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jobs
Visual marketer and creative professional
Laura Renfrew
,
Lincoln, United Kingdom
Experience
Other titles
Skills
I'm offering
A picture tells 1,000 words, so ideally these profiles would allow for more images so I could tell myself about you succinctly! Of course, everyone thinks differently, and sometimes that perfectly written piece of copy is just as important.
This is where I come in. With my versatile set of creative and marketing skills, I've been able to bring success in companies such as Graduate Opportunities (an arm of Graduate Careers Australia), The University of Lincoln's Careers & Employability Department and The Woodland Trust. I'd love to add you as a client now that I'm working freelance.
This is where I come in. With my versatile set of creative and marketing skills, I've been able to bring success in companies such as Graduate Opportunities (an arm of Graduate Careers Australia), The University of Lincoln's Careers & Employability Department and The Woodland Trust. I'd love to add you as a client now that I'm working freelance.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2018 - ?
freelance
Freelance artist & creative solutions professional
Garwood & Renfrew Creative Services.
UK
• Self-employed role that I have recently gone full time with temporarily as of January. Creative portfolio can be found at http://lafrew.carbonmade.com
• Self-employed role that I have recently gone full time with temporarily as of January. Creative portfolio can be found at http://lafrew.carbonmade.com
Illustration, Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Design, Layout, Digital design, Graphic design, Visual identity, Branding
2019 - 2019
job
Communications & Engagement Manager
Thames Ambulance Services Limited.
UK
• Quickly affected positive change in company communications.
• Outlined two strategies for a 12-month plan for communications and engagement - the primary strategy document focusing on internal issues and the secondary one focusing on external. These documents were far-reaching and took a holistic view of the company, aiming to bring it in line with company values and best practice.
• Managed relationships and assisted with improved reports from stakeholders at the Care Quality Commission due to improved internal communications.
• Improved relationship with the media who senior stakeholders in the company had an antagonistic relationship with. This saw a substantial impact on stories that were written with a negative agenda seeming much more balanced.
• Finalised company's improved website design, and continued management through Wordpress CMS.
• Created a more positive social media presence where time and resources have allowed, including advocating for and arranging for the purchase of t-shirts to promote our staff members participating in the Race for Life.
• Remained flexible and responsive, including thoughtfully answering and redirecting patient queries that mistakenly come through our Facebook page instead of the NHS-governed Patient Experience Team or to the Control Team.
• Designed print materials such as posters and brochures suitable for audiences with poor vision and low comprehension skills. Pursued requests for a budget to be allowed for versions to be translated into other languages and for brochures to be made available in braille.
• Quickly affected positive change in company communications.
• Outlined two strategies for a 12-month plan for communications and engagement - the primary strategy document focusing on internal issues and the secondary one focusing on external. These documents were far-reaching and took a holistic view of the company, aiming to bring it in line with company values and best practice.
• Managed relationships and assisted with improved reports from stakeholders at the Care Quality Commission due to improved internal communications.
• Improved relationship with the media who senior stakeholders in the company had an antagonistic relationship with. This saw a substantial impact on stories that were written with a negative agenda seeming much more balanced.
• Finalised company's improved website design, and continued management through Wordpress CMS.
• Created a more positive social media presence where time and resources have allowed, including advocating for and arranging for the purchase of t-shirts to promote our staff members participating in the Race for Life.
• Remained flexible and responsive, including thoughtfully answering and redirecting patient queries that mistakenly come through our Facebook page instead of the NHS-governed Patient Experience Team or to the Control Team.
• Designed print materials such as posters and brochures suitable for audiences with poor vision and low comprehension skills. Pursued requests for a budget to be allowed for versions to be translated into other languages and for brochures to be made available in braille.
Wordpress, Social Media, Design, CMS, Budget, Facebook, Print, Management, Website, It, Responsive, Manager, Social
2017 - 2019
job
Marketing Communications Executive
The Woodland Trust.
