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Brand builder: marketing consultant with proven experience helping brands grow
Ruth Fittock
,
Brighton, United Kingdom
Experience
Other titles
Skills
I'm offering
Experienced marketeer with proven experience helping brands grow- over 10yrs experience with SME's, notably launching both Popchips and Vitaminwater in the UK
Lead marketing strategy for Popchips from launch- acquisition
Specialism in brand comms
Experience across brand, innovation and agency management - lead strategy and creative development both in-house and via agencies, PR strategy and agency management, field and influencer marketing.
Extensive experience with, and a love of, challenger brands.
Lead marketing strategy for Popchips from launch- acquisition
Specialism in brand comms
Experience across brand, innovation and agency management - lead strategy and creative development both in-house and via agencies, PR strategy and agency management, field and influencer marketing.
Extensive experience with, and a love of, challenger brands.
Markets
United Kingdom
Links for more
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Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Available
My experience
2017 - 2018
job
Innovation manager
popchips.
Set up UK innovation strategy and process. Development and launch of new sub ranges including consumer testing, packaging design and consumer facing launch plans
Innovation, Manager, Project Management, Strategy, Project coordination
2013 - 2017
job
Senior marketing manager, UK & Europe
Popchips.
One of the three founding team members of popchips in the UK I helped shape the launch strategy and company culture. Established the brand personality, tone of voice and positioning for UK & Europe. Worked closely with MD to build strategy for Europe. Established and grew UK marketing team.
Responsible for creating and executing 360 degree marketing programmes
Managed several UK and European PR and creative agencies
Brand management
Responsible for creating and executing 360 degree marketing programmes
Managed several UK and European PR and creative agencies
Brand management
Marketing, Manager, Strategy
2012 - 2013
job
Launch marketing manager
Popchips.
Sales, UP, Processes, Manager, That you, Campaign, Development, Testing, Growth, TV, Content, Marketing, Management, Pr, Event, Fashion, Print, Packaging, Creative content, Innovation, Research, Design
2010 - 2012
job
Account lead
Vitaminwater: Agency sub contract to Coca-Cola.
Launched the vitaminwater brand in the UK. Delivered a nationwide, large-scale experiential campaign over three years.
Creative and strategic lead
Creative and strategic lead
Project Management, People management
2008 - 2010
job
Account Manager
Experience Worldwide.
Implementation, UP, Manager, Planning, Production, Campaign, Development, Festival, Support, Project Management, Natural, People management, Management, Movie, Event, Account Manager, Contracts, Budget, Retail
My education
2003
-
2006
The University of Newcastle
Bachelors, English Literature
Bachelors, English Literature
2000
-
2002
Ashville College
Secondary, (A), English Literature (B), Religious Studies (B), General Studies
Secondary, (A), English Literature (B), Religious Studies (B), General Studies
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