$$$
{{ $t($store.state.user.experience_value_in_dollars) }}
Senior
{{ $t($store.state.user.experience_search_name) }}
0
jobs
Highly experienced international digital marketeer & creative strategist specializing in brand development, product launches and Social Media Management
Emma Gordon
,
Croydon, United Kingdom
Experience
Other titles
Skills
I'm offering
I am an international digital marketing and creative strategist with 7 years’ experience in developing brand presence by managing social media and digital marketing campaigns for both globally recognized brands and startups businesses.
Specializing in launch strategies, experiential and influencer marketing, along with channel management. I use audience insights and market trends to create a sustainability strategy with a focus on profitability for acclaimed entertainment and lifestyle institutions across the UK, Europe, and North America.
For the past year, I have been work short form contracts, applying these same techniques used at businesses like YouTube, Adidas, and McDonald's, to startups.
Working closely with my clients on developing their social media channels and results-driven digital marketing strategies across multiple platforms. I have experience in owned, paid, and earned media, PPC and Google AdSense, as well as using my relationships with both low and high-end influencers to help your brand reach and expand its audience.
Please see my profile and get in touch for full of my results and campaigns. look forward to learning about you, your business and how I can potentially help to take your business to new heights.
Specializing in launch strategies, experiential and influencer marketing, along with channel management. I use audience insights and market trends to create a sustainability strategy with a focus on profitability for acclaimed entertainment and lifestyle institutions across the UK, Europe, and North America.
For the past year, I have been work short form contracts, applying these same techniques used at businesses like YouTube, Adidas, and McDonald's, to startups.
Working closely with my clients on developing their social media channels and results-driven digital marketing strategies across multiple platforms. I have experience in owned, paid, and earned media, PPC and Google AdSense, as well as using my relationships with both low and high-end influencers to help your brand reach and expand its audience.
Please see my profile and get in touch for full of my results and campaigns. look forward to learning about you, your business and how I can potentially help to take your business to new heights.
Markets
United States
(Remote
only)
United Kingdom
France
(Remote
only)
Germany
(Remote
only)
Denmark
(Remote
only)
Sweden
(Remote
only)
Links for more
Once you have created a company account and a job, you can access the profiles links.
Industries
Language
English
Fluently
Ready for
Larger project
Ongoing relation / part-time
Full time contractor
Available
My experience
2020 - ?
freelance
Senior Marketing Manager
Disruptive Thinkers Hub.
Working directly with founders to design brand and marketing strategy for beta launch in November 2020.
Managing Landing pages
Data Visualization social media strategy
Conversion Optimization
Mobile Optimization
CRM
SEO Management.
Social media launched March 2020
Current YouTube Followers: 5.7k
Current Instagram Follower 3.9k
Managing Landing pages
Data Visualization social media strategy
Conversion Optimization
Mobile Optimization
CRM
SEO Management.
Social media launched March 2020
Current YouTube Followers: 5.7k
Current Instagram Follower 3.9k
Digital Marketing, Integrated multi-channel campaigns, Product launch, Google analytics, Wordpress, Adobe Photoshop, Editorial SEO, Content marketing, Social Media, Digital communication, Online marketing, Video Production, Creative direction, CRM, Marketing, Project Management
2019 - ?
job
Global Marketing Lead
Decoded Culture.
Global Marketing Lead (Contract)
Developed and implemented a leads generation plan resulting in £750K in new revenue over a 12 month
period.
Generated 141 qualified leads in 2019 surpassing our goal by 100%.
Achieved a marketing return on investment of 136% over a year period.
Implemented social media advertising via Instagram and YouTube and generated 176,000 impressions
and added 10,859 followers in a 7-month period for our client Sleek Makeup
Manage multiple advertising campaigns with media partners across the UK and North America, while
assisting 'Corporate Branding' department with the rollout of corporate advertising plans.
Coordinate and execute local events in markets - Business to Business and Business to Consumer to
support our clients' product marketing roll-out
Developed and implemented a leads generation plan resulting in £750K in new revenue over a 12 month
period.
Generated 141 qualified leads in 2019 surpassing our goal by 100%.
Achieved a marketing return on investment of 136% over a year period.
Implemented social media advertising via Instagram and YouTube and generated 176,000 impressions
and added 10,859 followers in a 7-month period for our client Sleek Makeup
Manage multiple advertising campaigns with media partners across the UK and North America, while
assisting 'Corporate Branding' department with the rollout of corporate advertising plans.
