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jobs
Digital marketing and content freelancer
Aisling Wolfe
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
We are in the midst of a digital revolution. There are over 3.5bn consumers online who are growing increasingly more savvy to marketing efforts and demanding more from the brands they buy from. Consumers want brands to connect with them authentically on a personal level. It's time for your business to step up to stand out.
How can you do this? Through digital marketing and content of course!
Digital marketing is about so much more than using keywords to increase your SEO. It helps to improve your brand reputation, increase your lead generation, influences online conversions and should be the cornerstone of all your digital marketing efforts!
I am a digital marketing expert with nearly a decade of experience working with some of the world's top brands. I will help you reach your target audience, increase your lead generation, and drive online conversions through clever content.
Speak to me about building your business a data-fuelled content strategy or to help to reach your marketing goals through beautifully crafted landing pages, well-researched blogs, smart email campaigns, social media posts, and much more. Cut through the noise and stand out from your competitors this year!
How can you do this? Through digital marketing and content of course!
Digital marketing is about so much more than using keywords to increase your SEO. It helps to improve your brand reputation, increase your lead generation, influences online conversions and should be the cornerstone of all your digital marketing efforts!
I am a digital marketing expert with nearly a decade of experience working with some of the world's top brands. I will help you reach your target audience, increase your lead generation, and drive online conversions through clever content.
Speak to me about building your business a data-fuelled content strategy or to help to reach your marketing goals through beautifully crafted landing pages, well-researched blogs, smart email campaigns, social media posts, and much more. Cut through the noise and stand out from your competitors this year!
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
German
Good
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2019 - ?
job
UK MARKETING MANAGER
CAPTIFY.
Captify is a Search Intelligence company that prides itself on 'Shaping the Future of Search'. Using their Semantic Technology, they provide data-driven insights to fuel brands' digital media campaigns. Captify works with top tier, global brands across all verticals, such as BMW, Virgin Atlantic, Lego, Jack Daniels and Samsung.
• Planning and Strategy: Working with the VP of Global Marketing to build a stand-out calendar of activity to support UK growth with agencies, brands, publishers, and trade press
• Campaign management (ROI of: End to end management of campaigns including brand and agency activations, industry events, content and social media management, sales support activities
• Digital marketing: Email campaigns, Search Engine Optimisation, social media management
• Content Generation: Case studies, blogs, social media, email campaigns, events, sales decks
• Internal Communications: Communicating and liaising with internal teams to provide information on marketing campaigns and events
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Planning and Strategy: Working with the VP of Global Marketing to build a stand-out calendar of activity to support UK growth with agencies, brands, publishers, and trade press
• Campaign management (ROI of: End to end management of campaigns including brand and agency activations, industry events, content and social media management, sales support activities
• Digital marketing: Email campaigns, Search Engine Optimisation, social media management
• Content Generation: Case studies, blogs, social media, email campaigns, events, sales decks
• Internal Communications: Communicating and liaising with internal teams to provide information on marketing campaigns and events
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
Technology, Social, Manager, Campaign, Search, Global Marketing, Growth, Support, Blogs, Digital Marketing, Content, Sales, Management, Optimization, ROI, Social media management, Marketing, Social Media
2018 - 2019
job
MARKETING EXECUTIVE
Allocate Software.
Allocate is a software company offering workforce solutions to healthcare organisations. They currently have a 95% penetration in the NHS in the UK and are currently expanding in Germany and the HSE in Ireland.
• Lead on Irish Marketing (ROI of 22:1): Conducting initial market research and campaign strategy. Carrying out market entry campaigns including case studies, press releases, email campaigns, social media, and owned events and exhibitions
• Project management of Go to Market Strategy: Setting deadlines, management of external agency, idea generation around release of new product
• Campaign management: End to end management of campaigns including initial strategy, email marketing campaign, online content generation and blogs, social media and events (including conferences, exhibitions, masterclasses, roundtables, study days and webinars)
• Line management: Supervising and supporting Graduate employees during their 3-month marketing rotation
• Content Generation: Case studies, press releases, blogs, social media, email campaigns, events
• Inbound marketing enquiries: Running the marketing inbox and qualifying incoming enquiries from our website, ensuring they are recorded and passed to LDR
• Internal Communications: Communicating and liaising with internal teams to provide information on marketing campaigns and events
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Merchandise: Designing, ordering and managing merchandise and event items
• Lead on Irish Marketing (ROI of 22:1): Conducting initial market research and campaign strategy. Carrying out market entry campaigns including case studies, press releases, email campaigns, social media, and owned events and exhibitions
• Project management of Go to Market Strategy: Setting deadlines, management of external agency, idea generation around release of new product
• Campaign management: End to end management of campaigns including initial strategy, email marketing campaign, online content generation and blogs, social media and events (including conferences, exhibitions, masterclasses, roundtables, study days and webinars)
• Line management: Supervising and supporting Graduate employees during their 3-month marketing rotation
• Content Generation: Case studies, press releases, blogs, social media, email campaigns, events
• Inbound marketing enquiries: Running the marketing inbox and qualifying incoming enquiries from our website, ensuring they are recorded and passed to LDR
• Internal Communications: Communicating and liaising with internal teams to provide information on marketing campaigns and events
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Merchandise: Designing, ordering and managing merchandise and event items
Content, Social, Go, Online, Campaign, Software, Market entry, Blogs, Website, Idea generation, Social Media, Inbound Marketing, Management, Event, ROI, Research, Market research, Email marketing, Project Management, Marketing
2016 - 2018
job
MARKETING MANAGER, EVENTS, EMEA
GROUND TRUTH.