UK
• Liaised with stakeholders to establish a need for projects. This was sometimes done through an overt request for a project (eg.a free will campaign for Gifts in Wills supporters with specific text in a direct-mail letter) or an outline of a need that I could assist in creating an appropriate project brief for (eg. We needed to assist volunteers in getting onto the new communications platform that was made for them, I outlined a brief for a communications project that would reach volunteers as appropriate to the different people within the team, who varied in age and grasp of technology).
• Supervised projects carefully to ensure that the creative team understood the brief I had outlined for them on behalf of the stakeholders, and delivering on stakeholder expectations before they were presented to stakeholders for additional review.
• Ensured that stakeholders and creative team were kept to deadlines, with minimum weekly updates on the status of all ongoing projects - these updates were more frequent as urgency demanded.
• Created content or edited content where stakeholders were unsure of what they wanted and the Content delivery team was under a heavy workload.
• Created content, built and managed emails through Dotmailer.
• Oversaw successful delivery of significant mass engagement presence at events such as Countryfile Live, Hay Festival and the Camping, Caravan & Motorhome Show. Precise delivery of brief and creative input to reach audience saw us exceed both quality supporter prospect data collection (fully opted-in with GDPR compliance) and membership sign-ups.
• Co-operated with the delivery team by writing briefs which have been praised as the golden standard for Communications briefs.
• Accepted onto a working group to improve the process for which communication work passes from planning, through stakeholders, communications team and output teams.
• Built close working relationships with all stakeholders and output teams to ensure that work ran smoothly, managing deadlines and material provisions.
• Displayed efficiency by having time to flexibly respond to new activities and queries from stakeholders despite having the most substantial workload of Communications Executives and still delivering high-quality work.
• In 2018, was asked to produce an artwork to be given as a gift to some of the Trust's most generous financial supporters
• Liaised with stakeholders to establish a need for projects. This was sometimes done through an overt request for a project (eg.a free will campaign for Gifts in Wills supporters with specific text in a direct-mail letter) or an outline of a need that I could assist in creating an appropriate project brief for (eg. We needed to assist volunteers in getting onto the new communications platform that was made for them, I outlined a brief for a communications project that would reach volunteers as appropriate to the different people within the team, who varied in age and grasp of technology).
• Supervised projects carefully to ensure that the creative team understood the brief I had outlined for them on behalf of the stakeholders, and delivering on stakeholder expectations before they were presented to stakeholders for additional review.
• Ensured that stakeholders and creative team were kept to deadlines, with minimum weekly updates on the status of all ongoing projects - these updates were more frequent as urgency demanded.
• Created content or edited content where stakeholders were unsure of what they wanted and the Content delivery team was under a heavy workload.
• Created content, built and managed emails through Dotmailer.
• Oversaw successful delivery of significant mass engagement presence at events such as Countryfile Live, Hay Festival and the Camping, Caravan & Motorhome Show. Precise delivery of brief and creative input to reach audience saw us exceed both quality supporter prospect data collection (fully opted-in with GDPR compliance) and membership sign-ups.
• Co-operated with the delivery team by writing briefs which have been praised as the golden standard for Communications briefs.
• Accepted onto a working group to improve the process for which communication work passes from planning, through stakeholders, communications team and output teams.
• Built close working relationships with all stakeholders and output teams to ensure that work ran smoothly, managing deadlines and material provisions.
• Displayed efficiency by having time to flexibly respond to new activities and queries from stakeholders despite having the most substantial workload of Communications Executives and still delivering high-quality work.
• In 2018, was asked to produce an artwork to be given as a gift to some of the Trust's most generous financial supporters
Marketing, Writing, SoMe, GDpr, GDPR Compliance, Artwork, Content, Technology, Compliance, Festival, Data collection, Campaign
2016 - 2017
job
Careers & Employability Information Officer
The University of Lincoln.
• Lincoln, UK
• Supported in a low-grade role that was taken when only expecting to be a tourist in the UK. Quickly exceeded expectations through the creation of creative content guides that (to my knowledge) continue to be used in the Careers & Employability Centre.