Coordinate and execute local events in markets - Business to Business and Business to Consumer to
support our clients' product marketing roll-out
Digital Marketing, Content marketing, Content creation, Social Media, Digital communication, Seo, Google analytics, Business strategy, MArketing Strategy
2019 - 2020
freelance
Brand Marketing Consultant
Birchbox.
Delivering digital marketing strategies for brand partnerships, product launches.
Led the in-house marketing team at the beauty brand Birchbox to secure 30k partnership deal with singer/ presenter Rochelle Humes, for the release of their first 2020 subscription product. This partnership, coupled with a targeted PR campaign and a live influencer event saw a 103% increase in new subscribers year on year.
https://www.thesun.co.uk/fabulous/10664951/rochelle-humes-partners-with-birchbox/
Led the in-house marketing team at the beauty brand Birchbox to secure 30k partnership deal with singer/ presenter Rochelle Humes, for the release of their first 2020 subscription product. This partnership, coupled with a targeted PR campaign and a live influencer event saw a 103% increase in new subscribers year on year.
https://www.thesun.co.uk/fabulous/10664951/rochelle-humes-partners-with-birchbox/
Social, UP, Campaign, Google retargeting, Development, Cro, Website, Youtube, Digital Marketing, Sales, Management, Event, E-commerce, Creative content, Research, Seo, Marketing, Social Media, Influencer marketing, Product launch
2019 - 2019
freelance
Marketing Partnership Manager
Stormzy x Relentless Energy Drink.
Digital Marketing, Social Media Marketing, Online marketing, Project Management, Public relations, Strategic Partnering, Influencer marketing
2019 - 2019
freelance
Marketing Consultant
Sleek Makeup - Inside the hustle.
Implemented an organic SEO strategy for makeup brand Sleek, boosting visits by 115% in 4 months while CRO increased sales by 48%
Influencer marketing, Social Media Marketing, Seo, Google analytics, Social media ads, Digital Marketing, Online marketing
2018 - 2018
job
Project Manager (Brands Partnerships)
Live Nation.
Developed B2C experiential event concepts for retail, F&B, Fashion and media clients generating 2m in footfall to my client's activation's during the festival period, resulting in a collective of over 3.5 million in revenue for the likes of Pretty Little Thing, Russian Standard vodka
and Veuve Clicquot
Lead in developing creative solutions for clients by providing competitor analysis and consumer research to deliver high ROI for on-site events.
Created timelines and generated P&L budgets based on project scope and digital deliverables.
Successfully secured multi-year deals and re-negotiated contracts for partnership clients including YouTube and McDonalds.
Established marketing metrics, conducted sales analysis and provided reports to upper management with recommendations to optimize promotional activities.
https://www.youtube.com/watch?v=XlygnXjbNUE
and Veuve Clicquot
Lead in developing creative solutions for clients by providing competitor analysis and consumer research to deliver high ROI for on-site events.
Created timelines and generated P&L budgets based on project scope and digital deliverables.
Successfully secured multi-year deals and re-negotiated contracts for partnership clients including YouTube and McDonalds.
Established marketing metrics, conducted sales analysis and provided reports to upper management with recommendations to optimize promotional activities.
https://www.youtube.com/watch?v=XlygnXjbNUE
Event, Manager, Music, Russian, Festival, Youtube, Sales, Management, Marketing, Fashion, ROI, Account Manager, Contracts, B2C, Research, Retail
2018 - 2018
freelance
Event Manager
Restless Development.
Delivered and launched the agencies nationwide Youth Stop Aids
Speaker Tour. Managing the logistics for the 9 city tour. Accountable for
delivery of all production elements – venue & facilities, stage +
management, tech, lighting, audio, food & beverages, security, local crew,
and National promotion
Speaker Tour. Managing the logistics for the 9 city tour. Accountable for
delivery of all production elements – venue & facilities, stage +
management, tech, lighting, audio, food & beverages, security, local crew,
and National promotion
Event, Management, Audio, Security, Speaker, Production, Manager
2015 - 2017
job
Marketing & Partnerships Project Manager
Complex UK.
Worked closely with the CEO and Editor in Chief to develop and execute a strategic short term business plan for the UK division of the brand.
Developed the brands' social media growth strategy for UK channels resulting in audience growth across Instagram, Twitter and
Facebook by 130% in a 10 month period.
Created and integrated a targeted SEO campaign and membership program for the publications that saw 5,000 new subscriptions within the first month of the launch.
Managed database marketing program and increased the size of the consumer database from 20,000 to 180,000 over a 2 year period.
