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Versatile, commercially astute results-driven professional Marketer with 10+ years of industry experience in multi-channel marketing across FMCG, Mobile, Automotive, Financial Services and Charity
Kirsty Rees
,
Surbiton, United Kingdom
Experience
Other titles
Skills
I'm offering
A smart digital thinker who is analytical, data-driven and a passionate leader. Experienced in Digital and CRM with excellent interpersonal skills and a high degree of commitment. Superb project management and leadership abilities, managing high performing teams from 8+, developing exceptional relationships with clients, team and Senior Leadership to provide business growth.
Skilled in ATL, BTL, Advertising, brand, global and European marketing and regional localisation with strong expertise in digital and CRM. Consistently hitting hard and soft KPIs, achieving business growth and expanding existing portfolios.
She is a dynamic team player who is highly motivated, solution oriented and passionate about digital; who thrives on challenges and is an effective communicator.
Skilled in ATL, BTL, Advertising, brand, global and European marketing and regional localisation with strong expertise in digital and CRM. Consistently hitting hard and soft KPIs, achieving business growth and expanding existing portfolios.
She is a dynamic team player who is highly motivated, solution oriented and passionate about digital; who thrives on challenges and is an effective communicator.
Markets
United Kingdom
Links for more
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Language
English
Fluently
French
Good
Ready for
Full time contractor
Available
My experience
2018 - 2019
job
Marketing Director
Jonathan James Homes.
Responsible for managing the marketing function with emphasis on promoting the brand, expanding the customer as well as space design, fixture and furniture selection. Developed and implemented marketing communication plans to reach customer base including designing and developing website and brand communications and materials.
Managed sales and marketing including developing strategic business plans, managing budget and ensuring overall profitability, brand awareness and client satisfaction.
Managed sales and marketing including developing strategic business plans, managing budget and ensuring overall profitability, brand awareness and client satisfaction.
Design, Budget, Sales, Website, Wordpress, Digital Marketing, Marketing, Social Media, Management
2015 - 2018
job
Senior Account Director
TMW.
Client: Infiniti (Nissan)
Account Management: Responsible for management of the European account across Digital and CRM. Developing client strategy and vision, creation and implementation of innovative multi-channel strategy across website, digital display, social and CRM.
Client management: Client lead - responsible for understanding the use of digital and innovation within Infiniti's business, using digital to enhance their marketing and business objectives. Trusted advisor to clients, recommending opportunities and improvements to marketing initiatives and campaigns to help gain competitive edge through digital activity.
Team management: Leadership and management of team of ten individuals across client service team; as well as leadership and oversight of social, strategy, data planning, data operations and creative teams. Included team resource planning, recruitment and retention of team. Developed processes to ensure team and account were efficient, effective and profitable.
Business skills: Responsible for growing new business, identifying trends and opportunities to add value to the account and digital activity. Excellent commercial management including creation of detailed SOW's, annual and quarterly forecasting and management and monitoring of large budgets. Commercial negotiations with client and procurement teams.
Strategic skills: Responsible for developing and implementing forward thinking digital and CRM strategies across the customer journey and digital touchpoints; including providing strategic consultancy and digital expertise across the account. This includes developing roadmaps, setting KPIs and closely monitoring campaigns including analysing and refining strategies and campaigns based on reporting and performance.
Account Management: Responsible for management of the European account across Digital and CRM. Developing client strategy and vision, creation and implementation of innovative multi-channel strategy across website, digital display, social and CRM.
Client management: Client lead - responsible for understanding the use of digital and innovation within Infiniti's business, using digital to enhance their marketing and business objectives. Trusted advisor to clients, recommending opportunities and improvements to marketing initiatives and campaigns to help gain competitive edge through digital activity.
Team management: Leadership and management of team of ten individuals across client service team; as well as leadership and oversight of social, strategy, data planning, data operations and creative teams. Included team resource planning, recruitment and retention of team. Developed processes to ensure team and account were efficient, effective and profitable.
Business skills: Responsible for growing new business, identifying trends and opportunities to add value to the account and digital activity. Excellent commercial management including creation of detailed SOW's, annual and quarterly forecasting and management and monitoring of large budgets. Commercial negotiations with client and procurement teams.
Strategic skills: Responsible for developing and implementing forward thinking digital and CRM strategies across the customer journey and digital touchpoints; including providing strategic consultancy and digital expertise across the account. This includes developing roadmaps, setting KPIs and closely monitoring campaigns including analysing and refining strategies and campaigns based on reporting and performance.
Website, Social, Processes, Planning, Trusted Advisor, Retention, Monitoring, Implementation, Recruitment, Service, Management, Leadership, Procurement, Forecasting, Operations, Innovation, Account management, Marketing, Project Management, Digital Marketing, Social Media, Online marketing, Google analytics, Digital Strategy, CRM, Digital and social campaigns, Team Leadership, Team management
2013 - 2015
job
Account Director
TMW.
Clients: Sony Mobile, L’Oréal
Disciplines: Digital, eCRM, CRM
Account Management: Responsible for management of a global account and managing a sizable team. Role consisted of client and project management, stakeholder management across 36 markets, strategic input and implementation, ownership of projects, creation and management of insightful briefs, day to day oversight of projects, team management and support, development of client and agency relationships.
Client management: Client and project management, builds and develops strong trusted relationships with clients including developing and growing the account.
Team management: Strong leadership and management of 8 individuals from Grad-SAM including management of workloads, project delivery and budgets. Responsible for developing new processes ensuring account and team are more efficient and effective.