• Managed website and outlined a plan for a significant upgrade with a content overhaul that would have improved the website's usability and quality of content. Components of this plan continue to be used on the recently updated website in use today.
• Supported in a low-grade role that was taken when only expecting to be a tourist in the UK. Quickly exceeded expectations through the creation of creative content guides that (to my knowledge) continue to be used in the Careers & Employability Centre.
• Managed website and outlined a plan for a significant upgrade with a content overhaul that would have improved the website's usability and quality of content. Components of this plan continue to be used on the recently updated website in use today.
Creative content, Usability, Content, Website, Usability & UX
2013 - 2016
job
Publications & Marketing Associate
Graduate Careers Australia.
Australia
• Directed marketing strategy and activity for projects aimed at over one million higher education students in Australia, including a print resource with a distribution of 45,000 to national universities, organic & paid social media marketing, website marketing and email campaigns. Worked with graduate employers and university careers staff (especially those in the National Association of Graduate Careers Advisory Services) to reach students with employment opportunities and career information.
• Project managed annual publication that tied together multiple clients and stakeholder groups and involved the management of staff/intern training in regards to editing, design and account management. This was done on a tight deadline and a low budget.
• Worked closely with stakeholders from over 40 universities around Australia to ensure Graduate Opportunities was meeting student need in regards to the advice supplied and the appropriateness of opportunities advertised.
• Managed implementation of an ebook model that allowed for more personalised delivery of the annual publication - working closely with stakeholders at each individual university ensured that they had a version of the publication that was appropriate for their students.
• Built and maintained a client base through active business networking capability, building lasting relationships with graduate employer stakeholders.
• Provided marketing project management for high-pressure clients such as the Department of Defence, Prime Minister & Cabinet, Mars Ltd, KPMG, Finsia and CPA Australia. This included assistance with crisis management through social media and email campaigns.
• Designed marketing packages and associated media kits for B2B marketing campaigns, reaching employers and professional associations who were essential to our not-for-profit business model.
• Participated in face-to-face marketing with students and graduates at Careers Fairs around the country.
• Created layout and design for annual print and online publication - including content creation and editing, graphic design and illustration with Adobe Suite products (Photoshop, Illustrator, Indesign).
• Designed, coded and tracked emails through Mailchimp, frequently writing copy.
• Assisted Graduate Careers Australia research with the design of government-sponsored research reports and handling of media enquiries - including crisis management and PR when reports were poorly received.
• Implemented a visually communicative approach to marketing and data analysis, using data to both create content for our audiences and display KPI trajectories to team members.
• Analysed best social media strategies and grew followers over Twitter and Facebook through paid & organic methods.
• Carried out other various marketing activities regularly such as SWOT and competitor analysis.
• Directed marketing strategy and activity for projects aimed at over one million higher education students in Australia, including a print resource with a distribution of 45,000 to national universities, organic & paid social media marketing, website marketing and email campaigns. Worked with graduate employers and university careers staff (especially those in the National Association of Graduate Careers Advisory Services) to reach students with employment opportunities and career information.
• Project managed annual publication that tied together multiple clients and stakeholder groups and involved the management of staff/intern training in regards to editing, design and account management. This was done on a tight deadline and a low budget.
• Worked closely with stakeholders from over 40 universities around Australia to ensure Graduate Opportunities was meeting student need in regards to the advice supplied and the appropriateness of opportunities advertised.
• Managed implementation of an ebook model that allowed for more personalised delivery of the annual publication - working closely with stakeholders at each individual university ensured that they had a version of the publication that was appropriate for their students.
• Built and maintained a client base through active business networking capability, building lasting relationships with graduate employer stakeholders.
• Provided marketing project management for high-pressure clients such as the Department of Defence, Prime Minister & Cabinet, Mars Ltd, KPMG, Finsia and CPA Australia. This included assistance with crisis management through social media and email campaigns.
• Designed marketing packages and associated media kits for B2B marketing campaigns, reaching employers and professional associations who were essential to our not-for-profit business model.
