$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Copywriter-editor specialising in cross-platform food content
Malou Herkes
,
London, United Kingdom
Experience
Other titles
Skills
I'm offering
I'm a food content copywriter-editor with more than eight years of experience, including five years for Jamie Oliver. I write SEO-savvy copy, blog posts, newsletters and articles; plan content strategy; write websites; run blogs; edit recipes, magazines and cookbooks; and create brand tone of voice across digital and print platforms.
I’m proud to work for sustainable food brands and chefs who have a positive environmental impact on the way we think about, buy, cook and eat food. Clients include Jamie Oliver, The Sustainable Restaurant Association, Farmdrop, Melissa Hemsley, Slow Food International, Penguin-Random House, Borough Market and various small sustainable food brands.
What I do:
- Content strategy: plan content for blogs based on brand positioning/trading plans, customer mindset, food seasons and trending topics and Google Analytic data.
- Content creation (online and print): I write and edit a mixture of content pieces for online food blogs, print publications and websites, including Farmdrop and The Happy Foodie (Penguin-Random House' online food website), ranging across long-form and storytelling articles to cooking guides and recipe round-ups to listicle-style lifestyle pieces.
- Brand tone of voice: I work with businesses to develop a consistent brand written style and voice, creating copy for their websites, packaging and other marketing/campaigning collateral.
- Recipe editing/consulting: I work with chefs and other businesses to edit their recipes into a consistent and accurate style and voice, also consulting on recipe book creation where needed.
I’m proud to work for sustainable food brands and chefs who have a positive environmental impact on the way we think about, buy, cook and eat food. Clients include Jamie Oliver, The Sustainable Restaurant Association, Farmdrop, Melissa Hemsley, Slow Food International, Penguin-Random House, Borough Market and various small sustainable food brands.
What I do:
- Content strategy: plan content for blogs based on brand positioning/trading plans, customer mindset, food seasons and trending topics and Google Analytic data.
- Content creation (online and print): I write and edit a mixture of content pieces for online food blogs, print publications and websites, including Farmdrop and The Happy Foodie (Penguin-Random House' online food website), ranging across long-form and storytelling articles to cooking guides and recipe round-ups to listicle-style lifestyle pieces.
- Brand tone of voice: I work with businesses to develop a consistent brand written style and voice, creating copy for their websites, packaging and other marketing/campaigning collateral.
- Recipe editing/consulting: I work with chefs and other businesses to edit their recipes into a consistent and accurate style and voice, also consulting on recipe book creation where needed.
Markets
United Kingdom
Links for more
Once you have created a company account and a job, you can access the profiles links.
Language
English
Fluently
Spanish
Good
French
Fluently
Italian
Good
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2019 - ?
freelance
Food Content Copywriter
Melissa Hemsley.
I work closely with popular cookbook author and chef, Melissa Hemsley, to promote her waste-cutting cookbooks and Sustainability Sessions panel talks. I write blog articles, ghost-write her columns and develop a content strategy for her website and newsletters.
Content marketing, Copywriting, Copy editing, Press and PR, Wordpress
2017 - ?
freelance
Food Content Copywriter
Penguin-Random House.
I write monthly SEO-based articles, listicles and book reviews for The Happy Foodie – Penguin-Random House's cookery website (1.2m views/pm). Also involved in content planning.
Copywriting, Copy editing, Content marketing
2018 - 2019
freelance
Head of Farmdrop Blog & Copywriter-editor
Farmdrop.
I ran the blog for online ethical grocer, Farmdrop (50K visits/month), brainstorming, planning and creating food content with the purposes of educating and inspiring readers, telling the brand story and driving traffic to farmdrop.com. This involved:
- Planning content based on trading plan, key dates and consumer mindset.
- Writing, commissioning and editing articles.
- Planning and overseeing photoshoots.
- Working with social media, video, CRM and recipe teams to create content campaigns.
- Using Google Analytics and other SEO tools for user insights and to inform content topics to increase traffic.
I also edited and oversaw the creation of Farmdrop's seasonal newspaper packed with producer stories, cooking hacks, recipes, in-depth reads, eco tips and insights into the world of sustainable food and farming. This involved:
- Initial concept planning
- Commissioning, writing and editing features
- Overseeing photoshoots and design
- Proofreading and sub-editing
- Planning content based on trading plan, key dates and consumer mindset.
- Writing, commissioning and editing articles.