Business skills: Excellent commercial management including development and management of FY SOW’s, responsible for forecasting and managing budgets including recovery and team resourcing. Leads commercial negotiations with clients across scope of works, campaign budgets and budget tracking. Maximises opportunities to add value and increase revenue.
Creative skills: Leads creativity on account including writing and challenging client briefs to develop best in class creative, driving creative and technical innovation. Works closely with creative teams bringing new ideas to the table and helps to create inspiring briefs and creative.
Strategic skills: Development and implementation of strategies and driving them through to project delivery. Creation of strategic proposals and presentation to client, planning and strategy of campaigns including development of lifecycle eCRM and digital programmes. Developed highly dynamic eCRM programmes for Sony and L’Oréal and developed numerous successful product launch strategies and campaigns.
Disciplines: Digital, eCRM, CRM
Account Management: Responsible for management of a global account and managing a sizable team. Role consisted of client and project management, stakeholder management across 36 markets, strategic input and implementation, ownership of projects, creation and management of insightful briefs, day to day oversight of projects, team management and support, development of client and agency relationships.
Client management: Client and project management, builds and develops strong trusted relationships with clients including developing and growing the account.
Team management: Strong leadership and management of 8 individuals from Grad-SAM including management of workloads, project delivery and budgets. Responsible for developing new processes ensuring account and team are more efficient and effective.
Business skills: Excellent commercial management including development and management of FY SOW’s, responsible for forecasting and managing budgets including recovery and team resourcing. Leads commercial negotiations with clients across scope of works, campaign budgets and budget tracking. Maximises opportunities to add value and increase revenue.
Creative skills: Leads creativity on account including writing and challenging client briefs to develop best in class creative, driving creative and technical innovation. Works closely with creative teams bringing new ideas to the table and helps to create inspiring briefs and creative.
Strategic skills: Development and implementation of strategies and driving them through to project delivery. Creation of strategic proposals and presentation to client, planning and strategy of campaigns including development of lifecycle eCRM and digital programmes. Developed highly dynamic eCRM programmes for Sony and L’Oréal and developed numerous successful product launch strategies and campaigns.
Account management, Marketing, CRM, Digital Marketing, Digital Strategy, Project Management, Team management, Budget, Forecasting
2011 - 2013
job
Senior Account Manager
TMW.
Clients: T-Mobile, Sony Mobile, Sue Ryder, L’Oréal
Disciplines: Digital, eCRM, DM, Press
Account Management: Client management, project management, team management of 3 individuals. Role includes day-to-day management of clients and marketing campaigns
Business skills: Budget management and tracking, responsible for weekly forecast, invoicing and management of SOW
Creative skills: Creation of creative and client briefs including briefing in creative team and overseeing creative. Presentation of creative and rationale, management of client feedback
Strategic skills: Strategic planning and development including liaising with planning and data to create strategic proposals and briefs, creative delivery and creative appraisals
Disciplines: Digital, eCRM, DM, Press
Account Management: Client management, project management, team management of 3 individuals. Role includes day-to-day management of clients and marketing campaigns
Business skills: Budget management and tracking, responsible for weekly forecast, invoicing and management of SOW
Creative skills: Creation of creative and client briefs including briefing in creative team and overseeing creative. Presentation of creative and rationale, management of client feedback
Strategic skills: Strategic planning and development including liaising with planning and data to create strategic proposals and briefs, creative delivery and creative appraisals
Account management, Digital Marketing, Direct marketing, Project Management
2008 - 2010
job
Account Manager
DCH.
Clients: Nikon, COI, Travelodge, Young's
Disciplines: TV, Radio, Press, billboard, digital, POS, DM
Account Management: Client and team management, project ownership, creation and management of insightful briefs, pre and post production experience, creation of new offers and promotions, developed and implemented successful marketing strategies
Business skills: Forecasting, billing, budget control, evaluation
Creative skills: Creative development, creative appraisal, proof reading
Strategic skills: Strategic creative delivery, strategic development, presentation
Disciplines: TV, Radio, Press, billboard, digital, POS, DM
Account Management: Client and team management, project ownership, creation and management of insightful briefs, pre and post production experience, creation of new offers and promotions, developed and implemented successful marketing strategies
Business skills: Forecasting, billing, budget control, evaluation
Creative skills: Creative development, creative appraisal, proof reading
Strategic skills: Strategic creative delivery, strategic development, presentation
Marketing, Account management, Budget, Forecasting, Account Manager, Management, Radio, TV, Pos, Team management, Development, Production, Manager
2008 - 2008
job
Account Manager
The Gate.
Visa
Disciplines: Press, Billboards, brochures, Digital
Account Management: Day to day running of accounts, project management, creation and management of briefs, strong client relationships, time management, people management
Business skills: Billing, evaluation,
Creative: Creative development, creative appraisal, presenting creative, proof reading
Disciplines: Press, Billboards, brochures, Digital
Account Management: Day to day running of accounts, project management, creation and management of briefs, strong client relationships, time management, people management
Business skills: Billing, evaluation,
Creative: Creative development, creative appraisal, presenting creative, proof reading
Project Management, Account management, Account Manager, Management, People management, Presenting, Development, Manager
2006 - 2008
job
Account Executive
Haygarth.
Clients: Nokia, NetJets, GX Laboratories
Disciplines: Digital and DM
Account Management: Project management, market research, creation and management of briefs, creative development
Business skills: Billing, preparation of cost estimates and invoices, evaluation
Disciplines: Digital and DM
Account Management: Project management, market research, creation and management of briefs, creative development
Business skills: Billing, preparation of cost estimates and invoices, evaluation
Project Management, Market research, Account management, Research, Management, Development
My education
Bristol Business School University West of England
Bachelors, International Business Studies
Bachelors, International Business Studies
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