Ground Truth is an ad-tech company specialising in location-based in-app advertising. I worked within the marketing team here. Left due to redundancy.
• KPIs and Revenue: Average of 15:1 ROI across events
• Lead on events for EMEA region: End to end management of a variety of events in the UK and Germany including conferences, product launches, client appreciation trips, company stands at international trade shows, and a series of activations throughout client offices in London and across various cities in Germany. Educating on the product portfolio to translate into event recommendations. Compiling invitee lists. Venue sourcing & management. Post event analysis and reporting
• Developing and implementing digital marketing campaigns around events: email marketing, online content and website updates, and social media marketing campaigns, including idea generation and content development, and budget management.
• Marketing Strategy: Developing the 2017 strategy for events and Location for Good - the company's charity initiative as part of the company's overall marketing strategy
• Partnerships and relationship management: Setting up and managing a partnership with an external agency to organise client entertainment for our sales team
• Merchandise: Designing, ordering, and managing all branded merchandise
• New Ways of Working: Creating and implementing new procedures and systems for events
• Content Creation: Writing blog posts on industry events and industry trends
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Culture: Member of Culture Committee - organizing fundraising events such as a Christmas toy drive
• KPIs and Revenue: Average of 15:1 ROI across events
• Lead on events for EMEA region: End to end management of a variety of events in the UK and Germany including conferences, product launches, client appreciation trips, company stands at international trade shows, and a series of activations throughout client offices in London and across various cities in Germany. Educating on the product portfolio to translate into event recommendations. Compiling invitee lists. Venue sourcing & management. Post event analysis and reporting
• Developing and implementing digital marketing campaigns around events: email marketing, online content and website updates, and social media marketing campaigns, including idea generation and content development, and budget management.
• Marketing Strategy: Developing the 2017 strategy for events and Location for Good - the company's charity initiative as part of the company's overall marketing strategy
• Partnerships and relationship management: Setting up and managing a partnership with an external agency to organise client entertainment for our sales team
• Merchandise: Designing, ordering, and managing all branded merchandise
• New Ways of Working: Creating and implementing new procedures and systems for events
• Content Creation: Writing blog posts on industry events and industry trends
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Culture: Member of Culture Committee - organizing fundraising events such as a Christmas toy drive
Management, UP, Social, Manager, Online, App, International, Development, Blog, Website, Idea generation, Sourcing, Content, Sales, Digital Marketing, Content Development, Event, ROI, Fundraising, Budget, Email marketing, Content creation, Writing, MArketing Strategy, Advertising, Social Media Marketing, Marketing, Social Media
2014 - 2016
job
EXECUTIVE
MARKETING & EVENTS.
portfolioVerlag are a German-based publishing house catering to the financial services industry. The British side of the business publishes portfolio institutional; a magazine targeted at institutional investors, and the roundtable supplement. Here I worked on the company's marketing and events.
• Strategy and Planning: Lead on developing a yearly marketing and events strategy.
• Campaign Management: End to end management of marketing campaigns - email marketing, content management on website, creation of print and online ads, event management (industry and owned events)
• Content: Working alongside editorial team for content ideas and development for events. Updating content and upkeep of company websites and acting as a lead on content and copy for the specific event websites. Designing sales collateral for events such as yearly awards brochure.
• Management: Management of external agencies and suppliers
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
• Strategy and Planning: Lead on developing a yearly marketing and events strategy.
• Campaign Management: End to end management of marketing campaigns - email marketing, content management on website, creation of print and online ads, event management (industry and owned events)
• Content: Working alongside editorial team for content ideas and development for events. Updating content and upkeep of company websites and acting as a lead on content and copy for the specific event websites. Designing sales collateral for events such as yearly awards brochure.
• Management: Management of external agencies and suppliers
• Brand Management: Ensuring excellent brand management and consistency across all marketing materials and channels
Marketing, Email marketing, Websites, Content Management, Print, Event, Management, Sales, Brochure, ADS, Content, Website, Development, Campaign, Online
2012 - 2014
job
CONTENT MARKETING ASSISTANT
DAFT.IE.
Daft.ie is Ireland's largest property website. It is focused on empowering users to make informed decisions through a mixture of innovative product features and in-depth quarterly market analysis by way of Ireland's most read property report - The Daft Report.
• Website Content: Uploading content to the website. Improving photo quality and mapping accuracy on website, and proof-reading content
• Market Research: Conducting market research to be included in The Daft Report
• Social Media Management: Daily admin of social media channels
• Marketing team assistance: Working closely with the marketing director on marketing campaigns and on the organisation of marketing events
• Culture: Organising internal fundraising events
• Website Content: Uploading content to the website. Improving photo quality and mapping accuracy on website, and proof-reading content
• Market Research: Conducting market research to be included in The Daft Report
• Social Media Management: Daily admin of social media channels
• Marketing team assistance: Working closely with the marketing director on marketing campaigns and on the organisation of marketing events
• Culture: Organising internal fundraising events
Social Media, Marketing, Content marketing, Market research, Research, Social media management, Fundraising, Management, Content, Website, It, Organization, Social
My education
2009
-
2012
University College Dublin
Bachelors Degree, Commerce
Bachelors Degree, Commerce
2008
-
2009
St Davids Secondary School
Leaving Certificate, 450 points
Leaving Certificate, 450 points
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