• Participated in face-to-face marketing with students and graduates at Careers Fairs around the country.
• Created layout and design for annual print and online publication - including content creation and editing, graphic design and illustration with Adobe Suite products (Photoshop, Illustrator, Indesign).
• Designed, coded and tracked emails through Mailchimp, frequently writing copy.
• Assisted Graduate Careers Australia research with the design of government-sponsored research reports and handling of media enquiries - including crisis management and PR when reports were poorly received.
• Implemented a visually communicative approach to marketing and data analysis, using data to both create content for our audiences and display KPI trajectories to team members.
• Analysed best social media strategies and grew followers over Twitter and Facebook through paid & organic methods.
• Carried out other various marketing activities regularly such as SWOT and competitor analysis.
Website, Networking, Facebook, Social media strategies, Mailchimp, Print, Pr, Management, Adobe Suite, Content, Training, Twitter, Crisis management, Implementation, Adobe, KPI, Online, Internal, Social, Content creation, Marketing, Design, Layout, Illustration, Data Analysis, Social Media Marketing, Project Management, MArketing Strategy, Writing, Social Media, B2B Marketing, Illustrator, Account management, Research, B2B, Indesign, Graphic design, Budget
2004 - 2016
job
Cub Scout Leader
Scouts Australia.
Australia
• Built new group in Rosanna from three prospective Cubs in 2007 to not only a Cub Pack with a waiting list but also a large Scout Troop and several older Scouts in other sections. This was achieved in conjunction with the main Cub leader and later joining leaders primarily through community engagement and attention to programming needs. Work with a focus mostly to lead children in learning and experiencing, but also with consideration to other leaders participating in programmed nights, parents and the wider community.
• Built new group in Rosanna from three prospective Cubs in 2007 to not only a Cub Pack with a waiting list but also a large Scout Troop and several older Scouts in other sections. This was achieved in conjunction with the main Cub leader and later joining leaders primarily through community engagement and attention to programming needs. Work with a focus mostly to lead children in learning and experiencing, but also with consideration to other leaders participating in programmed nights, parents and the wider community.
Community
2008 - 2015
job
Webmaster, Social Media Co-Ordinator, Communications & Marketing, Production Team (Writer), Special Effects Artist
Scouts & Guides Melbourne Gang Show.
• Scouts & Guides Melbourne Gang Show • Melbourne, Australia
• Supported amateur musical through various roles, beginning with coding and managing a website which promoted the show and took ticket bookings. Also managed internal communications over email and took up different supportive, creative roles - while also being a part of the cast.
• Supported amateur musical through various roles, beginning with coding and managing a website which promoted the show and took ticket bookings. Also managed internal communications over email and took up different supportive, creative roles - while also being a part of the cast.
Social Media, Marketing, Website, Webmaster, Production, Special effects, UP, Social
2013 - 2013
internship
Intern
Milk Shadow Books.
Australia
• Developed marketing plan which up to company's recent closure for family reasons, was still being used to drive company direction. Gave business insight and assistance to put Masters-level education into practice.
• Developed marketing plan which up to company's recent closure for family reasons, was still being used to drive company direction. Gave business insight and assistance to put Masters-level education into practice.
Marketing, Direction, Internal, UP
2008 - 2011
job
Store Assistant Manager
Snowgum.
Australia
• In partnership with the store manager, brought Greensborough location to be one of the most effective company-owned stores in the country while the overall business was failing. This allowed the store to stay open months after the company completed the initial stage of the move to an online-only model.
• In partnership with the store manager, brought Greensborough location to be one of the most effective company-owned stores in the country while the overall business was failing. This allowed the store to stay open months after the company completed the initial stage of the move to an online-only model.
Online, Manager
My education
2012
-
2013
University of Melbourne
Masters, Publishing & Communications
Masters, Publishing & Communications
2008
-
2010
ACU
Bachelors, Media Studies/Communications/Drama
Bachelors, Media Studies/Communications/Drama
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