Lead a £250k partnership deal between Complex and Adidas EU. Responsible for budget delegation, tour/ influencer management, and
client account manager.
Built and developed successful long term partnership deals with Hennessy, Sundown Festival, Sequences Festival, Island Records, and
Warner Music. Successful radio partnerships made with BBC Radio 1xtra, Radar Radio and Represent Radio.
Developed the brands' social media growth strategy for UK channels resulting in audience growth across Instagram, Twitter and
Facebook by 130% in a 10 month period.
Created and integrated a targeted SEO campaign and membership program for the publications that saw 5,000 new subscriptions within the first month of the launch.
Managed database marketing program and increased the size of the consumer database from 20,000 to 180,000 over a 2 year period.
Lead a £250k partnership deal between Complex and Adidas EU. Responsible for budget delegation, tour/ influencer management, and
client account manager.
Built and developed successful long term partnership deals with Hennessy, Sundown Festival, Sequences Festival, Island Records, and
Warner Music. Successful radio partnerships made with BBC Radio 1xtra, Radar Radio and Represent Radio.
Product launch, Digital Marketing, Social Media, Business development, Content creation, Creative Strategy, Communication
2016 - 2016
project
Project Manager (Brands Partnerships)
Complex UK.
Creative Strategy, Product launch, Project Management, MArketing Strategy, Brand identity
2015 - 2016
project
Project Manager (Brands Partnerships)
Selfridges x Complex.
Complex UK.
https://www.youtube.com/watch?v=c5OSDH3lyyY
https://www.youtube.com/watch?v=KyA8VkIkMachttps://www.youtube.com/watch?v=OGQVGN_rAv4
https://www.youtube.com/watch?v=KyA8VkIkMachttps://www.youtube.com/watch?v=OGQVGN_rAv4
Product launch, Content creation, Creative Strategy, Business development, Marketing, Project Management, Concept Development
2016 - 2016
project
Project Manager (Brands Partnerships)
Puma.
Complex UK.
PUMA R869 London Profile
https://vimeo.com/148271740
https://vimeo.com/148271740
Project Management, Branding, Strategic Partnering, Digital Marketing, Content marketing, Product launch
2015 - 2015
project
Project Manager (Brands Partnerships)
Adidas x Footlocker ZX Flux trainer release..
Complex UK.
Project Management, Business strategy, Product launch, Event management
2014 - 2015
job
Event Coordinator
AEG Europe.
Programmed music and commercial events across 8 venues including the 20,000 capacity O2 Arena.
Assisted in negotiating and closing commercial agreements with revenues exceeding 2M, including the multi-year deals with National
Television Awards and Capital FM Jingle Bell Ball
Manage cost forecasts of commercial, music, and brand activation events to the commercial event department and presenting the budget to heads of department on a bi-weekly basis.
Key Projects
Indigo Television National Television Awards 2015 | Award Ceremony Event
Global Radio - Capital FM Jingle Bell Ball 2015 | Annual Music Concert Event
Salvation Army- Boundless 2015 | Site-Wide Music and Conference Event
Assisted in negotiating and closing commercial agreements with revenues exceeding 2M, including the multi-year deals with National
Television Awards and Capital FM Jingle Bell Ball
Manage cost forecasts of commercial, music, and brand activation events to the commercial event department and presenting the budget to heads of department on a bi-weekly basis.
Key Projects
Indigo Television National Television Awards 2015 | Award Ceremony Event
Global Radio - Capital FM Jingle Bell Ball 2015 | Annual Music Concert Event
Salvation Army- Boundless 2015 | Site-Wide Music and Conference Event
Event management, Business development, Project Management, Business strategy
My education
2020
-
2022
Imperial College London
MSC, Strategic Marketing
MSC, Strategic Marketing
2019
The Chartered Institute of Marketing
CIM level 6, Marketing and Digital Strategy
CIM level 6, Marketing and Digital Strategy
Developing situation analysis and use techniques to assess the external and internal environments that enable effective decision making. Apply all stages within the marketing planning process – from the audit, through strategic decision making, to implementation of plans across both traditional and digital channels.
2007
-
2010
University Of Westminster
Bachelors, Television Production
Bachelors, Television Production
Emma's reviews
Emma has not received any reviews on Worksome.
Contact Emma Gordon
Worksome removes the expensive intermediaries and gives you direct contact with relevant talent.
Create a login and get the opportunity to write to Emma directly in Worksome.
are ready to help you
and get specific bids from skilled talent in Denmark