- Planning and overseeing photoshoots.
- Working with social media, video, CRM and recipe teams to create content campaigns.
- Using Google Analytics and other SEO tools for user insights and to inform content topics to increase traffic.
I also edited and oversaw the creation of Farmdrop's seasonal newspaper packed with producer stories, cooking hacks, recipes, in-depth reads, eco tips and insights into the world of sustainable food and farming. This involved:
- Initial concept planning
- Commissioning, writing and editing features
- Overseeing photoshoots and design
- Proofreading and sub-editing
Content marketing, Web content, Content Strategy, Marketing, Seo, Google analytics, Copywriting, Copy editing
2015 - 2016
job
Deputy Content Editor
Jamie Oliver Ltd.
Responsible for creating, commissioning and editing content across the Jamie Oliver media business, from digital to print projects, I honed excellent copy-writing and editing skills. I developed a strong understanding of the Jamie Oliver brand voice, and an advanced knowledge of recipe editing. Main responsibilities included:
✦ Editor of Jamie's Food Tube Magazine (a food and drink supplement in Time Out London), including commissioning and editing exciting, new food content, briefing and overseeing photoshoots with tight budgets in mind, proofing layouts, directing design and developing a Food Tube tone of voice in print.
✦ Taking the lead editorial and project management role across digital projects, including the award-winning Jamie's Recipes App, and providing lead editorial support for jamieoliver.com and Jamie's Food Tube channel: including recipe editing and development, writing features and copy editing.
✦ Heading up all copy across Jamie’s Food Revolution campaign: including writing all website and promotional output, working with Jamie Oliver on his proposal for a sugary drinks tax, and providing lead support on tone of voice.
✦ Working with Jamie Oliver to write his recipe columns and campaign-focussed opinion editorial for national and international newspapers.
✦ Editor of Jamie's Food Tube Magazine (a food and drink supplement in Time Out London), including commissioning and editing exciting, new food content, briefing and overseeing photoshoots with tight budgets in mind, proofing layouts, directing design and developing a Food Tube tone of voice in print.
✦ Taking the lead editorial and project management role across digital projects, including the award-winning Jamie's Recipes App, and providing lead editorial support for jamieoliver.com and Jamie's Food Tube channel: including recipe editing and development, writing features and copy editing.
✦ Heading up all copy across Jamie’s Food Revolution campaign: including writing all website and promotional output, working with Jamie Oliver on his proposal for a sugary drinks tax, and providing lead support on tone of voice.
✦ Working with Jamie Oliver to write his recipe columns and campaign-focussed opinion editorial for national and international newspapers.
Copywriting, Copy editing, Newsletters, Digital and social campaigns, Recipe development, Blogging, Write articles, Web content, Editorial content, Brand identity, Tone-of-voice, Branding
2013 - 2015
job
Assistant Editor
Jamie Oliver Ltd.
Responsible for developing recipe content across Jamie’s Recipes App, Jamie Oliver’s Food Foundation and jamieoliver.com, I developed a strong understanding of good food editorial, learnt how to edit accessible, fail-proof recipes, and have excellent attention to detail. Main responsibilities included:
✦ Editing and proofing a series of Food Tube cookbooks: including overseeing the running and organisation of recipe testing and photoshoots, and working with Food Tube talent to produce all book content, with tight budgets in mind.
✦ Acting as main point of contact for all recipe development from an editorial perspective across digital projects, including Jamie’s Recipes App.
✦ Providing the lead support for Jamie's Food Foundation, including editing recipes and course manuals, writing campaign packs and website copy, and ensuring all messaging upholds the Foundation's mission and values.
✦ Editing and proofing a series of Food Tube cookbooks: including overseeing the running and organisation of recipe testing and photoshoots, and working with Food Tube talent to produce all book content, with tight budgets in mind.
✦ Acting as main point of contact for all recipe development from an editorial perspective across digital projects, including Jamie’s Recipes App.
✦ Providing the lead support for Jamie's Food Foundation, including editing recipes and course manuals, writing campaign packs and website copy, and ensuring all messaging upholds the Foundation's mission and values.
Copywriting, Copy editing, Proofreading, Tone-of-voice
My education
2005
-
2009
Bath University
BA European Studies & Modern Languages, First Class Honours
BA European Studies & Modern Languages, First Class Honours
Malou's reviews
Malou has not received any reviews on Worksome.
Contact Malou Herkes
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Malou directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark