring program
• Granular understanding of advertising and marketing technology platforms and data integration
Clients: Open University UK and International (Education) - Hastings Direct (Insurance) - Action Aid, Guide Dogs(Charity) - Allergan (Pharma) - KYOCERA (B2B) - SORT (Start-up)
Pharma, Social, UP, Processes, Framework, Workshop, Planning, Guide, International, Marketing Technology, Insurance, Development, Support, Implementation, Marketing, Growth, Technology, Content, Integration, Mentoring, Deployment, PPC, Training, B2B, Video, Advertising, Seo
2007 - 2010
job
Account Manager
Starcom MediaVest Group.
• Responsible for growing the P&G search account within the business which meant an increase by 150% y-o-y in PPC spend with similar increase in department revenues
• Responsible for incrementally grow search team revenue while growing client spend in the specific online channels, 70% y-o-y
• Responsible for developing and growing the search team through internal and external training with media partners
• Managing a team whilst creating processes, goals and structure in order to streamline work flow resulting in overall efficiencies for the department with clear save in time spent rectifying initial campaign errors by 90%
• Project management ensuring that campaigns and deliverables are on time and within allocated budget
• Assisting in developing clients and internal understanding of PPC and online advertising whilst growing client investment in PPC search marketing
• Performing in-depth quantitative analyses of search campaigns in order to generate client specific insights and additional reporting
• Contribute to pitch team work and central search collateral projects
• Familiar with various technologies including Dart Search, DFA, Atlas, Google analytics, Google Adwords Conversions, Marin Software, Flashtalking
Clients: P&G, Kraft (FMCG) - Flybe (Travel) - Europcar, Honda, Fiat (Manufacturing)
• Responsible for incrementally grow search team revenue while growing client spend in the specific online channels, 70% y-o-y
• Responsible for developing and growing the search team through internal and external training with media partners
• Managing a team whilst creating processes, goals and structure in order to streamline work flow resulting in overall efficiencies for the department with clear save in time spent rectifying initial campaign errors by 90%
• Project management ensuring that campaigns and deliverables are on time and within allocated budget
• Assisting in developing clients and internal understanding of PPC and online advertising whilst growing client investment in PPC search marketing
• Performing in-depth quantitative analyses of search campaigns in order to generate client specific insights and additional reporting
• Contribute to pitch team work and central search collateral projects
• Familiar with various technologies including Dart Search, DFA, Atlas, Google analytics, Google Adwords Conversions, Marin Software, Flashtalking
Clients: P&G, Kraft (FMCG) - Flybe (Travel) - Europcar, Honda, Fiat (Manufacturing)
Analytics, Manager, Processes, Performing, Online, Campaign, Search, Google, Software, FMCG, Search marketing, Marketing, Management, Adwords, Account Manager, PPC, Training, Budget, Advertising, Google adwords, Project Management, Google analytics
2004 - 2007
job
Senior Account Executive
Mirabelle Communications Ltd.
• Marketing research and business evaluation to recognise client's objective and needs
• Creation of a tailored marketing campaigns with specific media (TV, radio, different online activities, outdoor advertising, leaflets distribution, data)
• Media planning and buying
• Copywriting
• Client and Publisher liaison
• Integration and liaison with external agencies and suppliers
• Organisation of PR and marketing events in order to promote new product launches
Clients: Fortina SPA Resort, CruiseShop.com (Travel) - Goldshield Pharmaceutical (Pharma)
• Creation of a tailored marketing campaigns with specific media (TV, radio, different online activities, outdoor advertising, leaflets distribution, data)
• Media planning and buying
• Copywriting
• Client and Publisher liaison
• Integration and liaison with external agencies and suppliers
• Organisation of PR and marketing events in order to promote new product launches
Clients: Fortina SPA Resort, CruiseShop.com (Travel) - Goldshield Pharmaceutical (Pharma)
Marketing, Copywriting, Advertising, Research, Pr, Integration, Radio, Pharmaceutical, TV, Media planning, Pharma, Organization, Online, Spa
2004 - 2004
job
PR Assistant
DL Consulting.
• Organisation and assistance of catwalk backstage
• Writing press releases
• Telephone and face to face liaison with fashion journalist
• Liaison with model agencies
• New clients' liaison
Clients: Ines Valentinitsch - L'Ali - Marzi
• Writing press releases
• Telephone and face to face liaison with fashion journalist
• Liaison with model agencies
• New clients' liaison
Clients: Ines Valentinitsch - L'Ali - Marzi
Writing, Fashion, Pr, Journalist, Organization
My education
IULM University
Bachelors, PR and Advertising
Bachelors, PR and Advertising
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